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Have Cobra lost their momentum in the Driver market?


132 replies to this topic

#61 BigHook25

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Posted 09 January 2018 - 06:44 PM

Titleist or technically (Acushnet) owning Cobra didn't help the brand.  I think they are still trying to get over that with golfers who have been playing for 10+ years.


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#62 ChronicSlicer

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Posted 09 January 2018 - 08:34 PM

I can`t wrap my head around Cobra`s intentions or philosophy :dntknw:

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#63 North Butte

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Posted 09 January 2018 - 08:40 PM

View PostChronicSlicer, on 09 January 2018 - 08:34 PM, said:

I can`t wrap my head around Cobra`s intentions or philosophy :dntknw:

Make golf clubs. Turn a profit. Grow the company and increase value for their investors.

Just the usual stuff.
Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.

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#64 RodrigoNicely

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Posted 09 January 2018 - 08:47 PM

I guess Iím in the minority then. Around where we play you donít see hardly any cobra drivers and I play a lot of  public and private tracks

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#65 North Butte

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Posted 09 January 2018 - 08:50 PM

View PostRodrigoNicely, on 09 January 2018 - 08:47 PM, said:

I guess I’m in the minority then. Around where we play you don’t see hardly any cobra drivers and I play a lot of  public and private tracks

I’ve had an F6 for six months and have not played with a single person who has a Cobra driver. Nor seen one in any bags I happened to glance at around the clubhouse, although I have not looked all that closely. Non-existent market share in my neck of the woods.

Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.

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#66 Belmont148

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Posted 09 January 2018 - 08:58 PM

Some folks don't like the gaudy Cobra head covers. If you looked at my bag you wouldn't know what I play. Would probably guess Ping based on the bag and cover on my Scotty but I don't own a single Ping club.
Current Bag:

G400 SFT 10* Aldila Rogue 125 Silver 60TS
F6 Baffler 16.5* Aldila Rogue Black 70 stiff
Ping G25 3H and 4H Stock R Flex
Ping I200 5-UW Project X LZ 5.5
Glide Stealth 54SS and 58ES Project X LZ 5.5
Scotty Studio Stainless Newport 2

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#67 1puttTUT

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Posted 09 January 2018 - 09:15 PM

View Postsonnygolf, on 08 January 2018 - 01:10 PM, said:

The Bio cell driver got everyone talk and they carried on talking with the Fly Z but things began to cool off with the F6 onwards. Does anything think TM stole their thunder with their M series?


I agree they've lost some momentum recently, but their peak was the LTD not the biocell or Fly-Z.
Cobra F8 10.5D w/ Hazardous Yellow
Cobra F7 16* w/ Aldila RIP Beta 80s
Titleist 915H 18* w/Aldila Rogue 95MSI
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#68 xjohnx

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Posted 09 January 2018 - 09:18 PM

View PostBelmont148, on 09 January 2018 - 08:58 PM, said:

Some folks don't like the gaudy Cobra head covers. If you looked at my bag you wouldn't know what I play. Would probably guess Ping based on the bag and cover on my Scotty but I don't own a single Ping club.

Nobody doesnít buy a club because of the headcover.

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#69 ChronicSlicer

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Posted 09 January 2018 - 09:19 PM

View PostNorth Butte, on 09 January 2018 - 08:40 PM, said:

View PostChronicSlicer, on 09 January 2018 - 08:34 PM, said:

I can`t wrap my head around Cobra`s intentions or philosophy :dntknw:

Make golf clubs. Turn a profit. Grow the company and increase value for their investors.

Just the usual stuff.

Yes of course. I`m just confused on their method of growing the company. Their minimal marketing and lack of pro`s, reminds me of an underground "cult" following.

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#70 xjohnx

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Posted 09 January 2018 - 09:21 PM

View PostChronicSlicer, on 09 January 2018 - 09:19 PM, said:

View PostNorth Butte, on 09 January 2018 - 08:40 PM, said:

View PostChronicSlicer, on 09 January 2018 - 08:34 PM, said:

I can`t wrap my head around Cobra`s intentions or philosophy :dntknw:

Make golf clubs. Turn a profit. Grow the company and increase value for their investors.

