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Show Stoppers: Day 3 from the 2014 PGA Merchandise Show

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The GolfWRX team is live from this year’s PGA Merchandise Show in Orlando, Fla. The “Show Stoppers” segment will highlight our favorite clubs, gear, and training aids at the show.

At the PGA Merchandise Show, golf companies show off their latest equipment on Tuesday at the PGA Demo Day at Orange County National, and at the PGA Show inside the Orange County Convention Center on Wednesday through Friday. Follow along as we bring you inside the ropes of this year’s events.

Axis 1 Joey C Putter

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Axis 1 introduced its new Joey-C putter at the 2014 PGA Merchandise Show. It features a traditional blade look, similar to the Axis1 Joey, and adds a copper insert for softer feel.

Axis 1 putters have a center of gravity that is balanced in the center of the club head. That translates into hitting putts on-line more consistently. The design also promotes a stroke that stays more square to the target, limiting face rotation during the stroke.

Axis 1 putter cost between $199 and $299, depending on the model. The Joey-C sells for $229.

Club Crown by Vive

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Club Crown by Vive is a company that makes a high-tech film that allows golfers to customize the crowns of their drivers. The film weighs just 2 grams, increasing the heft of your driver head by a mere one percent.

They cost around $50 each, and are available in a variety of stock styles and custom options. Installation is quick and easy, proved by the lovely Tovah (above) in this photo slideshow.

Edel Golf’s Custom Irons, Wedges and Putters

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Edel Golf’s wedges are some of the most drool-worthy wedges in golf. They’re offered in eight different stock grinds, and a near-limitless amount of custom options that have caused many a golfer to spend more than they intended on new short-game sticks.

Click here to see more custom Edel Golf irons, wedges and putters from the PGA Merchandise Show.

New Balance Golf Shoes

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New Balance, a company that is best known for its walking and running shoes, launched its first line of golf shoes at the 2014 PGA Merchandise show. Six styles for men and women offer both cleated and spikeless options, which are available in both waterproof and breathable fabrics.

The Minimus Sport Golf and the Minimus LX Golf shoes utilize the One-Lok cleat system that puts golfers’ feet close to the ground while providing added stability. Men’s shoes are offered in D, 2E and 4E widths, and women’s are offered in B and D widths. Prices range from $119.99 to $159.99.

Click here to see more New Balance golf shoes from the PGA Merchandise Show

Odyssey Putters

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Odyssey released several new putter models at the 2014 PGA Merchandise Show, including its high-end Metal-X Versa putters.

The Metal-X Versa putters combine two of Odyssey’s latest technologies: its acid-etched Metal-X face pattern that improves face friction for a better roll and its Versa technology, which uses white-and-black lines that are layered perpendicular to the target line to help golfers increase their awareness of face angle throughout the stroke.

Odyssey also unveiled its “Tank Cruiser” putters, which have removable weights in the sole and grip to allow golfers to fine tune swing weight and total weight. The putters are available in the four models: #1, #7, 330M and 2-Ball in 35- and 38-inch lengths. They’ll sell for $249 each when they hit stores on April 1.

The Metal-X Milled putters will hit stores on Jan. 17 in six model. The #1, #6, #9HT and 330 Mallet will cost $299, while the #7 and Rossie, which have aluminum sole plates, will cost $349.

Click here to see more Odyssey putters from the PGA Merchandise Show.

Rife Switchback Putter

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The Rife “Switchback” is an adjustable putter with four interchangeable bumper weights that change the head weight from 350-to-380 grams.They have a clean, high-tech look, and will be a hot commodity for tinkerers at the reasonable price point of $199.

Also new from Rife is the company’s Maven putter, a design that was inspired by new Rife Brand Ambassador Mike Shannon, one of Golf Digest’s Top-50 best teachers in America. The Zebra-shaped putter (see the photos in our forum) will come with five different hosel configuration to help golfers dial in their alignment and toe-hang needs. The first model, which has a plumber’s neck, will be available in May and sell for $235.

Click here to see more photos of Rife putters from the PGA Merchandise Show.

