Huh? If you want new, you buy new. If you want (and buy) "like new" you should receive like new. It's pretty simple really, but CPO has a tough time figuring it out. Regardless, I've learned my lesson (finally) and will not waste my time again dealing with this inept company.
If you really want "Like New" then you should probably just buy new.
I agree with most of what you said. Like new shouldn't have scratches all over, or a worn grip. If they can't deliver that condition (which they haven't for me in a very long time), then they shouldn't have it listed.
I'm not done with CPO though. I like getting wedges from them when they're on sale. They get beat up eventually anyways, so I don't care if they don't look like new as long as the grooves are in good shape. I also may take a flyer if I find a good deal. But, generally speaking their prices aren't the lowest around and they seem to fluctuate a lot. Almost seems like they go up right before one of their sales. Besides, if I buy from most reputable eBay sellers I'll see pics of the actual club and get a better price.
I'm just saying that it is really hard to achieve "Like New" condition in a used club - which is what CPO is purportedly selling. From my perspective, "Like New" is the sucker bet. I'm happy going with "Average" and being pleasantly surprised most of the time.