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Titleist 714 irons spotted



Titleist’s previous lineup of irons irons, the 712 series, included the AP1, AP2, CB and MB irons — four different models that were made with different shapes, styles and materials to fit the needs of a wide range of golfers.

The 714 line features the same models, but they’ve been updated to improve the flight, feel and performance according to Chris McGinley, Titleist’s vice president of marketing.

McGinley said that there was not much Titleist could do to improve its new 714 MB and CB irons — like blades, their small size and solid forged construction only allows subtle tweaks to be made. And even if Titleist could have made them better, some of the company’s staff players would likely resist the changes.

“The only thing our tour players told (us) was ‘Don’t screw them up,’” McGinley said. “They like them the way they are.”

Click here to see what members are saying about the new irons in the forums.


Above: Titleist’s new 714 MB irons are the company’s latest line of musclebacks. They’re the smallest, most workable irons in the lineup, with the thinnest top lines and the narrowest soles. See photos of the 3 iron through pitching wedge that were being tested by John Merrick at the AT&T National. 


Above: Like the MB’s, the CB’s are forged from a solid block of 1025 carbon steel. They have a slightly wider, fuller sole than the MB’s, and a shallow cavity that makes the irons more forgiving. See photos of the 3 iron through pitching wedge that were tested by Robert Streb at the AT&T National. 

But Titleist’s new 714 AP1 and AP2 irons are a different story. Since the original AP irons were released in 2008, both have had multi-material, dual-cavity designs that give them much more forgiveness than their sizes indicate. But with every new launch, Titleist has found a way to improve the performance of the AP irons by removing weight from certain parts of the iron structure and replacing it with high-density tungsten.

Marni Ines, the director of iron development for Titleist, wouldn’t discuss the specific technology that went into the new AP irons — with the launch still several months away, company leadership feels that it is too early to spill the beans. But he did provide broader clues on how the new irons have been improved.

One of the ways to make an iron better without making it bigger is to optimize the performance of each club. It’s called a progressive design, and it will give the AP1 and AP2 long irons a higher, softer flight, while the short irons will have more penetrating, controllable trajectory.


Above: Titleist’s new 714 AP1 irons are Titleist’s most forgiving model. Many of Titleist’s staff players use AP1’s as long iron replacements, which is one of the reason Titleist didn’t want to increase the size of the irons. See photos of the 4 iron through pitching wedge that were being tested by Ben Curtis at the AT&T National. 

Titleist received feedback from surveys that showed golfers liked the size and shape of the 712 AP1 long irons, which are cast from 431 stainless steel, but they felt that the short irons looked clunky. So the short irons were slimmed down in the new version, especially in the address position, to give them a more compact look.


Above: The AP2 irons have a satin finish on the face to reduce glare, but a chrome finish on the back of the iron that makes the irons stand out in the bag. See photos of the 4 iron through 9 iron that were being tested by Jason Bohn at the AT&T National.

The new AP2 irons, which are forged from the same 1025 carbon steel that Titleist uses for its CB and MB irons, are very similar in size to the old model, but they have wider soles in the long irons to create a higher launch, and narrower soles in the short irons that help with turf interaction and versatility. While they have a similar amount of offset, that offset is better hidden than in previous AP2 models through a hosel blend that makes the space between the hosel and leading edge less apparent.

The construction of the new irons is not the only thing that has changed — like most new irons on the market, some of the lofts have been strengthened as well.

The 7 iron through pitching wedge has been strengthened in the AP1 irons, making the loft of the pitching wedge 44 degrees. Because of the wider gap between the AP1 pitching wedge and Titleist’s Vokey gap wedges, which are 50 and 52 degrees, the company is introducing an AP1 gap wedge that measures 48 degrees.

The AP2’s 6 iron through pitching wedge has been strengthened 1 degree, making the pitching wedge 46 degrees. Both the pitching wedges of the CB and MB irons will remain at 47 degrees for golfers who prefer traditional lofts.

Click here to see what members are saying about the new irons in the forums.


Click here to see what members are saying about the new irons in the forums.


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  1. Bob

    Sep 16, 2013 at 5:15 pm

    Great to seeTitleist evolving and innovating ……… The badge!

  2. Pingback: Sticks & Greens | The Monday Match – Titleist 712 AP2′s

  3. Big Capicola

    Aug 17, 2013 at 3:25 pm

    While i’m interested in the on going discussion of lofts and their stance in the game- would it be safe to say the shafts play a larger role in consistency versus the head?

    • Bob

      Sep 17, 2013 at 5:25 pm

      Incorrect, shaft is a feel indicator, when a club “feels” good the you know your on the button with the shaft. The correct flex will control direction but ultimately the head is where the majority of the performance comes from…..

  4. golfing badger

    Aug 17, 2013 at 1:35 pm

    Ummm…think I read something about a new advancement in club fitting…a loft lie machine. for all you modern loft haters…bend it !!

  5. Tyler

    Aug 16, 2013 at 6:57 pm

    It’s nice how Titleist doesn’t change much. I would play those AP2’s in a heartbeat. Callaway and TM are getting too gimicky these days. These are for the true purist.

    Never been a fan of their woods however. Distance wise for me I am much longer with Callaway and TM.

