The game of golf is in trouble.
This is what organizations like the National Golf Foundation and various members of the national media have been drumming into our collective psyches over the last several years.
Whether or not you’re willing to buy what they’re selling, it’s hard to ignore the obvious: participation is down and golf’s leading organizations are working overtime to convince the iPhone generation to take up a game that’s been historically slow to embrace new technologies and changes in societal behaviors.
Peter Kratsios is the CEO of a tiny tech start-up with a huge idea. And on Memorial Day, he was also my partner at Eisenhower Park. We were playing the Red Course, one of three championship-caliber designs open to the public at this massive property just 28 miles east of New York City. We got paired with a couple of guys who would have gotten escorted out of any halfway decent country club. One of them was decked out in cargo shorts and a wife-beater; tattoos decorated his arms like sponsor logos on a Nascar driver. His companion was flicking ashes from what little remained of his cigarette and was disparaging the slow group in front of us in a tone guaranteed to offend the esteemed members of Bushwood in Caddyshack.
Barely out of the gate, I began thinking about the long day in store for us. Words like misery and agony were running through my head. Peter, on the other hand, was probably thinking about opportunity and conversion.
Kratsios is the man behind a product called GolfMatch that is available for Apple devices. The recently-released application comes at a time when the marketplace for golf-centric apps has become increasingly crowded. It seems like everyone and their cousin has an idea about how they can leverage technology to augment the game. Competition is stiff for anyone introducing yet another scoring device, GPS tracker or swing aid.
GolfMatch is uniquely suited to succeed because it’s none of those things. The app allows a person to discover other golfers in their area who are compatible with their playing style, handicap, age and other criteria. Essentially, it helps a golfer fill out their foursome from players with a common set of interests, eliminating the concern most people have about being randomly paired up minutes before a scheduled tee time.
[quote_box_center]“It all starts with the golfer,” Kratsios said. “You have to create a better experience for them. There’s a lot of tee-time aggregators out there, but what do they actually do to create a better golfing experience? Golfers want to play with other golfers at times that are convenient for them at courses at their price range. They also want to feel comfortable with someone their age or handicap and want to play from the same set of tees, because if you play from a different set of tees you already introduce a bit of disconnect.”[/quote_box_center]
GolfMatch got its start, ironically, through a series of random events. Kratsios took a job in digital advertising just after graduating from college in 2011. The idea for what would eventually become the GolfMatch app began gnawing on him shortly after he began working on an ad campaign for Nike Golf.
[quote_box_center]“They were coming out with a new glove and they wanted to target women, the ages of 36 to 50 in the Northeast between 2 p.m. and 6 p.m.,” Kratsios said. “I was looking for more golf publishers for this campaign and I realized that there was nothing really being done to grow the game of golf from a technology standpoint. So I started to think about what I can do to bolster participation.”[/quote_box_center]
He met his first partner purely by accident when he tried to sprint to the train station from his office in the pouring rain.
[quote_box_center]“On the train, I sat down and saw this young lady sitting across from me laughing cause I looked ridiculous,” Kratsios said. “We started talking about what she did. She actually came out with an app for her company the day before and I mentioned that I had an idea for an app as well.”[/quote_box_center]
Kratsios and Jessica Brondo met for drinks the following day and began working on concepts. The third member of the company, Julio Rivera, was discovered through an acquaintance. At the time, Rivera was a mobile developer at Priceline.com. As coincidence would have it, Rivera was developing a similar idea in his off hours. Kratsios recognized the situation for the opportunity that it was and brought Rivera on board as the company’s co-founder and chief technology officer. Together, the pair have complimented each other and Kratsios credits Rivera’s insights as a novice golfer as being a critical factor in helping to bring the app to market.
[quote_box_center]“I spent six months putting together financial models and go-to-market strategies,” Kratsios said. “I really knew what I wanted to focus on while still working at 24/7 Media. I was offered a promotion to join the media sales team as an account executive. I turned down the promotion, quit my job and moved home in the same day. I really took a risk.”[/quote_box_center]
It took me a good 20 minutes to navigate the maze of parking lots flanking both ends of Eisenhower Park. I thought I was lucky to find a prime spot near the driving range, but I barely had a chance to stretch my legs when I was told the clubhouse was across the street and that I needed to drive back into the busy two-lane road that cut through the property like a major artery.
