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Apparel Reviews

Is Your Clothing Phresh?

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Phresh Wear Inc. was conceived in 2003, incorporated in 2004, and hit the golf apparel world with a Spring 2005 collection.  The mastermind of former competitive golfer Tim Tochor, the line targets the needs of the modern demanding youthful demographic.  Tochor’s background was as a college golfer in Southern California. 

It was during this time he noticed that a younger and less traditional golfer was rapidly becoming a more abundant presence on the course.  Golf apparel, on the other hand, was stuck in a time warp and still catering to the older, more conservative set.  He knew this absolutely had to change.  Recently I had the opportunity to interview Tim about golf and Prhesh.

How long did you play golf competitively?  Who were some of the players that you played alongside?


I played competitively for only 2 years.  I started very late and just wanted to see how great I could get. I played Golden State, Tear Drop Tour, and Cascade mini tours for about 6 months then realized that this was not the life for me.  I was at a course where the Leadbetter Academy was located and was fortunate to play some rounds with some touring pros at the time.  The person I played the most with was Gabriel Hjertstedt.

What did you bring with you from the course that you apply to your developmnt of Phresh?

Individualism, style, and fun were things I wanted to bring with the Phresh brand. The name really speaks for itself.

 


Do you consider yourself a bit of a non-conformist?

In the beginning I think we were perceived as being non-conformist, however, that was not our goal. Today we seem fairly mainstream with all the color and performance fabrics available under every label. Our line can truly be worn by male and female, any size and style.


When did you realize that your skills would be better utilized servicing the golf industry rather than playing competitively?

I think that it wasn’t as much as realizing I would better serve the golf industry as an apparel brand as much as it was the expectations I had of becoming a touring pro. I really did not have the passion to play competitively when I got there. It truly is an individual sport, extremely competitive and can get very lonely out there on your own.


What types of golfers do you envision in your line?  Is it more of a piece of clothing, a statement, or an attitude?


Phresh is for every golfer, every age and every size. We see it as more of a life style. Some of our customers wear the color to make a statement or give them a certain attitude. Others wear it for comfort and style. All of our apparel you can wear on a golf course, casual dining, or relaxing around the cottage or home.

 


What niche is Phresh meant to fill?

We really try to have European type design and color with North American fit and price points. There are so many great golf lines out there and fit and value is the most important to everyone. 


How much of your line will be tailored to women in the future?

We first started our collection in men’s styles only. This was more or less the walk before you run approach. I think it is very important to build and grow within your limits in order to have a solid base to maintain longevity. We introduced our women’s line last year and it has been very successful.  We see our women’s line growing in the future to the same size as our men’s, currently we are about a 75/25 split men’s to women’s styles. However, I see it being a 50/50 split by Spring 2011


Is it more difficult to produce golf clothing for women?  What about juniors?  Will you expand to juniors in the future?


I think the most difficult challenge for women’s wear is fit. Many women are not brand conscientious. They are more concerned with fit and look. We really focus on fit and also size range to allow every woman to look and feel great in our line. That is why we size from 2 – 16 on bottoms and s – 1X for tops. I actually have several juniors that wear our line in the smalls. They seem to really love the individualism so you see them purchase the brightest colors and have fun with it.


Where do you see the Phresh line in the next few years?

It is a very exciting future for Phresh, we do see a full collection in men’s and ladies within the next few years. As we grow we will add to the line not only with our accessories but also with more styles for more seasons

How often do you get out to play now?  How’s your handicap?

I actually get out and play about 10 – 15 rounds per year. Since leaving California 10 years ago I really had golf burn out and had no desire to get out and play. In the past few years I actually just started to have fun playing again and have no expectations on my game.

Ouch, you have to ask my handicap? Okay the best way for me to give you a handicap is I am a 14 off the tee and a 4 if I can find my tee shot.


What does Phresh bring to the average golfer that they can’t find in another line?

For the average player, we try to bring some individualism to the apparel without losing the tradition of the game. We like the stories of the 4 buddies going out to the golf course and teeing off with orange pants, pink shirts, and smoking their cigars. It seems to be accepted within their group to have fun with their clothing on the golf course.

 
Is your style acceptable at the most conservative locations or is that what you are not trying to do?

All our styles are acceptable at all locations, private, traditional, and public facilities. We have developed our line that way in fit and style.

What can we expect from Phresh in the future?

As mentioned the collection will definitely be growing over the years and you will see us grow with the every changing fabric whether it be polyester, cotton, eco friendly, and dare I say a little cashmere.

