0
G-MAC
By Kartel
It seems to be a recurring trend on the professional golf tours, players are teaming with apparel manufactures to design their own line of clothing and outerwear. This union produces offerings that seem to be inspired by the players personalty as well as the latest in performance fabrics and technology. Admittedly, the fashion forward, and trendy designs are coming from the European players. In January of this year, Graeme McDowell launched his apparel line, G-MAC, by Kartel.
“The story of the G-Mac by Kartel collection began when Karl Swan, managing director of Kartel Clothing, approached Graeme at the Irish Open 2011 in Killarney with the idea of launching a clothing line. Karl had a great appreciation for Graeme’s style, and Graeme had a similar appreciation for Kartel quality and their heritage of over 65 years in producing fine garments.”
A unique design feature in G-MAC’s shirts (Model: Ardglass) is the “dress-shirt” look to the collar which sits a bit higher on the neck, and contains buttons on each side of the collar tips. Ultimately, this prevents the roll and curl to the collar which inevitably happens with most golf shirts after multiple washings. In hand, the fit and finish of these shirts is outstanding. From the stitching to the button assemblies, as well as the feel and performance of this shirt on course, it is readily apparent this is a quality garment. I was equally impressed with the fit of the shirt relative to it’s size designation. [Currently] I wear a size large in shirts, and I was impressed by the length of the shirt, the length of the sleeves, and the look of it’s general drape while wearing. As a size large, it’s exactly how I want a large to fit. The inclusion of a chest pocket adds to the dress shirt feel of the G-MAC shirt. The presentation of the shirt is a unique combination of classic and contemporary in the same design.
The G-MAC knitwear (Model: MG Wool) embodies may of the same quality and performance attributes as the shirts. However, one attribute really caught my attention, and it sets this piece apart from others in the marketplace today. It’s wool, and it’s machine washable! The knitwear fit is a little more “fitted” that the shirts, which I prefer to reduce bulk, yet by no means does it feel constricting. It’s a nice complement for added warmth in the upcoming fall months.
Both pieces are finished off with a black G-MAC placard adhered with a stitch on either side. The marketing features of this shirt include the McDowell family crest as well as a narrative of it’s history and meaning. McDowell incorporated this heritage as an inspiration into the design of his G-MAC apparel. I thought these were neat personalized features included with the purchase and speak to McDowell’s dedication to his clothing line. This is a classy touch, and provides a nice conversation piece when worn on-course. Not only is the design unique, it’s comes with some history, and perspective on a major champion you may not have otherwise took the time to learn about, had you not purchased his apparel. I’m left with the impression, that McDowell put a great deal of thought into his quality designs, and wanted them to be personalized.
I believe the G-MAC line offers a boutique line of high-end quality garments that embody the personal and professional attributes of one of the best players in the world.
G-MAC is offered by one of our GolfWrx sponsors, fairwaystyles.com. Give them a look!
By Kartel
It seems to be a recurring trend on the professional golf tours, players are teaming with apparel manufactures to design their own line of clothing and outerwear. This union produces offerings that seem to be inspired by the players personalty as well as the latest in performance fabrics and technology. Admittedly, the fashion forward, and trendy designs are coming from the European players. In January of this year, Graeme McDowell launched his apparel line, G-MAC, by Kartel.
“The story of the G-Mac by Kartel collection began when Karl Swan, managing director of Kartel Clothing, approached Graeme at the Irish Open 2011 in Killarney with the idea of launching a clothing line. Karl had a great appreciation for Graeme’s style, and Graeme had a similar appreciation for Kartel quality and their heritage of over 65 years in producing fine garments.”
A unique design feature in G-MAC’s shirts (Model: Ardglass) is the “dress-shirt” look to the collar which sits a bit higher on the neck, and contains buttons on each side of the collar tips. Ultimately, this prevents the roll and curl to the collar which inevitably happens with most golf shirts after multiple washings. In hand, the fit and finish of these shirts is outstanding. From the stitching to the button assemblies, as well as the feel and performance of this shirt on course, it is readily apparent this is a quality garment. I was equally impressed with the fit of the shirt relative to it’s size designation. [Currently] I wear a size large in shirts, and I was impressed by the length of the shirt, the length of the sleeves, and the look of it’s general drape while wearing. As a size large, it’s exactly how I want a large to fit. The inclusion of a chest pocket adds to the dress shirt feel of the G-MAC shirt. The presentation of the shirt is a unique combination of classic and contemporary in the same design.
The G-MAC knitwear (Model: MG Wool) embodies may of the same quality and performance attributes as the shirts. However, one attribute really caught my attention, and it sets this piece apart from others in the marketplace today. It’s wool, and it’s machine washable! The knitwear fit is a little more “fitted” that the shirts, which I prefer to reduce bulk, yet by no means does it feel constricting. It’s a nice complement for added warmth in the upcoming fall months.
Both pieces are finished off with a black G-MAC placard adhered with a stitch on either side. The marketing features of this shirt include the McDowell family crest as well as a narrative of it’s history and meaning. McDowell incorporated this heritage as an inspiration into the design of his G-MAC apparel. I thought these were neat personalized features included with the purchase and speak to McDowell’s dedication to his clothing line. This is a classy touch, and provides a nice conversation piece when worn on-course. Not only is the design unique, it’s comes with some history, and perspective on a major champion you may not have otherwise took the time to learn about, had you not purchased his apparel. I’m left with the impression, that McDowell put a great deal of thought into his quality designs, and wanted them to be personalized.
I believe the G-MAC line offers a boutique line of high-end quality garments that embody the personal and professional attributes of one of the best players in the world.
G-MAC is offered by one of our GolfWrx sponsors, fairwaystyles.com. Give them a look!