Kratsios arrived a few minutes later. It was my second time getting together with him and I was starting to recognize the signature spring in his step, the relaxed posture and the easy-going vibe.
We made our way inside a red-brick building that wasn’t much of a clubhouse, even by public muni standards. The old-fashioned ticketing counters where customers made tee-time inquires and paid their green fees conveyed all the warmth of an off-track betting site.
I was beginning to wonder how a place like this could have hosted the 1926 PGA Championship won by none other than the legendary Walter Hagen. In a friendly gesture, Peter placed a hand on my shoulder and told me not to judge the place until we were on the course. Growing up on Long Island, Eisenhower belonged to a rota of courses he competed on as a junior golfer.
His introduction to the game came at age seven when a neighbor offered to take him to the driving range. Naturally athletic, Kratsios found the act of hitting a golf ball easy from the get-go. For a while he juggled baseball, basketball and golf; eventually, golf won out. He excelled at it first in high school and then at Gettysburg College, starting all four years on the school’s NCAA Division III varsity team.
These days, he channels his competitive nature into running his fledgling start-up. Although he belongs to a private country club on Long Island’s North Shore, more often than not he comes out to places like Eisenhower, Bethpage or Van Cortlandt where he can get his company’s product in front of course owners and potential customers.
Relationship-building, Kratsios told me, is the key component for making GolfMatch a success. The software app that he and his partners have built can help course operators better identify golfers who have either played their courses or are considering playing them in the future. To put it plainly, a lot of munis need all the help they can get. Within Long Island alone there remains a handful of clubs that don’t take advantage of an automated tee-time reservation system. And even among those facilities that are technologically in step, most use a trial-and-error approach to find ways to incentivize people to come back.
[quote_box_center]“We’re providing a value-added service for every organization and every course that we work with,” Kratsios said. “We want to allow [course owners] to be in the drivers seat to keep their community and target them. Everyone loves that. Nobody is saying we’re hesitant to work with you. Everybody wants to bring more people to the course and to sell more tee times.”[/quote_box_center]
For a small service fee, GolfMatch helps course owners design and distribute bi-monthly marketing campaigns to a targeted list of golfers who have played or wish to play that course from data collected in the app. For course owners, these campaigns drive awareness to their properties, increase retention among existing customers and ultimately lead to additionally sold tee times.
There are about 2,000 active accounts on the GolfMatch platform. Rather than spend money on traditional marketing, Kratsios has leveraged social media, specifically Instagram, to connect with early adopters.
“We really pride ourselves on the community we’ve built on a social basis,” Kratsios said.
The GolfMatch Instagram account has over 8,000 followers and each post generates hundreds of likes. It’s a simple and effective way to connect with a broad spectrum of golfing enthusiasts.
Like other entrepreneurs in the golfing industry, Kratsios is passionate about increasing participation in the game. Although he’s young and tech-savvy, Kratsios has some old-school views about how the game should be played. He applauds any effort by an individual or organization to get people interested in golf, but he’s not personally enthused about courses altering their greens by cutting holes the size of dinner plates, as TaylorMade’s “Hack Golf” initiative has supported.
He conceded that the game can be outlandishly expensive at times, and it’s certainly difficult to play at a high level, but those factors on their own aren’t driving people away or keeping new ones from taking it up. But combine those things with individuals consistently having lousy experiences on the course and you have the makings of a mass exodus.
Over the course of five hours, our playing partners turned out to be reasonably good companions, offsetting what they lacked in playing ability. Although they didn’t look the part, they were no less enthusiastic about the game than any of the old-money members of Shinnecock. With all the holdups we endured between holes, there was plenty of time to make small talk about golf (do fans really miss Tiger?) and about courses (how tough is Bethpage Black?).
As we all know from experience, a blind pairing works out fine on occasion; most times it doesn’t. If you’ve ever teed off with a golfer who hits a 5 iron farther than you hit your driver, then you know what I mean. A better player hangs out in the middle of the fairway waiting to play their approach while you spend a chunk of your round communing with squirrels.