True Temper Project X LZ

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True Temper’s prototype Project X LV graphite shafts are hand rolled to exact specifications at the company’s headquarters in San Diego. They have the stiff butt and tip sections that characterize the original Project X graphite shafts, but the mid-sections are much softer.

According to Don Brown, product development manager for True Temper, the softer mid sections act as “loading zones,”  helping golfers release more energy into the golf ball at impact. Click here to read more about True Temper’s prototype Project X LV shafts.

True Temper’s Project X PXv 39 shaft also caught golfers’ attention at the PGA Merchandise Show. It’s the first of the company’s shafts to weigh less than 40 grams at a length of 46 inches. Originally, it was intended for recreational players, but it has been tested and put in play by professionals in Europe and the U.S.

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17 Comments

17 Comments

  1. 78Staff

    Jan 25, 2015 at 6:27 pm

    $50 for a driver head wrap? PT Barnum would be proud…sheesh.

  2. Neal Gregory

    Feb 10, 2014 at 1:48 pm

    I purchased a 34inch 350g Axis1 Umbra putter. The zero balance helped with not pulling putts. I played with it for a couple rounds that had very challenging greens. My only complaint was that it felt too light, so I returned it. The owner was great about the return. Once Ohio thaws out, I will def. be purchasing the Umbra 400g and putting a slightly larger grip on it.

    Looks of a putter builds confidence? No, my friend, sinking putts you wouldn’t normally make builds confidence. Anyone who putts for dough knows that!

    Neal

  3. Pingback: Are You a Golf Technology Geek? Day 2 PGA Show 2014 – Video | GolfShadowAre You a Golf Technology Geek? Day 2 PGA Show 2014 - Video - GolfShadow

  4. Really!?!?!

    Jan 24, 2014 at 11:26 pm

    Okay, I have to call BS on this one. These are supposed to be “showstoppers” and the axis 1 putters are a joke. I would be willing to bet that if they weren’t a golfwrx sponsor they never would have made this post. You cannot tell me for one second that there wasn’t something better to cover than those hideous things. Sorry to vent a little but that is a lame sponsor plug…nothing more, nothing less.

    • Phil Long

      Jan 25, 2014 at 1:22 pm

      A joke? Lol!

      I usually don’t respond to posts like this but I will.

      Tell you what….please shoot me an email and next time I am in your area, I will personally meet you and let you roll the putters. You can even bring yours too and we can do some testing. I’m confident enough in our product to do so. Doubt I will hear from you but hope I do.

      Thanks,
      Phil Long
      Vice President
      Axis1 Golf
      [email protected]

      • Really!?!?!

        Jan 26, 2014 at 11:23 am

        The gauntlet has been thrown and I gladly accept the challenge Mr. Long. I shot you an email, I look forward to hearing from you soon. Sincerely, Joel

      • Michael K

        Jan 26, 2014 at 12:34 pm

        Mr. Long….I live in Maryland and would love to try one of your putters if you are ever in the area…I also play at Andrews Air Force Base and you are welcome to be my guest. r/Mike

        • Phil Long

          Jan 26, 2014 at 12:41 pm

          Michael,

          Thanks for the offer. Would love to. I know its 5 months away but I am coming up for the AT&T National. We could get together then if not before. Shoot me an email!!

          Thanks,
          Phil

    • Mike

      Jan 26, 2014 at 4:08 pm

      Who cares if they roll the ball better. Those things are hideous and after a month of playing it, you’ll go back to trusty. Bottom line is that confidence starts by looking down at something that is pleasing to the eye. Not that thing. Just saying.

      • Charlie

        Jan 30, 2014 at 12:25 pm

        Seriously? what one person deems hideous another thinks is the perfect look.

        There are a million different putter designs. You go find one that you think is pretty, meanwhile I’ll find one that best rolls the ball in the cup.

    • Charlie

      Jan 30, 2014 at 12:28 pm

      What a lame post from someone who has never seen an Axis in person let alone actually tried one out. The Odyssey Sabertooth was pretty hideous until people realized how good of a putter it is.

