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Titleist's new "AVX" golf balls, with premium urethane covers


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#1 GolfWRX

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Posted 20 September 2017 - 07:23 AM

Posted ImagePosted ImagePosted ImagePosted ImagePosted ImagePosted ImagePosted ImagePosted Image


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#2 Hjosh7_

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Posted 20 September 2017 - 01:08 PM

I like the dimple design, at least in the picture. Does anyone know if this is a replacement for something or an addition to the current line?

Edit: I saw in the article on the main Golfwrx site that it is a test product.

Edited by Hjosh7_, 20 September 2017 - 01:11 PM.

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#3 cdn

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Posted 20 September 2017 - 01:10 PM

Good to see them offering something different in their urethane line....looks like it's aimed more at the recreational player.

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#4 hammy83

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Posted 20 September 2017 - 01:19 PM

I cant wait to lose one of those!!

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#5 SubaruWRX

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Posted 20 September 2017 - 01:21 PM

 hammy83, on 20 September 2017 - 01:19 PM, said:

I cant wait to lose one of those!!
Agreed. I'll hit mine at least once. Hopefully they work better for the second owner.


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#6 tsecor

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Posted 20 September 2017 - 01:21 PM

possibly replacing the NXT Line?

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#7 PZero

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Posted 20 September 2017 - 01:23 PM

So is it a 2 piece ball?
R11s 9° Whiteboad 63S
Titleist 913F 15°
TM R9 19°
Titleist 712 AP2 4-GW
Vokey TVD 56°, SM5 60°
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#8 mackepa

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Posted 20 September 2017 - 01:24 PM

Iím guessing this is Titleistís response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

Edited by mackepa, 20 September 2017 - 01:24 PM.

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#9 MidwestGolfBum

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Posted 20 September 2017 - 01:29 PM

 mackepa, on 20 September 2017 - 01:24 PM, said:

I'm guessing this is Titleist's response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

 PZero, on 20 September 2017 - 01:23 PM, said:

So is it a 2 piece ball?

From the front page article:

Quote

The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.

Titleist 917 D3 9.5* Aldila Rogue Silver 125 TX 70
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#10 mvhoffman

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Posted 20 September 2017 - 01:32 PM

3 piece urethane ball for the same price as a Pro V...  that doesn't make any sense.  Mine as well just replace the dimple pattern on the ProV and call it the ProV17

Driver - Cobra King F7 w Diamond tour tipped S/X shaft
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Ball - Wilson Zip / Srixon AD333
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#11 TheBear95

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Posted 20 September 2017 - 01:33 PM

 tsecor, on 20 September 2017 - 01:21 PM, said:

possibly replacing the NXT Line?

Even if successful, I don't think so. Going to be sold at the same price point as the ProV1 line. Titleist will still need a mid-market priced ball.

On the ball, the yellow looks great.

Edited by TheBear95, 20 September 2017 - 01:54 PM.

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Titleist 913 FD 13.5*
Cobra King F6 Baffler 18.5*
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#12 03trdblack

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Posted 20 September 2017 - 01:35 PM

Why would people buy this for the same price as the ProV1?

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#13 TheBear95

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Posted 20 September 2017 - 01:35 PM

 mvhoffman, on 20 September 2017 - 01:32 PM, said:

3 piece urethane ball for the same price as a Pro V...  that doesn't make any sense.  Mine as well just replace the dimple pattern on the ProV and call it the ProV17

I agree. Also, the ProV1 has been getting softer and softer each generation. I don't think the difference in feel will be all that dramatic. The only plus is the yellow option.

Edited by TheBear95, 20 September 2017 - 01:37 PM.

TaylorMade '16 M2 10.5*
Titleist 913 FD 13.5*
Cobra King F6 Baffler 18.5*
Titleist 816 H1 21*
Mizuno MP 18 SC (4-PW)
Mizuno MP Series 52*, 58*
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#14 mackepa

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Posted 20 September 2017 - 01:42 PM

 mackepa, on 20 September 2017 - 01:24 PM, said:

Iím guessing this is Titleistís response to the new cheaper urethane balls on the market that are slowly nibbling away at their market share.

I guess I could have read the article instead of just talking like an idiot.

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#15 Nessism

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Posted 20 September 2017 - 01:43 PM

Sounds like Titleist testing the waters for a "soft" ball offering.  Price should be below PV1 though.

