Mtngolfer1, on 28 June 2018 - 11:31 AM, said:
I have been with SP4 for a couple years. I have come to learn that my fairway box subscription it is a monthly blind box, not a personal shopper. I have a personal shopper subscription I tell them I need jeans shoes sport shirts a jacket and a mix of clothing shows up each month I keep what I like and send back what I don't and only pay for what I keep. The SP4 blind box is much less in cost and I understand that this is a random offering and my level of excitement will vary month to month its basically the luck of the draw .
The Fowler Tour box is the same idea, but it's about a Tour item not available to everyone a unique offering such as Tour Logo Shirts, Hats, pants .. Scorecard Holders.. or even a signed item. Often these are items that a specific value can't always be assigned. The perceived value will vary per subscriber. The cost of the Tour box from my perspective is more about the price of having access to unique Tour or player offerings rather than hitting a value level based on a MSRP or something. I know I won't likely be a continuous or long term subscriber of the Tour Box I like the Player and the idea of limited Unique offerings, but at 50 the idea of wearing orange pants is not all that appealing to me. My son and nephew both loved the shirts and hats and I think the score cardholder is pretty cool myself. I look at the $120 as the monthly dues of being in he Tour Box Club for access to the Tour or unique items only available to club members and not necessarily the value of what I will receive and as a bonus I know the value will often exceed my monthly investment. I plan on reevaluating my subscriptions at the 4-6 month point two months is too small of a sampling for me to evaluate the overall worth of the subscription to me.
I actually thought the scorecard holder was the strongest item in the box. I thought the hat was the weakest link, as it was something that we could pretty much get anywhere, for 25 bux without his cobra logo and his twitter handle, which is the only way I would ever wear it.
I like the way you think of the monthly dues... problem of it was it was more aimed at (the way I perceived it anyway) an apparel audience. I was expecting apparel. So if the scorecard holder would have been in addition to a couple of shirts or a shirt and a pair of shorts or some combination like that, I actually would have thought that it would have been a home run. to me the scorecard holder and the yardage book alone were not enough to "make the box" and with the other item being a hat.... it failed.
Like I mentioned previously, i had a very lengthy conversation with the VP of marketing and he seemed very interested in the feedback that I was giving him, and his exact words were before I said anything about my personal thoughts was that he felt that they "missed the boat" with this one. a very large number of their members/subscribers that got them were not happy... way larger than they ever imagined.
They are making steps to make this better and better (thats why I am going to continue) and also, the box itself (the whole premise of the items and whatnot) were actually Rickie's idea.