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Singh signs with Hopkins, Stenson moves to Callaway

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Vijay Singh has signed an endorsement deal with Hopkins Golf that will have the 50-year-old Fijian wearing a Hopkins visor and carrying the company’s staff bag and wedges, while Henrik Stenson has signed on to become a Callaway staff player.

Singh is eligible for the Champions Tour, but he will play the majority of his starts on the PGA Tour this season. He joins 35 other Champions Tour golfers who elected to play Hopkins Golf wedges in 2013, including John Huston, Don Pooley, Wayne Levi, Gene Sauers, Bill Glasson, Dan Pohl, Chien Soon Lu, Roger Chapman, Gene Jones, Jim Thorpe, Vicente Fernandez and Calvin Peete.

“It’s not often that a start-up company signs a player of Vijay’s caliber,” said company CEO Greg Hopkins in a press release. “Vijay will not play equipment that doesn’t perform, which by itself, says it all for our Hopkins wedges.”

Singh is evidently quite comfortable working with Hopkins, who was the president and CEO of Cleveland Golf during the majority of Singh’s time spent as an endorser for that company.

“Greg Hopkins and I have made a good team for the past fifteen years,” Singh said. “Why stop now!”

Stenson is currently the No. 3-ranked golfer in the Official World Golf Rankings, and became the first golfer to win both the Race To Dubai (European Tour) and FedExCup Championship (PGA Tour) in the same year in 2013. He is so far the biggest signing for Callaway in 2014 in a signing season that has seen Callaway ink deals with Lydia Ko, Harris English, Thomas Pieters, James Erkenbeck and Chase Sieffert.

“After having the best season of my career to date in 2013 using Callaway irons and fairway woods, the option of extending my relationship with Callaway Golf was a very natural progression, and I look forward to continued success in 2014 being back as part of the Callaway family,” Stenson said in a Callaway press release. “As the cliche goes, why mess with a good thing?”

Stenson’s first European Tour event of 2014 will be the Abu Dhabi HSBC Golf Championship. His first PGA TOUR event in 2014 will be the WGC-Accenture Match Play Championship.

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Ronald Montesano writes for GolfWRX.com from western New York. He dabbles in coaching golf and teaching Spanish, in addition to scribbling columns on all aspects of golf, from apparel to architecture, from equipment to travel. Follow Ronald on Twitter at @buffalogolfer.

36 Comments

36 Comments

  1. bob

    Jan 15, 2014 at 1:04 am

    my new email address

  2. LY

    Jan 9, 2014 at 3:03 pm

    Ron:
    When players change to a different golf club company is it the players seeking the company because they like those particular golf clubs or the company seeking the players.

  3. Chuck

    Jan 6, 2014 at 10:17 pm

    Apart from Hopkins wedges, what other clubs will Vijay be carrying? Driver? Wood(s)? (Seven-wood?!?) Irons? Don’t care about the putter, because it will change by the time anybody posts it. But to have Vijay freed of any endorsement constraints outside of the Hopkins wedges… that will be interesting.

    • Ronald Montesano

      Jan 7, 2014 at 10:43 am

      Good question, Chuck, for which I don’t have a reputable answer. I could make something up, but you’d call me on it!

      It must be nice for a professional golfer to free her or himself up from the need to earn more money via an endorsement contract. We might see some very inspired play from the great Fijian this year.

  4. christian

    Jan 5, 2014 at 3:01 am

    Stenson will probably be forced by his new contract to ditch his JDM Legacy Black irons, too bad.

    • kmo

      Jan 5, 2014 at 8:11 am

      He should be able to keep the Legacy irons they are also offered in Europe, think a few Euro staffers play them. I don’t see why they would force him to change. It would be a poor choice on theyre (callaway) part if they did force a change as far as irons go.

      • Ronald Montesano

        Jan 5, 2014 at 8:55 am

        Agreed, kmo.

        We’ve come a long way from the name-association days of the pre-2000s. It is the duty of club fitters to tell their customers “no, this isn’t the EXACT club that HS plays, but it is nearly identical and more importantly, specked out to your personal needs.” If someone wants to purchase HS-specked equipment as a trophy, go nuts.

        To us, the observer, it would be detrimental for any company to force a change and then clean up the mess of a performance regression. That’s not to say that the brass of big companies think as we do!

      • Lee

        Jan 9, 2014 at 3:47 pm

        I’m sure he will keep his Legacy’s as mentioned they are available in Europe for big bucks. Henrik burning up the Tour with them should = sales for Calli!

  5. A

    Jan 5, 2014 at 1:14 am

    Yeah that Big Bertha Alpha is awesome.

  6. paul

    Jan 4, 2014 at 9:02 pm

    I still think Lydia is a bigger deal. But i am biased. lpga comes to my town, not the pga. i love seeing the writer of an article so active in the comments 🙂

    • Ronald Montesano

      Jan 5, 2014 at 7:09 pm

      I agree…I had the chance to shoot Lydia a good bit at Sebonack last summer. She ought to bring a great deal of positive attention to the women’s professional game. As far as the instructor switch goes…

  7. Zak

    Jan 4, 2014 at 5:56 pm

    I saw someone say that Henrik Stenson will be playing a full bag of Callaways this season, does that mean he will he parting ways with his beloved (and extremely successful) Piretti putter?

    • Ronald Montesano

      Jan 4, 2014 at 6:12 pm

      If there is a club in the bag that sponsors allow a player to outsource, it is the putter. If Stenson were to switch putters and putt poorly, no one would ask HOW he shot the poor score; it would simply be attributed to the new clubs.

  8. kevin

    Jan 4, 2014 at 2:33 pm

    Will the visor have antlers on it ??

