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Opinion & Analysis

GolfRedefined aims to make club swapping easier

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There is a fair chance that the average GolfWRX reader has a few drivers hidden in their closets.

Maybe they are tucked away so the wife doesn’t find them and then have the nerve to ask you why you have four different drivers that say “Superfast” on them, yet you still refuse to buy anything but discounted detergent while buying groceries. Or maybe that is just me. But if you have more Callaway Razr’s than disposable ones, GolfRedefined thinks it has the solution for you.

GolfRedefined.com is a new exchange-based website offering golfers the option of signing up, paying a monthly fee and then requesting and trading for their choice of a large selection of fairly current drivers (just drivers for now). The selection and monthly fees are dependent on one of the three different packages you choose.

The monthly pricing starts at $24.95 per month or $69.95 per quarter for what is called the “birdie” program, and this, like all membership levels, allows you to request any driver that falls into that package, and then trade it for others basically an unlimited amount of times as long as you are a member. There is a shipping fee of around $12 to $15 as well that gets tacked on for each new driver you receive, while sending them back included pre-paid shipping.

Stepping up a notch in terms of driver selection, there is a “hole in one” plan as well that will bill you just under $100 quarterly and give you access to the newest drivers on the market. Then there is the “eagle” plan that will set you back just under $40 a month and is targeted at seasonal golfers.

Annually, the “eagle plan” would cost more than the “hole in one plan,” while offering an older selection of drivers. But it gives golfers the option of paying monthly, while the “hole in one” plan mandates that golfers make a quarterly commitment.

Obviously the idea with this site is to capitalize on the fact that many golfers like to tinker with a lot of drivers. Its target market is likely the guy who is tired of buying a $399 driver and then seeing a commercial promising him more distance or forgiveness, and not really being able to afford shelling out more money to try it out. Or of course the guy who loves his driver one day, and then wants to wrap it around a tree the next when he misses 10 fairways.

With GolfRedefined, you could change your current driver for another without paying full retail. And with an “eagle” package, you’d have access to basically any big name driver on the market including the new ones. Sounds great on paper if you are an obsessive tinkerer, and the website touts its merits in its FAQ section. But the math does make for some interesting things to ponder.

First off, there are a couple of reasons I couldn’t join. The service is only offered to the continental U.S. and it currently does not offer left-handed clubs. So while GolfRedefined is not a possibility for me right now, I wonder if it would be if I happened to be a right-handed golfer from say, Minnesota (I like people from Minnesota, they pronounce their “o” like we do, and thus they are all honorary Canadians in my book), would this service interest me?

Well, the “birdie” package costs roughly $300 a year and the drivers offered to those consumers is a mix of relatively new but not current models (Ping G15, Cleveland TL310, Taylormade R11, Diablo Octane to name a few). The website’s FAQ also says the average client makes about four trades a year which would bring the total to roughly $360 if I factor in shipping charges. So would I pay $360 for this service, to use four drivers in 2013?

To be honest, probably not, as I actually already own three of the four drivers I listed above (a G15, Tl310 and Octane) and my local golf store still has all of them new for between $95 and $150 factoring in U.S. conversion. I just bought my Cleveland TL310 for $95. You could buy two or three brand-new drivers offered in the “birdie membership” for less than the price of a year’s payments. And they are yours, you own them and can trade them in later for credit. You can’t do that if you have to return them to the site. So the price point of that program is maybe a bit of a concern.

The top-of-the-line “hole in one” program might make a bit more sense to a hardcore club-swapper. If you keep your membership for a year you’d pay roughly $400 plus the shipping dues. That would bring you to roughly $460 a year if you are an average member making about four trades. That is more expensive than almost any premium driver on the market but if you planned on using three or four a year, as well as upgrading every year, I could see how that might be appealing to someone who always wants to try something new, and maybe have a status club in the bag. But I could also see how if you ever found something you really liked and wanted to stick with it, you’d feel you were spending a lot to use it. Though I suppose people who stick with drivers is not really GolfRedefined’s target audience.