Just the usual stuff.

Yes of course. I`m just confused on their method of growing the company. Their minimal marketing and lack of pro`s, reminds me of an underground "cult" following.

There is nothing wrong with a company thatís knows their place in the market and just makes that work as best they can. Srixon and Mizuno come to mind. You donít have to try to slay the dragons to have success.


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#71 propman

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Posted 09 January 2018 - 09:35 PM

View PostNorth Butte, on 09 January 2018 - 12:16 PM, said:

Anyone who thinks "momentum" in golf club sales figures has jack squat to do with the technical merits of the club designs will believe just about anything, I guess.

A lot of people I know think great sales equates to technological breakthroughs of club design.  Fake news is very powerful in the golf equipment biz.
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#72 ChronicSlicer

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Posted 09 January 2018 - 09:35 PM

View Postxjohnx, on 09 January 2018 - 09:21 PM, said:

View PostChronicSlicer, on 09 January 2018 - 09:19 PM, said:

View PostNorth Butte, on 09 January 2018 - 08:40 PM, said:

View PostChronicSlicer, on 09 January 2018 - 08:34 PM, said:

I can`t wrap my head around Cobra`s intentions or philosophy :dntknw:

Make golf clubs. Turn a profit. Grow the company and increase value for their investors.

Just the usual stuff.

Yes of course. I`m just confused on their method of growing the company. Their minimal marketing and lack of pro`s, reminds me of an underground "cult" following.

There is nothing wrong with a company that's knows their place in the market and just makes that work as best they can. Srixon and Mizuno come to mind. You don't have to try to slay the dragons to have success.

Right you are, hopefully the quality stays high and the prices stay down.

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#73 JohnKHawk

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Posted 09 January 2018 - 09:46 PM

Cobra is actually my favorite company right now followed by Ping & Callaway. TM annoys me with their marketing & lack of lefty merchandise, but I gotta give them credit for the P790 irons. Those clubs are nice.

I think Cobra lost a little of the buzz surrounding their new driver though. The video reviews seem to come off as the F8 driver being just OK. Nobody seems to be blown away by it. Not really looking at the driver as much as the F8 irons.

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#74 81PING

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Posted 09 January 2018 - 10:24 PM

View Postpropman, on 09 January 2018 - 09:35 PM, said:

View PostNorth Butte, on 09 January 2018 - 12:16 PM, said:

Anyone who thinks "momentum" in golf club sales figures has jack squat to do with the technical merits of the club designs will believe just about anything, I guess.

A lot of people I know think great sales equates to technological breakthroughs of club design.  Fake news is very powerful in the golf equipment biz.

This is the truth here. Taylormade and Callaway with their relentless commercials...driving their borrowed tech into the weekend warriors minds.  

The only taylormade clubs ive played recently are theur issue woods...They are so easy to find at various lofts and lies...

I love most of what cobra has to offer.
COBRA LTD w. Hzrdus Red
WISHON 919 w. Hzrdus Red
TAYLORMADE Issue Aeroburner w. Tensei Blue
PING G25 w. Tensei Blue
PING I200 w. AWT 2.0
PING Glide 2.0 Stealth
MannKrafted Carbon WB Rattler
Xenon Copper Wide X
SGC 902

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#75 Lancj1

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Posted 10 January 2018 - 03:47 AM

For what its worth, I have just read this thread and realised that I don't ever consider buying anything Cobra, ever. Don't even look in the shop!

They have never upset me in any way, I just don't see them as a top quality big player.

I just "know" the F8 won't "be as good" as the latest TM,Ping, Cally etc.....

I acknowledge this is ridiculous.....

Disclaimer*

I'm a handicap golfer in my 50's. Any opinions I have about golf equipment or professional golfers or the game in general should be taken as seriously as you would the opinions of a random guy in the fourball ahead of you who just shot 92 but is usually better than that.

