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The Dan Plan: A man on a mission

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Dan McLaughlin’s introduction to the game of golf began three years ago when he wondered if the public golf courses in his area would allow him to use their practice greens for hours at a time each day.

What makes McLaughlin’s story compelling isn’t the fact that he knew hardly anything about the game, or that he learned the most basic fundamentals of scoring – making one- and two-footers round and round the putting green. It’s that he quit his job in Portland, Ore., as a commercial photographer to focus on playing golf full-time. McLaughlin, a self-described 30-year-old of average build and marginal athletic talent, now carries a single-digit handicap. It only took him about 3,000 hours to reach a level that one out of every six golfers ever gets to.

McLaughlin, however, isn’t remotely satisfied with his progress. He isn’t interested in playing at his club’s next member-guest and carving his name into the winner’s plaque. You don’t quit your day job, the metaphorical equivalent of jumping out of a plane sans parachute, to be a quasi folk hero in your home town. McLaughlin is one-third into a 10,000-hour experiment that ends with him playing his way onto the PGA Tour. Should he succeed, he’ll be a 36-year-old rookie on the circuit. It’s an advanced age to make one’s debut, but certainly not outlandish. Allen Doyle and Jim Rutledge earned their cards as 47-year-olds. But Doyle and Rutledge were life-long golfers with solid amateur and professional records. McLaughlin will be attempting to break golf’s version of the sound barrier after a scant six years.

In terms of his development as a golfer, the 2013 season is going to be a key moment in the odyssey known as The Dan Plan. He has a full-season of tournament play in front of him and his goal is to be competitive.

“I want to play in at least 20 tourneys this year, but am not sure how many I will be able to afford,” McLaughlin said. “I’ll play in everything that is realistic to enter and want to play in all the big ones in Oregon such as the Oregon Am and Mid-Am, (and the Pacific Northwest Golf Association) Am and Mid-Am. My approach will be different in that I know what to expect this year and have a goal of shooting in the 70s.  Last year I played in my first five tournaments ever and the only goal was to gain experience.”

McLaughlin won’t be in any position to consider a run at Q-School at the end of this year, but a full season of tournament play will give him and his team plenty of metrics to analyze as they tweak both practice and fitness routines for the next phase of his development. More importantly, his tournament performance will reveal something critical the numbers can’t measure — can he play his best golf when there’s something on the line?

A Game Of Numbers

Photo Courtesy of thedanplan.com

The idea that would end up being The Dan Plan started to sketch itself about a year before McLaughlin quit his job. He began building up his savings over a five-year period to put towards business school. It took one finance class to make him reconsider his options. So instead of thinking about meal plans, books and lectures, McLaughlin began thinking about courses, coaches and clubs. The algebra he came up with, assuming he spent his money wisely, would allow him to dedicate the next four to six years of his life to chasing a little, white ball.

McLaughlin chose to play golf for some less-than-obvious reasons. He wanted to be outdoors and he didn’t want to do something that would eventually become boring. He also liked how golf held individuals accountable for their own successes and failures and, most importantly, it was unlike anything he had ever done before. As far as having any connection to the game, McLaughlin would’ve been hard-pressed to name 10 players on the Tour even after spotting him a Tiger and a Phil. All things considered, McLaughlin could’ve randomly decided to pick up a tennis racket or a bowling ball. For it wasn’t so much a passion for golf that interested McLaughlin as it was discovering what he calls “the human potential.”

The idea that hard work, in particular the concept of deliberate practice, can trump innate talent has been written about at length in the following best-selling books — “Talent Is Overrated” by Geoff Colvin and “The Talent Code” by Daniel Coyle. The basic premise of both books is that talent isn’t born, it’s made. Success is ultimately achieved through persistence, sweat and a proper use of one’s time. A third book of note, and the one that heavily inspired McLaughlin is “Outliers: The Story Of Success” by Malcolm Gladwell. In the book, Gladwell claims that the key to success in any field, to a large extent, is the ability to practice a specific task for a total of about 10,000 hours.

Can someone, if they are willing to train consistently over the course of that many hours, become a bona-fide golfing savant? Anyone who has ever played the game long enough might scoff. There’s a reason why so few golfers, even those who excelled as juniors, ever have a sniff at the Tour, let alone make a successful career playing at the highest professional level. Whether through naiveté or over-exuberance, McLaughlin was unfazed by the daunting odds. But when it came to convincing others, such as his first golf coach, it was definitely a tough sell.

