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Ben Hogan Apex Plus


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#1 801

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Posted 06 February 2007 - 11:34 AM

Quietly, and with very little fanfare, The Ben Hogan company has apparently released what looks to be a quite stunning and perhaps highly desireable forged CB - resurrecting the Apex Plus name - for the year 2007.  No info at all on benhogan.com.  No info anywhere.  Just happened to notice them magically appear out of nowhere on Edwin Watts.  They look pretty sweet. And of course, here comes the stock golfwrx question: Does anyone have any info on these irons at all out there?  The original Apex Plus were nice forged CB's - I own the 3-5 in my 1999 Apex combo set.  They had their shortcomings though, a bit too much offset, tad thick topline ... these 2007 Apex Plus appear to improve on those areas and maybe more.  As a Ben Hogan afficionado, I'd definitely be interested in these ... but as a true Golfwrx-er ... I require moer info and more pics!  Anyone?


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#2 aloy66

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Posted 06 February 2007 - 06:31 PM

Interesting! I have the original Apex Plus and these irons are sweet. If Callaway don't advertise Ben Hogan's irons, they will end up cheap like the FTX. What a pity! Ben Hogan do make really good irons.

#3 Subsonic

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Posted 06 February 2007 - 07:01 PM

Great!  I have a set of the original Apex Plus and they are great irons.  I hope that Ben Hogan is able to stay around.  They make great sticks.

#4 jimb

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Posted 06 February 2007 - 07:30 PM

Yes, they are nice looking irons.  They are also at the lefties' website (I'm a lefty) www.leftiesonlygolf.com
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#5 kooch1221

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Posted 06 February 2007 - 07:54 PM

View Post801, on Feb 6 2007, 11:34 AM, said:

Quietly, and with very little fanfare, The Ben Hogan company has apparently released what looks to be a quite stunning and perhaps highly desireable forged CB - resurrecting the Apex Plus name - for the year 2007.  No info at all on benhogan.com.  No info anywhere.  Just happened to notice them magically appear out of nowhere on Edwin Watts.  They look pretty sweet. And of course, here comes the stock golfwrx question: Does anyone have any info on these irons at all out there?  The original Apex Plus were nice forged CB's - I own the 3-5 in my 1999 Apex combo set.  They had their shortcomings though, a bit too much offset, tad thick topline ... these 2007 Apex Plus appear to improve on those areas and maybe more.  As a Ben Hogan afficionado, I'd definitely be interested in these ... but as a true Golfwrx-er ... I require moer info and more pics!  Anyone?


There are pics of the in the PGA show thread!


#6 taylormadefan

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Posted 06 February 2007 - 08:51 PM

I'm glad someone brought this up, because they look great when I saw them in Richard's pictures:

Posted Image

How about this for a CB topline?
Posted Image

I'm quite interested in these, nice return to their roots instead of their forays into game improvement and undercut channels like the previous Edge's.  Hogan may be going down, but this looks like a good swan-song if they are.

#7 bogeypro

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Posted 06 February 2007 - 10:01 PM

ahhh, the apex plus, always will be one of my favorites.  glad to see them coming back and better looking than ever.
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#8 littlepoison

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Posted 07 February 2007 - 03:29 PM

Wow, those are pretty  ;)

#9 rgk5

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Posted 07 February 2007 - 03:35 PM

Get 'em now because if Callaway has another flat year, this could be the Swan song for Hogan gear.
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#10 Herm33

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Posted 07 February 2007 - 03:58 PM

Add me to the list of guys that currently plays the old Apex Plus and is in the market this year for a new set of irons.  I hope these feel as good as the old ones, because if so they will likely shoot to the top of my wish list.  
Even with the lack of attention from Callaway, hopefully these will have some nice custom options so I can get fitted properly???


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#11 JuniorFinn

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Posted 07 February 2007 - 04:51 PM

Those irons look awesome!  ;)

#12 DSquared

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Posted 07 February 2007 - 05:24 PM

View Postrgk5, on Feb 7 2007, 03:35 PM, said:

Get 'em now because if Callaway has another flat year, this could be the Swan song for Hogan gear.




