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COBRA Gets AMP’d

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COBRA LAUNCHES AMP IRONS

CARLSBAD, CA (January 1, 2012) – COBRA’s new AMP Irons feature Advanced
Material Placement , a progressive face and cavity design and v-skid sole that provides
customized distance and accuracy. The AMP Irons are available in an iron set and
combo set.

“Our AMP Irons are perfect for any type of golfer looking for improved distance and
accuracy,” said Tom Preece, Vice President of Research and Development at COBRA
PUMA GOLF.

“We studied golfers’ shots to develop our E9 Face Technology and now
we’ve improved upon that with our multi-alloy design. The two features work together
to provide increased distance in long irons, consistent short irons as well as improved
feel and forgiveness.

E9 Face TechnologyTM and a progressive face and cavity design which optimize the
performance of each individual iron to improve distance, feel and forgiveness. The
Advanced Material Placement (AMP) improves the performance of E9 Face Technology.
AMP Irons #3-7 have a 2-piece multi-alloy, 17-4 High Strength Steel face plasma welded
to a 431 stainless steel body for a thinner face and hotter long and mid irons.
The V-Skid sole design in the new AMP Irons drastically relieves heel-toe sections to
reduce turf drag and add to the sole’s versatility. The higher bounce front section
provides forgiving sole interaction, a lower bounce middle section keeps the leading
edge at a proper height and the rear sole relief has the weight benefits of a wider sole
but cleaner turf contact. The sole design is complemented by the ability to bend for
correct lie.

COBRA AMP Irons

Advanced Material Placement- Multi-alloy design strategically positions weight to provide explosive long irons and consistent short irons. Full cavity TPU layer dampens vibration and provides exceptional feel.
E9 Face Technology- A progressive face and cavity design optimizing distance, feel and forgiveness in each individual iron.
V-Skid Sole Design- Promotes consistent distance and accuracy with a versatile mid-width sole that narrows in the toe and heel.

The COBRA AMP Irons are available in 3-LW in a Steel or Graphite shaft and S or R flex.
AMP Steel 8 piece set (MAP $699), AMP Graphite 8 piece set (MAP $799), AMP Steel Combo 8 piece set ($799) and AMP Graphite Combo 8 piece set ($899). Individual AMP Irons with Steel shafts (MAP $88) and individual AMP Irons with graphite shafts (MAP$99). 8 piece sets feature 4-GW and combo sets feature 3/H, 4/H and 5-PW. The graphite irons feature the AMP by Aldila and steel irons feature a True Temper Dynalite 90 Steel shaft. All irons feature the Lamkin® N-DUR 3GEN® grip.

Click here to see more images and discussion in the forums… http://www.golfwrx.com/forums/topic/562885-2012-cobra-amp-irons-and-wood-line/

The AMP Irons will be available in the United States on February 10th, 2012.


COBRA’S AMP DRIVER DELIVERS CUSTOMIZED DISTANCE AND
ACCURACY

COBRA’s AMP Driver packs technology, style and flair into one must-have club

CARLSBAD, CA (January 1, 2012) – COBRA is excited to announce the new AMP
Driver featuring E9 Face Technology with dual roll and AMP Speed Tuning, delivering
customized distance and accuracy to golfers around the world. The AMP Driver also
brings color and attitude to the golf course with black PVD and vibrant orange details on
the shaft, club head and grip.

“The AMP Driver features technology focused on delivering superior distance and
accuracy,” said Tom Preece, Vice President of Research and Development at COBRA
PUMA GOLF. “The titanium 6-4 head with a semi-forged, milled Ti face features E9 Face
Technology with dual roll to provide more distance to shots above and below the
centerline.”

The AMP Driver also features Adjustable Flight Technology (AFT)TM, providing golfers
with the option to set the face angle as Open, Neutral or Closed to optimize ball flight
for better distance and accuracy. The Aldila RIP® Speed Tuned shafts have a
progressive weight design and El flex profiles that customize performance for various
swing speeds. AMP Speed Tuning works in conjunction with the shaft to optimize each
loft differently to deliver the best performance for a given club head speed. The
premium Lamkin® R.E.L. 3Gen® Grip is vibrant orange to match the cub head design,
packing the AMP Driver with style, flair and technology to help improve a golfer’s game.
The AMP Driver is also available in an offset design to reduce the effects of a slice as
well as provide improved distance and accuracy. The AMP Offset Driver squares the
head more quickly through impact to reduce the effects of a slice. The unique crown
alignment feature also helps golfers aim the driver on target.

