Over the next 5 years do you think the greatest advancements in golf club performance will come from emerging new materials or further improvement in adjustability and custom fitting?
PlayingThrough, Really good question, but it's usually about everything we can muster to create better performance. We don't hold back, and don't believe most competitors do because the risk is someone beats you to an Innovation. We are very Innovative at Cobra Puma Golf and the first Smart Clubs are a clear indication of going outside the box to provide benefits to golfers to play better. - TO
It seems like year after year now, Cobra is putting out very high quality, high performing products. However, it seems like when I read the lists of "best" product (say take this year, 2018) most fitters and players seem to always pick Taylormade, Ping, Callaway, etc. Do you think you have a marketing problem, a performance problem, or something else? What will it take to get Cobra as a household name in golf?
Thanks Z1ggy16, Working on this everyday and its a constant battle. We have to Innovate to get noticed and things like CNC Milled Face, ONE length and Cobra Connect are have been very successful for us. From a marketing standpoint we are always looking for creative ways to breakthrough and resonate with the consumer. Our F8 campaign is getting tremendous feedback from our TV spots tour our digital and social activation. From a tour strategy, we don't have the biggest staff, but we love the players we have from Rickie, to Lexi, to Bryson. These players bring a fresh, unique approach to the game and cut through the clutter. Overall we are seeing steady progress in our brand perception with golf consumers. - TO
jon12, The DBM finish is much better than previous black finishes. Rickie's irons look great and he doesn't switch that often and he hits many more balls than most golfers!! - TO
How durable is the finish on the black forged tec irons? My experience with similar versions is that the black wears quickly. Thanks