Let's see, #1 in Irons, #2 in Woods, #2 in Golf Ball (w/ Top-Flite), and #1 in Putters!!  A Flat year??  Come on!!!

DSquared.

#13 littlepoison

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Posted 07 February 2007 - 07:16 PM

Apex Plus is listed on PGA.com under brand names and iron sets... can't believe it's not even on the Hogan website...  ;)

These look like they could easily compete with the MP60's as long as the feel quality is still there...

#14 littlepoison

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Posted 07 February 2007 - 07:31 PM

I always wondered about the similarities between the old Apex Edge Pros, these new Apex Plus, and the 600 C forged cavity backs from golfsmith... has anyone been able to hit and compare the AEP's and the 600C's?

Posted Image

#15 Herm33

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Posted 08 February 2007 - 09:54 AM

For those interested, I emailed Hogan's customer service department yesterday to see if I could get any scoop on the Apex Plus irons.   They said:

Quote

Dear Mr. Herrmann,
                        
Thank you for your recent E-mail. We appreciate your taking the time to contact us with your inquiry.

In response to your inquiry, please refer to the attached document for the specifications of Ben Hogan's new Apex Plus irons.

Additionally, we are in the process of adding these irons to our website, and anticipate this completing this update in the near future.  

To locate an authorized Ben Hogan retailer in your area where you can discuss your custom shaft options and test these irons, please refer to our website at the following link:

http://www.benhogan....rons/index.html

If you have any further questions, please call our Customer Service Department at 866-834-6532. Our business hours are Monday through Friday, 6:00am to 5:00pm Pacific Standard Time. The Representative you speak with will be happy to assist you in any way possible.

Thank you for your inquiry,
Customer Service
866-834-6532            


Also, if I can properly attach it, here are the specs on the new irons.  Looks like a half degree more upright in 3-9 than the old Apex Plus, with less offset in the 3-7 and a little more offset in the 8-E.  

[attachment=103112:attachment]


#16 aloy66

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Posted 22 February 2007 - 12:27 AM

TGW are selling them for $799. Should hit most store by now.

#17 Konklifer

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Posted 22 February 2007 - 09:14 AM

It's a shame a club with the looks and rep of the Apex Plus will go relatively unnoticed.  Not by me of course.  I can't wait to try them.
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#18 Ogre41

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Posted 22 February 2007 - 10:05 AM

Man those look sweet! :drinks: I don't need new ones, but if I did they would definitely be the set.  I hope that Hogan continues to keep making irons as I flat out refuse to play anything else.  If Callaway shuts Hogan down then there will be NO CALLAWAY clubs allowed in my house, meaning my wife would need some new woods!  But it looks more like they are going to stay in the spirit of the Hogan line.  Why release a ton of stuff with a big fanfare for a name that is considered classic.  They should just keep making the same clean irons that they always do and the few Hogan players out there will be more than happy.  I've given up trying to convert others, I am just going to enjoy the clubs.  On a related note, would it be stupid to have my Apex Edge Pros refinished in Satin?  I want to keep them looking close to the way that they are intended to, but I fear that when they are refinished they may have trouble keeping the two tone finish in the cavity.
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#19 FadeOnly

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Posted 05 May 2013 - 01:43 AM

6 years later!

Assuming the information in this thread is accurate, how do I know which model year my irons are?  Meaning, do I have a set from '99-'01 or do i have a re-release from 2007???

HELP!!

#20 Burns

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Posted 05 May 2013 - 07:42 AM

'99 had a curve to the muscle under the cavity and '07 was straight.


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#21 pleadguitar

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Posted 05 May 2013 - 08:02 AM

wow nice, I have a set of Hogan apex ftx irons that I love , these will no doupt be killer set of irons
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#22 FadeOnly

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Posted 05 May 2013 - 09:50 AM

View PostBurns, on 05 May 2013 - 07:42 AM, said:

'99 had a curve to the muscle under the cavity and '07 was straight.

Well if this is true then this makes it easy to tell the difference.  Can't believe I've never noticed that before.  I guess I have the 2007 model.

Edited by FadeOnly, 05 May 2013 - 09:50 AM.





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