Sometimes it’s not a mismatch of skill, but of attitude. You can’t expect a foursome to function if half the players show up to the course to play for bragging rights while the other half are there to socialize, chug beers or smoke blunts.
Insofar as the GolfMatch app is concerned, it might not always suggest a perfect foursome, but it has parameters in place to help an individual discover other golfers who view the game as a way to compete or a way to have fun, or anything in-between.
[quote_box_center]“I think everybody understands that the game needs to change; we need to innovate in order to get back some of those golfers that have left and to bring new ones into the game,” Kratsios said. “People at first might be a little confused about how we’re going to bridge that gap. But after we explain our story, it’s eye-brow raising.”[/quote_box_center]
Bridging The Gap
There wouldn’t be much to the GolfMatch story without the actual software app that Rivera, the company’s technology partner, coded entirely on his own under the duress of high expectations and demanding time constraints.
Given those circumstances, the initial release was naturally light on features. The app allowed a person to search for other golfers using a limited set of filters. The same approach applied to finding courses nearby. If you wanted to connect with a golfer, you clicked a button to follow them and crossed your fingers. Attempting to schedule an outing with other GolfMatch users was a crapshoot: a message to your followers may or may not have gotten noticed. Still, even with limited functionality, Kratsios was able to get members of the golf industry and investors excited about the app’s potential.
With the recently-released second iteration of the app, Kratsios and Rivera are planning to blow people away with a bevy of features that expands the software’s capability beyond that of a simple rolodex of golfing buddies.
The new match feature lets users look for pre-existing matches or post new ones to the platform. Once a match is created the owner can fill out the slots in his or her foursome from a list of friends, even from contacts who do not have profiles on GolfMatch. Schedule a day and time for your match and a push notification will be sent out to users who have been invited to participate.
If none of your personal contacts are into golf and you don’t know anyone on the platform, simply post your match to the GolfMatch community at large. A new set of filters help users discover public matches based on location and distance, as well by course name, or type of game (friendly, competitive, wager, family, or networking). If a match catches someone’s eye, they’ll make a request to join.
The experience of creating and filling matches has been engineered to be as seamless as possible. If one of your invitees drops out of your foursome, the match can be resurfaced.
“This allows the match to potentially get filled and to provide revenue for the golf course so that the tee time and green fee isn’t lost,” Kratsios said.
The only way setting up a match could be any easier is with a built-in tee-time aggregator, and if you don’t think Kratsios is working on making that happen, then you’re underestimating his resourcefulness.
If anything is going to prevent GolfMatch from fulfilling it’s potential, it’s the glacial rate of adoption. As Kratsios was quick to point out to me through our closing stretch at Eisenhower, the success of the platform hinges on being able to cultivate a large-scale community.
To that end, Kratsios has struck up relationships with Ship Sticks and the PGA Tour Superstore. These opportunities, and others like it, expose the GolfMatch brand to a highly coveted list of customers. In return, the GolfMatch platform allows these businesses to offer an on-the-course experience that complements their brick-and-mortar operations.
“[PGA Tour Superstore] want to transform their stores into a golf experience,” Kratsios said. “They want people to come in the morning and stay there all day on their simulators. When someone buys something at their store we want to help them bring that customer back in and to transform their consumers into our users.”
Kratsios is unabashedly proud of what his team (which has fewer members than most rock bands) has been able to accomplish in just 12 months. Although he’s only 25, Kratsios has all the characteristics of a classic workaholic. He sleeps with a plugged in iPad by his side, “cause you never know” as he said. Even the golf course, which has always been a refuge for him, now doubles as a place of business. Kratsios keeps his golf bag stocked with extra tees, balls and plenty of GolfMatch paraphernalia. It’s not uncommon to see him attaching marketing materials to the steering wheels of unattended golf carts. He acknowledges that running a start-up isn’t easy or glamorous.
On the teeing ground on the last hole at Eisenhower, Kratsios implored us to bear down and go for par, but it didn’t play out like a scene from Hoosiers. The less accomplished members of our group recorded doubles and triples. Even Peter wrote a bogey on his card. Out of the four of us, Kratsios was the only one who didn’t need advanced arithmetic to tally up his score.
