I loathe GOLFNOW and Hugh Jackman equally.
I've had so many shady situations with different courses when I've booked the tee times on Golf Now. From being told carts aren't included in the greens fee (even though it says the price was to ride on Golf Now) and being charged extra, to being charged multiple "hospitality" fees from the course. It makes me think these courses don't like people using Golf Now to get out and play for whatever reason, but I don't get why they would post the tee times on there in first place.
GolfNow sucks. Many years ago in Atlanta I used Last Minute Tee Times. Now that was a cool service that really did get you exactly what it said -- short notice, last minute tee times, often at a DEEP discount.
I've never experienced anything like some of the shadiness I've read in this thread so far, so mine may be small potatoes. Book a tee time on GolfNow for a course I have walked before. GolfNow does not specify if the rate includes cart, no big deal either way. Heavy rain that night, we show up in the morning.
"OK guys, you're all paid up through GolfNow, I see, so all that's left is $18 per player for the cart, and we are cart path only today."
"Thanks, but we're going to walk today."
"Oh.....well, we're mandatory carts today."
"Really? Well, if it's cart path only I would rather walk. In fact, I'll pay for the cart if I have to, but I'll walk today."
"I am sorry sir if you book through GolfNow the cart is mandatory." (WTF?)
"That's too bad, really was looking forward to playing. See you later."
Dumb, dumb, dumb. I complained to GolfNow (and got nowhere!) so I disputed the charge w/ AMEX, account was credited, and I never played there again. I think the course is closed now.