“To be honest, I had about 15 seconds for him, maybe 10,” Christopher Smith, lead golf instructor at Pumpkin Ridge told Golf Magazine in an interview. “I was kind of offended by how easy he thought this was going to be.”

McLaughlin’s foray into golf had a genuine Dickensian quality. His gear, courtesy of Nike, consisted of two pairs of shoes, a hand-me-down rain jacket and an off-the-rack Method putter. Lessons and practice consisted of learning to putt and rolling 100 balls from inside a 3-foot circle. At first, McLaughlin struggled to hole 80 percent of his putts. After about a month, he was averaging over 90 percent and steadily increasing the distance.

A repertoire of different putting games kept McLaughlin’s practice sessions from getting stale. One of the games he played, called the “6-foot call shot,” consisted of rolling the ball from four different spots six feet away from the hole. Before addressing the ball, McLaughlin would “call out” which part of the hole he was aiming for as well as the speed at which the ball would drop. McLaughlin cut his teeth on the putting green week after week, finally adding chipping practice deep into the summer.

“Initially, I don’t think Chris thought I would stick to it, but after a year of just chipping and putting he knew I was serious,” McLaughlin said.

Imagine spending three months just working on holing putts. While other weekend golfers warm up for 10 or 15 minutes on the practice green before heading out to the first tee to battle their chronic slice, McLaughlin is wearing out the face on his putter.

We’re Talking Practice

Photo Courtesy of thedanplan.com

Ask an aspiring recreational golfer how much better they’d play if they just had the time to practice all day long and you’ll likely hear a grand tale about winning tournaments and breaking course records. Then ask that same golfer if they’re willing to practice up to eight hours a day, six days a week, come rain or come shine and they might need a minute or two think it over.

McLaughlin may have come into the game without truly understanding the rigors of golf, but there was nothing bush-league about his dedication. In addition to the thousands of hours he’s logged standing over a golf ball, McLaughlin has spent a significant amount of time at the gym training like a world-class athlete. His workout routine consists of equal parts strength training, cardio and plyometrics. Olympic lifts, squats, lunges, hip rotations, torso twists and medicine ball throws make up a fraction of the exercises that have allowed McLaughlin, who weighs a modest 150 pounds, to generate 998.2 watts of power (Average Power = square root of 4.9 x body mass(kg) x square root of jump distance(m) x 9.81). To put into terms a golfer can appreciate, McLaughlin swings his driver in excess of 105 mph. He and his physical therapist, Shawn Dailey, are hoping to get his swing velocity up to Tour-level standards by the end of the year.

“I’ve seen many golfers who have come and have years of pain, playing with pain and changing their swing around pain,” Dailey said. “Dan has the advantage that he’s a blank slate. We can develop a very efficient, strong swing for him. A lot of his strength and power exercises revolve around his legs, his glutes, his core.”

While it must seem like fun to be able to workout and beat range balls day after day (minus the paycheck), the risk of burnout is great. The honeymoon period of The Dan Plan came to abrupt end after about eight months. At that time, McLaughlin was still limited to practicing with a pitching wedge and putter, and playing golf from inside 40 yards. He was also facing his first winter in Oregon as a golfer when the average temperature is usually 40 degrees and the playing conditions are almost always wet. On his website blog, McLaughlin asked himself a very basic question. “So, Dan, why are you doing this to yourself? And, if nobody else cares, will you still follow through?”

He considered quitting.

“Like anyone who is starting a business it can be tough to juggle everything in your life,” McLaughlin said.

The day after feeling miserable about his situation, he ventured out to Heron Lakes in the rain. Out there on his own, McLaughlin saw a tree fall to the ground without any obvious provocation. It immediately reminded him of a quintessential philosophical question — can something exist without being perceived? Maybe it was pure accident or maybe it was serendipity that caused the tree to fall. Either way, the tree left an impression, no pun intended. McLaughlin would occasionally write about experiencing fatigue and needing a short break from golf, but he would never get as low as he had that first autumn.

