augustgolf, on 10 December 2018 - 05:19 PM, said:
rangersgoalie, on 10 December 2018 - 04:52 PM, said:
Among the problems is the growth of golf management programs in colleges or the like.
Some are producing great, talented young professionals, but are also over saturating a shrinking
As long as management companies can easily find a number of applicants for their minimum wage jobs,
Market forces will keep wages down.
Even many courses that generate nice revenue still pay as low as possible, and many clubs (and employees) basically
Assume lesson revenue will offset this. Of course, the customers pay for that as well.
It should be more difficult to achieve (and maintain) full PGA membership in my opinion. Better teachers, as well as better business side, better players should be part of being a FULL PGA member. Maybe the classifications need to be looked at again by the PGA to better identify members who excel in all areas of the business AND game of golf. Of course, the PGA would just charge members more for that type of classification and growth process
I rememberrr when the PGA had very few "classes" of membership. In an effort to increase their revenues, they created classes for just about any and all types of people who wished to be affiliated with the PGA - just pays yo monies and gets yo PGA card!
Big Stu and I know all about this.
As for all the new golf management programs churning out "certified" professionals....just let me "SMFH" and shut up.
Is it true that just about any swinging (you all know the word that fits in next) can run a golf operation? Maybe...
But it takes a seasoned professional to take one that has serious problems and get it to perform correctly, while providing an excellent value for the customer.
One thing for sure: it takes MUCH
more than a piece of paper saying that you completed a "program" and you are now "certified"
I remember when part of my compensation for being an assistant at a club included dues/educational fees...but, that ship sailed many moons ago. I remember when that no longer was part of the compensation offered, and how that was a precursor of the slide of quality and competent professional golf management and administration.
OK - getting off my soap box now....carry on
I'm not sure how to put this but I'll try. I've been around golf for 50+ years, player, volunteer, played in competitions, ran tournaments, captain of interclub teams, etc. My wife managed a resort golf shop, then a retail golf store, we've pretty much seen it all. What I noticed was a change, a big change. Golf professionals, true professionals, were becoming few a far between. I stared seeing young professionals (not really professionals) being groomed to be retail clerks. Then developing a condescending attitude for some reason. The old school professionals, and you immediately can recognize one, went away. Oh yes, there’s a few remaining, and I’m fortunate to be around three within a 100-miles of where I live. I respect them, listen to them, and yes, learn from them. But the majority of PGAoA professionals I now meet, have little if any people skills. They certainly have a high image of themselves.
So why do I feel this way? It comes from experiences at the many courses I visit. What happened? Why? I simply do not know other than I have a few thoughts. 1) Management and management companies are only interested in employees who provide minimal services, get by, and help them make money, at a reduced expense. They will not grow young starters, but, perhaps, exploit them. 2) young professionals are not groomed, they are not taught, history, architecture, business skills, and most of all, developing and managing a budget. 3) young professionals quickly forget who the customer is, reverse roles and think they're more important than the golfer/member on the other side of the counter. I assure you, I seldom if ever see an assistant stop a player, either in the golf shop, on the range, or on the course, and say, Mr. Jones, I noticed something that I might be able to help you with, without charging them for a lesson. Perhaps a minute of time might result in a future series of lessons. I hope things change for the good for these young up and becoming professionals. but the sad news is, I don't think so. They may be a dying breed, replaced by managers and clerks.
My recent visit to two golf courses encountered these experiences; upon arriving I had to stand at the counter and wait for a few minutes before the manager/professional decided to get up out of their chair and come to the counter, then saying, you can get a key for the cart over at the cart area. Then when I went over, I couldn’t find anyone and after 10 minutes the manager decided to walk over a get a key for me, handing it to me and saying nothing, such as glad you’re here. I also noticed the shop was in total disarray, dirty, never dusted, windows smeared and filthy. At the second course. the next day, the professional had his hat on inside the shop, backwards, sitting on a stool behind the counter. Both individuals were nice pleasant people, but they were never taught skills or standards I would expect from a professional, or from any employee. I thought it’s simply not their fault, no one cares about them, no one sets standards and instills pride.
Sorry if I have offended, not meant too.