Callaway Golf Apparel – Performance Center/X-Core
Performance Center is the technical performance area that houses all X-Series 100% Polyester and X-Series C-Tech (Cotton/Polyester) product ranges. Technical apparel is still the key ingredient to Callaway’s success and by adding more cotton based tech products such as C-Tech they are able to cover a broader-based consumer who remains loyal to the brand. C-Tech was launched in Spring 2008 to compliment the X-Series line and sold out without any advertising. Fashion Classics pave the way in the Performance Center line for Spring 2009. Great new key items are styled with stripes and paired up with fresh new solids look new and exciting in both X-Series and C-tech fabrications. New wrinkle-free performance cotton bottoms match up nicely with the popular Hex utility pocket short and also the X-Tour Pant and Short. Also, to round out the groups is a terrific selection of outerwear that will surely satisfy the needs of all weather conditions (Rain, Wind, Warm)
Callaway Golf Men’s Collection – Country Club
The Spring 2009 season has a terrific color palette of great jewel tones such as Nantucket, Centennial, Coral Rose, Evergreen, and Summer Blue, cut with Nautical Navy and White to round out the offering. The FT-Performance range of Luxury Knitwear, which has been very well received due to its high performance and luxury look and feel for Fall 2008, has been expanded into a larger offering for the Spring 2009 season. To compliment FT is a new range of collection knitwear that is mercerized cotton/polyester blend for the traditionalist looking for a performance knit but enjoys the hand feel of cotton. They call this product CT Performance and it is the value driven performance product within the Callaway Men’s Collection. Also on the tee box is the new easy care wrinkle free 50’s 2-ply Supima Cotton bottoms (CT-Tour) that shares the spotlight and matches up nicely with the FT Performance and CT Performance knits. Color is the key element here and the cuts of the shirts are very classic and meticulously detailed as a true collection product should be.
Callaway Golf Women’s Collection – Elements
Based on the success of the Callaway Women’s technical fashion apparel they are introducing a new C-Tech range in the new Women’s category named “Elements“. The Callaway Women’s apparel business has grown over 100% in the last 2 years and they see this as an opportunity to expand once again and promote the brand by expanding the range in this dynamic lifestyle area. The key ingredient is in the fabric which is comprised of Micro Pima/Polyester blends that wick and have that a soft luxury hand feel. Fashion bright colors cut with Nautical Navy and White in Sporty Sleeveless looks, micro stripes/tonal color block polos, and ¾ sleeve length polo set the tone here. The look is rounded out with new polyester microfiber mechanical stretch twill bottoms that come in a Metropolitan length that has a 22” out seam, a casual 20” short, and also a new hip looking 18” button front skort. Elements is a core performance basic offering of women’s products that will complement the popular performance tech collections.
A Word With Steve Pena, President of Callaway Golf Apparel
I had the opportunity to ask the President of Callaway Golf Apparel, Steve Pena, a few questions about the new 2009 clothing line.
With the new clothing line, is Callaway looking to be the dominant presence in apparel as it is on the equipment side?
"Of course we always strive to mirror the efforts and success of the Callaway Golf Co, but with apparel it is more of a on and off the course situation. "Beyond the Fairway", so to speak. We try and mirror some of the technical marketing and technology aspects of the hard goods side into apparel. Fusion Technology, which has been the high end technology at Callaway, has been introduced as FT Performance in the Men’s Apparel Collection. This special fabric in the FT Performance line was developed by scratch using Tencel and a polyester microfiber core yarn. The final result is a very rich, luxurious “easy care“ product that looks like mercerized shirts but performs miles above normal cotton fabrics due to the nature of the yarn. No pilling, no shrinkage, non fading are the key benefits to this product range. Having new technologies such as FT Performance in the line creates a leadership position."
What sets Callaway apart from other golf apparel lines?
"Technology, style, fit, comfort, and performance just to name a few key elements. I am not interested in looking at other brands too much as that can be a distraction. If you are looking for innovation (being that my background is in high end better sportswear market) I always look to the luxury brands for inspiration along with my own ideas that has given us over the last 3 years a nice foundation. And it has created a nice following in the marketplace. It’s nice to have a label like Callaway on the product, but the product must be superior first before the logo goes on the garment."
