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Opinion & Analysis

GolfRedefined aims to make club swapping easier



There is a fair chance that the average GolfWRX reader has a few drivers hidden in their closets.

Maybe they are tucked away so the wife doesn’t find them and then have the nerve to ask you why you have four different drivers that say “Superfast” on them, yet you still refuse to buy anything but discounted detergent while buying groceries. Or maybe that is just me. But if you have more Callaway Razr’s than disposable ones, GolfRedefined thinks it has the solution for you. is a new exchange-based website offering golfers the option of signing up, paying a monthly fee and then requesting and trading for their choice of a large selection of fairly current drivers (just drivers for now). The selection and monthly fees are dependent on one of the three different packages you choose.

The monthly pricing starts at $24.95 per month or $69.95 per quarter for what is called the “birdie” program, and this, like all membership levels, allows you to request any driver that falls into that package, and then trade it for others basically an unlimited amount of times as long as you are a member. There is a shipping fee of around $12 to $15 as well that gets tacked on for each new driver you receive, while sending them back included pre-paid shipping.

Stepping up a notch in terms of driver selection, there is a “hole in one” plan as well that will bill you just under $100 quarterly and give you access to the newest drivers on the market. Then there is the “eagle” plan that will set you back just under $40 a month and is targeted at seasonal golfers.

Annually, the “eagle plan” would cost more than the “hole in one plan,” while offering an older selection of drivers. But it gives golfers the option of paying monthly, while the “hole in one” plan mandates that golfers make a quarterly commitment.

Obviously the idea with this site is to capitalize on the fact that many golfers like to tinker with a lot of drivers. Its target market is likely the guy who is tired of buying a $399 driver and then seeing a commercial promising him more distance or forgiveness, and not really being able to afford shelling out more money to try it out. Or of course the guy who loves his driver one day, and then wants to wrap it around a tree the next when he misses 10 fairways.

With GolfRedefined, you could change your current driver for another without paying full retail. And with an “eagle” package, you’d have access to basically any big name driver on the market including the new ones. Sounds great on paper if you are an obsessive tinkerer, and the website touts its merits in its FAQ section. But the math does make for some interesting things to ponder.

First off, there are a couple of reasons I couldn’t join. The service is only offered to the continental U.S. and it currently does not offer left-handed clubs. So while GolfRedefined is not a possibility for me right now, I wonder if it would be if I happened to be a right-handed golfer from say, Minnesota (I like people from Minnesota, they pronounce their “o” like we do, and thus they are all honorary Canadians in my book), would this service interest me?

Well, the “birdie” package costs roughly $300 a year and the drivers offered to those consumers is a mix of relatively new but not current models (Ping G15, Cleveland TL310, Taylormade R11, Diablo Octane to name a few). The website’s FAQ also says the average client makes about four trades a year which would bring the total to roughly $360 if I factor in shipping charges. So would I pay $360 for this service, to use four drivers in 2013?

To be honest, probably not, as I actually already own three of the four drivers I listed above (a G15, Tl310 and Octane) and my local golf store still has all of them new for between $95 and $150 factoring in U.S. conversion. I just bought my Cleveland TL310 for $95. You could buy two or three brand-new drivers offered in the “birdie membership” for less than the price of a year’s payments. And they are yours, you own them and can trade them in later for credit. You can’t do that if you have to return them to the site. So the price point of that program is maybe a bit of a concern.

The top-of-the-line “hole in one” program might make a bit more sense to a hardcore club-swapper. If you keep your membership for a year you’d pay roughly $400 plus the shipping dues. That would bring you to roughly $460 a year if you are an average member making about four trades. That is more expensive than almost any premium driver on the market but if you planned on using three or four a year, as well as upgrading every year, I could see how that might be appealing to someone who always wants to try something new, and maybe have a status club in the bag. But I could also see how if you ever found something you really liked and wanted to stick with it, you’d feel you were spending a lot to use it. Though I suppose people who stick with drivers is not really GolfRedefined’s target audience.

Speaking of target audience, I also wonder about whether the obsessive tinkerer has much use for a completely stock driver. For example, he site does not reference an ability to change the grip, adjust the length, or hot melt/lead tape the head for swing weight purposes. This might not be a problem for 99 percent of the golfers out there, but obsessive tinkerers seem to comprise the main target market of this website. I wonder how many players out there switch drivers four times a year but also want to play them all completely stock?

I would also be interested in hearing reviews of actual members. While the FAQ section seems to be geared heavily at customer satisfaction, it is also pretty vague in regards to stocking levels and damage policy. The site does promise to try to have all new drivers in stock at all times, but there is no guarantee of turnaround time. There is also no guarantee that the shaft flex of your choice will be available either. Do they stock more regular then stiff? Any X flex? These also might be concerns for the compulsive tinkerer. As far as the damage policy goes, you are covered for “everyday” wear and tear but I’m not sure what that is. What about skymarks? The site promises all clubs are in “new” or “new like” condition. If I skymark a driver do they throw it out? Do I get charged for it?

