Jalan, on 02 September 2017 - 11:25 AM, said:
Break81, on 29 August 2017 - 02:49 PM, said:
Geaux Gators, on 27 August 2017 - 06:44 AM, said:
You can use other brands in your advertising. there are rules to you have to adhere to in doing so, but you can. Notice that it doesn't say "this shiz is as good or better than listerine" it just says compare to Listerine. Also, I don't think Procter and Gamble (if thats who owns listerine) are going to say anything because:
A) they will sell way more than the equate will take away through the other stores and those (like my wife) that are still going to buy the name brand
B) WalMart owns the equate brand, and tells them we won't sell your shiz if you say anything about us selling equate....and thats the real reason.... And this REALLY happens. WalMart tells a lot of companies how they are going to be sold to and if they don't like it, they will replace them on the shelf with a competitor. I know someone from Mission Brand tortillas, and when they met with WalMart with their proposal, walmart set the terms..
in the words of Dave Mustaine.... when you get in bed with a 800 pound gorilla, it doesn't stop till the gorilla stops...
Costco can't have its supply chain threatened by CostCo... just some of its sales... but if Dicks decided that ALL of their stores and All of the Golf Galaxy's and all the others they own would no longer carry titleist, and it was because the TopFlite was now an equivalent ball, then Titleist would be at a disadvantage, as thats thier number one (i think) retailer.... because Titleist would allow them to sell the TopFlite... thats a different discussion.
I may not have made sense, but it is early and I am only on my first cup of coffee....
I am just impressed Dave Mustaine actually made it into the Ksig thread!
If Dick's/GG stopped selling Titleist Golf Balls, it would hurt them more than it would Titleist. If they stopped selling the balls, I wouldn't be surprised if Titleist pulled their entire line from Dick's/GG.
Guess who'd cave in first.
I'm speaking hypothetically... if they decided to put their own ball out there with the opinion they didn't need the titleist line, and if the perception was that there was a ball that was a viable alternative. This would hurt Titleist, bad. I worked in the music industry, if Guitar center dropped Fender, Fender would go under. not guitar center. they are X percentage of Fenders sales. and all their sub companies (musicians friend, Music 123, etc) but Fender is not X percentage of their sales... Its all a crock, bun fun to talk about...