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Titleist CNCPT iron range, featuring the new CP-01 and CP-02 irons, coming to retail

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Titleist has introduced a brand new iron range CNCPT – which begins with the new CP-01 and CP-02 irons. The irons appeared on social media and in our forums last year, and we got a look at the clubs during the PGA Show, but until now, it was unclear whether the built-without-regard-to-cost clubs would come to retail.

The CP-01 iron is a players distance iron, which features high-density tungsten weighting, averaging more than 100g per head in the lower-lofted irons.

While the CP-02 Iron is a classic blade shape iron and averages more than 110g per head in the lower-lofted irons. The high-density tungsten weighting of both irons seeks to provide golfers with a higher launch, greater distance and the most generous impact possible.

Both sets of irons also contain a Super Metal L-Face Insert made with a super-strong alloy which aims to produce maximum ball speeds off the face of the clubs. According to the company, the alloy faces are the thinnest unsupported faces in golf, and they wrap under the sole, which maximizes the hitting area. Additionally, the face thinness allowed engineers to move discretionary weight throughout the clubs to maximize MOI, much like in a driver, as well as strategically position CG in each club.

Speaking on Titleist’s new CNCPT irons, Kelley Moser Jr., Brand Manager, CNCPT Clubs, stated

“CNCPT is an idea, a promise. It’s our answer to ‘What if?’ What if our R&D engineers could bring their dreams to reality, using materials and processes never before used in golf? We promise to provide them all the resources they need, so that CNCPT will always deliver the ‘wow.’ 

Those interested in purchasing the irons, which retail for $500 each, can contact Titleist’s CNCPT concierge to schedule a fitting.

 

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22 Comments

22 Comments

  1. Zmo

    Apr 23, 2019 at 11:37 pm

    Is there literally any other facet of life where people continually line up to pay hundreds, thousands…..for literally no increase in performance. Pissing $$ away.

  2. JThunder

    Apr 18, 2019 at 6:26 pm

    Also, look up Honma Beres – over $1k per iron. No one is forced to buy them and they are not necessary in any way. Want to complain about pricing – complain about profiteering in prescription drugs. That actually kills people.

  3. JThunder

    Apr 18, 2019 at 6:22 pm

    The answer of course is simple: if you want companies to stop doing things like this, vote for socialism. Well-run socialism would end unnecessary products and prices.

    In the meantime, PXG has proven without any doubt that a market exists for golf clubs in this price range (even if they’re ugly). Why should Titleist ignore the possibility? Wouldn’t they be stupid not to? Wouldn’t their shareholders see missed opportunity? How would their top execs get huge salaries for doing nothing and new yachts every 2 years?

    There is an “ultra-premium” price range in almost everything. Clothing, wine, cars, houses, home audio and video systems ($50,000 in audiophile speaker wire, anyone?). This is a natural and obvious progression of capitalism. Apart from JDM clubs, it’s actually kind of funny this hasn’t hit golf long ago – consider what people pay for club memberships, their own golf carts, etc.

    The biggest laugh, though, would be to know the actual factory cost of these irons – I assume made in China. I’d bet the markup would be astounding. Meanwhile, Titleist make tons of clubs in the “normal” price range, and eBay overflows with enough used golf equipment to keep equipped the huddled masses yearning for a tee time.

    • Rascal

      May 24, 2019 at 7:33 pm

      Vote for socialism? This is your answer? The biggest laugh (more like a sad shake of the head) is that you suggested such tripe in the first place!

  4. TheseHolesAintLoyal

    Apr 9, 2019 at 3:36 am

    “What If”?? What if there were people stupid enough to buy these…….

  5. Duck

    Apr 5, 2019 at 5:03 pm

    I can’t believe that Titleist would even think of letting the public see such an ugly club from their company.The terrible part is, its an attempt to match PXG prices.

  6. Cornwall1888

    Apr 5, 2019 at 8:33 am

    I don’t have a problem with the price, it’s a concept iron, not meant for general release

    No doubt bmw and Aston Martin concept cars are really expensive too

  7. Brad

    Apr 4, 2019 at 11:29 pm

    One of those looks like nothing more than a tricked out Titleist T-MB iron.

  8. Storm

    Apr 4, 2019 at 5:08 pm

    $500 per club………….I just threw up in my mouth a little. Golf for most equipment is already pretty steep. At those prices I will not worry about them until they show up on the used rack 5 years from now.

  9. Wallis Annenberg

    Apr 4, 2019 at 4:54 pm

    New release date: 2040! I like the $50k asking price, but I wouldn’t pay over $42k for ’em!! On the floor crackin’ up! 🙂

  10. jgpl001

    Apr 4, 2019 at 4:31 pm

    I am a Titleist diehard, but I’m not sure what these are about or what they can do better than the AP1, MBT, AP2, CB or MB ???

    Totally pointless

    Fools and their money are easily parted…

  11. Scott Francis

    Apr 4, 2019 at 3:46 pm

    Man no kidding they make the PXGs like like the Mona Lisa. Other than the AP2 and CB/MB, Titlesit really doesnt have a clue. FWIW I really like PXG iron look. These Concept irons are fugly

  12. brian

    Apr 4, 2019 at 3:00 pm

    What’s the saying, “A face only a mother could love,”? Sweet lord those are ugly!