  9. Dwaine Ingarfield

    Jan 4, 2014 at 2:21 pm

    I hope Vijay has a great year. I’ve always been a big Vijay fan.

    • Ronald Montesano

      Jan 4, 2014 at 2:49 pm

      tough youth…crossing sewer tunnels under an airport runway to get to the local golf course…when you come up from nothing, you’re different from the rest of the pro tour crowd.

  10. Johan

    Jan 4, 2014 at 2:15 pm

    Stenson has told Swedish media that he will have 14 Callaway clubs in the bag but keep titleist pro v1x. Most likely get a BB Alpha driver because he wants low spin driver. Callaway are hoping he will like new fairway woods and irons but I can’t see him switch that right away. A bit surprising he will switch putter though considering he owns stock in Piretti and also exclusive distribution in Sweden! It would be nice to see Odessy make an affordable cottonwood type putter!

  11. nevadagolfguy

    Jan 4, 2014 at 12:07 am

    I have always liked vijay for whatever reason. As of late every time I hear about him though it’s always about some huge negative thing he has going on. It’s refreshing to hear a positive! On a side note, I’m sure he is doing his buddy Hopkins a favor but on the other hand…a buddy of mine just got a set of new wedges from them the other day and I have to say they are some great feeling/playing wedges. I’m sure it is at least somewhat an interest in playing the clubs and not all a friend doing a favor because they flat out perform.

    • Ronald Montesano

      Jan 4, 2014 at 12:22 am

      I agree, Nevadagolfguy. Friendship will not allow a professional to play with inferior equipment. I had the opportunity to whack a Hopkins wedge and agree with you and your buddy.

  12. cmasty

    Jan 3, 2014 at 8:29 pm

    Wouldn’t want Vijay at this point if he paid me to give him clubs. He’s a liability.

    • Ronald Montesano

      Jan 3, 2014 at 10:11 pm

      cmasty,

      I think the key is the personal/professional relationship between Hopkins and Singh. They go back. Also, Vijay has an ax to grind right now, which might motivate him to great things on one of the two tours. Since our memories are short, wins will increase his value to Hopkins.

  13. MJ

    Jan 3, 2014 at 8:28 pm

    Stenson makes sense. Pretty much already with them.

    Big signing for Hopkins. Surprised they’ve got the capital to pull it, however. I know Vijay can’t be cheap.

    • It needs to be affordable!

      Jan 3, 2014 at 9:01 pm

      Vijay probably did his buddy a favor. It was rumored before Hopkins started up with clubs that he would become Vijay’s agent after leaving Cleveland…

      Vijay did Hopkins a favor.

      • Ronald Montesano

        Jan 3, 2014 at 10:12 pm

        Good points. Is it possible that Vijay received a percentage of the Hopkins name, or ponied up some money to support the cause?

    • MC

      Jan 3, 2014 at 9:13 pm

      I recently bought the Callaway Legacy Black Irons (same model as Stenson’s) with complimentary Callaway staff bag; what a great deal. Couple them with my Diablo Octane *13 Tour 3 wood, I pretty much have a nice set of Callaway clubs.

      I love both of my Callaway 3 wood and irons, they have that tour preferred sound and pleasant feeling when hit them square.

      Glad to know that I’m in Stenson’s side. He did know what are the best clubs out there.

      I’m predicting that he will scrap the SLDR then start using X Hot driver. I wonder if he will be still playing his Piretti?

      • Ronald Montesano

        Jan 4, 2014 at 2:51 pm

        (the real)MC,

        Both good questions/predictions. It will be interesting to see if Stenson can first, follow up with a solid season and second, break through in the majors competition.

    • Ronald Montesano

      Jan 4, 2014 at 4:16 pm

      MJ,

      Sure does, especially since Ernie left to go to Adams (which is essentially going to TaylorMade). That had to free up some room to officially sign HS.

      • Ronald Montesano

        Jan 4, 2014 at 4:17 pm

        I think the keys to the Vijay signing are the prior working relationship and what may be unsaid (totally-unconfirmed supposition on my part of ownership slice of Hopkins golf.)

  14. Jeffrey Trigger

    Jan 3, 2014 at 8:08 pm

    This isn’t much of change for either Singh or Stenson. Stenson played almost all Callaway, minus the driver and putter. Honestly, the way Stenson is playing, you could give him Northwestern irons, and I don’t think there would be much difference, find me a golfer in the world right now who is hitting irons more pure than Stenson… Hopkins only makes wedges, so I don’t see Singh changing out his clubs.

    • Ronald Montesano

      Jan 4, 2014 at 2:52 pm

      Ahhhh, Northwestern. I don’t think Stenson wants to waste a year acclimating to anything new. I suspect he’s a creature of habit.

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Whats in the Bag

Sam Burns WITB 2024 (April)

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  • Sam Burns’ what’s in the bag accurate as of the RBC Heritage.

Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)

Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)

Putter: Odyssey Ai-One #7S

Grips: Golf Pride Tour Velvet Align

Ball: Callaway Chrome Tour X

Check out more in-hand photos of Sam Burns’ WITB in the forums.

 

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Whats in the Bag

Will Zalatoris WITB 2024 (April)

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  • Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. 

Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)

3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: L.A.B. Golf Mezz.1 Max

Grips: Golf Pride Z-Grip Cord

See more photos of Will Zalatoris’ WITB in the forums.

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Equipment

New Level launches new 480-DB irons, blending performance and forgiveness

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New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.

The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.

For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.

While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.

A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.

 

A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.

You can pre-order the New Level 480-DB right now on the New Level website.

Pricing specs availability

  • Irons: 4-PW
  • Price: $149/oron
  • Availability: Pre-order

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