Equipment
Inside Titleist’s Golf Ball Facilities
You want to know what a Titleist golf ball plant smells like? Rubber. Want to know what a Titleist golf ball customization plant smells like? Paint.
If you’re wondering anything else — like how Titleist designs and builds its golf balls, how a ball’s core is constructed or what role ball compression really plays — come with me on this journey as I relay my knowledge and experiences from my visit to Titleist’s golf ball facilities.
What’s it like there?
Let’s put it this way, Titleist’s research and design team are possibly the most over-qualified chefs in the world. Biochemists and chemical engineers develop formulas for ingredients with painful precision, and have access to a three-story, factory-style kitchen to cook up golf balls that sell like hot cakes — something to the tune of 240,000 Pro V1 and Pro V1x’s each day.
Ball Plant III (yes, there’s more than one in Massachusetts and another in Thailand) has a rubber mixer that’s taller than three basketball hoops stacked atop one another. It has top-secret rooms that aren’t to be photographed, X-ray machines, automated everything and a terrifying robotic guillotine that slices huge blocks of rubber.
Its R&D facility has a room full of its competitors’ golf balls — pretty much every golf ball ever made, just to keep an eye on the competition — laboratories everywhere and hallways of patent plaques that act as Titleist’s own golf ball hall of fame.
Just down the road from Titleist’s corporate headquarters in Fairhaven, Mass., is Ball Plant III, where its golf balls are made, as well as Plant C, where Titleist golf balls receive personalized touches.
So what’s it like at Ball Plant III and Plant C? Before I get to that, I’ll start from the beginning.
Chasing perfection
I stood on No. 18 green at New Bedford Country Club, putter and golf ball in-hand, waiting my turn to try the putt that started it all.
The story goes like this.
Acushnet Company founder Phil Young, who was an amateur golfer and owner of a precision molded rubber company at the time, was playing golf one Sunday in the early 1930’s at New Bedford CC. His foursome included Dr. Bonner, head of the x-ray department at St. Luke’s Hospital in New Bedford.
Young was considered a good player, but he was all over the course that day — hitting hooks and slices, struggling mightily to control his ball. On No. 18, however, he had a putt to win the match. Despite a good stroke, the ball rolled offline and missed the hole. While squaring away his bets from the match, Young claimed there was something wrong with his golf ball, not his game.
The argument got heated, and Young convinced Dr. Bonner to go to St. Luke’s Hospital and put his golf ball under the X-ray machine. It turned out Young was right — the exterior of the golf ball was round, but the core was way off center.
Young and Bonner returned to the pro shop and convinced the club professional to let them put a dozen balls of every model under the x-ray machine. Sure enough, every ball had an unbalanced core, some worse than others.
This discovery set a fire under Young, who set his mind to developing a truly balanced golf ball. It took nearly three years — in the midst of the Great Depression, mind you — to get a ball that was ready for the golf course. But when he did, he had built golf’s first, perfectly balanced golf ball.
Today, more than 80 years later, quality standards are still paramount with Titleist golf balls. Each Pro V1 goes through more than 90 quality checks, and each Pro V1x, because of its dual core, undergoes over 120 quality checks. And, sticking to it’s roots, every Titleist ball passes through an X-ray machine before it’s retail-ready.
With that said, I did miss my 6-foot putt on No. 18 at New Bedford CC with a new Pro V1x. Titleist balls have been much improved in the 80 years since Phil Young missed the putt that started it all, but it still takes a good stroke to knock a 6-footer in the hole.
Ball Plant III: The Mecca
Now for the fun stuff. Join me on a tour of Ball Plant III, where I saw Pro V1 and Pro V1x golf balls get built from scratch.
The Custom Plant
At the custom plant, employees sit at golf ball stamping machines and exhibit ninja-like hand-eye coordination. You can see below just how fast one of the factory workers moves her hands, changing golf balls in and out to get fresh stampings.
5 Minutes, Max
That concludes our tour of Titleist’s golf ball facilities. If you’re like me, you now have a new appreciation of what it takes to make a premium golf ball. Remember, the rules of golf only permit you to search for 5 minutes before a ball is deemed “lost” — even if it’s a Pro V1.
Complete Photo Gallery
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Whats in the Bag
Chesson Hadley WITB 2024 (March)
- Chesson Hadley what’s in the bag accurate as of the Texas Children’s Houston Open. More photos from the event here.
Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Mitsubishi Diamana D+ 70 TX
3-wood: Titleist TSR2+ (14.5 degrees, A1 SureFit setting)
Shaft: Mitsubishi Diamana D+ 80 TX
Irons: Titleist T200 (3), Titleist 620 CB (4, 5), Titleist 620 MB (6-PW)
Shafts: Graphite Design Tour AD DI 105 X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)
Wedges: Titleist Vokey Design SM10 (52-12F, 56-14F), WedgeWorks (60-K)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: Odyssey White Hot OG 2-Ball
Grip: Odyssey
Grips: Golf Pride Tour Velvet
Ball: Titleist Pro V1x
Check out more in-hand photos Chesson Hadley’s clubs here.
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Whats in the Bag
Gary Woodland WITB 2024 (March)
Driver: Cobra Darkspeed X (8 degrees)
Shaft: Accra TZ5 70 M5
- The white circle that appears at the top of the face a removable sticker that’s used for launch monitor tracking, and Woodland removes it for competition!