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#16 mvhoffman

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Posted 20 September 2017 - 01:44 PM

I agree. They really should take a page from Srixon and make a quality consistent high end ball, mid range, and low. There are too many different balls out there. There needs to be expensive, moderate, and cheap.
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#17 Bucken77

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Posted 20 September 2017 - 01:49 PM

That is an expensive Chromesoft! Where is the Truvis?
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#18 BLLDWG23

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Posted 20 September 2017 - 01:53 PM

I would love to get my hands on a few.

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#19 SubaruWRX

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Posted 20 September 2017 - 01:59 PM

 mvhoffman, on 20 September 2017 - 01:32 PM, said:

3 piece urethane ball for the same price as a Pro V...  that doesn't make any sense.  Mine as well just replace the dimple pattern on the ProV and call it the ProV17
Titleist with a swing and a miss!

That's like Ford pricing the Focus the same as a loaded Mustang...

Good for me. I'll save some money and I won't be losing any of these.

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#20 callawayjay

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Posted 20 September 2017 - 02:00 PM

How do you get marketshare back when you're offering another ball at your highest price? Desperation doesn't look good on you, Titleist


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#21 JPW75

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Posted 20 September 2017 - 02:03 PM

Another $4 ball I will never use.

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#22 gdeep

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Posted 20 September 2017 - 02:05 PM

Don't know how big a market share they have but is this an attempt to compete with the Bridgestone RX, a premium-priced ball for slower swing speeds?

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#23 evoviiiyou

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Posted 20 September 2017 - 02:06 PM

Looks like the Project A TM ball and Srixon Q star eurethane balls from a performance stand point.  Which are both lower list price than their Tour based offerings.

Probably should have looked at this ball as topping their amateur sales due to the low compression and priced it inline with the Kirkland ball to hit them with at least a punch. At the ProV1 price seems a little like pushing a boulder up hill to me from a sales volume stand point.  It is nice to see Titleist to expand the premium range though. I will compare when available to my current Nike RZN Tour Platinum balls for sure.

Edited by evoviiiyou, 20 September 2017 - 02:08 PM.

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#24 dciccoritti

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Posted 20 September 2017 - 02:10 PM

 callawayjay, on 20 September 2017 - 02:00 PM, said:

How do you get marketshare back when you're offering another ball at your highest price? Desperation doesn't look good on you, Titleist

Desparate is when you undercut. Cocky is when you overprice.

Looks like this is the YELLOW and SOFTER ProV1 many have been asking for. You want it? Pay!! No desperation to be found around these parts.
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#25 HackinNut

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Posted 20 September 2017 - 02:29 PM

Why at that price point?  It will never sell.  I guess that's why they are only in 3 markets to start.

No wonder their sales are in the toilet.


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#26 Bye

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Posted 20 September 2017 - 02:31 PM

 evoviiiyou, on 20 September 2017 - 02:06 PM, said:

Looks like the Project A TM ball and Srixon Q star eurethane balls from a performance stand point.  Which are both lower list price than their Tour based offerings.

Probably should have looked at this ball as topping their amateur sales due to the low compression and priced it inline with the Kirkland ball to hit them with at least a punch. At the ProV1 price seems a little like pushing a boulder up hill to me from a sales volume stand point.  It is nice to see Titleist to expand the premium range though. I will compare when available to my current Nike RZN Tour Platinum balls for sure.

It looks more like the old Callaway Hex to me.
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#27 tbowles411

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Posted 20 September 2017 - 02:43 PM

 mvhoffman, on 20 September 2017 - 01:32 PM, said:

3 piece urethane ball for the same price as a Pro V...  that doesn't make any sense.  Mine as well just replace the dimple pattern on the ProV and call it the ProV17
It doesn't make sense because final pricing hasn't been set yet for nationwide release.  It could very well change depending on the feedback they get.  Then again, it might not.  Got my info from our Titleist rep.

Edited by tbowles411, 20 September 2017 - 02:47 PM.

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#28 From_Parts_Unknown

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Posted 20 September 2017 - 02:50 PM

I feel like I've heard about these somewhere before...

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#29 Lacey Underall

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Posted 20 September 2017 - 02:53 PM

The pricing seems crazy to me as well.  But obviously many of us are way under-estimating the "premium" golf market.  $2000 for irons, $500 for drivers, $50 for a dozen balls, heck even $400 for just a shaft!  It seems that every OEM is joining the price game.  And if you look at the golf course market......luxury resort/destination golf seems to be the only thing doing well.  Some people out there with deep pockets.
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#30 games

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Posted 20 September 2017 - 03:00 PM

 From_Parts_Unknown, on 20 September 2017 - 02:50 PM, said:

I feel like I've heard about these somewhere before...

Agreed. Methinks this is the latest round of locker room towel snapping and nipple tweaking between Titleist and Costco.

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