What is the main goal of the 2009 Men’s line? 2009 Women’s line?
"To continue pushing innovation, balance, and good fit. I think the next big push you are going to see is better fitting Men’s apparel. The oversized, relaxed fit is not as important anymore to the market. With the surge of the some of the younger guys on tour, the 40+ guy now is in the gym and taking better care of himself and he want to wear apparel that compliments him without having him looking like he is trying too hard to look young. I never use the words "slim fit" as this can be misinterpreted, however I like the term "Comfort Performance ".
Women’s to me is all about being special and creating a unique feel that has its own identity. We have a loyal following right now that has really bought into our stylized tech performance products. I like using Prints a lot and we have a matte jersey fabric in the line that prints beautifully. The Women’s Callaway Collection line is sexy, spirited, and has a high level of sophistication to it that set us apart from the masses."
What can we expect for the line in the future? What sort of evolution do you see? Do you plan to keep the "traditional golf look" or venture into other progressive golf designs?
"Being that Callaway is a global brand, the customer base ranges from 18-70 and that is my target goal when approaching the line. We do have traditional golf looks but have a twist to them to make them modern. The lines for both Men’s and Women’s are very modern, but not too directional as we find through market surveys that the 40+ customer tends to be more loyal to the brand and has grown up with the brand as opposed to a younger demographic. We have a younger male following 20 – 30 years of age that has emerged over the last few years and they are the ones that we want to keep entertained with new products without losing sight of those who are already loyal enthusiasts. It’s a balancing act in the end, keeping consistent and forward thinking. I would like everyone who enjoys Callaway products to wear our apparel, and those who don’t use the equipment to become believers in the brand."
Morning 9: Solheim Cup finish for the ages | Credit where it’s due | Will Tiger pick Tiger? continued
September 16, 2019
Good Monday morning, golf fans.
1. For the ages!
Ron Sirak for LPGA.com says this year’s Solheim Cup was one of the best ever (and he’s not wrong!)…”Rarely in sports does reality match expectation. More often than not, the happening falls short of the hype. But the 14½-13½ Solheim Cup victory by Europe over the United States on Sunday at Gleneagles was better than advertised – almost better than imaginable.”
2. Credit where it’s due
Golf Digest’s Keely Levins says that while Pettersen will rightfully get the headlines, don’t forget the work of Celine Boutier and Georgia Hall at Gleneagles.
3. Bright spots for the U.S.
Golfweek’s Roxanna Scott on the shining stars for the Stars & Stripes…”Rookie Nelly Korda joined her older sister Jessica as the leading players for the U.S., with both earning 3½ of four points. Friday they played together in morning foursomes, making history as the first sisters to be paired in a Solheim Cup match. It was also the first time their parents, Petr and Regina, watched their daughters play together. The sisters won their opening match 6 and 4, and went on to dominate Carlota Ciganda and Bronte Law 6 and 5 in Saturday’s foursomes.”
4. A late bid to flip his 2019 script
A year notable more for destroying courses in a literal sense sees Garcia get the better of a track…
SkySports report…”Sergio Garcia has won the KLM Open by one shot from Nicolai Hojgaard after finishing 18 under in Amsterdam to claim his 16th European Tour title.”
5. Niemann breaks through
The first victory by a Chilean on the PGA Tour will no doubt be the first of many for Mr. Niemann.
6. 2 months, 2 Champions Tour wins
AP report…”Jerry Kelly played bogey-free Sunday at Warwick Hills and closed with a 4-under 68 for a two-shot victory in the Ally Challenge, his second victory this year on the PGA Tour Champions.”
7. Tour pulls back curtain on POY voting process, says integrity is “not up for debate”
Golf.com’s Josh Berhow got in touch with the PGA Tour to discuss the…much remarked upon…2019 PGA Tour Player of the Year award given to Rory McIlroy…
8. Will Tiger pick Tiger, continued
Woods filed a captain’s blog for PGATour.com as he ponders his captains picks…
9. Niemann on Presidents Cup squad?
From a piece by PGATour.com’s Helen Ross…
Els, who will announce his picks in early November along with U.S. Captain Tiger Woods, was well aware of what Niemann had done. The Chilean finished the automatic qualification period ranked 28th.