Speaking of target audience, I also wonder about whether the obsessive tinkerer has much use for a completely stock driver. For example, he site does not reference an ability to change the grip, adjust the length, or hot melt/lead tape the head for swing weight purposes. This might not be a problem for 99 percent of the golfers out there, but obsessive tinkerers seem to comprise the main target market of this website. I wonder how many players out there switch drivers four times a year but also want to play them all completely stock?

I would also be interested in hearing reviews of actual members. While the FAQ section seems to be geared heavily at customer satisfaction, it is also pretty vague in regards to stocking levels and damage policy. The site does promise to try to have all new drivers in stock at all times, but there is no guarantee of turnaround time. There is also no guarantee that the shaft flex of your choice will be available either. Do they stock more regular then stiff? Any X flex? These also might be concerns for the compulsive tinkerer. As far as the damage policy goes, you are covered for “everyday” wear and tear but I’m not sure what that is. What about skymarks? The site promises all clubs are in “new” or “new like” condition. If I skymark a driver do they throw it out? Do I get charged for it?

OK, I’ve been a bit tough on GolfRedefined, but in all fairness, with any program you are never tied in to anything long term (the longest commitment seems to be three months) and you can quit at any time. In the end, spending $25 to $40 a month to try out a bunch of drivers and see where it goes could be fun. The site does say that if you decide you want to keep a driver, they will sell it to you and allow you to cancel when your term is up. So there is that. I could also see this being of value to someone who only plays a few months a year, wants to use a $350 driver, but doesn’t want to pay for one. If you take the “hole in one” membership and pay $100 for three months, you could use a Ping G25 this golf season for only $100. That isn’t bad.

Feel free to check out the site for yourselves and form your own opinions (click here). Worst case you have another option of how to go about acquiring clubs, and for any golfer, that is a good thing.

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Jeff Singer was born and still resides in Montreal, Canada. Though it is a passion for him today, he wasn't a golfer until fairly recently in life. In his younger years Jeff played collegiate basketball and football and grew up hoping to play the latter professionally. Upon joining the workforce, Jeff picked up golf and currently plays at a private course in the Montreal area while working in marketing. He has been a member of GolfWRX since 2008

11 Comments

11 Comments

  1. JKratz

    May 9, 2013 at 7:45 am

    Just learn how to use an auction site. Buy and sell the drivers you want/don’t want. You may incur some losses, but not a monthly fee. And…you may even MAKE money if you know what you’re doing!

  2. Tyson

    May 1, 2013 at 1:48 pm

    In Canada where did you get your drivers for 95-150$?

  3. Spencer

    Apr 25, 2013 at 1:47 pm

    I got as far as “Monthly fee” before I stopped reading.

  4. kloyd0306

    Apr 25, 2013 at 5:27 am

    This will fail because it’s dumb…….

  5. Flip4000

    Apr 23, 2013 at 9:46 am

    If your a golfer who cares about spending extra money on after market shafts, your probably someone who doesn’t buy 3-4 drivers per year and therefore the program doesn’t appeal to you. I think its more for the guy who maybe is a little older or the single post college grad with a little bit of income to throw around or someone who just likes to try the latest and greatest drivers rather than trying to fully customize a driver to their game.

    Look, when you rent a car, they dont let you pick any custom rims or aftermarket parts to put under the hood, nor should it matter since its a RENTAL,this program is the same concept. if your someone who wants to custom build a club just for “you”, then just continue buying clubs at store or online for a discount and throwing whatever expensive shaft you feel like on it.

    I think its more for the person who cant make it out to a demo day or doesn’t have access to a demo day in order to try a club on the course and see how it may or may not fit their game. we have all hit a driver on a simulator and said to ourselves “psh, clearly i drive the ball farther than this” or ” oh sure i hit it good at the store but what would it look like on the course”. With this program you basically get to have your own demo day at your course when ever you feel like it, which i think is kinda cool. I am not someone who really cares about the latest and greatest so i wouldn’t ever use this program but i can see the market for it

    i think the target market was mis represented in this article;it appeals more for the guy who sees the new Taylormade driver is in stores and immediately heads down to golf galaxy to take on the latest yard challenge rather than people who take time to tinker with their clubs. Just my thoughts

    • Blanco

      Apr 23, 2013 at 11:35 pm

      I guess those guys do exist… but looking at the web site, in particular the Anser Driver… has four stock shaft options that are completely different in every way. Not only are you prevented from selecting a specific shaft, you aren’t even made aware of the shaft you’re choosing.