McLaughlin reached his first major milestone a month later, surpassing the 1,000-hour mark. In the spring of 2011, McLaughlin began to hit full shots with his pitching wedge. He also began working with a sand wedge. He didn’t look like much of a golfer slinging a mostly empty stand bag across his shoulders, but McLaughlin was coming close to outgrowing his beginner status.

A key point in his development may have occurred a couple of months earlier when McLaughlin visited the IMG campus in Bradenton, Fla. — a heralded golfing academy that has graduated notable alumni such as Paula Creamer, Michele Wie, Sean O’Hair and Peter Uihlein to name just a few.

McLaughlin went to Bradenton to measure his training against what world-class juniors are able to receive when budget isn’t a limiting factor. He was also able to observe some of the best teenagers in the country strike balls with machine-like precision. McLaughlin admitted that he felt intimidated, but he left IMG encouraged about his future.

“Back then I only had three clubs and had never even made a full swing,” McLaughlin said. “I didn’t even know what it meant to play golf, just chipped and putted and had no clue what this wonderful game is all about.  Back then I wanted to join those kids in ripping drives and now that I am confident on the course I would love to go back and play with or against them.”

After one year, five months and four days on the plan, McLaughlin passed the 2,000 hour mark. He wasn’t yet competing in tournaments like he had originally, and wrongly, predicted when he first started. But he was feeling upbeat about his progress. As for his relationship with golf, what started off as awkward as a blind date had turned into a genuine love affair. Days spent putting and chipping were now being augmented with rounds at Heron Lakes and Columbia Edgewater.

“I think once I actually understood the game and was playing the game I started developing a passion for it,” McLaughlin said. “I was completely hooked.”

McLaughlin was now carrying seven clubs (a putter, 56-degree, 52-degree, pitching wedge, 8-iron, 6-iron and a 3-hybrid). He was playing from the white tees and posting scores in the 90s and 80s. As the year drew to a close, his handicap fell to 11.4 with strong showings in his final two rounds in which he posted scores of 82 and 83.

Nearly two years of laborious and focused practice had gone into turning McLaughlin into a golfer. It’s a number most avid golfers who take up the game later in life can’t fathom. And while McLaughlin understands that the average person can’t commit the same time or resources into their game as he has, he thinks everyone can benefit by being more attentive to their practice habits.

“No matter how much time you have, practice interweaving,” McLaughlin said. “Try to not hit the same club twice and if you do, reset your brain by going through your routine each time. We learn optimally by having to adjust to new situations and circumstances and hitting ball after ball is nothing like the actual game, so practice randomly and with consequences.”

The Tipping Point

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McLaughlin’s new wedges arrived at his doorstep a few weeks ago. He posted a photo of his new clubs (still in their shrink-wrapped plastic) on Facebook. He made a few giddy remarks on Twitter. With his initials “DM” stamped in a random pattern along the sole of his 46-degree, you couldn’t blame McLaughlin for feeling a little bit like a rockstar, especially if you’re treated like one by the crew at Titleist.

McLaughlin toured the Titlelist headquarters in Carlesbad, Calif., in February. There he saw the racks of Vokey wedges that serve as an equipment archive for the some of modern golf’s greatest players. He met with “Voke” himself, and had his picture taken with the legendary craftsman. Later on he stopped by the Oceanside Test Facility and learned enough about lofts, bounce angles and grinds to fill a small textbook.

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The “wedge archive” at the Vokey Tour department in Carlsbad, Calif.

He also underwent a rigorous two-hour fitting in which he executed everything from bunker shots to bump-and-runs. The club-fitters at Titleist built four new clubs for McLaughlin. Two of them are standard SM4 wedges (46 and 50, each with eight degrees of bounce). The other pair (54 and 58 degree) are Vokey TVD grind. All four wedges have True Temper Dynamic Gold S200 shafts and Golf Pride New Decade Multicompound grips in green. McLaughlin, who must’ve felt like a child at a toy store, hopes he can return to Carlesbad for a full club fitting, seeing as how some his older clubs are no longer adequate for his swing.

Life has changed in some subtle and not so subtle ways for McLaughlin. In his blog, McLaughlin occasionally talks about reaching a tipping point. Coincidentally or not, the same author who penned “Outliers,” wrote an earlier work called “The Tipping Point” which describes how certain social conditions combine to bring about change quickly and unexpectedly. In terms of reaching critical mass, The Dan Plan is still in the early stages of gaining notoriety, but the days of rolling putts on soggy greens in relative obscurity are drawing to an end.