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Apparel Reviews

Apparel review: Justin Rose Collection @ Bonobos

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Bonobos? Bonnaroo? What do they have in common, besides being fun words to pronounce that belong to today’s generations? That’s a question for another story. We’re here to tell you about the latest addition to our curated polo collection, the Performance Golf Polo from the Justin Rose collection. It comes from Bonobos, so kick back to this 2020 Bonnaroo mixtape and read up on white anchors.

Professional golfer, Justin Rose, photographed for his Spring 2021 Bonobos capsule collection.

Bonobos has been working to reinvigorate its golf category that launched in 2011 and bring a fresh face and new thinking to their golf mix. The brand has been eyeing pro-golfer Justin Rose for some time, especially as he’s risen in the game and his style on and off course aligned with the brand’s aesthetic, it was a natural fit. Bonobos made the official partnership in 2019 and since then, Justin has worn Bonobos on the course during his tours, and in his everyday life, by choice.

In March 2021, the brand launched the Justin Rose Golf Collection, its first co-designed golf line with Justin consisting of an assortment of printed performance polos, pants, and shorts that are versatile for casual days on the course, to playing 18-holes and to the clubhouse afterward.

My fit arrived promptly, and I couldn’t help but throw it over my head and shoulders, and strut around the house. No matter the time of year nor the weather outside, a golf polo always works in the indoor arena. I had considered the slim fit, but opted for the standard. It was reassuring to realize that either one would have draped well over my torso. Plenty of room from shoulders to ribs to belly, both static and active. First box, checked.

The next task was no less arduous: wear the shirt in the out-and-about. A brisk day arrived, so I tucked a long-sleeved shirt beneath my polo, and went about my daily business, aka teaching. My students perked up when I entered the hall, and asked immediately about the anchors. “Ya know, just a new polo,” I replied. The company logo was apparent on my sleeve, so no need to ask about its origin. I’ve worn polos in the past that did not interface well with a shirt beneath. When you play golf in the wee morning hours or the evening gloaming, or the shoulder seasons of spring and fall, you often need to trick out your fit with another layer. The Bonobos Performance Golf Polo was comfortable beyond words on this day, and the collaboration with the long sleeve was a success. Second box, checked.

At this point, a little transparency will help matters. I looked good in this shirt, but when I read the added description about the model 40-inch chest, six feet two inches tall, size medium slim fit), I couldn’t help but feel a bit…inadequate? Then I looked in the mirror again, smiled, and winked, and I still looked good.

The final checkpoint was my new, Bryson-esque golf swing pitted against the Bonobos PGP. Having played golf with a gentle, consistent, non-violent swing since I picked up a club, I made the decision that 2021 would be the year that I would tear the cover off the ball. Why wait for a better time than the present, am I right? Swing after swing at the dome produced a variety of shot traces (Bryson wasn’t built in a day, after all), and my body still loved my second skin. Box three, checked.

In addition to the White Anchor pattern, something I would call the small-repeat, Bonobos offers five other patterns for purchase in this shirt model. Two floral patterns (Red Tropical and Teal & Pink) fall under the large-repeat style. The Green Sailboat Geo fills the entire top with a small-repeat, making it hard on the eyes for me. The Blue Lighthouses pattern is a medium-repeat; not as large as the Florals, but more sizable than the anchors, sailboats, and the last pattern (on a dark-blue shirt) the Navy Golf Bags small-repeat. Three white backgrounds, one blue, one red, one teal. That’s a pretty nice lineup from which to select a few new coller-poppers.

End of the day: Two happy shoulders (out of two) for the affordable ($69 retail) Bonobos Performance Golf Polo. If you’ll excuse me, I’m off to check out the rest of their virtual Guideshop. Peace!

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Apparel Reviews

WRX Spotlight: Adidas TOUR360 XT Twin Boa Golf Shoe

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The Product

The new Adidas TOUR360 XT Twin Boa, available in North America now, selling for $250 at adidas.com (only available on Adidas’ website, this shoe will not be at retail).

The Pitch

From Adidas: “The adidas TOUR360 XT Twin Boa® is the epitome of performance golf footwear, designed to offer micro-adjustability in two separate zones. The first is the independent main dial with high strength Boa lace that when combined with the forged 360 wrap creates unparalleled power for your swing by locking the area between your midfoot and forefoot. The second provides micro-adjustability from the middle to bottom instep for a customized fit, feel, and support. The Boa Fit System activates both zones to deliver the ultimate in power, stability, and performance.”

Our take on Adidas TOUR360 XT Twin Boa

BOA technology, a ratcheting cable system that replaces laces for securing the shoe, has been around for a while now. It was a radical departure when it first hit the market and traditionalists viewed it with some skepticism, but those who tried shoes using the system became hooked on the ease of use, secure feel, and reliability of the system. I have had to replace shoelaces, but I have never had a cable fail in a pair of shoes with Boa technology.