  6. Jeffrey

    Aug 15, 2013 at 11:40 am

    I 100 percent agree that strong lofts cause more damage than solutions. My current PW has 45 degrees of loft. I dug out my old Lynx Parallax PW and use it as my gap wedge. Why? Well, the specs on that wedge are the same as today’s gap wedge, 50 degrees of loft and 6 degrees of bounce. New strong loft irons make it hard to take something off of them, or to play knock downs. The center of gravity is so low if you hit it a little high on the iron you have to choices, you hit a hot spot and the ball flies forever, or, it reacts like a sand wedge and goes nowhere. Plus these super strong lofts have lead to shafts with kick points down by the head of the club, again making it harder to hit multiple types of shots. While heel and toe misses are better, I attribute that to more stable heads, this can be done without putting the center of gravity on the sole of the club. I’m not seeing remarkably better scores that the club manufacturers are selling.

  7. Kujan

    Aug 4, 2013 at 8:29 am

    I game the AP1 712s. It looks like with the 714s you’re forced to compliment with 3 wedges, something like 52, 56, and 60. That’s because the new W has a loft of 48. So if you want to carry 2 woods or hybrids there’s no room for the 4 iron. I wonder if the golfer will be able to buy a seven piece set of 5 iron through W?

  8. Pingback: Sneak Peak of Mizuno's new MP-4 and MP-54 irons - Arriving soon!!!!!!

  9. tyler brooke

    Jul 8, 2013 at 11:05 pm

    Very clean looking clubs. Something about Titleist bores me though. I guess they are traditional for the purists.

    • jgpl001

      Jul 10, 2013 at 6:43 pm

      Clean, simple and pure is boring………..I like being bored

      Why would Titleist pimp the mb or cb line???

      Thank God for Titleist and Mizuno in a golf world gone bling mad

  10. Jules

    Jul 3, 2013 at 11:54 am

    Um… The AP1 (which are technically GAME IMPROVEMENT) were the only ones that have strengthened lofts………….

    • False

      Jul 5, 2013 at 3:51 pm

      Um….no. Last paragraph states: “The AP2’s 6 iron through pitching wedge has been strengthened 1 degree, making the pitching wedge 46 degrees.”

  11. dan

    Jun 29, 2013 at 7:15 am

    the lower cg wont help you on shots around the green only on full shots and you wouldnt pitch with a 9 iron. Hence why I bought my g25 4- gw to play as 3-pw.

  12. Kyle W

    Jun 27, 2013 at 9:53 am

    If stronger lofts are ruining the game by making us so much longer, why arent we all playing for paychecks like the tour players? Still have to get the ball in the hole boys!

  13. Jon L

    Jun 26, 2013 at 9:25 pm

    It cracks me up that so many people get all twisted about lofts. Golf courses have gotten longer in the last 20 years so us mortals need all the help we can get. The gap wedge is the new pitching wedge. If you don’t like it you can have all your clubs bent 2 to 4 degrees week so you don’t need a gap wedge. Otherwise just enjoy the low CG and long hitting modern clubs like all the tour players are using! And now for the original topic the 714 line looks awesome titleist!!! But I’ll stick with my 712 mb’s for now and enjoy my 135 yd PW and 230 yd 3 iron 🙂

    • kyle

      Aug 21, 2013 at 4:52 pm

      well said, everybody worry about their own game, and let everyone else enjoy hitting longer shots. less time hating and more time working on your game.

  14. James

    Jun 26, 2013 at 2:42 pm

    I don’t care less about the lofts and the great cosmetic upgrade, my Driver is 4 yrs old, my irons 6 yrs old, my 3 wood 4 yrs, the new club in my bag is a 3 hybrid. I still hit the ball further og the T then the guys who bought the new TM and Titleist Drivers, my PW loft is 48 I still play of a 1 or 2 handicap … So all I can say is weldone Titleist , bring out the new clubs so the retail war can go on..

    • Ian

      Aug 2, 2013 at 1:49 pm

      I am with you James. I still play with Ping Eye 2’s that I have had for nearly 10 years and apart from some new shafts a while ago they still serve me very well. Having said that I borrowed a set of titliest mb 712 yesterday while on holiday and I have never hit the ball better. First time I have played with blades in years but will certainly investigate buying a set when I get home to blighty

  15. Kevin

    Jun 26, 2013 at 11:25 am

    reminds me of the 962’s

  16. Grinch

    Jun 25, 2013 at 6:39 pm

    Why does Titleist feel the need to issue “new models” every two years like clock work? Stop being schedule driven and only introduce new models/brands when there’s a significant change in technology vs a “paint job.” I still use my 710 MBs and they work great. Why would I replace them with the 712s…oh wait, the 714s?

    • Johan

      Jun 26, 2013 at 7:30 am

      Because not everyone like the design of 710 and 712. I personally love when new designs/upgrade arrive. The look of 714 is very nice. I would wait for 714 than buying 712 or 710…

      • Grinch

        Jun 26, 2013 at 9:37 pm

        Just wait another two years when the 716s are released. You’ll probably like them even more….

        • brian

          Jul 8, 2013 at 3:53 pm

          They dont need to really change the tech too much because, as you mentioned yourself, many people have been pleased with the way they perform despite their looks so they arent going to change too much. If people like you say they work great, why change too much?

          Titleist isnt a company that is going to create new gimmicks every year and i think them releasing new clubs on a two year cycle is better than buying something new from some other companies and having it be “old news” in 6 months.

  17. Shugabear

    Jun 25, 2013 at 5:40 pm

    Titleist has taken classy looking blades and made them way too busy. Looks more like a Taylormade product now. The AP2’s look like knock-off Mizuno JPX 825 Pros. I’ll definitely be sticking with my 712MB’s, at least until the next generation. Hopefully, by then, Titleist will have gotten back to what put them at the head of the class to begin with.

    • Flip4000

      Jul 8, 2013 at 4:00 pm

      So ur saying the one line they added makes the blades too busy?