Over the past year McLaughlin has been gearing up for tournament play. His first official event was staged at Pumpkin Ridge, the site where the LPGA plays its Safeway Classic and where Tiger Woods won his unprecedented third consecutive U.S. Amateur. A gallery of sorts consisting of an AP writer and two cameramen watched a nervous McLaughlin shoot an 86. A decent score for a golfer getting his first taste of competition.

As McLaughlin has evolved, so has his team. He and his first coach severed ties last July over what McLaughlin describes as a communication rift. His relationship with Nike, which wasn’t an official relationship at all, also came to end around the same time.

“Nike decided to go with Rory instead of The Dan Plan and I have to admit that his chances of winning a major are a little better than mine,” said McLaughlin, jokingly. “[We] parted amicably. I appreciate how generous they were to provide my first set of clubs and wish them continued success with their new gear.”

McLaughlin and his new coach, Adrian Burtner, began working together last October. Last winter they started using TrackMan to enhance their training sessions. McLaughlin, in particular, has been engrossed with posting combine scores. The TrackMan combine consists of hitting 60 shots to nine different targets at various distances. Your score is tabulated based on how precise each shot is executed. In a lot of ways it’s like taking aim at plastic ducks at a carnival — only much, much harder. A good score for a Tour professional is an 83. McLaughlin, by comparison, posted a 66.9 his first time through the simulator. TrackMan has also allowed McLaughlin to accurately measure his swing efficiency for every club in the bag.

dan-plan-charts

While a huge component of The Dan Plan revolves around golf-specific training and improving his performance on the course, McLaughlin is increasingly spending time raising awareness and securing additional funding. Although McLaughlin has enough money squirreled away to theoretically finish his project, his self-funding strategy will greatly limit his opportunities to gain exposure and further enhance his training.

“I would really love to start playing in the smaller mini tours as early as this year if possible,” McLaughlin said. “Depending on budget, I would like to enter a couple gateway tour events to get a taste of what golf is like at that level. From there the goal would be to play in a full series of them next year and follow that with Q-School.”

In the past, McLaughlin has limited himself to accepting donations online through his website. But he and his newly hired publicist have been investigating alternative forms of fund raising including speaking engagements and corporate sponsorship. McLaughlin has also raised a few eyebrows when he recently issued a public challenge to Michael Phelps to play against him in an exhibition match this summer. There are some people who have been following The Dan Plan who feel that the Phelps match (should it ever happen) might detract from the project’s mission and its sincerity.

McLaughlin will certainly feel pressure this year. His tournament performances will be judged and graded. If he finds and accepts corporate sponsors, he’ll be expected to make good on that investment. There are countless examples of golfers who end up being derailed by expectations — both internal and external — rather than by lack of ability or desire.

There are plenty of individuals that would take great pleasure in watching McLaughlin strike out on the mini tours. But there’s an even greater contingent of supporters who have been following his story. People genuinely love an underdog and McLaughlin is probably the biggest underdog since Rocky Balboa. And while’s he not expecting anyone to unveil a bronze statue in his honor, McLaughlin would love to see a day that his wedges earn a place on the Titleist archive rack next to all the others that have been swung by the best in the game.

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Rusty Cage is a contributing writer for GolfWRX, one of the leading publications online for news, information and resources for the connected golfer. His articles have covered a broad spectrum of topics - equipment and apparel reviews, interviews with industry leaders, analysis of the pro game, and everything in between. Rusty's path into golf has been an unusual one. He took up the game in his late thirties, as suggested by his wife, who thought it might be a good way for her husband to grow closer to her father. The plan worked out a little too well. As his attraction to the game grew, so did his desire to take up writing again after what amounted to 15-year hiatus from sports journalism dating back to college. In spite of spending over a dozen years working in the technology sector as a backend programmer in New York City, Rusty saw an opportunity with GolfWRX and ran with it. A graduate from Boston University with a Bachelor's in journalism, Rusty's long term aspirations are to become one of the game's leading writers, rising to the standard set by modern-day legends like George Peper, Mark Frost and Dan Jenkins. GolfWRX Writer of the Month: August 2014 Fairway Executive Podcast Interview http://golfindustrytrainingassociation.com/17-rusty-cage-golf-writer (During this interview I discuss how golf industry professionals can leverage emerging technologies to connect with their audience.)