3-wood: Cobra Darkspeed X (14 degrees)
Shaft: Accra TZ5 GW100 Prototype
7-wood: Cobra LTDx LS prototype (20 degrees)
Shaft: Accra TZ5 GW100 Prototype
Irons: Wilson Staff (18 degrees), Cobra King MB (4-PW)
Shafts: KBS Tour C-Taper Limited X
Wedges: Cobra SB (48), Titleist Vokey Design SM10 (52-08F, 56-14F), Cobra King (60)
Shafts: KBS Tour C-Taper Limited X (48 degrees), KBS Tour V-Ten 125
Putter: Scotty Cameron T-5 Proto
Grip: SuperStroke Zenergy Tour 3.0P
Ball: Titleist Pro V1x
Grips: Golf Pride Tour Velvet Cord
See more in-hand photos of Gary Woodland’s WITB in the forums.
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Equipment
Q&A: Martin Trainer on his Bobby Grace “Greg Chalmers” putter, 6.5-degree driver, and “butter knife” 2-iron
As unbiasedly as I can put it, Martin Trainer has one of the coolest club setups in professional golf. (At some point soon, I’ll put together a top-10 list of “coolest club setups on Tour,” but I know that Trainer will be in the top-10)
What a lineup. He plays a 6.5-degree Wilson prototype driver, a 13-degree Wilson prototype 3-wood, a true blade Wilson Staff Model 2-iron, and a Bobby Grace “Greg Chalmers Commemorative” putter!
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I mean, look at this 2-iron from address…
To quote the great author R.L. Stine: “Goosebumps.”
On Wednesday at the 2024 Texas Children’s Houston Open, I caught up with Trainer to learn more about his bag setup.
Here’s what he had to say:
You have the Internet going crazy over your bag setup, and your putter. Where’d you pick the Bobby Grace-Greg Chalmers putter up? How long have you had it?
MT: This was from when Bobby Grace came to my course in California: Cal Club. And for whatever reason, they just started having them in the shop. So then I took my buddy’s, started using it, and made, like, a million putts in a row, which is how every putter story begins, I guess.
And then, I bought a couple of my own, used it for years, got to the Tour with it, won on Tour with it (the 2019 Puerto Rico Open). Then, about a year later, started using another putter, did that for a couple years, but now it’s back in the bag.
When did it come back in the bag?
MT: December of this past year. So a few months ago.
What year would you say was the first time you threw that in the bag, or, like, when you bought it?
MT: God…Probably, 2016, maybe? 2018?
Do you remember how much you paid for it?
MT: I don’t know, actually. Maybe $100-150 bucks or something. I think that’s the only golf club I’ve bought between high school and now. Well, two, since I bought two of them.
The driver is interesting, too. What went into the prototyping process?
MT: That was a version of the current driver, but it was the prototype that they first came out with for Tour guys to try. And for whatever reason, I just never switched out to the new one.
It’s just 6.5 degrees, right?
MT: Yeah. Very low loft, yeah.
What kind of ball speed do you have with that these days?
MT: Like high 170’s.
Yeah, that’ll work. And then a 2-iron blade? We’re seeing fewer and fewer of those out here.
MT: Yeah. The butter knife.
Very cool thing to have in the bag. Have you done any testing with driving irons?
MT: Yeah, I used to have a thicker one, but it was a little offset, and I never hit it that well. And then finally, I started messing around with the butter knife. And I remember the first time I looked down at it, I was terrified. And then I ended up getting used to it, putting it in play, and it’s been in place since. It’s a pretty good club for me.
How far do you carry that?
MT: Like 235.
A good little wind club, I’m sure.
MTL Yeah, exactly. I can hit it very low. It’s great.
I love it. You have people shook looking at that. Thanks for the time, man.
MT: Absolutely.
To see more photos and discussion of Trainer’s bag, click here.
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bob
Jan 19, 2015 at 10:13 am
I was hoping for more, something similar to the “How its made” series on discovery.
This turned out to be just pictures of ball forms with no detail as to how they really got that way.
FTWPhil
Jan 16, 2015 at 1:17 pm
And they will still think more of themselves than you ever will.
Jim
Jan 16, 2015 at 12:17 pm
Terrific article and great photos. I knew someone that worked at the facility and he said the amount fuel required to run the facility is pretty incredible too – it apparently takes a a great deal of resources to make the balls. Nice to know that they are made in my backyard too. And the photo of the static electricity is awesome.
kev
Jan 16, 2015 at 4:07 am
think about this x-ray next time you want to purchase any x-outs.
Jon
Jan 15, 2015 at 9:36 pm
As expensive as Titlest balls are, they should be made 100% in the USA. Bring back our jobs please.
Seth
Dec 8, 2015 at 10:46 am
Thank you Jon. No reason for Titleist to build a golf ball plant in Thailand “to meet international demand.”
Mats B
Jan 15, 2015 at 7:56 pm
Looking forward to test the New 2015 series of Pro V1:s both the regular and the X…. 🙂
TR1PTIK
Jan 15, 2015 at 3:50 pm
Very good read!
Johnny
Jan 15, 2015 at 3:35 pm
I’m surprised they even let him in the facility. A big chunk of patent applications come from Golf ball manufacturers and they’re very secretive how they make their golf ammo..
slider
Jan 15, 2015 at 3:09 pm
best ball on the market