With the TOUR360 XT Twin Boa, Adidas has introduced the next step on Boa technology (pun intended). The shoe has a sleek, technology-forward look that is associated with Adidas products. It even looks good in the size 13 that I sport. The color selection is limited, to say the least. You can choose from white with green trim or white without green trim. But the star of the show is the Boa technology, which is implemented in two dials located on the outside of each shoe, replacing the one dial on previous iterations.

Each dial controls the fit for a different part of the shoe, and the ratcheting dial gives the wearer the most precise fit available. The real advantage over laces is that the Boa system stays secure longer and is easier to tighten than re-tying shoelaces. It’s so easy to reach down and give a couple of clicks that it became routine for me to check on each tee box to make sure I had a good fit before teeing off. Equally pleasing is the quick release on each dial that gets you out of your shoes at the end of a round without the terror of facing a wet double-knot.

The shoe is waterproof leather, and it is light and comfortable enough to walk 18 on hilly tracks. I personally would have preferred a slightly wider toe box, but that is nit-picking.

Overall, the Adidas TOUR360 XT Twin Boa is a performance shoe that promises, fit, comfort and stability, and it delivers on all fronts. Not everyone has $250 to drop on a pair of golf shoes, but if you want the tech on your feet to match the tech in your bag, then the Adidas TOUR360 XT Twin Boa is perfect for you.

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Apparel Reviews

WRX Spotlight: Linksoul golf apparel

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Product: Linksoul golf apparel

Pitch: From Linksoul “Linksoul is more a philosophy than a brand. More of an experience than a clothing company. Linksoul is the collective life’s work of people who care about each other and enjoy collaborating. We believe in creating products we value, with the people we love, for the good of our families and our community. Our roots are in golf. We descend from a long line of golfers, craftsmen and artists. But now we fill our time with many interests, including surfing, skiing, hiking, yoga, travel, cooking, parenting, dog walking…We believe that these everyday practices teach us the most about ourselves.”

Our Take on Linksoul’s golf apparel

Linksoul, whose mantra is “Tempus Fugit” (Time Flies), primarily provides golf clothing made to be just as appropriate and comfortable to wear on the course as off of it. The company has a range of different types of polos, tee-shirts, shorts, and pants available, but it was a button-down shirt from the company which I was most intrigued to check out.

Right off the bat, the brand’s Anza Heathered Button-Down shirt impressed with its ultra-soft fabric. To complement that softness, the shirt is wonderfully light and boasts an excellent fit. The length of the shirt sleeves is ideal, so you won’t need to keep fidgeting before and after each shot, and the comfort and fit combined gives you that added flexibility in your swing. The collar fits naturally the moment you put the shirt on and marks the clear quality that went into its creation.

It seems many are on the fence about whether button-down shirts on the course are for them (I was one of those!), but my take now is that they are the ideal summer shirt on the course. In the heat, comfort has to be the number one priority, and the button-down structure gives you so much more air. With Linksoul’s Anza button-down you’ll experience maximum breathability.

Linksoul offers the shirt in six color codes (White, Black Heather, Tidepool Heather, Ink Heather, Dark Gray Heather, and Dawn Heather). For $80, considering the caliber of the shirt, the only gripe I could make is that there aren’t more exotic colors available!

The brand’s Boardwalker Shorts are another piece of apparel that I found to contain the perfect blend of comfort and quality, as well as looking great. The shorts contain a four-way stretch fabric which gives you a plethora of flexibility during your swing, while the weight of the shorts I also found to be on point. The shorts are lightweight but not so much as to take away from the durability and quality of the shorts.

 

There is plenty of mobility on offer with the Boardwalker Shorts, while I also enjoyed that the shorts are a classic style length and sit right at the knee.

You can choose from eight different color codes (Black, Chalk, Khaki, Dark Gray, True Black, Bronze, Navy, Army, and River), and the shorts retail at $76. With their no-fuss look, high quality, and a clear focus on comfort, Linksoul’s Boardwalker shorts offer everything you’d want in a pair of golf shorts.

For those that prefer to play solely in trousers, you’ll be glad to hear that the company provide the same product in a pant style—the BoardWalker Pant.

There’s a huge amount to like about the apparel Linksoul is offering up, and at prices which are extremely reasonable considering the quality provided. Their site Linksoul.com offers a multitude of polos, button-downs (in both short and long sleeve), shorts, pants, and tee-shirts. If high-quality adaptable golf apparel is your thing, then it’s a company well worth checking out.

 

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