  18. Jeff Powell

    Jun 25, 2013 at 12:14 pm

    Impressed by the look of the new 714 AP2s. I played the 710s & 712s and I’m looking forward to comparing the 712s to the 712s side by side.

  19. Zack

    Jun 25, 2013 at 10:28 am

    712’s look much better. Lets hope performance doesn’t let titleist down.

  20. Ryan Johnston

    Jun 25, 2013 at 4:08 am

    I never fall in love with the Titleist gear for some reason.

  21. paul

    Jun 24, 2013 at 11:11 pm

    Its to bad no one ever took out a 6 iron blade from 1990 and took trajectory measurements, then took a modern blade and did the same. then this whole discussion about launch angle and loft strengthening could finally end. We could have a trajectory define a number instead of a marketing guy establish a number on the bottom of a club. makes sense to me. i think they’re pretty.

    • Dolph Lundgrenade

      Jun 28, 2013 at 10:38 pm

      You use a club to get a distance, not a height. I don’t need a pw to go 145. I need it to go 125. If I need 210 yards I should hit a 2, but now I hit an easy 4 (or step on a 5). I’d prefer to control the trajectory myself and not have the club do it all for me.

      • Jack

        Jul 5, 2013 at 12:25 am

        Agreed. Clearly jacking up the lofts just makes buying wedges a pain in the butt, and long irons unplayable (consistently) and switching to hybrids. That helps the revenue, but does it help the golfers?

      • Ice Chillz

        Aug 10, 2013 at 4:40 am

        Your clubs are tools to get the job done. It is irrelevant what it says on the bottom of the club.
        You say you want a PW to go 125. Why? Why not have a club that goes 125.
        As long as you have clubs to go the distances needed, that is all that matters.

  22. Nick

    Jun 24, 2013 at 6:18 pm

    Love the look of the new AP2 714… cant wait to get a set!!!

  23. GGWolverine

    Jun 24, 2013 at 5:45 pm

    The AP1 & AP2 look butt ugly! I hope they perform a lot better than they look. I think my Bstone J40 DPC will be staying in my bag.

  24. Im nobody:(

    Jun 24, 2013 at 4:39 pm

    Titleist is going backwards, what a shame. Looks like all their good 4 now is golfballs:)

  25. Mike

    Jun 24, 2013 at 3:18 pm

    I certainly fancy the AP2. Interesting that they go now for the satin look. I guess I stick with my i20s for a while. Let see what Titleist comes up with the 716 range ????

  26. daniel

    Jun 24, 2013 at 12:47 pm

    LOL, people moanding about the jacked lofts, all im saying is if you want your old ‘traditional’ Lofts in the majority of new irons do you know how high they will go? even blades and MB have got so much more tec built into them nowa’ days. grab yourself a 1980 Pw and test it againsts a rocketbladez Pw, Tell me which goes higher? but the TM has jacked lofts no? just get on with it, the added tec makes clubs more forgivin, just take the distance aswell.

    • Dolph Lundgrenade

      Jun 28, 2013 at 10:35 pm

      Your ‘don’t care’ attitude has been noted… so far that has worked pretty well for us British folk in the colonies- oh, wait… we cared so we spoke up and got what we wanted.

      Is Tiger Woods 13′ on pause in your parents house?

  27. t

    Jun 24, 2013 at 10:40 am

    this game is headed in completely the wrong direction. i wish we would go back to persimmon and balls that spin. i think the game is more difficult today. i use to hit 12 fairways a round. now i’m lucky to hit 6. and i know we definitely can’t stop this, but every player coming on tour today looks like a robot. i definitely watch less golf today. its no fun watching driver wedge all day.

    • Grinch

      Jun 25, 2013 at 6:44 pm

      Perhaps the PGA Tour should stop being wusses and giving the guys the same easy courses every week. I don’t remember seeing too many driver-flip wedge combinations at Merion this year. Instead of rolling back the ball, perhaps the Tour should grow the rough longer, change the green speeds each week, and make the players actually have to think and play the game instead of bombing & gouging it….

      • Matt

        Jun 26, 2013 at 1:44 pm

        Agreed, I’ve heard of clubs being denied PGA events because they will be to difficult and no one wants to see tour players shooting around Par! I just think they need to switch it up so they have to use each club in their bag more often.

  28. Tim

    Jun 24, 2013 at 10:04 am

    That’s definitely a step back in terms of the cosmetics for the AP1/AP2. I prefer the current offerings.

    • Connor

      Jun 27, 2013 at 12:57 pm

      I completely agree. I think the CB’s look the best out of the new bunch.

    • Jack

      Jul 5, 2013 at 12:22 am

      I think the AP1’s look sharper, but I prefer my AP2 712 look. Maybe it’s just me lying to myself though!

  29. Matt

    Jun 24, 2013 at 9:46 am

    the only noticeable difference is the ap2 doesn’t look like a 2 piece iron anymore.

    Callaway and Taylor Made have strengthened the lofts upwards of 3* on their entire sets, so I don’t see how Titleist making a 1* change can have people all upset.

  30. lionart

    Jun 24, 2013 at 8:13 am

    So does this mean that the new 712u re all out of date already!? Will team Titleist confirm if they’ll be introducing a 714u as well?

    • Dolph Lundgrenade

      Jun 28, 2013 at 10:31 pm

      Just bend your 712u a couple degree’s stronger and you can have the 714u before it even comes out!

    • Matt

      Jul 13, 2013 at 1:49 am

      If the 712’s are already out dated then I guess that makes my Mizuno MP33’s dinosaurs.

  31. Bo

    Jun 24, 2013 at 2:14 am

    Yuck! Reminds me the way of the Toyota Camry – started with good straight-line looks, the designers ran out of the ideas, so they started to make everything with diagonal lines. And then ruined the whole thing in the process.

