First of all, What Newby posted is from the R+A, the USGA appears to be worded differently. Secondly, Rule 6 of amateur status in the USGA (which deals with advertising) only applies to "amateur golfers of golf skill or reputation"
. If you want to understand what that means, go look it up but the short answer is that it certainly doesn't apply to most casual golfers.
It's usually a good idea to actually read and understand a rule before criticizing it.
Key points highlighted
6-2. Promotion, Advertising and Sales
An amateur golfer of golf skill or reputation must not use that skill or
reputation to obtain payment, compensation, personal benefit or any
financial gain, directly or indirectly, for (i) promoting, advertising or selling
anything, or (ii) allowing his name or likeness to be used by a third party
for the promotion, advertisement or sale of anything.
Exception: An amateur golfer of golf skill or reputation may allow his name
or likeness to be used to promote:
(a) his national, regional, state or county golf union or association; or
(b) a recognized charity (or similar good cause); or
© subject to the permission of his national golf union or association, any
golf competition or other event that is considered to be in the best
interests of, or would contribute to the development of, the game.
The amateur golfer must not obtain any payment, compensation or financial
gain, directly or indirectly, for allowing his name or likeness to be used in these
Note 1: An amateur golfer of golf skill or reputation may accept golf
equipment from anyone dealing in such equipment provided no advertising
Note 2: Limited name and logo recognition is allowed on golf equipment
and clothing. Further information relating to this Note and its proper
interpretation is provided in “Decisions on the Rules of Amateur Status.”
And a specific decison wrt the players name on the bag.
Policy on Names on Golf Equipment and Clothing
Q. May a player of golf skill or reputation arrange for his own name to appear
on his golf equipment, clothing or shoes, in addition to the name and/or logo of
the manufacturer of the equipment, clothing or shoes?
A. Yes. The golf equipment, clothing or shoes must be of the type that is
normally available at a retail source and may bear only the name and/or logo of
the manufacturer in addition to the name of the player.
Furthermore, it is permissible for a golf bag, umbrella, golf shoes or clothing
of a player representing an educational institution to bear, in addition to the
manufacturer’s name and/or logo, the player’s name and the name and/or logo
of the educational institution.
Note: The player’s name must not appear more than once on each item of
equipment or clothing or on each shoe. With regard to golf bags and umbrellas, the
name must not exceed a perimeter measurement of 500 mm or 20 inches. With
regard to clothing and shoes, the name on each garment or shoe must not exceed
a perimeter measurement of 220 mm or 9 inches (see Decision 6-2/15). (Revised)
Edited by Stuart G., 30 October 2012 - 11:58 AM.