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Meaning of the Model Number


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#1 MelloYello

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Posted 14 February 2012 - 03:51 PM

Is there any sense to Mizuno's numbering system?

Especially the MP line: 14, 29, 30, 32, 32, 60, 67, 68, 69, etc, etc, etc....

Titleist too...681, 690, 695...do those numbers refer to something I'm not aware of?

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#2 jstaranko

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Posted 14 February 2012 - 04:15 PM

With mizuno, as of late, the numbers have been just a progression 57, 67, 58, 68, 59, 69. With titleist, I know the 681 refers to tigers scoring average for the year of 68.1 which i think was a new record. Now the 710 and 712 just put the '10 and '12 into the next year, sort of like a model year for a car. They also did that with drivers 905, 907, 909, and then 910 instead of 911

#3 Hogan's Cardy

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Posted 14 February 2012 - 06:04 PM

If you put all models into the correct order by brand it can mean that Mary Magdalene was Christ's wife.
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#4 TomWishon

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Posted 15 February 2012 - 12:06 PM

View PostMelloYello, on 14 February 2012 - 03:51 PM, said:

Is there any sense to Mizuno's numbering system?

Especially the MP line: 14, 29, 30, 32, 32, 60, 67, 68, 69, etc, etc, etc....

Titleist too...681, 690, 695...do those numbers refer to something I'm not aware of?

MY

The main reason many companies went from NAMES of models to acronyms and numbers is because the field of trademark infringement was starting to become a minefield for golf companies.  In this country, you do not have to officially file with the USPTO to obtain legal ownership and legal rights over a name.  All you have to do is put a name/logo/designation on a product and make one sale of that product across one state line and you get common law trademark rights.  

Back int he 90s it was becoming a real pain in the back for golf companies to come up with names for their club models that were completely free and clean to be used.  Official trademark searches done by attys simply cannot find a common law mark.  There were beginning to be many situations in which a company did all the searching they could to see if there was prior use of a name they were considering for a club, found nothing, used the mark, and then got a letter from an atty representing a common law trademark owner accusing the company of trademark infringement.  

Using acronyms and numbers broadens things a lot and greatly reduces the chance of being hit with a law suit from someone with a common law mark.  

TOM




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