  32. Mac

    Jun 24, 2013 at 1:24 am

    This should be expected. Golf is a business after all; in order to keep up with TMAG and the like Titleist has to strengthen lofts. The lofts have been kept traditional where they need to be. Brilliant move by Titleist, win win situation.

    • Trevor

      Jun 24, 2013 at 9:30 am

      There is zero truth in this statement.

      Callaway X Hot irons are actually stronger than the TMaG Rocketbladez. X22’s were jacked up like crazy and that was 5 years ago? Mizuno JPX 825 specs are jacked almost equally to the TMaG Rocketbladez and these irons were released before Rocketbladez. The list goes on.

      It’s easy to blame TMaG because they market their strengthened lofts 100x more than the rest do, please do a little research before making such claims.

      • Mac

        Jun 24, 2013 at 10:09 am

        If you read my comment I said TMag and the like. Meaning companies who also strengthen lofts.

        You can go polish your R1 now. Please do some reading before replying to comments.

        • Trevor

          Jun 24, 2013 at 10:44 am

          There is zero truth in this statement.

          Titleist do not strengthen lofts because other companies do in their GI line-up, nope, not even close.

          Also, I don’t have an R1 driver however I am looking to buy one. I am still not sure if that was supposed to be some sort of insult; I digress.

          Please do a little research before comparing Gi to Players CB before posting.

  33. Paul Hanke

    Jun 24, 2013 at 1:00 am

    Strengthening lofts is becoming a joke. Lets just have all of the course superintendents in America dig out new 200 yard lakes/moats in front of all 18 greens on the course… We can all hit our lob wedges from 200 yards at the greens to clear the water… Of course the clubs marked as lob wedges will all have 27 degrees of loft on them at the rate we are going.

    • Jack

      Jun 24, 2013 at 2:02 am

      It’s getting so ridiculous that the sets being sold now are 4-PW. So the 4 is the new 3 iron. For some people irons don’t even go above 5. The lofts are so jacked up that unless you have a pretty fast swing speed, your long irons aren’t going anywhere but into the bush on the left or right. Then they can sell more wedges to cover the gap between the PW and SW, or force people to buy new wedges when they upgrade.

    • 8thehardway

      Jun 24, 2013 at 10:01 am

      I’m looking for a 30* 9 iron so I can get my brag on.

      • Double Mocha Man

        Jun 24, 2013 at 3:49 pm

        To the guy looking for a 30 degree 9 iron: Just take your 6 iron to a metal shop and have them change the number on the sole. Or just stick with the 6 iron and show it to competitors upside down.

      • chris

        Jun 25, 2013 at 12:26 am


    • Matt

      Jul 13, 2013 at 1:43 am

      The thing is technology pretty much maxed out a little over ten years. COR hasn’t changed since then, club head size was limited to 460cc, the ball hit its aerodynamic and rebound limit with the introduction of the ProV1, so manufactures are stuck with gimmicks to try and sell equipment. Different shapes, colors, adjustability, and now strengthened lofts. While all these golf commentators keep blowing up all these pros talking about how far they hit it they fail to mention the longest driving average for an entire season was way back in 2004 with Hank Kuene averaging 324 a drive.

  34. Mateo

    Jun 24, 2013 at 12:44 am

    yawn…………. They look the same as the 712’s. Everyone else is evolving. Why isn’t Titleist?
    And this is coming from a Titleist guy.
    Dump the CB’s and AP2’s and make a great forged cavity back.

    • Snowman0157

      Jun 24, 2013 at 8:33 pm

      Agree Nice Forged Cavity Back is hard to find these days…. I’m playing Cobra S2 Forged from 2010 and have no idea what I’d replace them with if buying now.

      • mallcorn

        Jun 25, 2013 at 10:34 pm

        Miura Giken CB1007 – great forged CB.

      • Tyler

        Aug 16, 2013 at 7:00 pm

        I play the Razr X Forged and love them. Very soft and forgiving. Roger Cleveland makes a nice iron. Have you looked at the new Scratch line?

    • chris

      Jun 25, 2013 at 12:25 am

      cant go wrong with mizuno 825 pros or tm tp mc’s

    • t120

      Jun 25, 2013 at 12:12 pm

      Mateo, because they are the same. They used the excuse “there wasn’t much we could change…” then validated the excuse saying their pro’s “didn’t want them to mess with them”…now that’s worth a big yaaaaawn.

      I love my 710mb’s, a little dremel work satinizing them and they look exactly like the 712’s and the 714’s…couldn’t be happier the way they look. The way they feel, isn’t bad either.

      Right now I have MP-58’s in the bag as I feel it’s nice to take on change every once in awhile…which is exactly why I’m not buying another Titleist club until they start marching forward with their player’s line. The 710, 712 MB line wasn’t “perfect”, they need to quit kidding themselves. It used to be exciting waiting for a new design (especially with MB’s/CB’s) that would make you go “Ohhhhhhh I have to have that!” – disappointed in this one. Too much competition out there to rest on your clubs, Titleist.

    • Matt

      Jun 26, 2013 at 1:36 pm

      There’s no reason to evolve for the sake of evolution. Titliest makes one of the most consistent quality products on the market and if there is no reason to make big changes why would they? If you want the most technologically advanced clubs you need to look at brands like Nike or Taylor Made who try to push things like the Covert or Rocket blades and sometimes succeed and other times fail. But that’s not Titliests brand. They are more about sticking to what is proven and making it the best. Same with a brand like Miura who isn’t “evolving” or making huge changes each season, but just continues to master what they do and put out some of the best quality products in the market. It all depends what suits your swing and style of play.

