station2station, on 11 March 2013 - 03:56 PM, said:
Sawgrass, on 11 March 2013 - 09:20 AM, said:
BTW, I'm impressed with the latest "-ier" commercials. You know, with Sean O'Hair refusing to say, "Hair-ier." The idea is fun, and TM's group of pros does an excellent job of acting, given their real job is hitting a ball 320 yards.
I also like the Nike driver commercial with people saying they're sorry to the group ahead.
Having a sense of humor, both on the advertiser's part and on ours, can be helpful in getting through the day.
impressed? It's not bad but i wouldn't say it impresses me.
Ever try to write a commercial? It's not easy to write a good one.
For like a hundred years, golf club manufacturers have had one goal: to impress prospective customers with their offering in an inspirational, memorable way. Everybody has almost always been about longer and straighter. Time after time after time. (Bow ring.) Doing that in a clever new way that sticks is really hard to pull off.
TaylorMade has created a fun campaign that's memorable (to me). It's got a "young" vibe. It's got personable young guns. And it's, may I say, ballzier than many other competing campaigns.
I know this is supposed to be a "hate TM" thread, but I've instead got to tip my cap to them. I "get" that most people hate advertising. But I'm not one of them. To me it provides an interesting insight into our culture, and sometimes gives me a kick, like any good art might.