E9 Face Technology with dual roll

COBRA’s E9 Face Technology with dual roll utilizes an elliptical shape face that gives the
AMP Driver a 30% larger Sweet Zone, resulting in more distance, accuracy and
forgiveness in shots hit from the low heel to high toe. COBRA tested golfers hitting more
than 25,000 shots and discovered that the majority of golfers hit shots across the face in
this canted, elliptical pattern. We redesigned our clubface to use this phenomenon to
the golfers’ advantage. We’ve added a new canted bulge with dual roll to now provide
added distance and accuracy to the shots hit above and below the centerline.

COBRA AMP Driver

E9 Face Technology with dual roll- An elliptical face featuring a new canted bulge with dual roll design providing more distance to shots hit above and below the centerline.
Adjustable Flight Technology (AFT)- Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.
AMP Speed Tuning- Each loft optimizes the amount of dual roll, head weight, shaft weight and length differently to deliver the best performance for a given club head speed.

The COBRA AMP Driver (MAP $299) is available in lofts of 8.5°, 9.5°,10.5° and 11.5° in men’s right-handed, and 9.5° and 10.5° in men’s left-handed. The 8.5° loft is available in X or S flex, the 9.5° and 10.5° in S or R Flex and the 11.5° in R or Lite Flex. All lofts feature the Aldila RIP® Speed Tuned shaft.

The COBRA AMP Offset Driver (MAP $249) is available in a men’s right handed or lefthanded 10.5° in S or R flex and a men’s right handed 11.5° in a R or Lite flex. The AMP Offset Driver features an Aldila RIP® Speed Tuned shaft.
The AMP Driver and AMP Offset Driver will be available in the United States on February 10th.

Click here to see more images and discussion in the forums… http://www.golfwrx.com/forums/topic/562885-2012-cobra-amp-irons-and-wood-line/


COBRA LAUNCHES AMPTM FAIRWAYS AND HYBRIDS, DELIVERING CUSTOMIZED DISTANCE AND ACCURACY

CARLSBAD, CA (January 1, 2012) – COBRA has launched AMP Fairways and
Hybrids designed for customized distance and accuracy. Similar to the AMP Driver, the
Fairways and Hybrids are packed with technology to improve your game and feature
black PVD and vibrant orange details on the club head, shaft and grip for added style.

“The AMP Fairways and Hybrids were designed with for all golfers seeking distance and
accuracy,” said Tom Preece, Vice President of Research and Development at COBRA
PUMA GOLF. “We’ve improved the construction with a 455 high strength steel face that
has over 1.5 times the yield strength of the 17-4 stainless steel body, resulting in a
lighter, hotter face.

The AMP Fairways were designed with a larger profile for increased MOI to provide
added forgiveness. A new, larger high strength steel face with E9 Face Technology TM
with dual roll provides a 5% thinner face for a larger Sweet Zone and added distance.
The AMP Fairways also feature Adjustable Flight Technology (AFT) , providing golfers
with three simple face angle settings, Open, Neutral or Closed, to optimize ball flight for
increased distance and improved accuracy. The Aldila RIP® Speed Tuned Fairway shaft
features a progressive weight design and El flex profiles for customized performance in
various swing speeds.

AMP Hybrids have a smaller, pear like shape for a more workable hybrid, a 455 high
strength steel face to promote long, penetrating ball flight and Adjustable Flight
Technology that promotes improved distance and accuracy. The premium Aldila RIP®
Hybrid shaft provides tip stability and control.

E9 Face Technology with dual roll

COBRA’s E9 Face Technology with dual roll utilizes an elliptical shape face that gives the
AMP Fairway a 30% larger Sweet Zone, resulting in more distance, accuracy and
forgiveness in shots hit from the low heel to high toe. COBRA tested golfers hitting more
than 25,000 shots and discovered that the majority of golfers hit shots across the face in
this canted, elliptical pattern. We redesigned our clubface to use this phenomenon to
the golfers’ advantage. We’ve added a new canted bulge with dual roll to now provide
added distance and accuracy to the shots hit above and below the centerline.