It’s not about what you shoot, Kratsios told me afterwards. Easy for you to say, I said.
Dismissing my wisecrack, he told me the game of golf will be fine. The secret to its longevity and resilience is the camaraderie people develop when they take up the game.
[quote_box_center]”That’s the story that needs to be conveyed to future generations of golfers in all these grow-the-game initiatives,” he said.[/quote_box_center]
It’s no coincidence that GolfMatch is an attempt to do just that.
2022 Alfred Dunhill Championship: Betting Tips & Selections
As the DP World Tour ends its stint in South Africa, the stars come out to play.
Whilst the Nedbank was officially part of the 2022 season, the invitational was the start of a four -event run that now concludes at the picturesque Leopard Creek, summed up by the course website:
“Golfing hazards take on a new dimension at Leopard Creek, for much of the water is home to the magnificent creatures for which the river is named – crocodiles. Extensive use has been made of water features and sightings of crocodile, hippo, antelope, buffalo and elephant are commonplace, on the course or in the Kruger Park bordering the course.”
Not only is this time for Tony Johnstone to show his exacting knowledge of the local wildlife, but golf fans can witness some of the true legends of South African and European Tour golf.
Whilst single-figure favourite Christiaan Bezuidenhout represents the best of the current generation of players, viewers will also see the likes of former Masters winners as well as the future of African golf.
In Bez we have a worthy favourite that is hard to crab given his current and course form. The 28-year-old won here in 2020 on the way to an impressive back-to-back fortnight that included the South African Open (at another Gary Player design), whilst both his victory at Valderrama and play-off defeat against Lucas Herbert in Dubai can be linked into Adri Arnaus, runner-up and third in those events and, incidentally, sixth here behind this week’s favourite.
Latest form sees the short-game wizard leave some acceptable, if disappointing, PGA results behind, with a fifth at his favoured Gary Player Country Club being followed a fortnight later with a very laidback third place finish at the Joburg Open.
At both home events, Bez started slowly and was never nearer than at the line, and trusting that the cobwebs have been blown away, he has to be in the plan, even if as a saver.
There’s a decent argument to say multiple event champion Charl Schwartzel and still-classy Louis Oosthuizen should challenge for favouritism (Oosty has now shortened up) but I’m simply not convinced their hunger is as strong as it once was, and of the three, I’d much rather be with the player with more to come.
If we are getting Bez beat, then it makes sense to row along with history, at least for a pair of back-up wagers.
There is a host of South African players attempting to continue the run of seven home winners from the last nine, but this course tends to lend itself to experience and Hennie Du Plessis looks the type to ‘do a JB Hansen’ and finally crawl over the line, as the Dane did in Joburg in 2020.
The 26-year-old has been banging his head against the winning line for a few years now, with many of his multiple top-five finishes having genuine potential to bring home the trophy instead of glancing at it.
6th at both runnings of the South African Open in Covid 2020, to Branden Grace and then Bez, he recorded a host of top-20 finishes at Challenge Tour level (including three top fives) before qualifying for the DP World Tour off the back of an 18th place at the Grand Final.
2021 ended well, with his three home visits, including 7th in Joburg and third in his home Open, suggesting a good year, and for more evidence he ended his first full DP season with five top-10s.
Unlike his more obvious compatriots, Schwartzel and Oosthuizen, Du Plessis was a surprise call-up to the LIV Golf series, but he hardly let himself down in his brief spell, running-up to the 2011 Masters champion at LIV London.
After his season-ending top-10 behind Jon Rahm in Spain (third at halfway), Du Plessis followed a steady 33rd at Houghton with an improved and closing top-10 at Blair Atholl last week when his game was in acceptable shape in preparation for this week’s test.
Whilst length is somewhat negated around Leopard Creek’s twisting fairways, huge hitter Adrian Meronk finished joint runner-up here two years ago (look at him go now!) and Du Plessis should be able to club down on many of the tee-shots and take advantage of his tee-to-green play – a factor for which he ranked in ninth place through the DP season.
With players catching the eye much earlier than in previous generations, it’s hard to believe that Wilco Nienaber is just 22 years of age.
