Ummm... Rory's new big Nike endorsementnot off to a great start.
Posted 22 November 2012 - 07:48 AM
There might be an opportuinity to see a new major manufacturer enter the mix as OEMs will want to secure their supply and iron out issues caused by that particular manufacturer recently!
Posted 22 November 2012 - 09:14 AM
Posted 22 November 2012 - 09:22 AM
When Tiger changed to the Nike putter he was already putting poorly (by his standards) with his Scotty.
Posted 23 November 2012 - 08:12 AM
I expected to see at least some plain Nike shirt on him.
Your not going to see anything different until the new year
Edited by J13, 26 November 2012 - 07:46 AM.
Posted 23 November 2012 - 09:05 AM
Hahaha. I got the Bronchitis! Also, what if his new shirts don't perfectly outline his sculpted physique? He'll lose Carolyn and then all hell will break loose.
Posted 25 November 2012 - 10:48 AM
+ 1 - the conversation two weeks ago with Sneds on The Morning Drive led to the same conclusion: the ball switch is the most difficult part of an equipment change.
Posted 25 November 2012 - 12:33 PM
I think the issue is more that the average joe still believes the marketing, and when a company is going to pay you 200M+ to endorse their product, you can't go around saying "everything is the same". I'm sure that behavior will get corrected one way or another
Posted 25 November 2012 - 04:17 PM
His contract, ( if there is one, not to digress but its still speculation. ) has more to do with the clothing and shoes than it does with clubs. Clubs by that brand is pretty minimal in $$$ compared to apparel. And according to the latest poll on this site, Rory playing nike will have little to no impact on influencing our decision to buy golf equipement. ......with the exception of the Nike wanna bes.
the media is covering things they didn't used to cover. Like when Phil played the TM 3 wood, it was reported by golfdigest, golf magazine etc. Callaway was forced to try and get it front of it. This site, though large, still can't compare to the traffic those sites get especially among average joes.
Nike is about to invest 200M in this guy, It's not so he goes around saying that all clubs are the same. I'm sure once he is officially signed the stuff he says will change. We like to act here like marketing doesn't matter but companies don't invest this much money because they like throwing money away. Rory will have a big impact on purchasing behavior of average buyers. I know things like balls and apparel are where you make more profit but club sales are still important and still part of the deal. In the end this isn't a big deal really, but you can be sure it got the attention of Nike's marketing guys. I bet once the contract IS signed there won't be more "all OEMs are the same" talk
Posted 25 November 2012 - 05:30 PM
Nike estimated club sales based on 630 mill in 2012 sales was 150mill for clubs and balls. Thats world wide! Clubs and balls actually went down 8% from 2011, apparel went up over 10. Now do the math tiger & other staff members including guys, girls we have never heard of. Next add in a healthy advertising budget golf only. All of it adds up to a lot of cash. most companies operate n an advertising and marketing budget of 8% of total sales. and before you flame me remember i disagree that the comment made that it ISN'T about throwing money around. Rory ( if he does) is not signing with nike because of their clubs and balls - its because of the money being thrown around.
Posted 25 November 2012 - 05:39 PM
not trying to flame or anything.I think it may have just been a misunderstanding of what we were arguing on some levels
Posted 25 November 2012 - 05:44 PM
Posted 26 November 2012 - 09:46 AM
Agreed.. That will be the biggest change. Nike will be able to get their clubs close as possible feel an everything to what he is playing now.. I think he has plenty of time before he plays next to get used to the putter.. Wasn't he playing a different Scotty last year? Woods played the same scotty for some time before making the switch.. Mcilroy has switched putters before.. He will again be a multiple winner next year and he will win a major next year.
Posted 26 November 2012 - 11:25 PM
EA Sports Rory McIlroy PGA Tour 14
Of course, they could do a Euro Tour version w/Rory in addition to TW PGA Tour. Tiger and Rory would show up in each other's games at the majors.
Thats a very distinct possibility, it was long ago where they (EA) publically said if he doesn't win soon they would nuke the TW project or retool it with other players.
Posted 27 November 2012 - 06:42 AM
Posted 27 November 2012 - 07:47 AM
I agree however one element they can not produce is Karma. Having worked in and around a tour van for years. I could list multiple instances by successful PGA tour players where a player tries and tests various metal woods (head shapes) and irons, narrowing it down further and further. Eventually come back the next day or after a round and hit countless balls with thier choices. Then they finally decide on a XYZ wood, with a X loft and Y shaft and grip. Then we tell him Ok we'll build you one. The horror on the players face, eventually they insist on "the" club they tested with a new head cover. Years ago I could agree, for example because of the welding processes inside the head of a driver often would have gobs of material and quality control could have been suspect with certain well known brands. Titleist was the first brand that I know of that address the iregularities of manufacturing. Today the tolarances of manufacturing are so close- I'd estimate it to be under 2% driver to driver. So It really is Karma- with some players for putters thru woods.