9 Comments

9 Comments

  1. Pingback: The More You Improve, The Harder It Gets | Self Help QA

  2. Pingback: The More You Improve, The Harder It Gets : The Art of Non-Conformity

  3. 8thehardway

    Mar 22, 2013 at 10:22 am

    He would be a great candidate for Big Break… unique and compelling story, installed fan base, mutual promotion/exposure, etc.

  4. joe

    Mar 21, 2013 at 1:52 pm

    Awesome! wish i had the balls to do this!

  5. Marshall

    Mar 21, 2013 at 10:21 am

    Loved the article! I have been playing golf for about 8 months, and I can fully relate to his mission. I’ve put in about 1,500 hours while also attending school. I’ll definitely continue following the Dan Plan.

    Good luck and I look forward to updates!

    • Rusty Cage

      Mar 21, 2013 at 10:44 am

      Marshall,

      Thanks for sharing your experience. Feel free to contact Dan McLaughlin directly through this website – http://thedanplan.com – he’s open to discussing different ways to practice and train. Best of luck on your journey.

  6. Frank Dolan

    Mar 20, 2013 at 5:08 pm

    Another great article Rusty. This one was a homerun – keep up the good work I enjoy them all.

    Frank Dolan
    “The Villages”, FL

  7. j

    Mar 20, 2013 at 1:14 pm

    It’s good for the game. Best wishes man. Look forward to the updates.

  8. Ed L

    Mar 20, 2013 at 1:06 pm

    I’ve been following The Dan Plan for over a year now, competed against Dan in a few local events last summer and Fall and was paired with him in the 2nd round of the PNGA Mid-Am. As a golfer with almost 30 years invested in the game, it has been fascinating to observe Dan’s journey and see the response from other golfers.

    The biggest thing that Dan has going for him is his determination and dedication to the entire project. What drove him to undertake this project wasn’t really a love for the game, but a curiosity about the nature/nurture argument and the forces that contribute to achieving excellence in any field. Whether he makes it on the PGA Tour at the end of 10,000 hours of practice isn’t the point of the whole venture, but merely a measurable goal to a hypothesis.

    For me, it’s hard to imagine any golfer not admiring the idea of truly dedicating one’s time and energy to see just how good you could get. I’ve been very surprised at some of the negative reactions from other golfers regarding Dan’s quest. I would think some of those negative vibes are just from jealousy. I’d guess that others feel offended by a novice having such grand, specific goals to be achieved in such a short time frame (relatively speaking). The notion that you have to pay your dues and suffer like the rest of us golfers in order to achieve anything in this demanding game.

    The Dan Plan embodies the dreams that many of us golfers have. How good could I be if I really dedicated myself to practicing? Do I have the dedication to persist and see it through? Dan has made the sacrifices to make it happen and it’s very apparent that he’s focused on seeing through in the right way. Can’t wait to see where he ends up at the 10,000 hour mark.

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Opinion & Analysis

A new NCAA transfer rule gets passed… and college coaches are NOT happy

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New rules just keep on coming from the NCAA; college coaches are not happy about this one.

In a summer of block buster coaching changes, the NCAA has done its best to stay atop the news cycle by making some significant changes, which will impact the recruitment process. In an article two months ago entitled “The effect the NCAA’s new recruiting rules will have on college golf,” I spoke to college coaches about a new rule, which will not allow unofficial or official visits until September 1 of the players Junior Year. To go along with this rule, the NCAA has also put in place a new recruiting calendar which will limit the sum of the days of off campus recruiting between a head and assistant coach to 45 days starting August 1, 2018.

The 45-day rule will have several potential impacts for both recruits and assistant coaches. For recruits, it is likely that after a couple (2-3) evaluations, coaches will make offers and ask for speed responses to ensure they are not missing out on other options. I also think you will see far less assistant coaches recruiting, which ultimately hurts their opportunities to learn the art of recruitment.

The new transfer rule

In the past, players were subject to asking their present institution for either permission to contact other schools regarding transfer, or a full release.