It’s a tough thing to say that this former amateur star should have won the 2020 Joburg Open, as it was surely only inexperience that cost him the trophy against a determined JB Hansen. Whilst hugely talented, the former world amateur ranked 28 has become frustrating, winning just once and that at the lower level co-sanctioned event, the Dimension Data, in the Western Cape, although an event the likes of Nick Price, Retief Goosen, Darren Clarke and Oosthuizen, amongst others, have won.
Still, back to what he can do today and going forward.
Another huge hitter off the tee, Nienaber has been 18th and ninth in tee-to-green over the last two tournaments, finishing in 24th and 15th but in far better position through the events (10th at halfway in Joburg and 5th into Payday last weekend). Whilst last week’s test was right up his long-driving alley, that should have been a perfect warm-up for an event at which he’s improved to finish 24th and 12th in 2019 and 2020.
Adrian Otaegui has always been a tee-to-green machine, and whilst he already had three trophies in the cabinet, his six-stroke victory at Valderrama was a revelation.
It’s not as if the Spaniard was in poor form, having arrived in Sotogrande off the back off just one missed-cut in 11 starts, including a third place in Scotland and 13th at Wentworth and Le Golf National, interesting comparisons to this week’s venue. However, when recording figures of first in approaches, second for tee-to-green and second in putting, Otaegui not only took his form to a new level, but showed his strength against adversity.
The Spaniard became the first ex-LIV plater to win a ‘proper’ event, overcoming a bizarre attitude from the organising tour, who ignored much of his outstanding play and refused to cover any of the highlights on their social media pages.
I can certainly forgive a moderate effort the following week in Mallorca, but the 30-year-old has performed well of late, finishing 18th at the Nedbank (in seventh place going into Sunday), 16th at the DP World Tour Championship (11th at halfway) and dropping away from 8th overnight to 23rd at Joburg.
Take away the home contingent and Spaniards almost dominate recent runnings of the Alfred Dunhill, with Alvaro Quiros, Pablo Martin (x2) and Pablo Larrazabal winning here since 2006. Otaegui can make a good run at making it the nap hand.
I’m waiting for the right moment to back Joost Luiten, showing some tremendous play but only in spurts, whilst the likes of Tom McKibbin and Alejandro Del Rey are players I’ll have in the list of ‘follows’ through 2023. For the final selection, let’s go big!
Christiaan Maas is a young South African player that has been on the ‘watch’ list for a couple of years. His brilliant amateur career saw him rank a best of 19th and awarded him the Brabazon Trophy, the prestigious national amateur stroke-play event, as well as some of his homelands most valued events.
However, it is hard to understand how he rates 50 points shorter than his amateur rival, Casey Jarvis, who has recently shown he can compete with the legends of the game, leading George Coetzee at the South African PGA Championship before succumbing into second, and following that up with a top-10 at Joburg.
Following a stellar junior career, the 19-year-old won four of the best home amateur events in 2020, beating the best that South African golf could throw at him – including Mass – as he won the African Amateur Stroke Play in back-to-back years.
Maas took revenge on the development tour – the Big Easy – but Jarvis was back on the winner’s rostrum in July this year, and recent form suggests it might be better sticking with him this week.
A 63 in the second round in Joburg was matched only by multiple winner Daniel Van Tonder, and was one shot ahead of Bezuidenhout, so the game is there for all to see.
Jarvis missed the cut on the number when making his debut here in 2020, but the following week improved throughout the week to finish 25th behind Bez at the Gary Player Country Club. That is promising enough without much of what has gone on since, and it might pay to be on at big prices in better fields, before both he and Maas start mopping up the lesser home events.
- Christiaan Bezhuidenhout WIN
- Adrian Otaegui WIN
- Wilco Nieneber WIN/Top-10
- Hennie Du Plessis WIN/Top-10
- Casey Jarvis WIN/Top-10/Top-20
Club Junkie Review: Samsung’s Galaxy Watch5 Pro Golf Edition
Technology has been playing a larger part in golf for years and you can now integrate it like never before. I don’t need to tell you, but Samsung is a world leader in electronics and has been making smart watches for years. The Watch5 Pro Golf Edition is the latest Samsung wearable running Google’s Wear OS operating system and it is more than just a golf watch.
