erwintrace08, on 09 February 2012 - 01:05 AM, said:
Bert knows what he is doing. He used to have his skateboard and snowboard companies that were both very successful.
The quality into the product is amazing. From a business POV IMHO, I think he is slowly getting his products out on purpose. $80+ for a headcover, $90+ for a golf shirt, etc. Some headcovers are $1000+. "Who he think he iz, Scizzy Cameron???" JK
With the pricetags, he's marketing to the high-end consumer. If he put it out everywhere in a Roger Dunn, TGW, Golfsmith, his product would sit there for months. Look at where you find his products: rare on eBay, most high end country club pro shops, the pro shop at Bandon Dunes, etc.
In my humble opinion, he's in no rush. Sold 2 successful companies. He's loving taking his time...keeping supply low and creating demand...basic economics. If the high-end user (or true fanatic) saw everyone on the course wearing iliac gear, it would lose its appeal. I.e., Ferrari doesn't mass produce their cars. If they did, it would be an "ordinary" car...
I don't know how many super exotic and expensive head covers they're actually selling but I would venture to say that their main business is probably the classic head covers that sells for around $60-$70...a little expensive but hardly anything to call super high-end. I'm sure there are tons of guys on here alone who would drop that on a nice leather head cover, without even a second thought.
You can't fairly compare iliac to Ferrari...Louis Vuitton sells accessories for thousands of dollars to the masses...and it doesn't seem to me that they lose their appeal to their market...
roll - gybe, on 09 February 2012 - 11:00 AM, said:
I don't think you can compare a headcover to a Ferrari. People leave headcovers on the green all the time. I have yet to find a Ferrari on the green.
Apparently they did need to kill the cow by the way. My Christmas gift has yet to arrive.
I am all for nice niche products, but this will be my last purchase from Illiac, I just want things too fast. Of course the first rule of marketing is: don't project your own desires and opinions as representing the market.
Best of luck to you Illiac, I hope your business grows and prospers.
Agreed. Christmas gift still hasn't arrived? Wow...did you try contacting them? Disheartening to learn that there's such a huge delay...I mean, you could get a custom, handmade suit by a tailor in less time than to receive a relatively simple leather head cover, no matter how much it costs or how niche it is. It's crazy that a head cover takes longer than if you were to say, send in a Scotty to the Custom Shop for a full restoration.
They do look really sweet and everyone raves about them but after seeing all the experiences from others, I'm hesitant to place an order. I don't want to order now and not have it arrive until we're well into the golf season...that's just ridiculous...