Now, starting October 15, players can simply inform their institution of their intensions to leave and then start contacting other schools to find an opportunity. This is a drastic shift in policy, so I decided to poll college coaches to get their reactions.

The poll was conducted anonymously via Survey Monkey. Participation was optional and included 6 questions:

  1. New NCAA Legislation will allow players to transfer without a release starting October 2018. Do you support this rule change?
  2. Do you believe that this rule will have APR implications?
  3. Who do you think will benefit most from this rule?
  4. What are the benefits of allowing students to transfer without a release? What are the potential harms?
  5. New NCAA Legislation will make December a dead period for recruiting off campus. Do you support this legislation?
  6. What implications do you see for this rule?

In all, 62 Division I golf coaches responded, or about 10 percent of all Division I coaches in Men’s and Women’s Golf. The results show that 81.25 percent of DI coaches said that they do NOT support the rule change for transfers.

Also, 90 percent of coaches polled believe that the rule will have APR implications. APR is Academic Progress Rate which holds institutions accountable for the academic progress of their student-athletes through a team-based metric that accounts for the eligibility and retention of each student-athlete for each academic term.

The APR is calculated as follows:

  • Each student-athlete receiving athletically related financial aid earns one point for staying in school and one point for being academically eligible.
  • A team’s total points are divided by points possible and then multiplied by 1,000 to equal the team’s Academic Progress Rate.
  • In addition to a team’s current-year APR, its rolling four-year APR is also used to determine accountability.

Teams must earn a four-year average APR of 930 to compete in championships.

While the APR is intended as an incentive-based approach, it does come with a progression of penalties for teams that under-perform academically over time.

The first penalty level limits teams to 16 hours of practice per week over five days (as opposed to 20 over six days), with the lost four hours to be replaced with academic activities.

A second level adds additional practice and competition reductions, either in the traditional or non-championship season, to the first-level penalties. The third level, where teams could remain until their rate improves, includes a menu of possible penalties, including coaching suspensions, financial aid reductions and restricted NCAA membership.

Clearly coaches are not happy about the move and feel that the rule unfairly benefits both the student athletes and major conference schools, who may have a swell of calls around middle of October as Student athletes play great fall golf and look to transfer. Although coaches are unhappy about the new rule, it is very difficult to predict what direct impact the rule will have on teams; coaches are extremely smart and understand recruiting and development within the frame work of college better than anyone can imagine. As a result, I think coaches will react in many ways which are impossible to predict.

The survey also asked, “new NCAA Legislation will make December a dead period for recruiting off campus. Do you support this legislation?” For this, coaches were more divided with 45 percent in favor of the rule, and 55 percent not.

Although coaches supported the legislation, many (41/62) suggested that it would potentially hurt international recruiting at tournaments like Doral and the Orange Bowl and they had, in the past, used December as a time to recruit.

As we move forward with these changes, here are some potential things that recruits, and their families should consider, including consequences of the rules:

  1. With a limit of 45 days and these transfer rules, it is likely that coaches will be doing significantly more investigation into a player’s personalities and family situation to make sure they know what they are getting.
  2. Coaches may also start skipping over better players in favor of kids they think will be a good fit and are likely to stay
  3. Rosters may get bigger, as coaches are trying to have larger numbers to potentially offset transfers

Unfortunately, we enter a new era of rules at the worst time; we have never had a more competent and deep group of college coaches, the clear majority of whom are tremendous stewards of the game. Hopefully this rule will have insignificant effect on the continued growth of college golf but only time will tell.

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Opinion & Analysis

Is golf actually a team sport?

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Do a little research on the top PGA Tour players, and what you’ll see is that most (if not all of them) employ a team of diverse professionals that support their efforts to perform on the golf course. Take two-time major champion Zach Johnson; he has a team that includes a caddie, a swing instructor, a sports psychologist, a physiotherapist, an agent, a statistician, a spiritual mentor, a financial adviser… and of course his wife.

“I know this seems like a lot, and maybe even too much,” Johnson readily admitted. “But each individual has their place. Each place is different in its role and capacity. In order for me to practice, work out and just play golf, I need these individuals along the way. There is a freedom that comes with having such a great group that allows me to just play.”

My best guess is that Zach Johnson commits hundreds of thousands of dollars each year to this team, and I assume most players on the leading professional tours are making significant investments in their “teams.” There are three questions that jump out at this point. First, is a team necessary? Second, how can anyone compete without one? And third, how to pay for it?

