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Medicus Golf releases Kick X line of equipment, moves HQ

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Medicus Golf, the company known best for its popular training aids, has announced a new line of “Kick X” golf equipment that includes drivers, fairway woods, irons, putters and balls. The decision to enter the golf equipment marketplace coincides with the company’s decision to move all of its operations from Brunswick, Ohio, to the epicenter of the golf equipment industry, Vista, Calif.

“We have expanded our staff, infrastructure and facilities in California to accommodate our new product development plans and we felt it was important for all of our operations to be in Vista, the hub of the golf industry,” said former PGA Tour player Bob Koch, the company’s founder. “Having one location to serve the needs of our existing customers, as well as new ones, will be a win-win for everyone. The process of fulfilling orders will be streamlined. This is a major step in the evolution of Medicus Golf and I could not be more excited.”

Koch founded Medicus in 1986, and the company has since become a household name among golfers with its dual-hinge swing training clubs and instruction programs. The next step in helping golfers, Koch decided, was to build clubs that took the training onto the course.

“But we needed a new brand, so that players wouldn’t confuse the products with Medicus training devices,” Koch said. “So we formed Kick X Golf by Medicus, and brought Mark Adams on board to make it happen.”

Adams is the former vice president of research and development at Tommy Armour Golf. He and Koch said they designed the equipment line with larger, hotter sweetspots to “make it easier for people to play golf: to play it better, faster, and ultimately get maximum enjoyment out of the game.”

The Kick X Golf line features the Blast Driveway ($347.95), a versatile 12.5-degree club that is designed to be used as both a driver and fairway wood. It uses what Medicus calls Compression Cavity Technology to allow compression of the entire clubface at impact to increase distance.

The Tracker SRT (Sliding Response Technology) system found in the hybrid ($239.95) has the ability to eliminate hooks and slices by moving weights across the back of the head. The MA-9 irons promote a large sweet spot and improved feel, while being offered in both cast ($479.95) and forged models.

The Zball putters come in four designs ($167.95 to $229.95) and feature alignment technology that matches the company’s new TourZ balls. The TourZ balls also have a Metal Fuzion Core surrounded by a triple-layer cover to promote distance and feel.

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Will Peppler is a former member of the University of Manitoba golf team. Currently he is a graduate student studying kinesiology and neuroscience. In his spare time Will enjoys running, cycling, and of course golf.

3 Comments

3 Comments

  1. Freddy

    May 1, 2014 at 5:28 pm

    The logo looks an awful lot like the Callaway X in their X2-hot series. Wonder if that will be some sort of patent infringement…

  2. Bill

    May 1, 2014 at 2:54 pm

    Personally, I won’t ever buy a Medicus product again after they were dishonest with their add on products. I bought one thing from them and the next thing I knew, I was on the hook for hundreds of dollars of add on products. Not to mention, these clubs look like generic K Mart clubs. Can anyone say Voit?

  3. Curtis

    May 1, 2014 at 11:13 am

    Could you please tell them they can finally update there ancient commercials on Golf Channel! Thank you.

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

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Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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