      • Dolph Lundgrenade

        Jun 28, 2013 at 10:27 pm

        All those brands you just mentioned have had new offerings every other year or more often. Everyone runs a business; these comapanies have sold you on a concept. I don’t remember seeing polymer in the Titliest clubs until about, what, 6 to 8 years ago. But yeah, they’re traditionalists. oops.

      • Kg

        Jul 3, 2013 at 1:57 pm

        If no real changes then you’re just buying cosmetics. Blush with that lipstick?

      • Matt

        Jul 13, 2013 at 1:31 am

        I agree with you Matt. Most of these companies are more about gimmicks to try and sell clubs than just making good solid performing equipment. Personally I wish Titleist hadn’t given in a little and gone to adjustable hossels on their woods and hybrids. As a result I ended up trying and buying what I consider to be my best driver I’ve ever had a Nike Vr Pro limited edition. Looks like, feels like, and performs like an older model Titleist.

  35. Fozzy Zoeller

    Jun 24, 2013 at 12:41 am

    Pushing the limits on pitching wedge lofts so the owner thinks his new wedge gets more distance. Smart marketing and sales

    • Lee

      Jun 24, 2013 at 8:14 am

      It’s called getting desired trajectory.

      • Dolph Lundgrenade

        Jun 28, 2013 at 10:23 pm

        So… you play trajectory, not distance? Do you play for money and, if so, where?

  36. beef

    Jun 23, 2013 at 11:21 pm

    Sign me up for ap1’s. I like the 712 Ap1 but they were a little chunky in the short irons now they seemed to address that . Hope the feel as good as the 712’s or better.Any info on the stock shafts offered?

    • Will

      Jun 29, 2013 at 12:37 pm

      I agree totally. I’m currently using ap1 712 4-7 and ap2 712 8-pw. From the pics the mid and long irons look more chunky than the 712s to me though.

  37. KCCO

    Jun 23, 2013 at 10:49 pm

    Wowwwwww…….love them all, but gonna be tough to move the mp-64’s downstairs, gonna have to talk to payroll;)

    • t120

      Jun 25, 2013 at 12:04 pm

      and if by downstairs you mean the BST, I’ll be waiting.

    • Dolph Lundgrenade

      Jun 28, 2013 at 10:22 pm

      Yeah, I’ll take your 64’s too.

  38. Jack

    Jun 23, 2013 at 10:23 pm

    So… pretty much the same. Updated looks, more forgiveness for the AP1s and 2’s long irons so you probably won’t need a combo set as much.

  39. Guantanemo

    Jun 23, 2013 at 10:12 pm

    Not a fan of the new AP series, maybe it’s just the angle they’re shown from, but they kind of look like cheap castings. Still prefer the looks of my 710s. I like the look of the CB, but not the MB – no idea why. The stronger lofts – meh, Mizuno’s doing them, why not Titleist.

  40. JK

    Jun 23, 2013 at 9:48 pm

    are they any different than 712s?

  41. Tava

    Jun 23, 2013 at 9:43 pm

    hmm.. This introduction is interesting. I like a new engraved on CB and MB’s though.

  42. Trevor

    Jun 23, 2013 at 9:01 pm

    Pretty ugly looking, is this the final design or are they likely to change? Not a fan of the strengthened lofts either 🙁

  43. ssf

    Jun 23, 2013 at 8:53 pm

    traditional loft is 52 deg pitching wedge (in blades)

    • Steve

      Jun 23, 2013 at 9:18 pm

      Yeah In 1982. WhaT Loft Do You Use On Your Persimmon Driver These Days?

      • Andy

        Jun 23, 2013 at 10:34 pm

        What a retort!

      • joro

        Jun 26, 2013 at 11:30 am

        Where did that one come from. As far as I know and since 1958 it was never over 50.

    • KCCO

      Jun 23, 2013 at 10:57 pm

      Huh? So what’s ur point? Really….I’m just confused, as if your correcting writer, or insulting titleist’s technology or just sharing useless knowledge from Spaulding hay days

      • ssf

        Jun 24, 2013 at 10:48 pm

        it’s not a useless statement unless you want to ignore or do not appreciate the history of golf
        if you think golf was invented in the mid-90s with the advent of stronger lofts necessitating a gap wedge, then yes it is a useless statement and you can claim that traditional loft starts at 47 deg for a PW

        • Canadian Golf Pro

          Aug 28, 2013 at 11:07 am

          As a golf professional and club fitter, I believe the stronger lofts are absolutely necessary. OEM’s have become very effective and producing high launching irons, if your PW was still 50 deg with today’s technology, just imagine how high you’d hit it! You would have no control whatsoever over the ball! Also i enjoy hitting my 7 iron 170, and not the 5 iron i used to hit

    • PM

      Jun 24, 2013 at 11:04 am

      I absolutely agree. When will this all stop? It can’t go on much longer with the strengthening of the lofts. It makes a PW non usable as a PW for pitching the ball around the greens which is the purpose of the PW. I want to see the manufacturers go back to a dedicated PW in the iron sets of 50 – 52 degrees loft. They can still sell other PW which are gap wedges right now. I am hoping this trend of insanity will cause manufacturers to go back to the traditional classic lofts. Irons are about distance control and consistency, not extra yardage. Take an extra club or two if you need the extra carry. Pretty soon it will be three extra clubs.

      • john

        Jun 24, 2013 at 9:53 pm

        I think you guys are missing the point. Lower Center of Gravity produces higher launch so stronger lofts are to produce proper trajectories. Can’t be helped. Though I do think some manufacturers over due it in some models.