  6. Blanco

    Apr 23, 2013 at 2:18 am

    Nice idea. Poorly thought out.

  7. justplay

    Apr 22, 2013 at 8:59 pm

    sounds dumb!!!

  8. J

    Apr 21, 2013 at 9:15 pm

    No shaft options mentioned on their website.

    So this is a service that lets you try out completely stock, bare bones drivers.

    Nope.
    Their not offering custom shafts and custom lengths, different grip types… All of the stuff that their target audience would be after means failure.

    You want ” tinkeres ” to use your clubs? Offer more than stock. Period.

  9. Trevor

    Apr 21, 2013 at 7:59 pm

    I don’t like the idea at all. Seems almost scam-like and why not try them out the store before buying them anyway?

  10. Ronald Montesano

    Apr 21, 2013 at 1:23 pm

    Key words: disposable income!

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: Amazing Session with Performance Coach Savannah Meyer-Clement

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In this week’s episode, we spent some time with performance coach Savannah Meyer-Clement who provides many useful insights that you’ll be able to implement on the golf course.

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19th Hole

Vincenzi’s 2024 RBC Heritage betting preview: Patrick Cantlay ready to get back inside winner’s circle

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Just a two-hour drive from Augusta National, the PGA TOUR heads to Harbour Town Golf Links in Hilton Head Island, S.C. Hilton Head Island is a golfer’s paradise and Harbour Town is one of the most beautiful and scenic courses on the PGA TOUR.

Harbour Town Golf Links is a par-71 that measures 7,121 yards and features Bermuda grass greens. A Pete Dye design, the course is heavily tree lined and features small greens and many dog legs, protecting it from “bomb-and-gauge” type golfers.

The field is loaded this week with 69 golfers with no cut. Last year was quite possibly the best field in RBC Heritage history and the event this week is yet another designated event, meaning there is a $20 million prize pool.

Most of the big names on the PGA Tour will be in attendance this week with the exceptions of Hideki Matsuyama and Viktor Hovland. Additionally, Webb Simpson, Shane Lowry, Gary Woodland and Kevin Kisner have been granted sponsors exemptions. 

Past Winners at Harbour Town

  • 2023: Matt Fitzpatrick (-17)
  • 2022: Jordan Spieth (-13)
  • 2021: Stewart Cink (-19)
  • 2020: Webb Simpson (-22)
  • 2019: CT Pan (-12)
  • 2018: Sotoshi Kodaira (-12)
  • 2017: Wesley Bryan (-13)
  • 2016: Branden Grace (-9)
  • 2015: Jim Furyk (-18)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Harbour Town

Let’s take a look at key metrics for Harbour Town Golf Links to determine which golfers boast top marks in each category over their past 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach is exceedingly important this week. The greens at Harbour Town are about half the size of PGA TOUR average and feature the second-smallest greens on the tour. Typical of a Pete Dye design, golfers will pay the price for missed greens.

Total SG: Approach Over Past 24 Rounds

  1. Scottie Scheffler (+1.27)
  2. Tom Hoge (+1.27)
  3. Corey Conners (+1.16)
  4. Austin Eckroat (+0.95)
  5. Cameron Young (+0.93)

Good Drive %

The fairways at Harbour Town are tree lined and feature many dog legs. Bombers tend to struggle at the course because it forces layups and doesn’t allow long drivers to overpower it. Accuracy is far more important than power.

Good Drive % Over Past 24 Rounds

  1. Brice Garnett (88.8%)
  2. Shane Lowry (+87.2%)
  3. Akshay Bhatia (+86.0%)
  4. Si Woo Kim (+85.8%)
  5. Sepp Straka (+85.1%)

Strokes Gained: Total at Pete Dye Designs

Pete Dye specialists tend to play very well at Harbour Town. Si Woo Kim, Matt Kuchar, Jim Furyk and Webb Simpson are all Pete Dye specialists who have had great success here. It is likely we see some more specialists near the top of the leaderboard this week.

