Depending on your aesthetic sensibilities, the day you’ve either been longing for or dreading is upon us: the Golf Boys have returned.
Bubba Watson, Ben Crane, Hunter Mahan and Rickie Fowler are back. The PGA Tour pros once again donned ridiculous garb and showed more farmer’s-tanned skin than you’d probably like to see from a professional golfer in their second music video, “2.Oh.”
If you somehow missed its groundbreaking first effort “Oh, Oh, Oh,” you might want to take a look at that video (from June of 2011) so you can have an appropriate perspective on the group’s work and evolution as artists.
The first word on the latest effort from this club-swinging quartet is that it’s markedly superior to its previous effort. Mahan and Fowler, in particular, are coming into their own as vocalists and Crane, clad in his traditional red unitard, really steps to fore as the group’s leader.
It was Crane, too, who reached out to songwriter Mat Kearney, “Who set out to write a song that played off of the golfers’ individual style and personality, but also managed to name-drop numerous PGA Tour stars including: Stewart Cink, Aaron Baddeley, Adam Scott, Ricky Barnes, Rory Sabbatini, Kevin Na, Jason Day, Louis Oosthuizen, Bo Van Pelt and Stuart Appleby,” according to the press release.
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“Name-drop,” of course, isn’t really sufficient to describe the brilliant way the Boys incorporate its fellow Tour professionals into the song, however. For example, Watson, wearing overalls with nothing but an abundance of chest hair underneath, rhymes, “I got some hot wings at Stuart Appleby’s” (while devouring a chicken wing, no less).
Mahan, dressed like some sort of fur-clad, bohemian biker-pimp, does one better working in multiple player references with “I caught a tiger by his tail for the Bo Van Pelt.”
“Stewie, Stewie Cink, Stewie, Stewie Cink,” the group intones as Crane disturbingly places his tongue beneath a dripping faucet rapping, “I’ve got a drippy faucet on my Stewie, Stewie Cink.”
The video itself is a masterpiece of the golf hip-hop genre (which presently only includes “Oh, Oh, Oh” and Jesper Parnevik’s “Gangnam Style” remake. From fog, to golden golf clubs, to a golf cart with “25 inch” rims and a fur steering wheel cover, the video has it all and showcases the golf-baller lifestyle that the Boys typify.
All joking aside, though, the video is a great display of the personalities we rarely get to see from Tour professionals inside the ropes and helps out a great cause.
As the press release states:
The Golf Boys use the videos to raise money for charity and hope to introduce a younger generation to the game of golf. For their second video, the Golf Boys are partnering with international aid organization, charity:water. 100% of proceeds from Golf Boys “2.Oh” will be dedicated to the construction of clean water wells in Ethiopia through charity:water. Since 2006, charity:water has been able to provide clean water to over 3.2 million people in 20 countries. The Golf Boys set up a fundraising page on the charity:water website so that fans can learn more about the cause and, if interested, contribute: www.mycharitywater.org/GolfBoys.
Early response to “2.Oh” on Twitter has been predictably enthusiastic. Indeed, #GolfBoys was trending earlier Monday. Its first video has garnered nearly six million views on YouTube to date, making it the most popular non-Tiger Woods golf video on the site.