That the rub, at $39.99 they are taking away sales from the V and X. They would be smart to sell them at $43 .
Played a round with it- I really like it- it feels tad firmer than chrome soft with b330s cover- they are soft enough if you go back hitting pro v you will notice big difference in compression. Great driving ball - definitely lower traj and better into or in cross wind- the cover looks really shiny and it held up well in wedge shots, I had to adjust my wedge shots because half shots went further like 5 to 7yards. Love the feel off the putter and irons- with driver feel is in between chome soft and x- distance was little further than pro v i think because of the lower spin ans roll out- they also give yoi $20 gift card if you answer their survey on line- first 500 or so. If they launch this ball at 39.99 it would be home run for titlest and headache for callaway
Regardless I played this ball yesterday and the Chrome Soft is miles better for me and I can always get them at Dicks with 20% off ($32 dozen)
I really think Titleist will not do too much damage to Callaway here