http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/ G.WRX News Crew Fri, 21 Nov 2008 10:17:36 +0000 http://wordpress.org/?v=2.6.3 http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/#comment-1528 Mike Ewing Sun, 17 Feb 2008 20:19:44 +0000 http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/#comment-1528 The golf industry is going through a phase of consolidation. The market is tighter and the competitors are scrambling for a larger peice of the pie. Callaway did it with Hogan and Top-flite. Hogan was once a proud name with a decent tour presence, since Callaway the name has almost been silented. Callaway in the mean time has increased it's marketing on clubs, balls, apparell, shoes,etc. a one stop shop for all your golfing needs all with the Callaway Brand Name attached. Nike has taken a similar approach but starting with clothing/shoes and then entering the ball and club market but once again a one stop shop all with the Nike Brand Name. Now we have Taylormade/Addidas Golf clothing shoes clubs and balls a slightly different approach with the shoes and clothes falling under the Addidas brand name, but the two are becomming more interchangeable. Titleist.Footjoy may want to step it up on the complete brand one stop shop or they might lose out on the tighter market. It's been a while since we seen a ball club combo from Maxifli the revolution irons are the last I remember. bridgestone and srixon are marketing a combo of ball & club but i would be interested in the market share comparisons to Callaway, Nike, Titleist and Taylormade/Addidas. The golf industry is going through a phase of consolidation. The market is tighter and the competitors are scrambling for a larger peice of the pie. Callaway did it with Hogan and Top-flite. Hogan was once a proud name with a decent tour presence, since Callaway the name has almost been silented. Callaway in the mean time has increased it’s marketing on clubs, balls, apparell, shoes,etc. a one stop shop for all your golfing needs all with the Callaway Brand Name attached. Nike has taken a similar approach but starting with clothing/shoes and then entering the ball and club market but once again a one stop shop all with the Nike Brand Name. Now we have Taylormade/Addidas Golf clothing shoes clubs and balls a slightly different approach with the shoes and clothes falling under the Addidas brand name, but the two are becomming more interchangeable. Titleist.Footjoy may want to step it up on the complete brand one stop shop or they might lose out on the tighter market. It’s been a while since we seen a ball club combo from Maxifli the revolution irons are the last I remember. bridgestone and srixon are marketing a combo of ball & club but i would be interested in the market share comparisons to Callaway, Nike, Titleist and Taylormade/Addidas.

]]> http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/#comment-1526 18th Legion Sun, 17 Feb 2008 18:08:06 +0000 http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/#comment-1526 Sorry, I re-read the article and misunderstood the part about TMAG selling the BRAND name to Dick's, which makes my previous comment irrelevant. Sorry, I re-read the article and misunderstood the part about TMAG selling the BRAND name to Dick’s, which makes my previous comment irrelevant.

]]> http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/#comment-1525 18th Legion Sun, 17 Feb 2008 17:43:41 +0000 http://www.golfwrx.com/BagChatter/2008/02/17/maxfli-the-next-top-flite/#comment-1525 Has TaylorMade-adidas indicated that they would sell the MaxFli name? It would be a great pick-up for a compnay such as MacGregor or Adams looking to get into the golf ball business. Unfortunately, I could see TMAG not wanting to sell the name to prevent future competition. Has TaylorMade-adidas indicated that they would sell the MaxFli name? It would be a great pick-up for a compnay such as MacGregor or Adams looking to get into the golf ball business. Unfortunately, I could see TMAG not wanting to sell the name to prevent future competition.

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