SG: TOT Pete Dye per round over past 36 rounds:

  1. Xander Schauffele (+2.27)
  2. Scottie Scheffler (+2.24)
  3. Ludvig Aberg (+2.11)
  4. Brian Harman (+1.89)
  5. Sungjae Im (+1.58)

4. Strokes Gained: Short Game (Bermuda)

Strokes Gained: Short Game factors in both around the green and putting. With many green-side bunkers and tricky green complexes, both statistics will be important. Past winners — such as Jim Furyk, Wes Bryan and Webb Simpson — highlight how crucial the short game skill set is around Harbour Town.

SG: SG Over Past 24 Rounds

  1. Jordan Spieth (+1.11)
  2. Taylor Moore (+1.02)
  3. Wyndham Clark (+0.98)
  4. Mackenzie Hughes (+0.86)
  5. Andrew Putnam (+0.83)

5. Greens in Regulation %

The recipe for success at Harbour Town Golf Links is hitting fairways and greens. Missing either will prove to be consequential — golfers must be in total control of the ball to win.

Greens in Regulation % over past 24 rounds:

  1. Brice Garnett (+75.0%)
  2. Scottie Scheffler (+69.9%)
  3. Corey Conners (+69.0%)
  4. Shane Lowry (+68.3%)
  5. Patrick Rodgers (+67.6%)

6. Course History

Harbour Town is a course where players who have strong past results at the course always tend to pop up. 

Course History over past 24 rounds:

  1. Patrick Cantlay (+2.34)
  2. Cam Davis (+2.05)
  3. J.T. Poston (+1.69)
  4. Justin Rose (+1.68)
  5. Tommy Fleetwood (+1.59)

The RBC Heritage Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (24%), Good Drives (20%), SG: SG (14%), SG: Pete Dye (14%), GIR (14%), and Course History (14%)

  1. Shane Lowry
  2. Russell Henley
  3. Scottie Scheffler
  4. Xander Schauffele
  5. Corey Conners 
  6. Wyndham Clark
  7. Christiaan Bezuidenhout
  8. Matt Fitzpatrick
  9. Cameron Young
  10. Ludvig Aberg 

2024 RBC Heritage Picks

Patrick Cantlay +2000 (FanDuel)

With the exception of Scottie Scheffler, the PGA Tour has yet to have any of their star players show peak form during the 2024 season. Last week, Patrick Cantlay, who I believe is a top-5 players on the PGA Tour, took one step closer to regaining the form that’s helped him win eight events on Tour since 2017.

Cantlay limped into the Masters in poor form, but figured it out at Augusta National, finishing in a tie for 20th and ranking 17th for the week in Strokes Gained: Ball Striking. The former FedEx Cup champion will now head to one of his favorite golf courses in Harbour Town, where he’s had immaculate results over the years. In his six trips to the course, he’s only finished worse than 7th one time. The other finishes include three third places (2017, 2019, 2023) and one runner-up finish (2022). In his past 36 rounds at Harbour Town, Cantlay ranks 1st in Strokes Gained: Total per round at the course by a wide margin (+2.36).

Cantlay is winless since the 2022 BMW Championship, which is far too long for a player of his caliber. With signs pointing to the 32-year-old returning to form, a “signature event” at Harbour Town is just what he needs to get back on the winning track.

Tommy Fleetwood +3000 (FanDuel)

I truly believe Tommy Fleetwood will figure out a way to win on American soil in 2024. It’s certainly been a bugaboo for him throughout his career, but he is simply too talented to go another season without winning a PGA Tour event.

At last week’s Masters Tournament, Fleetwood made a Sunday charge and ended up finishing T3 in the event, which was his best ever finish at The Masters. For the week, the Englishman ranked 8th in the field in Strokes Gained: Approach, 10th in Strokes Gained: Ball Striking and 16th in Strokes Gained: Putting.

Harbour Town is a perfect layout for Fleetwood, and he’s had relative success at this Pete Dye design in the past.  In his four trips to the course, he’s finished inside of the top 25 three times, with his best finish, T10, coming in 2022. The course is pretty short and can’t be overpowered, which gives an advantage to more accurate players such as Fleetwood. Tommy ranks 8th in the field in Good Drive % and should be able to plot his way along this golf course.

