QUOTE(InTheHole @ Aug 25 2008, 01:11 PM)

Why? I still don't understand why...
Is it because Tiger is not there and they want to watch Tiger? That would be a reason.
But if that is not the reason, I still don't understand why watching this tournament was any different from any other tournament.
No one has been able to explain that yet... all I've seen are some veiled reasons why Tim Finchem's playoff system doesn't work and that he is full of himself, and people's suggestions that they have a better playoff points system.
All of they players that I saw interviewed this past weekend seemed to speak positively of the whole experience.
I'll try to answer you ... I think there are several reasons. Certainly Tiger's absence is one of them (like him or not, he does singlehandedly cause a measurable increase in tournament viewership and attendance).
But I think another (strong) reason is that golf is a game of traditions (far more so than many sports). Traditionally, the golf season has simply ended after the majors were done with (so far as most fans were concerned). Late August and September (in the US, anyway) are associated with the baseball penant race, and the start of football season. With the bi-annual exception of the Ryder Cup (that is just 4 days, not four weeks), a lot of the best pros didn't even play after the last major - except to satisfy personal or contractual obligations.
Finchim tried to change this, and extend the season (i.e., revenues) ... but you can't just "decide" to create a new tradition out of nowhere, and expect everyone to just buy it (even if you do plow hundreds of thousands into marketing it).
Another large problem (IMO) is that the
logic just doesn't make sense. He's trying to apply a concept from
team sports to an individual sport. He wanted to create this playoff system, a sort of World Series, or Super Bowl, of Golf. But both the World Series and Super Bowl came about as part of a sort of natural evolution. There is the NFL and AFL, and the American and National leagues in baseball. And a lot of "local" loyalty (i.e., the majority of the fan base of the sports rabidly supports their local teams - so there's intense interest). Makes sense for divisional playoffs, then a final national playoff to happen. In other words, in order to determine the best in baseball or football (or soccer - with its World Cup) or pretty much any other team sport, there's a sense that you
have to have a playoff to determine who emerges as "the best".
Golf, however, is entirely made up of individual agents out for themselves, generally with little or no attachment to any city (or even, in fact, country). The PGA doesn't play in divisions, and most of the players don't even play in every tournament during the year. There's no "natural" sense that you need a "playoff" to determine anything. In the past - it was simply the majors that mattered, and at the end of the year, the rankings on the money list.
I think Finchim tried to cut-and-paste a model from team sports onto a sport made up of individual free agents. It just doesn't
feel (to most casual golf fans) like something that is natural or necessary, but rather, as something artificial and manufactured.
This is rendered even worse by the
bizarrely convoluted points system that governs the whole mess. While there are a few obscure rules in baseball and football playoffs (mostly related to wild card spots), once the draws are set, everyone knows what the playoffs will look like. In other words, fans can easily become
very engaged in the process. It is
accessible. During the playoffs, in fact, some of the most intense discussions are about all of the "if/thens" ... if team X gets to the second round, and team y also wins,
that should be a fantastic match-up" ... etc., etc. Fans love it.
In contrast, the FedEx Cup seems almost purposely occult. I watched a bit of the Barclay's this weekend ... noticed that the announcers didn't even
try to explain the system. They talked about rules being changed from last year, and that people could move up and down the ranks much faster, in bigger leaps, but didn't even start mentioning
how (they just said to check the PGATour site to see how the standings looked after the tournament). Few intense fans, and pretty much no casual fans understand how the system works ... and the fact that the strange math can produce even stranger results doesn't help either (a guy could actually win the final tournament, but
still not win the Cup ... what the hell kind of a "Golf Super Bowl" is that?)
So, my (succinct) answer to your question about "why" is this: The PGA Tour tried to force a playoff model from team sports into an individual sport. Even if this was done well, it didn't have a very good chance of working. But it was done so poorly as to be almost idiotic. The entire scheme seems more like a "proposed business plan" in some undergrad business school class. (As a matter of fact, it will probably wind up being a Case Study in MBA programs ... ).
I'll bet FedEx is
pissed ...