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#76 North Butte

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Posted 10 January 2018 - 06:11 AM

I was looking for a driver that was about 45 inches long with a normal lie angle rather than 46 inches long and very upright like most of them are nowadays. Shopping in local stores the options for my F6 for $200 or a Titleist for twice that much.  I’ve always had a soft spot for Titleist gear but c’mon, the Cobra has worked great for me.
Everything has its drawbacks, as the man said when his mother-in-law died, and they came down upon him for the funeral expenses.

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#77 J_Birdie

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Posted 10 January 2018 - 07:19 AM

View PostLancj1, on 10 January 2018 - 03:47 AM, said:

For what its worth, I have just read this thread and realised that I don't ever consider buying anything Cobra, ever. Don't even look in the shop!

They have never upset me in any way, I just don't see them as a top quality big player.

I just "know" the F8 won't "be as good" as the latest TM,Ping, Cally etc.....

I acknowledge this is ridiculous.....

It is ridiculous because Cobra has consistently had the best or one of the best drivers, fairways, and irons since the Bio Cell. Losing out man!
What's in my bag:
Srixon Z785 9.5* w/ Tensei Pro Orange 70TX 45.25"
Cobra Fly-Z+ 3W w/ Aldila Tour Blue 75X  42.75"
Taylormade P790 UDI 2i HZRDUS Black 6.0 85g 1* Up 18* loft
Cobra Forged Tour 4-PW Nippon NS Pro Modus 120X 1* Up
Cleveland RTX3 2-Dot 50* & 54* (bent to 55*) Nippon NS Pro Modus 120X
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#78 xjohnx

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Posted 10 January 2018 - 09:09 AM

See, there's that "consumer perception" thing I was talking about. It's real, sometimes unexplainable but almost always hard to change.

I'll use the poster above as an example. It's not that they don't make a great driver. And it's likely he would find that out if he tried them. The tricky part is, what can cobra do to convince this guy to actually try them and find that out? Easier said than done in today's market.

And it's not just Cobra, or even golf for that matter. It's just a thing.

Edited by xjohnx, 10 January 2018 - 09:11 AM.


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#79 nochct1

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Posted 10 January 2018 - 09:11 AM

Cobra makes great products. They just havent the marketing that TM and Callaway have. Both of those companies have done a great job of creating the perception that they produce the best, longest drivers for all golfers.
Ping and Titleist have very loyal followers and a good, solid brand image that has been fairly consistent over the years.

Cobra went through some branding issues, and probably pushed things a little too far with the blue, red, orange and white drivers. But it's interesting to hear people complain about things like headcovers and black and orange drivers. While those same people are using a white TM driver with neon green writing.

I assume they are already doing this, but they need to get the fitters to push the products a bit more. They need club pros and fitters at places like golf galaxy and PGASS to encourage consumers to try out their products. Everyone walks in and wants to try the Epic, M2/3/4, G400. All it takes is them trying something like the f8 and they'll realize it's just as good as some of the others.



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#80 Belmont148

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Posted 10 January 2018 - 10:11 AM

Cobra will be there after Rickie wins 3-4 majors and becomes the brand ambassador that people actually listen too like Mickelson did. I hope he wins The Masters so GG and Dicks can eat some crow after everyone wants the driver and FWY that shredded Augusta. In reality if he wins it will likely be his chipping and putting. Which aren't available to retail anyway.

Current Bag:

G400 SFT 10* Aldila Rogue 125 Silver 60TS
F6 Baffler 16.5* Aldila Rogue Black 70 stiff
Ping G25 3H and 4H Stock R Flex
Ping I200 5-UW Project X LZ 5.5
Glide Stealth 54SS and 58ES Project X LZ 5.5
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#81 J13

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Posted 10 January 2018 - 10:16 AM

View Postnochct1, on 10 January 2018 - 09:11 AM, said:

Cobra makes great products. They just havent the marketing that TM and Callaway have. Both of those companies have done a great job of creating the perception that they produce the best, longest drivers for all golfers.
Ping and Titleist have very loyal followers and a good, solid brand image that has been fairly consistent over the years.

Cobra went through some branding issues, and probably pushed things a little too far with the blue, red, orange and white drivers. But it's interesting to hear people complain about things like headcovers and black and orange drivers. While those same people are using a white TM driver with neon green writing.

