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Press Release: TaylorMade-adidas Golf Company Reports Huge Q2

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TaylorMade-adidas Golf Company Reports Huge Q2

$514.7 Million Second Quarter Boosts First-Half Sales
to Company-Record $1.02 Billion

Herzogenaurach, Germany / Carlsbad, California (August 2, 2012) — TaylorMade-adidas Golf (TMaG), the largest and most profitable golf equipment, apparel and footwear company in the world comprised of four powerful brands (TaylorMade, adidas Golf, Ashworth and Adams), today announced global sales of $514.7 million in the second quarter of 2012 — a 25% increase over the prior year on a currency-neutral basis.

TMaG’s strong second-quarter showing elevated its first-half sales to $1.02 billion (+29% over last year), making it the best first-half, in terms of sales, in the company’s 33-year history.

The company’s strong Q2 success was based on growth in all categories, with metalwoods, irons, putters and footwear all recording growth rates above 20%.

In terms of first-half 2012 sales, TMaG experienced currency-neutral, year-over-year growth in metalwoods (+25%), irons (+37%), putters (+29%), balls (+16%), footwear (+29%), apparel (+9%) and bags (+110%).

“Part of our definition of being a great golf company is to make every product we bring to the marketplace the best in its class,” said Mark King, TMaG CEO and President. “With that in mind, we’re very pleased to have recorded significant sales growth in all of our key product categories in the second quarter and the first half of 2012. That kind of balanced excellence is an indicator that our methods of product development, marketing, sales and service are strong across all four of our brands.”

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About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.

About Adams Golf
Adams Golf designs, assembles, markets and distributes premium quality, technologically innovative golf clubs for all skill levels. Recently launched products include the Speedline Fast 12 drivers, Fast 12 LS drivers and the Speedline Fast 12 fairway woods, along with the Idea a12 OS irons and hybrids, Idea a12 hybrids, Idea Pro a12 irons and hybrids, Idea Tech V3 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, and Speedline 9088 UL drivers. Adams Golf also develops new products under the Yes! Putters, Women’s Golf Unlimited, Lady Fairway and Square 2 brands. In 2011, net sales were approximately $ 97 million (€ 73 million).

Media Contacts:

Christa McNamara
TaylorMade-adidas Golf Company
Director of Corporate Communications, Global Marketing
Tel.: 760-918-6466
[email protected]

Dave Cordero
TaylorMade-adidas Golf Company
Manager, Public Relations, Global Marketing
Tel.: 760-918-6367
[email protected]

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. 8thehardway

    Aug 13, 2013 at 12:17 pm

    Marketing doesn’t walk the course or make the shot, its just you and what you’ve brought along. If something works, people see; if somethings stays in the bag, friends notice.

    Last year I picked up a pair of Adidas golf shoes and a TM carry bag to replace an Adidas whose legs failed way too soon. The shoes are comfy as hell and look like they’ll do another 60 rounds. The bag wears better than my old Sun Mountain and still looks new. I’ve probably logged 200 rounds with their irons; they made an instant difference in distance and trajectory, my first experience hitting good looking golf shots with irons.

    Their products work and they last. I’m not surprised others feel the same.

  2. Golfzoo

    Aug 12, 2012 at 9:19 pm

    Congrats! It goes to show that many golfers trust your product.

  3. Matt Newby, PGA

    Aug 2, 2012 at 2:22 pm

    Way to go TMaG!

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Equipment

Spotted: Titleist GTS USWO headcovers

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GolfWRX Tour Photographer Greg Moore was at Riviera Country Club this last week in Los Angeles for the U.S. Women’s Open. While browsing the photos, I spotted a recent major trend in headcovers. That is, the Titleist GTS headcover line expands the majors theme.

Seen on the bag of Natalia Guseva were the red, white, and blue Titleist GTS covers. This is the third time we have seen limited-edition Titleist major covers, the others being at the Masters and the PGA Championship. But with the launch of the GTS line back at the Texas Children’s Houston Open in March, this is the first time we have seen Titleist come out with major themed head covers for the season (driver headcovers through hybrids).

Check out some photos below.

At the Masters, we saw the familiar Masters green, white, and yellow. While the PGA Championship design was colors synonymous with the Philadelphia Eagles NFL team. This shows the season major drops continue full steam ahead for major OEMs. New opportunities for each major for designs and themes, and who knows, maybe a lucky spark for a player and a major championship for their resume. It gets the wheels turning for what major theme headcover you would keep on your bag for the whole season!

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Whats in the Bag

Melanie Green WITB 2026 (June)

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Driver: TaylorMade Qi4D (9 degrees)
Shaft: Graphite Design Tour AD VF 5 S

3-wood: TaylorMade Qi4D (15 degrees)
Shaft: Graphite Design Tour AD VF 6 S

Hybrids: TaylorMade Qi4D (19 degrees, 22 degrees)
Shaft: Graphite Design Tour AD VF Hybrid 85 S 

Irons: TaylorMade P770 (5-PW)
Shafts: Nippon Modus 3 Tour 105

Wedges: TaylorMade MG5 (50-SB 09, 54-SB 12, 60-SB 10)
Shafts: Nippon Modus 3 Tour 105

Putter: TaylorMade Spider Tour V
Grip: SuperStroke Flatso 2.0

Grips: Golf Pride MCC

Ball: TaylorMade TP5x

Check out more in-hand photos of Melanie Green’s clubs here.

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Equipment

Titleist GT280 mini driver after 3 rounds – GolfWRXers discuss

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In our forums, one user has announced himself as a believer in the powers of Titleist’s GT280 Mini Driver, and is sharing the good news with other members.

User @dgarland chronicled:

“As the title states I have played 3 rounds with a Titleist GT280 mini driver and here are the results…  If you have been contemplating trying one, definitely do.  Stock Tensei Blue and set at standard loft and it’s legitimately hard to not put the ball in play with this.  It is incredibly straight and even bad swings result in a usable shot.  You will give up some distance but you will be in play.  I have not attempted to hit it off the fairway yet but I rarely hit my 3 wood off the fairway either.  At my home course there are two holes on the front 9 that are a really uncomfortable shot with the driver.  One is a slight dogleg right where a draw (my normal shot) can run out of room fast and the other is a dogleg left with trees about 250ish straight off the tee, where a driver that doesn’t draw will get me into trouble.  The mini driver has been perfect for both of them.  I always step onto those tee boxes uncomfortable about the shot I need to play, but with this it makes it far easier to get the ball in play.

“Update: 2 for 2 again this morning in a 9 hole round.”

Members in the forum shared their thoughts on mini drivers, offering up their favorite models and whether or not they’re a proper fit for their home course/style of play. Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • NorthMNgolfer: “I’m curious between this and the new TEC mini that was just released. But I’m waiting a mini that can be used from the fairway as well from time to time. Both look like great options.”
  • jLMN: “I played the GT280 last year and it’s a great club. My problem this year is I couldn’t justify keeping it in the bag when I would only use it 2-3 times per round. Perfect club for short par 4 tee shots. I didn’t trust it as well off the deck compared to the tee box.”
  • GolferPerson1: “I can only speak to the 280 but I’ve had no issues with it from the fairway. ”

Entire Thread: “Titleist GT280 mini driver after 3 rounds”

If you aren’t a member, join us in the GolfWRX forums today!

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