COBRA AMP Fairway
E9 Face Technology with dual roll- An elliptical face featuring a new canted bulge with dual roll design providing more distance to shots hit above and below the centerline.
Adjustable Flight Technology (AFT)- Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.

COBRA AMP Hybrid
Adjustable Flight Technology (AFT)- Three simple face-angle settings (Open, Neutral and Closed) optimize ball flight for increased distance and improved accuracy.
Deeper, High Strength Steel Face- The 455 Maraging High Strength Steel face promotes long, penetrating ball flight.

The COBRA AMP Fairway (MAP $199) is available in men’s right-handed and left-handed 3 (15°), 4 (16.5°) or 5 (18°) in X, S, R or Lite flex.
The COBRA AMP Hybrid (MAP $189) is available in men’s right-handed 2/H, 3/H and 4/H in S or R flex, the 3H is also available in men’s left-handed.
The AMP Hybrid will be available in the United States on February 10th, 2012 and the AMP Fairway will be available in the United States on March 16th, 2012.

Click here to see more images and discussion in the forums… http://www.golfwrx.com/forums/topic/562885-2012-cobra-amp-irons-and-wood-line/

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. Carl

    May 13, 2012 at 4:46 pm

    Love this baby … I don’t do reviews hate thinking that someone might sell my email, but this driver is worth a look. Spent time on the launch monitor getting the right loft and lie. I’m an 11.7, ended up with a 10.5, Stiff flex. Guys I play with said it felt like a Firm, which is a perfect fit for my swing speed, low 90’s.

    This thing will help you hit fairways, definitely worth trying, but make sure to get on a launch monitor and get fitted, don’t throw your money away, which you’re doing if you don’t get fitted.

  2. michael

    Jan 4, 2012 at 7:24 pm

    I just got a Demo set of AMP Irons 4-PW with a dynalite 90 shaft and its awsome. i hit my 7iron 168yds carry and my 4 iron 190yds carry, got the hybrid in 17° and hit it 245yds, i will get a 3iron in march(hope earlier) and the 3wood 13° next week!
    The are stunning, slightly forgiving, but you can shape the ball.
    Its fun to hit them with no big effort and if the hit the sweetspot you feel nothing but buttery smooth klick! I can recommend them. I took the hybrid out of the thick rough for about 200yds shot onto the green and 7ft away from the flagstick. My flight partners were impressed the same way i was. and if you misshit it slightly you immediately feel and hear it, but then the clubs take out their forgivness! I was trying 2 Months club to club, but i went back to the amp! Everyone i gave a club for a few test shots was suprised about the feel of that club.
    So try them the are worth the money. In my opinion better than an AP2.

  3. g-train

    Jan 2, 2012 at 9:35 pm

    these thinks are making ping and nikes look good,does the orange have anything to do with ricky fowler??, could he be bagging cobra this yr

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Equipment

Fujikura launches new Pro 2.0 and Pro 2.0 Tour Spec shafts

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Fujikura has announced the launch of the second generation of its Pro series shafts: the Pro 2.0.

The first iteration of the Pro shafts were designed with a soft handle section to aid in loading. The Pro 2.0 presents an even more effective loading zone, according to the company, which also says torsional stiffness is 14 percent greater in the 2.0.

“Like all of our shafts, the Pro 2.0 has been designed utilizing enso, a 3D motion-capture technology that no one else in the shaft industry has,” said Alex Dee, Vice President at Fujikura Composites America.

“This technology and advanced data analytics has allowed us to crack the code on how club performance and ball flight are affected by shaft characteristics and swing type. When we compared to the original Pro, we saw the 2.0 was significantly easier to swing, had tighter shot dispersion, and lower spin to deliver the club head with more power, control and distance. We were thrilled with the result.”

The Pro 2.0 is painted “Destroyer Grey” with a metallic blue design in line with the original Pro shaft. The Tour Spec model is painted “Tour Spec White.”

The shafts will be available in weight ranges from 57 to 87 grams (5, 6, 7, 8) and in flexes starting at R2 up to X. $225 MSRP; $250 for the Tour Spec model. Hybrid option available for $140.

Available at over 600 qualified Fujikura charter dealers beginning February 1. Full specs at Fujikura.com.

