At the profit margin as they are working on they are forced to run the risk of not meeting demand in order to avoid the risk of buying a bunch of balls that do not sell. They don't have the luxury that TM or Callaway enjoy of selling balls at $40 a dozen, ordering more than needed and selling the leftovers at $30 a dozen. They are already selling them at not much above cost and if that demand slows they would have inventory that they literally could not get their money back out of. At that point they go out of business.
Their leadtime is no doubt several months. If they notice a jump in demand today they will then order extra balls for delivery sometime in Q1 of 2018. So how many extra hundreds of dozens do you think they are willing to pay for today, assuming that they will still be a hot item in February or March?
What they do is make their best guess of how many balls they are absolutely certain they can sell four or five months from now. They order that many and if there is still demand when they are gone, they order another batch. How much would YOU be willing to wager on a Pro Soft Lime being as popular on Feb 9th as they are now on September 9th?
Edited by North Butte, 09 September 2017 - 09:18 AM.