Equipment

Edel Golf moves headquarters and assembly operation to Denver as part of company expansion

Published

1 year ago

Dec 22, 2022

Edel Golf has announced the opening of its new headquarters, assembly and fitting Facility in Denver, Colorado — a move that is part of a company expansion allowing Edel to continue its growth worldwide.

The new headquarters facility, located just north of downtown Denver, is designed to give Edel more space to build out its assembly operations to react to the large growth over the past few years.

It will also house a world-class fitting facility where golfers will be welcome to come in and get fit by David Edel and a team of other master fitters.

As part of the move, Edel will be transforming the existing facility in Liberty Hill, Texas, into a world-class fitting facility and machine shop named The Edel Machine Shop.

Golfers in the greater Austin, Texas, area will be able to come and get fit by Edel’s master fitters and get a peek behind the curtains into its Machine Shop that will continue to be focused on prototyping and building out unique, limited quantity, made-in-the-USA golf products.

“With all the growth we’ve been experiencing over the past couple years, it’s great to be able to open up a new location and accommodate the growing demand with a bigger assembly facility. Strategically, this will give us the opportunity to keep growing and bring our products to even more golfers worldwide. This move is a small step in our long term strategic plans that will continue to help set the brand apart from the competition.” – Chris Koske, Chief Marketing Officer

The new location will be located at 4930 Colorado Blvd in Denver, Colorado.

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Equipment

Project X HandCrafted shafts return with new HZRDUS T1100

Published

4 hours ago

Apr 2, 2024

Brian Knudson

Project X let us into the world of HandCrafted shafts with the 2015 HZRDUS Black shaft, which was a big success on professional tours and at retail. Almost 10 years later, we still come across some of those original HZRDUS Black and Yellow shafts in bags on the PGA Tour.

The HandCrafted label on a Project X shaft was the mark of high-end, low-volume manufacturing where the shaft was hand rolled in the company’s San Diego R&D lab. Since then, Project X retired that label and moved on to the “Small Batch” nomenclature. Many golf shaft degenerates have begged for Project X to bring back the HandCrafted shafts, and now, the squeaky wheels are getting the grease with a brand new Project X HZRDUS T1100 HandCrafted shaft.

“We are beyond excited to be able to bring back a HandCrafted line of graphite shafts,” Don Brown, Vice President of Marketing and Innovation for Project X said. “When producing a HandCrafted shaft, each shaft is rolled by hand, painted by hand and the logos are even applied by hand, all in our San Diego lab, ensuring the utmost care is taken along the way.”

The newest HandCrafted shaft is a reintroduction of the famed HZRDUS T1100 from 2017 (View our original launch story HERE). The chrome ion finished HZRDUS T1100 was beloved by higher-speed players for its ultra-stiff profile with very low launch and spin. Toray T1100G carbon fiber was at the heart of the shaft and the strongest fiber available for Project X to create an ultra-stable shaft for the fastest swingers in golf.

The new 2024 Project X HZRDUS T1100 HandCrafted shaft will be low launch and low spin with a very stiff profile for the fastest swingers. 4D Optimized Carbon utilizes a spread tow weave that is used in specific parts of the shaft to enhance stability and control. This spread tow woven fabric is angled at 45 degrees through to increase torsional resistance in the shaft to control the twisting of the head during the swing. Each HZRDUS T1100 HandCrafted shaft is rolled in Project X’s San Diego Lab, like the original, and trimmed to final frequency to ensure consistent performance and precision.

Project X went with a graphics package that will pay homage to the original shaft with a HZRDUS logo done in silver with bright neon green outline in the middle of the shaft and the HandCrafted logo just below the grip. The shaft will have a silver sheen to it, but you will also be able to see the spread tow carbon fiber through the paint in the sun.

The new HZRDUS T1100 HandCrafted will be available in 60- and 70-gram weights with 6.0 (stiff) and 6.5 (X-stiff) flexes while the 80-gram model will only be available in the 6.5 flex.

We don’t have a retail date yet for these new HZRDUS shafts, as Project X can only create so many per day. The first ones have been sent to tour — we spotted them at this week’s Valero Texas Open. We will keep you updated on an official launch date.