        • pablo

          Jun 26, 2013 at 8:35 pm

          Good point John and most people don’t realize that.

          • Dolph Lundgrenade

            Jun 28, 2013 at 10:17 pm

            If this were really the question then that would be a good answer Pablo… but, why do we need Gap wedges now to replace the now vacated PW? Its no longer getting ridiculous… we’re there. TMAG, and others, have done no favors to anyone except those with weak ego’s that need stroking.

            I understand the flight issues involved in the current technology, but the distance issue has been ignored. 3-pw gives the average golfer two useless clubs and all but the very best golfers one useless club- Its a raw-deal. Hitting a 3 iron farther than Hogan hit his 1 iron gives me no pleasure… it just means I have to buy more wedges to fill the gap from 140 and down. Its a business and they are making more money than they should doing it. I almost wish the only problem was pretty stickers and painted graphics, but it is clearly systemic of greed and fools.

          • Dave

            Jul 12, 2013 at 7:22 pm

            Agreed. The tragedy is that the true club builders – the ones who care about the history of the game and actually improving golfer’s games get put out of business. Meanwhile the behemoth manufacturers who want golfers to hit it further out of bounds so they can sell another driver, slowly release the “technology” they have. Now they’ll start pushing for “Bifurcation” so they can continue making obscene profits. If not, they’re running out of things to do… Hell, TaylorMade told us how black drivers with “hot spots” were bad 2 years ago. THEN CAME OUT WITH A BLACK DRIVER WITH HOT SPOTS THIS YEAR!! What do they think were stupid? Obviously they do.

          • neil

            Aug 25, 2013 at 4:50 am

            maybe better introduce the 10 iron at say 46 and leave the PW alone at 50.

      • martini

        Jul 12, 2013 at 7:02 pm

        Stronger lofted irons may have started as a ploy to make people think the oems new clubs (Cobra, Taylor Made, Callaway) were “hotter” than your old model, but due to the forgiving nature of an iron design with a lower cg than that of the golf ball you would lose distance without those stronger lofts. Lower CG = higher launch/spin….whether it is lowered thru a thicker sole design or the use of tungsten or both the fact is this characteristic has made irons more forgiving. Without the strengthening of lofts to balance out ball flight (minimizing the ballooning effect) we would be losing distance.
        It may have started out as a cheap way to impress golfers, but most of the well designed irons necessitate stronger lofts to offset lower cg heads which gives us much of the forgiveness that the majority of the people playing this game need.

    • PM

      Jun 24, 2013 at 11:14 am

      This is what my range of lofts would be for current iron production if I owned my own golf club manufacturing company:

      1. 15 – 16 6. 34 – 36
      2. 19 – 20 7. 38 – 40
      3. 23 – 24 8. 42 – 44
      4. 26 – 28 9. 46 – 48
      5. 30 – 32 PW. 50 – 52

      • Will

        Jun 29, 2013 at 12:31 pm

        And you would be out of business fast because every moron that didn’t understand loft (about half of golfers) would never buy a new club that went 15 yards shorter than their current set. You would immediately cut your potential customer base in half. This is why manufacturers strengthen lofts. Because some percentage of golfers are idiots and will buy a new set if they go farther and not care or realize why they go farther.

    • Jacob

      Jun 24, 2013 at 4:57 pm

      tell me, are you more accurate with a short club or longer club? that’s why they strengthen lofts. If I can hit my PW from 150 instead of my 8 iron I am more likely to be on the green. Hence If I’m hitting an 8 iron from 170 instead of my 6 iron…it kinda makes sense with the length of courses today. The ball we play today makes up for the lack of spin you get in today’s irons. If you got a swing, getting air on the lesser lofted irons are pretty easy. Well, if you know how to swing the club that is.

      • Tyler

        Jun 25, 2013 at 3:25 pm

        Yes that’s true, but what about continuity from PW to Lob wedge? I don’t see the 60 degree lob wedge going anywhere and if you maintain consistent loft gaps from LW to PW then ideally you’d go 60, 56, 52, 47/48. If the PW is >47 you’re throwing off the loft gaps. Most amateurs need more accuracy from 130 yards in. There’s nothing more frustrating than hitting a great drive and then duffing a 120 yard half wedge.

      • 5aces

        Jun 26, 2013 at 8:23 pm

        If you are hitting your 8 iron from 170 yards….Then it’s a 6 iron with an ‘8’ stamped on it. Maybe some overall weight and bounce differential…Psych. “Wow, you hit an 8 iron?” Nice grouping.

        • jacob

          Jun 27, 2013 at 9:39 am

          All I am saying it is much easier to hit irons with a shorter shaft in them..Plain and simple. Ask any pro or amateur..are you more accurate with a PW or a 5 iron? And yes I hit an 8 iron from 170 and yes my clubs are bent 2 degree’s strong, and yes I play traditional blades that are Snake Eyes I built about 6 or 7 years ago. but also..i don’t play a gap wedge and play a 56 and 60. When I am in that in-between range i simply choke down on my PW and swing a half or 3 quarters PW so I have a Gap wedge. I did play a gap wedge for a while but found it not that great because I was much more inaccurate with it than a 3 quarters or what I call a touch shot with my PW. But as in all things with golf it’s all dependent on the user.

          • Paddan

            Jul 23, 2013 at 4:19 am

            Shafts are getting longer also though right?

        • Canadian Golf Pro

          Aug 28, 2013 at 11:09 am

          except the 8 is an inch shorter! Thus easier to hit.

    • bob

      Sep 3, 2013 at 5:59 pm

      ugly aps

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You can (finally!) buy Rickie Fowler’s Rev33 irons: Cobra releasing limited RF Proto irons



After much anticipation, Cobra Golf is set to release the limited edition RF Proto irons—an exact replica of the Rev33 irons developed and used by Rickie Fowler on the PGA Tour.