    • Scott Francis

      Apr 4, 2019 at 3:46 pm

      Man no kidding they make the PXGs like like the Mona Lisa. Other than the AP2 and CB/MB, Titlesit really doesnt have a clue. FWIW I really like PXG iron look. These Concept irons are fugly

  13. Seth Riser

    Apr 4, 2019 at 2:49 pm

    Why stop at $500? Let’s call it $1,200 per club and offer financing. #MoreMoneyThanSense

  14. dat

    Apr 4, 2019 at 2:14 pm

    Should be at least $50K per club, no shaft or grip. /s

    Insanely stupid program.

  15. Jeff

    Apr 4, 2019 at 10:25 am

    Hit one at my pro day. Without a doubt the best iron I’ve ever felt.

    • Mitch

      Apr 4, 2019 at 3:47 pm

      Agreed, Jeff. I was able to the 02 and their feel should have it’s own adjective.

    • brian

      Apr 5, 2019 at 8:25 am

      You must not hit very many irons.

      • DJ

        Apr 20, 2019 at 12:54 am

        why u gotta hate? u don’t like someone’s comment, shut it and move on.

  16. Stubbs

    Apr 4, 2019 at 10:09 am

    One of the uglier irons I’ve seen lately imo

  17. Ryan

    Apr 4, 2019 at 9:12 am

    Getting into some rarified air at $500 per club

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Whats in the Bag

Michael S. Kim WITB 2024 (April)

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  • Michael S. Kim what’s in the bag accurate as of the Valero Texas Open.

Driver: Titleist TSR3 (10 degrees, B1 SureFit setting)
Shaft: Graphite Design Tour AD DI 8 X

3-wood: Ping G430 Max (15 degrees)
Shaft: Graphite Design Tour AD UB 8 TX

Irons: Titleist T200 (3, 4), Titleist T100 (5-PW)
Shafts: Graphite Design Tour AD IZ 95 X (3), Nippon N.S. Pro Modus3 Tour 120 S

Wedges: Titleist Vokey Design SM9 (52-12F), SM10 (56-14F), WedgeWorks Proto (60-L)
Shafts: True Temper Dynamic Gold Tour Issue S300

Check out more in-hand photos of Michael Kim’s clubs here.

Putter: L.A.B. Link.1
Grip: SuperStroke Zenergy Tour 1.0P 17

Grips: Golf Pride MCC

Ball: Titleist Pro V1x

Check out more in-hand photos of Michael Kim’s clubs here. 

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Equipment

TaylorMade BRNR Mini Driver Copper: Leveraging 90s nostalgia

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TaylorMade is leaning in even further to the retro vibes with the 2024 edition of its BRNR Mini Driver.

Patterned after the Carlsbad-based company’s iconic late 1990s Burner driver design, the 2024 BRNR Mini features similar copper styling and a retro version of the TaylorMade logo.

Featuring the same technology as its 2023 BRNR Mini Driver, the 2024 edition continues to play the hits that saw the unique club land in the bag of tour pros, such as Tommy Fleetwood and Jake Knapp.

Why play a mini driver?

In general, TaylorMade finds two types of golfers gravitate toward a mini driver. In the first case, it’s an addition to a standard driver: Players looking for a “fairway finder” driver without giving up too much distance that can also be hit off the deck. Second, TaylorMade recommends giving a mini a go to golfers who struggle to hit 460 cc drivers, particularly choppers. It’s a better alternative than a 3-wood off the tee.

Tommy Fleetwood’s endorsement of playing a mini driver

“For me, if I HAD to hit a fairway, I’m more comfortable hitting a driver than a 3-wood. I would tee the driver down, and I would hit a little cut, or a neck-y cut in the fairway. The 3-wood isn’t for that. The 3-wood, generally, is a pretty hot club that I’ll hit from 270 or 280 in the fairway on a par 5. You get some courses where a 3-wood is not always necessary. [With the BRNR] you put a normal swing on it, and I’m more comfortable hitting it straight. It’s a replacement for a 3-wood, basically.”

Pricing, specs, availability

TaylorMade’s new BRNR Mini Driver Copper clubs will sell for $449.99 in 11.5 (RH/LH) and 13.5 (RH) degree options, and they will be available for custom orders.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/5/24): I think I ‘Blacked Out’ trying to love these irons

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a set of blacked out P770 irons

From the seller: (@hammertime1515): “Just one single iron set up for grabs today. Got these right before they quote selling them at the end of February. Only played 3 full rounds with them and a couple short range sessions. 7 iron shows the most wear and 8 iron has a sandy mark on the toe (ball striking out of winter wasn’t the strong suit) Just not right for me no matter how much I wanted them to be. Price is shipped and OBO……

P770 Black Out irons. 4-PW. —New Tour Velvet Align Midsize Grips —1/2” over TM standard —2 degrees upright —Standard Lofts —Dynamic Gold 105 X100 shafts —PW has never been hit, most of them have been hit sparingly. Tried to capture the wear on the 7 iron and the toe mark on the 8 iron the best I could. Soles have virtually no scratching from use and no bag chatter. -If more pics are needed just ask ——PRICE: $1000 OBO” & Shipped

To check out the full listing in our BST forum, head through the link: Blacked out P770 irons

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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