OK, I’ve been a bit tough on GolfRedefined, but in all fairness, with any program you are never tied in to anything long term (the longest commitment seems to be three months) and you can quit at any time. In the end, spending $25 to $40 a month to try out a bunch of drivers and see where it goes could be fun. The site does say that if you decide you want to keep a driver, they will sell it to you and allow you to cancel when your term is up. So there is that. I could also see this being of value to someone who only plays a few months a year, wants to use a $350 driver, but doesn’t want to pay for one. If you take the “hole in one” membership and pay $100 for three months, you could use a Ping G25 this golf season for only $100. That isn’t bad.

Feel free to check out the site for yourselves and form your own opinions (click here). Worst case you have another option of how to go about acquiring clubs, and for any golfer, that is a good thing.

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Jeff Singer was born and still resides in Montreal, Canada. Though it is a passion for him today, he wasn't a golfer until fairly recently in life. In his younger years Jeff played collegiate basketball and football and grew up hoping to play the latter professionally. Upon joining the workforce, Jeff picked up golf and currently plays at a private course in the Montreal area while working in marketing. He has been a member of GolfWRX since 2008



  1. JKratz

    May 9, 2013 at 7:45 am

    Just learn how to use an auction site. Buy and sell the drivers you want/don’t want. You may incur some losses, but not a monthly fee. And…you may even MAKE money if you know what you’re doing!

  2. Tyson

    May 1, 2013 at 1:48 pm

    In Canada where did you get your drivers for 95-150$?

  3. Spencer

    Apr 25, 2013 at 1:47 pm

    I got as far as “Monthly fee” before I stopped reading.

  4. kloyd0306

    Apr 25, 2013 at 5:27 am

    This will fail because it’s dumb…….

  5. Flip4000

    Apr 23, 2013 at 9:46 am

    If your a golfer who cares about spending extra money on after market shafts, your probably someone who doesn’t buy 3-4 drivers per year and therefore the program doesn’t appeal to you. I think its more for the guy who maybe is a little older or the single post college grad with a little bit of income to throw around or someone who just likes to try the latest and greatest drivers rather than trying to fully customize a driver to their game.

    Look, when you rent a car, they dont let you pick any custom rims or aftermarket parts to put under the hood, nor should it matter since its a RENTAL,this program is the same concept. if your someone who wants to custom build a club just for “you”, then just continue buying clubs at store or online for a discount and throwing whatever expensive shaft you feel like on it.

    I think its more for the person who cant make it out to a demo day or doesn’t have access to a demo day in order to try a club on the course and see how it may or may not fit their game. we have all hit a driver on a simulator and said to ourselves “psh, clearly i drive the ball farther than this” or ” oh sure i hit it good at the store but what would it look like on the course”. With this program you basically get to have your own demo day at your course when ever you feel like it, which i think is kinda cool. I am not someone who really cares about the latest and greatest so i wouldn’t ever use this program but i can see the market for it

    i think the target market was mis represented in this article;it appeals more for the guy who sees the new Taylormade driver is in stores and immediately heads down to golf galaxy to take on the latest yard challenge rather than people who take time to tinker with their clubs. Just my thoughts

    • Blanco

      Apr 23, 2013 at 11:35 pm

      I guess those guys do exist… but looking at the web site, in particular the Anser Driver… has four stock shaft options that are completely different in every way. Not only are you prevented from selecting a specific shaft, you aren’t even made aware of the shaft you’re choosing.

  6. Blanco

    Apr 23, 2013 at 2:18 am

    Nice idea. Poorly thought out.

  7. justplay

    Apr 22, 2013 at 8:59 pm

    sounds dumb!!!

  8. J

    Apr 21, 2013 at 9:15 pm

    No shaft options mentioned on their website.

    So this is a service that lets you try out completely stock, bare bones drivers.

    Their not offering custom shafts and custom lengths, different grip types… All of the stuff that their target audience would be after means failure.

    You want ” tinkeres ” to use your clubs? Offer more than stock. Period.

  9. Trevor

    Apr 21, 2013 at 7:59 pm

    I don’t like the idea at all. Seems almost scam-like and why not try them out the store before buying them anyway?

  10. Ronald Montesano

    Apr 21, 2013 at 1:23 pm

    Key words: disposable income!

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Opinion & Analysis

More Distance Off the Tee (Part 1 of 3): Upper Body Training



If you read my previous story, Tour Pro’s Revealed: 3 Tests to See How You Stack Up, you are well aware of the fact that improving your upper body power is one of three sure ways to increase your distance off the tee. If you have not, I strongly suggest you check it out to gain some context about what is to follow and what is critical for your golf game.

Through our testing and the testing done of many of the industry leaders in golf performance, we have found that the ability of golfers to generate “push power” from their upper body is critical to maximize efficiency and speed in the swing. The way that you can test your power is simple. Sit in a chair with your feet flat on the ground. Keeping your back on the chair, chest pass with both hands a 6-pound medicine ball as far as you can. When you compare this to your vertical jump as described in More Distance Off the Tee (Part 2 of 3): Lower Body Training Plan, the number in feet you threw the ball should be relatively close to your jump in inches.