From the club player to the collegiate player to the aspiring/touring professional, everyone can benefit from a team that offers individual instruction, support, guidance, and encouragement. Such a team, however, needs to be credible, timely, beneficial and affordable.

To be affordable, serious golfers should build their team one piece at a time. The obvious first choice is a swing coach. Golf swing coaches charge from $100-$1,500 per hour. The cost explains why players have historically been responsible for their own practice. The next piece, which is a newly developing trend, should be a performance coach who specializes in the supervision of practice, training and tournament preparation. Performance coaching on-site fees range from $200 to $3,000 per day.

So is team support essential for a player to be as good as he/she can be? My research says it is. When a player schedules a practice session, that session is usually based on what the player likes to do or wants to do. “Best Practices” utilized by world-class athletes suggest strongly that great progress in training always occurs when someone other than the player writes, administers and supervises the programs and sessions. The team approach says the player should focus on what needs to be done. Sometimes what the player wants to do and the things needed to be done are the same thing; sometimes they aren’t.

Now for the question of how to pay for it all. Wealthy players, or those with substantial or institutional support, have access to what they need or want… whatever the cost. If you use an on-site coach, teacher or other professional you will be paying for blocks of time. Fees can be hourly, weekly, monthly, yearly or lifetime arrangements based upon several factors. If your coach of choice is not local, you can also incur travel and per diem expenses. The process of paying for someone’s time can really add up. You can review what I charge for various services that require my attendance at edmyersgolf.com.

For those of you who don’t have easy access to on-site expertise or don’t want to incur the expense, I want to offer an approach that business, industry, colleges/universities and entrepreneurs are turning to: “Distance Coaching.” Distance learning is made possible through modern technology. In today’s world, expertise can be delivered using FaceTime, Skype, texting, email and (old fashion) phone calls. Textbooks, videos, specific programs and workbooks can be accessed from anywhere at any time by anyone with a desire to do so… and who knows what’s coming in the future. Through Distance Coaching, individuals can employ professional expertise on an as-needed basis without incurring huge costs or expenses.

The primary team expenses that can be avoided are those associated with face-to-face, on-site visits or experiences. Distance Coaching brings whatever any player needs, wants or desires within financial reach. For example, a player in Australia can walk onto the practice ground and have that day’s practice schedule delivered to a personal device by his/her performance coach. The player then forwards the results of that session back to the coach — let’s say in Memphis, Tennessee. The player is then free to move onto other activities knowing that the performance, training and preparation process is engaged and functioning. In the same vein, that same player in Australia may have moved into learning mode and he/she is now recording the golf swing and is sending it to the swing teacher of choice for analysis and comment.

So what is the cost of Distance Coaching? Teachers, trainers and coaches set their own fees based upon their business plan. Some require membership, partnership or some other form of commitment. For example, I offer free performance coaching with the purchase of one of my books or programs, as do others. Where face-to-face, on-site fees for performance coaching is available for $200 a day, the same expertise from the same coach can cost as little as $50 a month using the distance format, tools and technology. I highly recommend that players responsibly research the options available to them and then build the best team that fits their games, desires and goals. I’m happy to forward a guide of what to look for in a performance coach; just ask for it at edmyersgolf@gmail.com.

Back to Zach Johnson; he recently admitted that his lack of recent success could be traced to his lack of focus and practice discipline. Additional, he concedes that he has been practicing the wrong things. “It goes back to the basics,” he said. “I have to do what I do well. Truth be told, what I’m practicing now is more on my strengths than my weaknesses.”

Zach Johnson has a great team, but as he concedes, he still needs to put in the work.

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Opinion & Analysis

What is “feel” in putting… and how do you get it?

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You’re playing a course for the first time, so you arrive an hour early to warm-up. You make your way toward the practice green and you see a sign at the first tee that reads, “GREEN SPEED TODAY 11.”  That brings up two issues:

  1. How did they arrive at that number?
  2. How is that information valuable to me?

How did they arrive at that number?

