QUOTE(99andaflake @ Jul 10 2008, 11:00 PM)

QUOTE(Hifade @ Jul 11 2008, 02:14 PM)

Agreed.....drives me nuts too and tey all say it now. Say goes for the people that say "incentivize." They say things like, "we can incentivize the salesforce." What's wrong with "we can incent the salesforce?"
The language butchers are rampant these days. People make stuff up anymore. Sorry for the rant but this stuff puts me on a roll.
I'm with you on "incentivize". Out of interest, is "incent" actually a word used in American dictionaries? In my Oxford English dictionary there is no entry for incent; incentive is defined as "tending to incite". So in my mind, your statement would be "we can incite the salesforce" or better still, "we can motivate the salesforce".
I'm well aware langauge is constantly evolving but why do people keep inventing words that make them sound like twats!?
I refer to that kind of use of language as "management-speak." I figure either a)the higher ups in companies somehow are impressed and promote people who use this crap in place of proper english, or b)everyone else has hopes of sounding smart as well, and so they do not call anyone else on these breaches, lest they be called on it themselves. Due to either of those reasons listed, it has been allowed to fester. It has now gotten out of control.
Of course, were we in a boardroom, I would have to suggest taking this item offline, or better yet, putting it in the parking lot.