The win is coming for Tommy lad. I believe there’s a chance this treasure of a golf course may be the perfect one for him to finally break through on Tour.

Cameron Young +3300 (FanDuel)

Cameron Young had a solid Masters Tournament last week, which is exactly what I’m looking for in players who I anticipate playing well this week at the RBC Heritage. He finished in a tie for 9th, but never felt the pressure of contending in the event. For the week, Young ranked 6th in Strokes Gained: Off the Tee and 6th in Strokes Gained: Ball Striking.

Despite being one of the longest players off the tee on the PGA Tour, Young has actually played some really good golf on shorter tracks. He finished T3 at Harbour Town in 2023 and ranks 20th in the field in Good Drive% and 16th in Greens in Regulation in his past 24 rounds. He also has strong finishes at other shorter courses that can take driver out of a players hand such as Copperhead and PGA National.

Young is simply one of the best players on the PGA Tour in 2024, and I strongly believe has what it takes to win a PGA Tour event in the very near future.

Corey Conners +5500 (FanDuel)

Corey Conners has had a disappointing year thus far on the PGA Tour, but absolutely loves Harbour Town.

At last week’s Masters Tournament, the Canadian finished T30 but ranked 20th in the field in Strokes Gained: Approach. In his past 24 rounds, Conners ranks 3rd in the field in Strokes Gained: Approach, 3rd in Greens in Regulation % and 24th in Good Drive %.

In Conners’ last four trips to Harbour Town, his worst finish was T31, last season. He finished T4 in 2021, T12 in 2022 and ranks 8th in Strokes Gained: Total at the course over his past 36 rounds.

Conners hasn’t been contending, but his recent finishes have been encouraging as he has finished in the top-25 in each of his past three starts prior to The Masters, including an impressive T13 at The PLAYERS. His recent improvement in ball striking as well as his suitability for Harbour Town makes Conners a high upside bet this week.

Shane Lowry (+7500) (FanDuel)

When these odds were posted after Lowry was announced in the field, I have to admit I was pretty stunned. Despite not offering much win equity on the PGA Tour over the last handful of years, Shane Lowry is still a top caliber player who has the ability to rise to the top of a signature event.

Lowry struggled to score at The Masters last week, but he actually hit the ball really well. The Irishman ranked 1st for Strokes Gained: Approach on the week and 7th in Strokes Gained: Ball Striking. As usual, it was the putter that let him down, as he ranked 60th in the field in Strokes Gained: Putting.

Harbour Town is most definitely one of Lowry’s favorite courses on the PGA Tour. In his six starts there, he’s finished in the top 10 three times, including third twice. Lowry is sensational at Pete Dye designs and ranks 7th in Strokes Gained: Total in his past 36 rounds on Dye tracks. 

Lowry is perfect for Harbour Town. In his past 24 rounds, he ranks 5th in Strokes Gained: Approach, 2nd in Good Drive% and 5th in Green in Regulation %. If he figures it out on the greens, Shane could have his first win in America since 2015.

Lucas Glover +12000 (FanDuel)

This is one of my weekly “bet the number” plays as I strongly believe the odds are just too long for a player of Glover’s caliber. The odds have been too long on Glover for a few weeks now, but this is the first event that I can get behind the veteran being able to actually contend at. 

Glover is quietly playing good golf and returning to the form he had after the understandable regression after his two massive victories at the end of 2023. He finished T20 at The Masters, which was his best ever finish at Augusta National. For the week, Lucas ranked 18th for Strokes Gained: Approach and 20th in Strokes Gained: Ball Striking.

Over his past 24 rounds, Glover ranks 9th in Strokes Gained: Approach and 13th in Good Drive %. Harbour Town is a short course that the 44-year-old will be able to keep up with the top players on Tour off the tee. He’s played the course more than 20 times, with mixed results. His best finishes at Harbour Town include a T7 in 2008, but recently has a finish of T21 in 2020.

Glover has proven he can contend with the stars of the Tour on any given week, and this number is flat out disrespectful.

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