I assume they are already doing this, but they need to get the fitters to push the products a bit more. They need club pros and fitters at places like golf galaxy and PGASS to encourage consumers to try out their products. Everyone walks in and wants to try the Epic, M2/3/4, G400. All it takes is them trying something like the f8 and they'll realize it's just as good as some of the others.

I didn't have the white driver with green writing and i'm the one complaining about the orange drivers.  Also white is a neutral color and a very common color on devices, vehicles, shoes, ect....  Cobra's flagship color orange is not.  

You make a great point in that all it takes is for a consumer to try the driver.  Problem is Cobra isn't good at generating buzz or promoting their golf clubs.  TM and Callaway invest a lot of money and time to make sure their brands is sought after and to have brand ambassadors in these retail outlets.  Whens the last time you saw a teaching pro have a Cobra deal?
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#82 BigHook25

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Posted 10 January 2018 - 11:55 AM

View Postxjohnx, on 10 January 2018 - 09:09 AM, said:

See, there's that "consumer perception" thing I was talking about. It's real, sometimes unexplainable but almost always hard to change.

I'll use the poster above as an example. It's not that they don't make a great driver. And it's likely he would find that out if he tried them. The tricky part is, what can cobra do to convince this guy to actually try them and find that out? Easier said than done in today's market.

And it's not just Cobra, or even golf for that matter. It's just a thing.

Agreed.  I've heard stories from fitters who had people who would not buy a certain brand no matter what.  They even hit that brand and it gave them the best results and they still refused to buy it.

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#83 BearQ

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Posted 10 January 2018 - 12:24 PM

Iím fortunate that I can play what I think performs best for me

LTD Pro truly does that. It wasnít a compromise for price. As long as they keep making great equip like they have with F8 series, they will have a following.

I do agree that some slight changes in marketing, retail store agreements and pros would only help. They could also do a bit more for junior golf in terms of tournament sponsorships, deals with teams, colleges etc. They are many ways to grow the brand. I do think Cobra is a brand that should survive and thrive and worth keeping alive


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#84 propman

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Posted 10 January 2018 - 12:30 PM

View PostBigHook25, on 10 January 2018 - 11:55 AM, said:

View Postxjohnx, on 10 January 2018 - 09:09 AM, said:

See, there's that "consumer perception" thing I was talking about. It's real, sometimes unexplainable but almost always hard to change.

I'll use the poster above as an example. It's not that they don't make a great driver. And it's likely he would find that out if he tried them. The tricky part is, what can cobra do to convince this guy to actually try them and find that out? Easier said than done in today's market.

And it's not just Cobra, or even golf for that matter. It's just a thing.

Agreed.  I've heard stories from fitters who had people who would not buy a certain brand no matter what.  They even hit that brand and it gave them the best results and they still refused to buy it.

It's as if they are more concerned what negative comments they might get iro "what's in the bag" versus their performance on the course.
15 hcp

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#85 BigHook25

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Posted 10 January 2018 - 01:19 PM

View Postpropman, on 10 January 2018 - 12:30 PM, said:

View PostBigHook25, on 10 January 2018 - 11:55 AM, said:

View Postxjohnx, on 10 January 2018 - 09:09 AM, said:

See, there's that "consumer perception" thing I was talking about. It's real, sometimes unexplainable but almost always hard to change.

I'll use the poster above as an example. It's not that they don't make a great driver. And it's likely he would find that out if he tried them. The tricky part is, what can cobra do to convince this guy to actually try them and find that out? Easier said than done in today's market.

And it's not just Cobra, or even golf for that matter. It's just a thing.

Agreed.  I've heard stories from fitters who had people who would not buy a certain brand no matter what.  They even hit that brand and it gave them the best results and they still refused to buy it.

It's as if they are more concerned what negative comments they might get iro "what's in the bag" versus their performance on the course.

I've had friends comment about my bio cell+ and then I've had them hit it, and they were 15-20 yards longer then their TM, Titleist, and Callaway driver.  Did they go buy a Cobra driver...nope.