They used what’s known as a stimpmeter — a device that’s used to measure the speed of a green. With a stimpmeter, the green’s surface is tested by rolling a ball down the 30-inch ramp that is tilted downward at a 20-degree angle. The number of feet the ball rolls after leaving the ramp is an indication of the green’s speed. The green-speed test is conducted on a flat surface. A total of three balls are rolled in three different directions. The three balls must then finish within eight inches of each other for the test to be valid.

For example, if the ball is rolled down the ramp and were to stop at 8 feet, the green would be running at an “8.” Were the ball to roll down the ramp and stop at 12 feet, the green would be running at a “12.”

Stimpmeter history

The stimpmeter was invented by Edward S. Stimpson, Sr., a Massachusetts State Amateur Champion and former Harvard Golf Team Captain. After attending the 1935 U.S. Open at Oakmont, he saw the need for a universal testing device after watching Gene Sarazen, who was at the top of his game, putt a ball off the green. He was of the opinion that the greens were unreasonably fast, but he had no way to prove it — thus the motivation for creating the invention.

The device is now used by superintendents to make sure all of their greens are rolling close to the same speed. This ensures that golfers are not guessing from one putt to another if a green is fast or slow based on the way it is maintained. The device is also used by tournament officials who want to make sure that green speed is not too severe.

Do Stimp readings matter for my game?

Not very much. That piece of abstract knowledge is of little value until you can translate it into your own personal feel for the speed of the putt. There is a method that will allow you to turn green speed into a legitimate feel, however, and you don’t even need a stimpmeter or a stimp reading to do it. I call it “Setting Your Own Stimpmeter.”

Before we get to how to do it, the first step is to determine if the putting green is the same speed as the greens on the course. The best source of information in this regard are the professionals working in the golf shop. They will be happy to share this information with you. You only need to ask. Assuming that the speed of the putting green is close to the speed of the greens on the course, you are ready to begin setting your own stimpmeter. This is done by inputting data into your neuromuscular system by rolling putts and visually observing the outcome.

Contrary to what most golfers believe, a golfer’s feel for distance is based in the eyes — not in the hands, which only records tactile information. It’s just like basketball. On the court, you look at the distance to the hoop and respond accordingly. While you would feel the ball in your hands, it doesn’t play a role in determining the proper distance to the hoop. Based on what you saw with your eyes, you would access the data that had been previously inputted through shooting practice.

Setting your own Stimpmeter

  1. Start by finding a location on the putting green that is flat and roughly 15 feet away from the fringe.
  2. Using five balls, start rolling putts one at a time toward the fringe. The objective is to roll them just hard enough for them to finish against the edge.
  3. You may be short of the fringe or long, but it is important that you do not judge the outcome— just observe, because the feel for distance is visually based.
  4. You should not try and judge the feel of the putt with your hands or any other part of your body. You can only process information in one sensory system at a time — that should be the eyes.
  5. You should continue to roll balls until you’ve reach the point that most of them are consistently finishing against the fringe. Once you can do that, you have successfully set you stimpmeter.

The key to the entire process is allowing yourself to make a subconscious connection between what your eyes have observed and the associated outcome. You must then trust what you have learned at a sub-conscious level. A conscious attempt to produce a given outcome will short-circuit the system. When it comes to judging speed, you must be prepared to surrender your conscious mind to your sub-conscious mind, which is infinitely wiser and more capable of calculating speed. Want proof? Work through the steps I’ve outlined below. .

  1. After having loaded the data as described in the exercise above, pace off a 25-foot putt.
  2. Using the same five balls, putt to the hole as you would normally using your conscious mind to control the outcome.
  3. Mark the location of the five balls with a tee pushing them down until they are level with the surface of the green.
  4. Allow your eyes to work slowly from the ball to the hole while clearing your conscious mind of any thought.
  5. Using the same five balls, putt to the hole allowing your subconscious mind to control the outcome.
  6. Compare the proximity of the five putts that you just hit to those marked with a tee. What do you observe?

Did you have trouble clearing your mind of any conscious thought? Assuming that your conscious mind intruded at any point, the outcome would be negatively affected. You should then repeat the exercise but this time, emptying your mind of any thought. You will have mastered the technique when you are able to quiet your conscious mind and allow your subconscious to take over.

This technique will improve your proximity to the hole on longer putts. And you know what that means? Fewer three-putts!

Editor’s Note: Rod Lindenberg has authored a book entitled “The Three-Putt Solution”  that is now available through Amazon. 

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