      I’ll bet you’re the type who discounts a putter until a pga player wins with it, then you rush out to buy.

  5. JCorona

    Jan 24, 2014 at 9:47 am

    My name is Joey C…. would I be a narcissist if I got that putter??? That being said, how can I NOT buy a putting that is actually named after me…. then again, I don’t drink Corona beer….

  6. Homer Simpson

    Jan 24, 2014 at 7:05 am

    Booth girl showdown! Booth girl showdown! Booth girl showdown!

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Equipment

What Adam Scott said about his new 681.AS irons

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Adam Scott has used the same irons — Titleist Forged 680 — for the better part of 10 years.

“When you’re old and stubborn, you like what you like,” the 41-year-old told PGATOUR.COM.

Indeed, as he has transitioned into Titleist’s latest woods and wedges, the 14-time PGA TOUR winner has remained steadfast in playing his 2003 680 irons with KBS Tour 130 X shafts.

It was interesting, then, to see Scott with a different — but very similar — set of irons in the bag ahead of THE CJ CUP @ SUMMIT.

Adam Scott’s trust Titleist 680 8-iron

Scott’s new 681.AS Forged 8-iron

At a glance, the visually stunning irons look identically shaped to the 680s we’re used to seeing in Scott’s bag — similar large muscle pad on the rear of the club, similar hosel transition, similar generous amount of offset, similar topline. However, the irons looked substantially less worn and were stamped with 681.AS on the hosel.

What’s going on here?

Titleist declined to comment, but PGATOUR.COM caught up with Scott, who shared some details. As it turns out the new irons are the same…sort of.

Before digging into the 681.AS, we asked Scott why he doesn’t simply continue playing 680 irons, and when a set wears out, replace them with another. The answer, he said, was simple. Titleist “just ran out of original sets,” which the company stopped producing in 2005.

What to do? Scour eBay and used club stores? Frequent garage sales?

Scott indicated Titleist engineers took a different tack: They made CAD (computer-aided design) copies of his beloved 680s and CNC-machined what he called, “basically the same clubs.”

“Thanks to technology,” he said, “they’re as exact a replica as you can get, but with the way they’ve been made, I could argue it’s a more solid head with a more solid strike.

“I’ve been stuck on the 680s for a long time now,” he added. “…We’ve tried some stuff here and there. We tried bending the 620 MBs earlier this year, which I actually used at the Masters. I’ve been looking for 12 months for that new fresh set with good feel in the hands and good vibes, and we just couldn’t get there, so they took this project on.”

He continued: “It’s very nice for me that Titleist was able to do that. I know what I know. I’ve played it so long, I’m at a point where I think it’s detrimental to go searching and trying to change. I know how I play, and I know what I need to play well.”

Read the full piece here. 

Check out Adam Scott’s full WITB here.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (10/15/21): Tour Issue Rare Odyssey Stroke Lab Jailbird Mini

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At GolfWRX, we love golf, plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buy and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Tour Issue Rare Odyssey Stroke Lab Jailbird Mini

From the seller (@Hunter01): “Rare Tour Issue Odyssey Stroke Lab mini putter. From the tour van with tour crimp on hosel. 35” long with grip options available. This putter never came to retail but we’re made available to the tour in limited quantities. 329 firm.”

To check out the full listing in our BST forum, head through the link: Tour Issue Rare Odyssey Stroke Lab Jailbird Mini 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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L.A.B Golf unveils new MEZZ.1 Proto putter

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L.A.B Golf has soft-launched its new MEZZ.1. Proto, which is currently limited to just 1,000 individually numbered putters.

The new mid-mallet putter is fully CNC machined from a billet of 6061 aircraft aluminum (body) and 303 stainless steel (midsection) for what L.A.B are calling their “best-feeling putter to date”.

The new addition includes 10 weights (eight on the bottom, two on the sides) that allow the company to individually build each putter to a golfer’s exact specifications.

Golfers can also choose their preferred alignment aid, with blank (no marking), line, and dot all offered with the new MEZZ.1 Proto.

The putter comes equipped with a headcover and is available to purchase now at LabGolf.com for $600.00.

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