Rickie worked closely with long-time Director of Tour Operations, Ben Schomin from start to finish to create an iron that offered him everything he ever wanted from looks, to feel, and, ultimately, performance.

The Rev33 stamp is a nod to 33 iterations the iron went through before the final design was selected.

 “We worked closely with Rickie to determine his favorite features of several of his previous sets that we were able to combine into one very sleek package. These are a must-own for better players who appreciate the finest of iron craftmanship or Rickie fans who would jump at the opportunity to own the same sticks their favourite player uses.”
– Ben Schomin

If you are looking for a full in-depth discussion with Ben on the irons be sure to check out our piece from when Rickie originally put them into play: GolfWRX Insider: Inside the development of Rickie Fowler’s Cobra irons

RF Proto technology and design

The set was designed around Rickie’s preferred 7-iron look with a square/straight topline from the longest iron to the pitching wedge, which is unique since most irons progress to a more rounded shape in the shorter irons.

The RF Protos feature a distinct sharp toe profile reminiscent of many classic blades and a zero offset look thanks to a “no-taper” hosel design.

The irons are produced through a two-stage forging process and then 100 percent CNC milled to the final shaping. The milling process alone takes over two and a half hours per iron head to produce the most precise geometry possible.

The final piece of the design is the tungsten weight positioned on the toe of the iron—just like Rickie’s gamers—to locate the center of gravity and deliver a superior feel.

Price, specs, and availability

The RF Proto irons are available in right hand only 4-pitching wedge and will retail for $2,499.

Sets can be pre-0rdered starting today January 25th, at with sets shipping out starting January 29th.

The limited-edition irons are shipped in a custom box, which celebrates the partnership between Fowler and Cobra, complete with a card of authenticity autographed by Rickie Fowler.

The standard set components are KBS C-Taper shafts with Golf Pride Align grips fitted with Cobra Connect powered by Arccos, but a full selection of custom shafts and grips and also available.

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New Bridgestone E12 Contact golf ball features tire technology, major performance gains



It’s not very often that a golf company touts huge technology gains with its mid-level priced products. Large scale changes are generally reserved for the premium price point and performance category, and then those technologies funnel down to the mid-price point in the next generation.

Bridgestone is flipping that model on its head, however, with the release of the all-new e12 Contact, which looks to offer one of the biggest performance jumps in the mid-price golf ball category ever developed.

Bridgestone e12: The science

The focus for Bridgestone with the e12, just like it was for the re-engineered Tour B series and its ReActive cover in 2020, is contact science—it’s where the e12 Contact derived its name from.

“Bridgestone has long been a pioneer in bringing to market unique dimple shapes, sizes and constructions in the golf industry, but up until this point that has primarily been a means of achieving optimal aerodynamic performance,”
-Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf.
“In the new e12 CONTACT, dimples actually serve as a source of increased power and distance as well. They also contribute to minimizing hooks and slices, making the newest e12 a golf ball that provides performance you can actually see in terms of straight distance.”

The breakthrough comes in the form of a new dimple design to increase the ball contacting the face for both soft feel and additional distance. The new dimple design places a raised area in the middle of the traditional dimple, which when hit with a direct force, creates a whopping 38 percent for more face contact at impact.

  • This face contact and compression promotes a longer amount of time for the ball to stay on the face resulting in more efficient energy transfer to engage the core layer of the ball which from Bridgestone’s testing has resulted in a gain of over 1.5 mph ball speed.
  •  On the other end of the spectrum, in the short game, the additional contact helps increase spin in the scoring clubs and compared to the previous generation results in over 600 rpm more spin.
  • Although less scientific, Bridgestone also says that many players will experience a benefit when putting thanks to improved putter face contact.

Why not put this into a premium ball?

This is the million-dollar (or millions and millions of dollars) question, and it actually has a fairly simple answer—the new dimple design increases the peak trajectory of the e12 Contact and also makes it fly straighter. This makes it the perfect fit for a golf ball designed to enhance distance and reduce total golf ball curvature but less ideal for a tour-level ball designed for maximum trajectory control.

I realize that makes it sound like a negative, but in reality, it’s the exact opposite—the engineers at Bridgestone have closely analyzed the target golfers and designed a ball to fit their needs. The new e12 Contact is so efficient at creating the desired results from both distance and scoring clubs, they have eliminated the previous “Speed” and “Soft” balls and made one better with the e12 Contact.

Price and availability

The new Bridgestone e12 Contact will be available at retail and online starting February 26 at the price of $29.99 a dozen.

Beyond the traditional white version, the e12 Contact will also be available in Matte Green, Matte Red and Matte Yellow color options.

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2021 Mizuno ST-X and ST-Z drivers, fairway woods: Moving Mizuno woods forward



Since 2019 and the launch of the ST190 series, Mizuno has quickly changed the perception around its metal woods. With the new ST-X and ST-Z drivers, along with the new ST-Z fairway woods for 2021, it is once again proving Mizuno isn’t just an iron company anymore.

The ST-X and ST-Z drivers represent the next evolution for Mizuno and are a culmination of a focused team effort to prove that, when side by side with the industry leaders, Mizuno drivers can both compete and win the battle of ball speed, spin, and dispersion.

A global effort to produce better (The “how’d we get here?”)

As a global brand, Mizuno used to have a small issue with market segmentation when it came to its club releases, meaning that depending on where you were in the world, there were different metal wood sub-brands to cater to various consumers.