If you threw the ball and it went 5 feet, you have an upper body power problem. If you threw the ball 25 feet and jumped only 14 inches, your upper body is not the problem — you probably need to focus on your lower body. It’s not rocket science once you understand what you are looking for. What can be challenging is knowing how to improve your power once you identify a problem. That is where the rest of this article comes in. What I am going to outline below are three of the most common upper body power exercises that we use with our amateur, senior and professional golfers.

The key with any power training exercise is to make sure you are as rested as possible between sets so that you can be as explosive as possible for the repetitions. Try not to do more than 6 repetitions in a set to assure that each one is as fast and explosive as possible.

Med Ball Chest Pass on Wall

This is one of the most basic exercises there is for developing upper body push power. Make sure your feet are about shoulder-width apart and don’t be afraid to use your legs to help maximize the punishment you deliver to against the wall!

Med Ball Wall Ball

Watching the video, you may be scratching you head and wondering why this is in the upper body power article when clearly the athlete is using his legs. The reason is that in the golf swing, power starts with the legs.

Med Ball Sky Chest Throws

This one is simple. Laying on your back, all you need to do is push the ball up as high as you can, catch it on the way down and the explode it back up into the air as high as you can. If you incorporate this exercise into your routine even once a week, you will see huge gains in your ability to swing faster if this was a problem area for you.

That being said, power creation requires not only speed but also strength development. It is also important that you have a solid strength program to increase your ability to generate more force. While this is beyond the scope of this article, finding yourself a solid golf fitness expert will help you create your ideal program.

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GolfWRX Forum Member dpb5031 talks about the TaylorMade Twist Face Experience



Forum member dpb5031 (aka Dewey) joins TG2 to talk about his Twist Face Experience at The Kingdom. Recently, him and 6 other GolfWRX Members went to TaylorMade HQ to get fit for new M3 and M4 drivers. Does Twist Face work? Dewey provides his answer.

Listen to the podcast on SoundCloud below, or click here to listen on iTunes!

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Opinion & Analysis

Inside the Ropes: 5 things you didn’t know about playing on the PGA Tour



Golf finds a way to take a hold on you… whether you become entranced by the skill of the world’s best professionals, fall in love with the feeling and beauty of a well-executed shot, or simply enjoy getting outside and having fun — the game is addictive.

I started playing at the age of 4 and began watching the pros on TV dreaming what it would be like to play golf on the PGA Tour. When I earned my PGA Tour status for the 2014 season, that dream became a reality. And like anything, it’s not until I actually experienced that life did I have any idea what it entailed.

For those of you who are curious what it’s like to be on the PGA Tour, here are 5 things to describe it.

1) The Culture

Traveling the world to various cities can be fun, and it’s an underrated part of the Tour lifestyle; you get to see new landscapes and taste the cuisines that define different regions across the country and the world. Unlike some other professional sports, where players stay in one place for maybe a night or two, we get to stay in places for a week or more, which allows for plenty of time away from the course to see the sights and get a feel for what the cities and their cultures offer.

2) The Show

The setup and time that goes into planning an event — the grandstands, concession stands, volunteers, and the whole network that makes these tournaments run — is beyond impressive. We see the finished product at the event in the epicenter of it all, but the planning goes on behind the scenes all year. When it’s game time and the golf ball gets teed up, it’s time for us players to block all of that out, but we certainly appreciate all of the hard work that goes into putting on an event. It may feel like being in a circus at times, but performing in the show is a thrill.

3) The People

The game of golf in general brings people together, but especially so on the Tour. Thousands and thousands of fans come to watch the golf action and enjoy the festivities. The Pro-Ams are a great way for the fans to get an up-close look at what goes on at a Tour event, and they’re also a great way for us pros to interact with fans and maybe provide some helpful swing tips, too. In my opinion, one of the best events of the year is the Pebble Beach Pro-Am — a gathering of pro golfers, athletes, musicians, actors and other celebrities. It’s a testament to how the game can bring people together from different walks of life.

4) Inside the Ropes

The Tour is almost like a private school of sorts. It’s a select group of a couple hundred guys traveling around playing these events. The jocks, the nerds, the geeks, the loners; you see a little of everything. As much as there’s a sociable aspect to traveling on Tour and getting to know these people, it’s a dog-eat-dog world where everyone is playing for their livelihood and playing privileges.

5) The “Pressure”

A season-long race can come down to a single shot making the difference — for some it’s between winning and losing a tournament, and others it’s between keeping and losing your card. The cameras, the grandstands, the noise… it can all be quite distracting. The idea is to block all of that out and pretend you’re playing like a kid, focusing with pure imagination for the shot. All the extra attention can help heighten the focus further, adding inspiration to “give the people what they want” and hit even better golf shots.

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19th Hole