I've owned a few Hogan products and have really loved a couple of wedges I picked up. The quality is very high, and they perform really well. Some of you guys are really clued-in and I'm wondering if the Callaway death-march has begun...like Maxfli over @ TaylorMade...suddenly gone. Brand-names erased like people in a photo in "Back To The Future"! Is Hogan golf going the way of the polar ice caps? Anybody know their intentions???

I read an interview, in Golfworrld I beleive, with the CEO/president of Callaway, he stated that they would focus more on Hogan in 2009, after they shored up their Callaway marketing and product line. Don't know if he was just blowing smoke, or if they have changed plans but I would assume that Hogan will always be thier niche brand. The Hogan name should always have some staying power, I don't know if someone buying them out would make matters better or worse. At least you know they won't go bankrupt being owned by Callaway.

I believe if you want you can still get their 2006/2007 Hogan Apex blades or wedges if you custom order them. I do think that CEO is blowing smoke because now Callaway has their forged series. There is no reason to rehash the Hogan name for Callaway that I can think of, yes, they make good clubs. But, Callaway is a company concerned with making money (as they all are), so the question is do they believe that the Hogan line would be enough of a money maker for them to benefit making and producing new heads. If I was to bet, I would say probably some new hybrids and maybe a wedge from them but as for irons I think they are gone unfortunatly.

if i was in marketing at callaway, i would make a hogan name on the callaway clubs so to speak... kill hogan as a higher up brand and put something like the hogan by callaway. callaway hogan apex. or the callaway hogan fill_in_the_blank... that would give the consumers another club when buying from callaway... just a thought! /peter

Think about it from Callaway's stand point though. They bought Hogan, in there minds they are better than Hogan. I don't think that they would promote Hogan as a higher end product than that labeled callaway. Even if it is made by them. Especially now with there high end tour stuff out.

Unfortunately I think that any future Hogan product will continue to be marketed at the lower price point consumer, ie Nike ignite type stuff.

I think Callaway should market the Hogan irons as thier one set of high end forged blades. Ture blades not semi cavity forged callaway blades. Maybe offer a small line of wedges and that is it. No need to offer numerous lines of Hogan stuff, the brand is essentially dead, since they own the name they might as well sell sets to a few remaining Hogan blade purists.

My understanding is that nothing is on the table for 2008 and it's going to be revisited in 2009. We'll see what happens.

2009 it is then. 2008 will be really solid for Nike and Callaway when it comes to brand-establishing for the new models. All good thoughts...I like the idea of "Hogan" as a model, within the Callaway line-up. X, Fusion, Big Bertha, and Hogan. It would indeed make a lot of sense if they were the forged blades. X-Forged doesn't have the same ring as X-20. Lose the X, call it the Hogan Blade By Callaway. Callaway Hogan Irons. etc. I like it. The Hogan irons really are awesome-feeling, in all categories...players, G-I, Super G-I etc... albeit a tad "Lo-Fi" these days. If anyone has any more scuttlebutt I'd love to hear.

All the higher ups when they were doing a tour of their big accounts in 2007 said exactly the same thing. Refocus on Hogan in 2008 after they stabilized the line up in 2007. Sounds like they are just repeating the same old data to keep people from bugging them. Hogan at this point serves and offers no advantage to Callaway. Most of the Hogan devotees are getting too old to use a forged blade anymore. To the newer generation it is just a name from the past. At least with Spalding/Top Flite they can sell a ton of range balls to ranges.

That I think is the key and the fact why would Callaway want to sell a product (albeit their own) that is direct competition for Callaway branded merchandise? What happened to the CS-3 driver and the C455 fairway woods? Hogan's niche was the blade market although Hogan himself used the Edge model in his later years. If Hogan is a dying brand, I will keep my '06 Apex set wrapped and boxed up to keep as the last Hogan blade that came out.

Ok, so when Callaway bought Hogan what was the point originally? Just curious.

Back in the early 90's when i worked at Nevada Bob's Callaway had the Bobby Jones name and used it on drivers,fairway woods, and a putter that was supposed to be their high end stuff. It was good stuff but it never took off and thus they dropped the line. Wonder if they'll do the same with Hogan? Hope not.

At the time Hogan was owned by Spalding (Top Flite). What Callaway wanted were Spalding's golf ball patents. Hogan just came along with the deal.

Ahhh, thanks!

Talked to one of their reps a couple of weeks back and asked him what will become of Hogan clubs and he said nothing for 2008 and that the line will be reevaluated in 2009 to see if Callaway wants to sell it off or continue the line under the Callaway umbrella. When he mentioned sell it off first, I got the feeling he wished he had not said that. Anyway, it looks like we will not know the Hogan lines fate untill 2009. I agree with others who believe that it makes no sense for Callaway to continue the Hogan brand with the multiple offerings in their own lineup. My hopes are that someone else will purchase the Hogan brand and continue the tradition of Hogan clubs.

All the folks who built the Hogan clubs back in the the company's prime are now with Nike, still here in Fort Worth.

Any "Hogan" made by Callaway would only be a Hogan club in name only. If you want clubs that have evolved from the old Hogan clubs, buy them from Nike. Nike clubs are designed here in Fort Worth by Tom Stites and his crew who all came from Hogan.

That all being said, I grew up in a place where it was Hogan or nothing, but just can't bring myself to use clubs with the same emblem that was on my football cleets.

Possibly to get the Top Flite name and golf ball manufacturing side of the house. Hogan just cam along for the ride in the deal.

They'll wait until the Hogan brand name is really DEAD and then sell it off to someone else. Maybe Golf galaxy or Golf Smith, oe even Dick's Sporting Goods...

Gosh, I hope not!

So what Nike clubs are the ex-Hogan, now Nike guys assembling in Ft. Worth?