Dead Solid Perfect, on 16 February 2013 - 06:04 PM, said:
finalist, on 03 November 2012 - 04:09 PM, said:
It's a fashionable marketing term. The reduced loft on putters with this "tech" is what people may be experiencing as a positive, but not all people require such little loft.
They make great show room putters... Hard, fast store carpet that doesn't settle under a stationary ball like grass.
There is more than Marketing going on here. There is enough high speed film on putters with or without grooves showing the advantages. One of the pics shows a Tad Moore with a milled face. The point of the milling is it is almost impossible to make a smooth face because, as the metal cools it will cool at different rates creating, for lack of a better term, waves in the smooth surface. The milling removes those waves out of the surface. After putter companies started doing this it wasn't long before they started experimenting with actual grooves. The grooves allowed the lofts to be decreased on the putters. I don't think we will ever see smooth faced putters again, but I could be wrong. If I've stated something incorrect The Putting Doctor will correct and I will not disagree with him.
Yeah, I know a little bit about putters too. ...and marketing, and marketing videos.
If a player has a big forward press where do you think two degrees of loft will direct impact? Also, balls have various cover hardness designs, how do you think groove tech works across the various ball designs?
Golf is absolutely unabashedly saturated with marketing, and it's working very well.
BTW milling a face for flatness is common knowledge, but how, why and for who groove tech/two degrees of loft is for is widely misunderstood.
Did you know a standard trendy deep mill is cheaper to produce than a fine milled face?
Edited by finalist, 17 February 2013 - 03:11 AM.