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#86 rgk5

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Posted 10 January 2018 - 02:40 PM

View PostBigHook25, on 10 January 2018 - 11:55 AM, said:

View Postxjohnx, on 10 January 2018 - 09:09 AM, said:

See, there's that "consumer perception" thing I was talking about. It's real, sometimes unexplainable but almost always hard to change.

I'll use the poster above as an example. It's not that they don't make a great driver. And it's likely he would find that out if he tried them. The tricky part is, what can cobra do to convince this guy to actually try them and find that out? Easier said than done in today's market.

And it's not just Cobra, or even golf for that matter. It's just a thing.

Agreed.  I've heard stories from fitters who had people who would not buy a certain brand no matter what. They even hit that brand and it gave them the best results and they still refused to buy it.

I've run into the same thing many times over the last 15 years in retail fittings.  Foolishness is still quite fashionable. :swoon:

Cobra F8+ 9.5*, Project X Even Flow Blue 65 R

Callaway Rogue 15* , Fuji Pro Green 62 R

Ping G400 hybrids 19*, 22*, Alta 70 R

Callaway Rogue Pro 5-pw, shaft TBA

Ping Tour W 51*, AWT S

Ping Glide 1.0 ES 55*, CFS Wedge Flex

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#87 jar59

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Posted 10 January 2018 - 03:26 PM

Cobra may need to gamble with something like a “60 day no questions asked” return policy to get players to buy the clubs and use them on the course.  They will eat a few but they can always sell them on eBay of through some other used or pre-owned site.

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#88 wkndhack

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Posted 10 January 2018 - 03:29 PM

After reading another one of these Cobra market share/Cobra is dying type threads, I don't understand why Cobra is the only brand on here that gets this attention.

As someone with 13 Cobra clubs in the bag, I don't care if they are the biggest company in the game. I want them to just sell enough clubs to make enough money to keep doing what they have been doing. I don't want to have to pay more for clubs so that they can pay 25 guys who will overwhelmingly more often do something like T-9 at the Travelers Championship then win a major.

Cobra Fly-Z PX Even Flow Blue 6.0
Cobra King F7 3W Oban Isawa Red 75-04
Cobra King F6 Baffler Aldila Tour Blue 85S
Cobra King F8 4H Aldila Rogue Silver 75S
Cobra Forged Tec 5-GW PX LZ 5.5
Cobra King Pur 54V, 58V
Bettinardi QB8
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#89 xjohnx

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Posted 10 January 2018 - 03:46 PM

View Postrgk5, on 10 January 2018 - 02:40 PM, said:

View PostBigHook25, on 10 January 2018 - 11:55 AM, said:

View Postxjohnx, on 10 January 2018 - 09:09 AM, said:

See, there's that "consumer perception" thing I was talking about. It's real, sometimes unexplainable but almost always hard to change.

I'll use the poster above as an example. It's not that they don't make a great driver. And it's likely he would find that out if he tried them. The tricky part is, what can cobra do to convince this guy to actually try them and find that out? Easier said than done in today's market.

And it's not just Cobra, or even golf for that matter. It's just a thing.

Agreed.  I've heard stories from fitters who had people who would not buy a certain brand no matter what. They even hit that brand and it gave them the best results and they still refused to buy it.

I've run into the same thing many times over the last 15 years in retail fittings.  Foolishness is still quite fashionable. :swoon:

To be fair, we all also know that there are more things to consider than just the numbers or initial performance. It's always confidence>performance and even if we were to put our feelings aside and trust a club the resentment and doubt may creep in quickly and it won't be in the bag for long.

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#90 Belmont148

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Posted 10 January 2018 - 04:14 PM

Part of me wants Rickie to win majors this year, but part of me doesn't so I can get the 2018 newest offerings this fall for cheap. Puma apparel is where the money is for them anyway. They just need enough golf exposure to keep the racks moving and Rickie and Lexi do that. I could see Bryson signing with someone else after his contract is up. Don't think he fit the mold as much as they thought he would.

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F6 Baffler 16.5* Aldila Rogue Black 70 stiff
Ping G25 3H and 4H Stock R Flex
Ping I200 5-UW Project X LZ 5.5
Glide Stealth 54SS and 58ES Project X LZ 5.5
Scotty Studio Stainless Newport 2

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