The Watch5 Golf Edition is a full function smartwatch that you can wear every day and use for everything from golf to checking your text messages. For more details on the Golf Edition made sure to check out the Club Junkie podcast below, or on any podcast platform. Just search GolfWRX Radio.
Samsung’s Watch5 Pro Golf Edition has a pretty large 45mm case that is made from titanium for reduced weight without sacrificing any durability. The titanium case is finished in a matte black and has two pushers on the right side to help with navigating the pretty extensive menu options. The case measures about 52mm from lug to lug and stands about 14mm tall, so the fit on smaller wrists could be an issue. I did notice that when wearing a few layers on colder days the extra height did have me adjusting my sleeves to ensure I could swing freely.
The sapphire crystal display is 1.4 inches in diameter, so it should be very scratch resistant, and is protected by a raised titanium bezel. The Super AMOLED display has a 450 x 450 resolution with 321ppi density for clear, crisp graphics. Inside the watch is a dual-core 1.18Ghz Cortex-A55 CPU, 16GB + 1.5GB RAM, and a Mali-G68 GPU to ensure your apps run quickly and efficiently.
I do like that the Watch5 Pro Golf Edition’s white and black rubber strap has a quick release system so you can change it out to match or contrast an outfit. The Golf Edition strap is very supple and conforms to your wrist well, holding it in place during multiple swings.
Out on the course the Watch5 Pro golf Edition is comfortable on the wrist and light enough, ~46g, where it isn’t very noticeable. I don’t usually wear a watch on the course, and it only took a few holes to get used to having it on my left wrist. Wearing a glove on the same hand as the watch doesn’t really change much, depending on the glove. If you have a model that goes a little higher on the wrist you could feel the watch and leather bunch a little bit. Some of my Kirkland Signature gloves would run into the watch case while I didn’t have an issue with my Titleist or Callaway models.
The screen is great in direct sunlight and is just as easy to read in overcast or twilight rounds. The images of holes and text for distances is crisp and has a bright contrast agains the black background. The Watch5 Pro Golf Edition comes with a lifetime membership to Smart Caddie for your use on the course. Smart Caddie was developed by Golfbuddy, who has been making rangefinders and GPS units for years. I didn’t sign up for the Smart Caddie app as I did not buy the watch and have logins for multiple GPS and tracking apps. Smart Caddie looks to be extremely extensive, offering a ton of options beyond just GPS and it is one that works seamlessly with the Galaxy watches.
I ended up using The Grint as it was an app I have used in the past and was already signed up for. Getting to the app to start a round was very simple, needing one swipe up and one tap to start The Grint app. The screen is very smooth and records each swipe and tap with zero issues. I never felt like I was tapping or swiping without the Watch5 Pro acknowledging those movements and navigating the menu as I desired. The GPS worked flawlessly and the distances were accurate and consistent. With The Grint’s app you did have to keep the phone in your pocket or in the cart close enough for the Bluetooth connection. For most that is’t a big deal and the only time I noticed it was when I used my electric cart and drove it well in front of me down the fairway.
Overall the Samsung Watch5 Pro Golf Edition is a great option for golfers who want one device for everyday wear and use on the course. The Watch5 Pro Golf Edition still has all the fitness and health options as well as being able to connect to your email, text messages, and social media apps. With the Watch5 Pro Golf Edition you won’t have to worry about buying a device just for golf or forgetting to bring your GPS to the course.
The Wedge Guy: Why modern irons don’t make sense to me
One of the things that really bothers me about most of the newer iron models that are introduced is the continued strengthening of the lofts — I just don’t see how this is really going to help many golfers. The introduction of driver and hybrid technologies into the irons – thinner faster faces, tungsten inserts and filling the heads with some kind of polymer material – is all with the goal of producing higher ball flight with lower spin. But is that what you really want?
I’ll grant you that this technology makes the lower lofts much easier to master, and has given many more golfers confidence with their 5- and 6-irons, maybe even their 4- and 5-. But are higher launch and lower spin desirable in your shorter irons? I’ve always believed those clubs from 35 degrees on up should be designed for precision distance control, whether full swings are when you are “taking something off,” and I just don’t see that happening with a hollow, low CG design.