This worked OK for the individual markets, but overall, it wasn’t working worldwide for one simple reason—more designs meant Mizuno engineers had to stretch their biggest resource, time, thinner. It also didn’t create a lot of continuity in the products, which from a consumer-level, always made it feel like Mizuno’s approach was just “let’s give this a try!”and it really wasn’t working.

This brings us to the “New Mizuno.” Since the original ST190 series was released in 2019 (don’t forget development started long before the release date), Mizuno has had a fully dedicated team in place working on metal wood development and technology. This has allowed engineers to work tirelessly on creating drivers that win on both a technology front as well and where it matters most: in fittings and on the course where golfers care about performance.

The technology inside the 2021 Mizuno ST-Z and ST-X drivers

  • SAT2041 beta-titanium faces: This titanium material is not new to the world of aerospace engineering, but as golf clubs are concerned, it had mostly been found previously in high-end JDM (Japanese domestic Market) drivers because of cost but was first used last year in the ST200 series drivers. SAT2041 has higher strength and rebound properties allowing Mizuno engineers to improve the multi-thickness areas behind the face for higher ball speed, and save mass to reposition around the head.

  • New CorTech face design: Now, speaking to the faces, thanks in part to the material and Mizuno engineers’ ability to tweak and adjust based on continuous R&D, the faces of the ST-Z and ST-X drivers have been made thinner in certain areas to further optimize CT and COR, which contributes to more consistent ball speeds and additional discretionary mass.

  • Using discretionary mass differently: A few grams here or there mean a lot in the golf club design world, especially when it comes to drivers. Mizuno shaved mass around the head to boost MOI in both of the new drivers and create performance separation in how they will work best for the intended players. Both of the new drivers have a carbon crown and also feature carbon panels around the sole skirt to help precisely locate the center of gravity.

Meet the 2021 Mizuno drivers

Mizuno ST-Z driver

The ST-Z replaces the ST200 and has been designed to offer the highest MOI possible without sacrificing lower spin—this driver is all about stability. Mass saved around the head, thanks to the carbon panels, along with the better-optimized face has allowed the designers to position the CG as close as possible to the neutral axis, to raise MOI, and create a neutrally biased driver. 

Compared to the ST-X, the Z is longer heel to toe and slightly shallower to once again use any and all available options to maximize performance and playability.

Mizuno ST-X driver

Although the new STX driver shares a similar name to the previous ST200X designed to be an exclusively lighter weight draw-biased driver, the new STx is for any golfer seeking slightly more spin compared to the STz and also greater workability, thanks to a center of gravity positioned slightly more forward and closer to the shaft.

From the bottom, the easy way to separate the ST-X from the Z is the reduced amount of carbon on the sole and slightly more heel-biased back weight to aid the engineers in repositioning the CG.

The ST-X’s slightly deeper face and shorter heel-to-toe length help to make the driver ever so slightly more draw-biased than the ST-Z but also happens to make the driver more workable.

For those still in need of a premium lightweight option, the new ST-X has the ability to be built to a lighter and longer spec similar to the ST200X thanks to the adjustable weight in the sole, which goes from a stock 11-gram weight to just four grams when built to J-Spec. This brings the head weight to 194 grams vs. 201 grams in the standard ST-X configuration and 204 in the ST-Z. When matched with the M-Fusion shaft, you get a driver that competes against any other in the ultra-lightweight category.

2021 Mizuno STX and STZ drivers prices, specs, and availability

The ST-X and ST-Z stock shaft options are directly driven from popular profiles on tour and feature a familiar story of high, mid, and low launch. The drivers will also carry a fourth shaft option, which is a carryover from the previous ST200X.

High Launch – Project X Riptide CB 50g and 60g

Mid Launch – Fujikura MotoreX F3 60g

Low Launch – ProjectX HZRDUS RDX Smoke Black 60g

High Launch and ultra-lightweight – M-Fusion

Mizuno will also continue to offer upcharge shafts options including:

  • Tensei CK Pro Orange and White 60 and 70g
  • Fujikura Ventus Blue and Black 60 and 70g
  • Graphite Design Tour AD Di6 & 7 along with XC6 & 7

STX and STZ drivers will be priced at – $399.99

The Mizuno STX and Z driver’s pre-sale starts today January 25th, with products on retail shelves starting February 18.

Mizuno ST-Z fairway woods

Technology and design

  • 3rd gen MAS1C high strength steel face: Last year, with the ST200, Mizuno completely overhauled the internal structure of its fairway woods, and the ST-Z is the next evolution. Similar to the driver, engineers have improved the CorTech multi-thickness pads behind the hitting area to raise ball speeds while also improving sound and feel

  • Carbon crown: When it works, it works, and the carbon steel crown of the ST-Z fairway woods reduces mass from higher in the head and gives the engineers the ability to better position it to deliver the performance variables they are searching for.

  • New shaping: After all the material and sciencey stuff were figured out, the last part of the new fairway woods to consider was the shape. It seems simple, but the shape not only has a huge impact on the club’s physical performance, but it plays a major factor in how golfers perceive it in the address position. The leading edge and the hosel transition have been adjusted to appeal to the target players and make it more efficient from the turf, which is where most players will use their fairway woods the most.

Specs, prices, and availability

The ST-Z fairway woods will be available in the lofts of 15 and 18 degrees, and with Mizuno’s Quick Switch adjustability, the fairway woods can go up and down two additional degrees.

The stock shaft configurations for the ST-Z will be the Fujikura MotoreX 7 in stiff flex and the ProjectX RipTide CB in regular.

The ST-Z fairway woods are priced at $299.99 with pre-sale and fitting tools available starting today January 25th with the product on retail shelves on February 18.




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