Tour Rundown: Incredible Solheim Cup | Niemann, Garcia, Kelly
In the northeast USA, where I live, the leaves are poised to change colors. There was a generational change in this week’s Solheim Cup where a young European team showed it could win at singles. There was a generational change in West Virginia, site of the first event of the 2019-20 PGA Tour. It wasn’t quite the dawning of the Age of Aquarius, but the second weekend of September gave us a glimpse of the exciting, young talent that inhabits all the world’s tours. And so, we are more than happy to offer a Tour Rundown for Monday, September 16th, 2019.
Solheim Cup won on home soil by Europe
Last weekend, a young USA team of amateurs left British soil with the Walker Cup, thanks to a singles-day rally. Team Europe made certain that the history did not repeat itself so promptly, albeit with a similar comeback of its own. The young European team was championed by Suzanne Pettersen but made a name for itself, Young promise in the guise of Georgia Hall, Bronte Law, Carlota Ciganda and Celine Boutier earned Sunday wins for the Blue team. Their efforts were supported by stalwarts like Pettersen and Nordqvist. The latter smoked Morgan Pressel in the day’s final match, ending it early at 4 & 3, giving Team Europe a boost in the day’s closing moments.
It was left to Pettersen, on the cusp of retirement, to knock down a 10-feet birdie putt on the final hole, outlasting the USA’s Marina Alex by 1-up and securing a Solheim Cup in her farewell appearance. Team golf isn’t always brilliant, but the Presidents Cup in December, and the Ryders and Curtises of 2020 would do well to emulate the spirit of Solheim Cup Gleneagles.
Niemann fulfills promise with first Tour title
The thing with prodigies is, they feel like they’ve been here forever. The trouble with golf prodigies is, if they don’t win enough, they never win enough as professionals. Joaquin Niemann won the 2018 Latin America Championship. That’s a big event, as it earned him invitations to the Masters, U.S. and Open championships of that year. He was the No. 1-ranked golfer as an amateur, but that was the only big win he ever had. Let’s be honest, it wasn’t an NCAA title, nor a USGA Junior, nor an Amateur championship from the isles nor the USA. Niemann looked good and played well, but he never threatened to win anything else, until Sunday.
Niemann turned pro after that 2018 Masters, giving up the chance to play in the twin Open championships. This week, he worked his way around the Greenbrier Resort’s Old White course like the conductor of a train, or a symphony. The young Chilean held a towo-shot advantage with 18 holes to play, but ceded the top spot to Tom Hoge after front-nine struggles. On the inward half, he was the Niemann of old (or should that be, of young?), posting six birdies for 31 and 64 on the day.
Hoge could not keep pace, and settled for second spot at 15 under, six shots behind the winner. Early in the week, the news belonged to Kevin Chappell, who posted 59 in round two. Curiously, the Californian never visited the 60s all week, with three rounds in the 70s, and a place in the middle of the pack. From on high, looking down, stood a young golfer, beginning to fulfill his promise.
Kelly locks up midwest for locals in Michigan
There have been a few events of note in the upper midwest of the USA on this season’s PGA Tour Champions. Jerry Kelly won the AFI in Wisconsin in June, and was followed by friendly rival Steve Stricker at the Senior Open in Indiana. In sort of a rubber match resolution, Kelly came back this week to claim the Ally Challenge in Michigan, posting a two-stroke victory over Woody Austin. Even if Stricker had entered this week, he would have been pressed to keep up with his fellow cheesehead.
Kelly was that little-bit better than everyone else during every round, this week. Beginning round three a shot off the pace, Scott McCarron inexplicably faded again, adding wood to the suggestion that he will never become the clutch player that his physical talents deserve. His 75 dropped him to a tie for 15th. Kelly never wavered, posting four birdies on the day for 68. His only bogey of the week came on Thursday’s ninth hole, and it was more than offset by a run of five consecutive birdies, mid-day Friday. With the victory, his second of the year, Kelly jumped into second spot on the season-long Schwab Cup list, just behind McCarron.