See what GolfWRX members are saying about the Pro 2.0 in the forums.

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Fred Couples signs with Bettinardi, will continue to use FCB putter

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Fred Couples has been using his namesake Bettinardi putter, the FCB (Fred Couples Blade), for the past four years. Now, he’s officially joining Bettinardi’s Tour staff.

Couples, who has won 15 times on the PGA Tour and 13 times on the PGA Tour Champions, will putt exclusively with the company’s flatsticks.

(Photo by Drew Hallowell/Getty Images)

“I’m really looking forward to representing Bettinardi and its beautiful range of hand-made putters, as they always give me great confidence when I’m standing over putts,” said Fred. “Having won 5 times already with a Bettinardi putter, there’s nothing I’d rather be putting with.

Couples averaged 1.70 putts per hole when playing in 12 events with the Bettinardi wand last year.

“Having Fred Couples join our Tour staff is a massive endorsement for Bettinardi Golf,” said founder Robert Bettinardi. “We’re so proud and excited to welcome him to our growing Tour staff. I’m sure he will prove to be a great ambassador for our brand, as he attracts huge crowds and media attention wherever he plays.”

Here’s a look at Boom Boom’s FCB putter.

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Odyssey’s new EXO 2-Ball, Works Red and Black, and Toulon putters

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There’s one thing Odyssey has never struggled with: giving golfers options. Today, the company launched a trunk-full of new putters, including eight Works Red and Black putters, Toulon Atlanta and Portland models, and an Odyssey EXO 2-Ball putter that gives the classic 2-ball design a very new, and premium look.

Most of the new putters, actually, are mallets. More specifically, they are mallets that Odyssey says feel like blade putters; that’s because they’re made with toe hang (like a blade putter) rather than face-balanced designs of typical mallets. Toe hang frees up the face of a putter to open and close, a stroke-style that many golfers employ — amateurs and pros alike.

According to Austie Rollinson, chief designer of Odyssey, there’s been a trend of blade users on Tour switching into mallets because of this toe hang, and that will continue to happen. Odyssey says that of the PGA Tour wins last year, 29 winners used mallets — 14 of those were mallets with toe hang — while there were 20 blade winners. Also, of the top-50 in Strokes Gained: Putting, 31 players used mallets, 13 of which were toe-hang mallets, and 19 players used blades.

Therefore, many of the new putters from Odyssey are toe-hang mallets. Check out all of the new putters below, with info on design, pricing and release dates.

Discussion: See what GolfWRX members are saying about the new putters here

Odyssey Works Red and Black putters

 

The new Works Red and Black putters — adding on to the line of putters released in 2017 — continue to use microhinge face inserts that are designed to “grab” the ball to impart more topspin on the golf ball to get it rolling faster. The new offerings launched today include a No. 1 Wide S, No. 1 Tank, No. 7 Tank, 2-Ball Fang, Marxman, Marxman S, Jailbird Mini and Jailbird Mini S.

They will sell for $199 with a standard Winn AVS midsize pistol grip, and $219 with a SuperStroke grip starting on February 23.

See more photos and join the discussion about the Works Red and Black putters here.

Odyssey EXO 2-Ball

The new EXO 2-Ball, made with Rose Gold PVD, is a premium version of the iconic 2-ball shape. It’s CNC-milled with a microhinge insert, has an aluminum crown with a steel sole plate and Tungsten in the rear portion of the head. The EXO 2-ball also has black circles instead of the familiar white color for which 2-balls are known.

According to Odyssey, it’s a “statement product,” and it will only sell 5,000 of these putters globally. They will sell for $499.99 starting on February 2.

Odyssey says: “Our new Odyssey EXO 2-Ball is a premium limited edition putter unlike any we’ve ever offered. It combines one of the game’s most innovative and iconic putter designs with top-notch materials and meticulous production to create something truly special.”

Toulon Atlanta and Portland

Odyssey’s premium putter brand continues dipping its toes in the mallet style with its new mid-mallet Atlanta and Portland models. They have gunmetal finishes and are 100-percent milled from soft, 303 stainless steel. They also have Toulon’s familiar diamond-milled faces for improved roll.

The Atlanta and Portland models will sell for $399.99 apiece and hit retail on February 2.

Discussion: See what GolfWRX Members are saying about the Toulon Atlanta putter here

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