jjfcpa, on 20 February 2018 - 01:37 PM, said:
I get it. If you want to match your competition, you have to have a product that also matches their competition's PRICE. So if they are selling a ball for $ 44.95, you have to price yours accordingly or the golfer will infer that is inferior if priced lower. That's what makes this whole thing so crazy. As soon as one increases their price to $ 49.95, there will be a bunch of others that will add some new marketing glitz and remarks about a new production feature that makes their ball so much better, and oh by the way, now price it at $ 49.95. What are we stupid? Is it really worth a $ 1 more per ball to get an extra yard or two? Most of the time I find that if I was 10-15 yards shorter, I'd have a better layup shot. That's why these internet only suppliers (Snell, Vice, OnCore, etc) are looking so attractive. Everyone knows they don't have a "presence" in golf stores so you have to be willing to give up the "image" of playing a name brand ball. Funny thing is, every time I've given a buddy an MTB (Snell My Tour Ball) to try, they say, "wow, this ball is every bit as good as what I'm playing". And I say, "yea, and a lot cheaper too."
... That is just faulty reasoning in the real world, at least until the ball is thought of as close to it's competition. Titleist and to a slightly lessor degree the ProV1 has a stranglehold on the market for the average guy on the street. I play a ton as a single getting paired ups with others and the amount of times I have asked what ball are you playing on the first tee and heard "Titleist #3" has to be 90%. Not ProV1 or NXT Tour, just Titleist. It is rare for me to lay with someone using a Chrome Soft, Z Star or TP5x. It happens of course but by far the minority. And the only way too put a dent in the Titleist monopoly os to sell a comparable ball at a lower price. Z Star got off to a god start gaining some players at $39.99 compared to $45.99 but then made a bad business decision and lost customers increasing their price to $44.99. Callaway did the same thing with the Chrome soft going form $39.99 to $44.95 after gaining a lot of momentum. It will be interesting to see if golfers think Graphene is with another $5 a dozen and Cally runs the risk of losing customers just like Srixon.
... Knowledgeable forum golfers will certainly give any ball a shot including all you mentioned but not the average muni weekend guy. He is playing Titleist and until there is an in store promotion or a major advertising push saying "The Z Star tested as well or better than the ProV1 and it sells for much less. Our Pro's trust Srixon so why not give the Z Star a shot?" And even then it is still a steep uphill climb. Even + index players that should know better insist on Titleist. I played with a guy that has won several times on the Florida mini tours last month and he said he only
plays ProV1's in competition. He has been comped some "other" premium balls and played them in practice rounds but only trusts ProV1's under pressure. He even admitted it is just what he has always played and a little bit of superstition but has no desire to change.