Garcia rehearses alphabet in march to KLM win
In the late 2000s, the Spanish Royal Academy eliminated the LL from its alphabet. That news was lost on golfers, until this week’s KLM Open in Holland. Sergio Garcia, clearly not worried about a KLLLM disparity, won by one slim stroke over Nicolai Hojgaard.
Absent this week from the Spaniard’s performance were the phlegm-filled, earthworm-seeking histrionics that have spotted an otherwise-memorable career. Garcia’s game was on, with birdies at 15 and 16 affording a cushion for a 17th-hole bogey. In fact, Garcia made seven birdies on the day, most of any, on the week, for the Iberian. The unheralded Hojgaar, hailing from Denmark, was in control most of the day. His late bogey, at the 16th, brought him to 4 over on the week for the antipenultimate hole. If he looks back with any regret on the week, it would certainly focus on the wee par 4.
Fishburn secures elevation at Canada Life Championship
At week’s opening, Patrick Fishburn held a tenuous grasp of the fifth and final hockey sweater, symbolic of a Korn Ferry Tour card for 2020. By Sunday evening, the young man from the USA had secured not only a promotion to the next level of tour success but all the confidence that comes with a clutch victory. On Fishburn’s heels in the Order of Merit, just $1,000 back, was Hayden Buckley. Just outside but with some hope, was David Pastore. Buckley faded this week, finishing mid-pack, but Pastore was electric. He posted constantly-improving scores of 68-66-65-63, concluding the week a solid 18 under par. He beat everyone in the field … everyone but Fishburn.
The young alum from BYU never strayed from the mid-60s, posting a pair of 64 over the weekend to outdistance the field with a 21-under par for a total. The title was Fishburn’s first of the year, and certainly must have provided the sort of assurance that beating the field brings. With the victory, Fishburn, Lorens Chan and Jake Knapp of the USA joined Canada’s Taylor Pendrith and France’s Paul Barjon in the elite group of five to receive life-altering tour sweaters and membership in the penultimate stage of tour success.
Morning 9: First first-round leader of 2019-20 PGA Tour | Real star of the KLM Open | $30K golf cart theft
September 13, 2019
Good Friday morning, golf fans.
1. First first-round leader of the 2019-2020 PGA Tour season
AP report…”Shelton made eight starts on tour as a non-member in 2016-17. He has his TOUR card for the first time after winning two Korn Ferry events in May.”
BBC report…”England’s Callum Shinkwin, 446th in the world rankings, is the surprise leader after the first round of the KLM Open.”
3. Ready for battle
A look at the morning Solheim Cup matches (where soul-taking Danielle Kang will sit)…
Golf Channel’s Randall Mell…
Match 1, 3:10AM ET: Morgan Pressel and Marina Alex (USA) vs. Carlota Ciganda and Bronte Law (EUR)
Match 2, 3:22AM ET: Lexi Thompson and Brittany Altomare (USA) vs. Georgia Hall and Celine Boutier (EUR)
Match 3, 3:34AM ET: Jessica Korda and Nelly Korda (USA) vs. Caroline Masson and Jodi Ewart Shadoff (EUR)
Match 4, 3:46AM ET: Megan Khang and Annie Park (USA) vs. Charley Hull and Azahara Munoz (EUR)
4. Stealing the show at the KLM Open
Todd Kelly at Golfweek…”one golfer in particular stole the show on Thursday.”
5. Myrtle Beach rebounds
6. An all-out assault on Leishman’s back
Golf Digest’s Dave Shedloski reports on the rough stuff in the dorsal region of Marc Leishman this week…
7. JT’s melanoma square
Golfweek staff…”Justin Thomas revealed Thursday he had a recent scare with melanoma that was discovered when he had a mole on his left leg checked out.”
8. $30K golf cart theft
Dennis Hoey at the Portland Press Herald…“York police arrested the director of golf at the Cape Neddick Country Club and charged him with stealing a golf cart designed for golfers with disabilities.”
9. A perspective on Abaco
Our Michael Williams reflects on his experience at the resort last year…and the recent devastation.
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Rory McIlroy’s winning WITB: 2019 Tour Championship
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Patrick Reed’s winning WITB: 2019 Northern Trust
J.T. Poston’s winning WITB: 2019 Wyndham Championship
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