Even worse, with lofts being continually cranked downward, most modern game improvement sets have a “P-club” as low as 42-43 degrees of loft. Because that simply cannot function as a “wedge”, the iron brands are encouraging you to add in an “A-club” to fill the distance void between that and your gap wedge.
But as you ponder these new iron technologies, here’s something to realize . . . and think about.
Discounting your putter, you have 13 clubs in your bag to negotiate a golf course. At one end, you have a driver of 10-12 degrees of loft, and at the other end your highest lofted wedge of say, 58 to 60 degrees. So, that’s a spread of 46 to 50 degrees. The mid-point of that spread is somewhere around 35 degrees, the iron in your bag that probably has an “8” on the bottom.
Now consider this: From that 35-degree 8-iron downward, you have a progression of clubhead designs, from the iron design, to hybrids, to fairway woods to your driver, maybe even a “driving iron” design as a bridge between your lowest set-match iron to your hybrids. At least four, if not five, completely different clubhead designs.
But in the other direction, from 35 degrees to that highest lofted wedge, you likely only have two designs – your set-match irons and your wedges, each of which all essentially look alike, regardless of loft.
I feel certain that no one in the history of golf ever said:
“I really like my 6-iron; can you make me a 3-wood that looks like that?”
But do you realize the loft difference between your 6-iron and 3-wood is only 12-14 degrees, even less than that between your 6-iron and “P-club”? So, if you can’t optimize an iron design to perform at both 28 and 15 degrees, how can you possibly expect to be able to optimize the performance of one design at both 28 and 43 degrees?
And you darn sure won’t get your best performance by applying 6-iron technology to an “A-club” of 48 to 50 degrees.
This fact of golf club performance is why you see so many “blended” sets of irons in bags these days, where a golfer has a higher-tech iron design in the lower lofts, but a more traditional blade or “near blade” design in the higher lofts. This makes much more sense than trying to play pure blade long irons or “techy” higher lofts.
Most of my column posts are oriented to offering a solution to a problem you might have in your game, but this one doesn’t. As long as the industry is focused on the traditional notion of “matched sets,” meaning all the irons look alike, I just don’t see how any golfer is going to get an optimum set of irons without lots of trial and error and piecing together a set of irons where each one works best for the job you give it.
If you want to see how an elite player has done this for his own game, do some reading on “what’s in the bag” for Bernhard Langer. Very interesting indeed.
Rory McIlroy’s winning WITB: 2022 CJ Cup in South Carolina
Club Junkie reviews: Ping’s new i230 irons
Morning 9: Poulter offended by Rory’s comments | DOJ expanding inquiry | Phil on Rory
Photos from the 2022 RSM Classic
GolfWRX Spotlight: Takomo Iron 101T
Russell Henley’s winning WITB: 2022 World Wide Technology Championship at Mayakoba
Gary Woodland WITB 2022 (November)
GolfWRX Q&A: Holderness & Bourne
Eric Cole WITB 2022 (November)
Quinn Riley WITB 2022 (October)
Viktor Hovland’s winning WITB: 2022 Hero World Challenge
Driver: Ping G425 LST (9 degrees @8.4) Shaft: Fujikura Speeder TR 661 TX (45.75 inches) 3-wood: TaylorMade Stealth Plus (15 degrees)...
Justin Thomas WITB 2022 (December)
Driver: Titleist TSR3 (10 degrees @9.25) Shaft: Mitsubishi Diamana ZF 60 TX 3-wood: Titleist TS3 (15 degrees) Shaft: Mitsubishi Tensei...
Matt Wallace WITB 2022 (November)
Driver: Callaway Epic Speed (9 degrees) Shaft: Aldila Rogue Black 130 M.S.I. 60 TX 3-wood: Callaway Rogue ST Max (15 degrees) Shaft: Fujikura...
Richy Werenski WITB 2022 (November)
Richy Werenski what’s in the bag accurate as of the Cadence Bank Houston Open. More photos from the event here....
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