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TaylorMade Golf Launches R1 Tuning App

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PRESS RELEASE

TaylorMade Golf Launches R1 Tuning App

Provides Step-by-Step Guide to Find Perfect Shot Shape for Company’s Revolutionary New Driver

CARLSBAD, CALIF. (February 4, 2013) – TaylorMade Golf Company, makers of the No. 1 driver in golf, today announced the availability of its R1 Tuning App – a free and easy way to interact with the technology and benefits of the company’s latest driver.

The new R1 driver has 168 different launch conditions and is the most adjustable TaylorMade driver ever. This app will show users how to correct a slice or hook, alter trajectory and dial in the perfect shot shape. Click here to download or search “R1 Tuning” in the app store.

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“Our studies indicate that 80% of golfers are playing the wrong loft in their driver,” said Tom Kroll, Global Product Marketing Manager of Metalwoods for TaylorMade. “The availability of this app is yet another way for us to reach and educate more consumers on the benefits of proper driver fittings.”

Golfers can also get fit for their R1 driver with the help of a certified club fitter and launch monitor at either an off-course retailer or green grass shop. TaylorMade also has hundreds of demo days scheduled throughout the U.S. during the next few months.

The R1 is already the No. 1 driver model on the PGA Tour and has won four times (Dustin Johnson/Hyundai Tournament of Champions, Brian Gay/Humana Challenge, John Cook/Mitsubishi Electric Championship and Stephen Gallacher/Omega Dubai Desert Classic).

Click here to read GolfWRX’s complete coverage / review of the TaylorMade R1 Driver.

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Rob is a golf junkie that has been involved with GolfWRX since its inception in 2005. From designing headcovers, to creating logos to authoring articles to social media management to sales and marketing, Rob has done it all. Born and bred in NJ. Favorite golfers: Phil, Freddie. Favorite club: Driver.

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2 Comments

2 Comments

  1. Ian

    Feb 6, 2013 at 11:54 am

    I agree Joey. Take lessons to fix your swing, and then buy a club that complements it.

  2. Joey5Picks

    Feb 5, 2013 at 3:32 pm

    My studies show most players would be better served by spending the $400 on lessons.

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pga tour

Andrew “Beef” Johnston WITB 2017

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Equipment is accurate as of the 2017 RSM Classic (11/14/17).

Driver: Titleist 917D2 (9.5 Degrees)
Shaft: Mitsubishi Tensei Orange 70TX

3 Wood: Titleist 917F3 (15 Degrees)
Shaft: Mitsubishi Tensei Orange 80TX

Hybrids: Titleist 816 H2 (19 Degrees)
Shafts: Mitsubishi Kuro Kage 90HY TX

Driving Irons: Titleist 718 T-MB 2 & 3 Iron (17 & 20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Titleist 718 MB (3-9)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey SM7 (46-10F, 50-08F, 54-10S)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T Super Rat I GSS Inlay
Grip: Scotty Cameron Standard Pistol

Putter: Scotty Cameron Circle T Newport 2
Grip: Scotty Cameron Standard Cord Pistol

Putter: Scotty Cameron Circle T Super Rat II GSS Inlay
Grip: Scotty Cameron Standard Cord Pistol

WITB Notes: Beef was testing a variety of putters ahead of The RSM Classic. We will update this post when his choice is confirmed. 

Related:

Discussion: See what GolfWRX members are saying about Beef’s clubs. 

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Equipment

The hottest blade irons in golf right now

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As we’ve written before, the decision to put a new driver in the bag is usually obvious. Better numbers at testing, perceptibly longer distance, and as long as your bank account allows, you have your new gamer.

The iron switch, however, is a trickier beast. Comfort with the variety of shots one needs to hit is key. Confidence from one’s long irons through the higher lofts is critical. Thus, even the greatest enthusiasm for a new iron release isn’t always followed by a mass exodus to gaming said irons. This is doubly true at the professional level, where the tools are critical to a player’s livelihood.

That said, the combination of forum chatter, GolfWRX member enthusiasm, and what we’re spotting in our WITB photos from tour stops are a reliable indicator of the hottest irons in the game.

And judging by the response to our recent Instagram post, we’re confident that these four models are the hottest blade irons in golf right now.

Callaway Apex MB

Buzz built steadily for the Apex MB iron when we first spotted them in Tour players’ bags at the beginning of 2017. The irons are the product of direct feedback from the company’s Tour staffers, according to Luke Williams, Director of Product and Brand Management at Callaway. Forged from 1025 Carbon Steel, these irons have the shortest blade lengths, the thinnest soles and the smallest overall heads in the vast line of Callaway irons. They’re designed for maximum workability, and for tour-desired turf interaction.

Related: Callaway (finally) launches new Apex MB and X Forged irons

Mizuno MP-18

The pioneers of Grain-Flow Forging, Mizuno went back to its roots with the MP-18 iron model. A throwback to the great muscle backs in the company’s history, Mizuno was shooting for the look of an iron that could have been forged a century ago. Shorter blade length, cambered top line, sharp, compact wedges, all combined with the most minimal badging make the MP-18 an instant classic that set the GolfWRX forums afire.

Related: Mizuno brings the MP family closer together

TaylorMade P730

TaylorMade’s P730, particularly in its prototype incarnations, made quite a splash on the PGA Tour. Building on the heritage of the TP-MB irons, P730 was developed in collaboration with the very best players in the world. The 1025 carbon steel irons irons feature a smaller profile and crisper lines than the MB series irons. The combination of the clean look and a deep rear groove have players drooling. Discussing working with Dustin Johnson and Justin Rose to design the P730, TM’s Senior Director of Irons, Tomo Bystedt said, “What these players need is a very low-inertia club that they can [manipulate] easily, almost like a surgeon’s scalpel.” Behold the scalpel.

Related: Taylormade expands forged offerings with P730 and P790

Titleist 718 MB

“For the purist there is no substitute for a one-piece, muscle back iron. The 718 MB is the modern choice for those desiring a traditional forged look and feel,” says Titleist in the 718 MB marketing materials.

It’s hard to argue with that statement from the “appearance of a classic forged iron” standpoint. Purists appreciate that the 718 MB maintains Titleist’s traditional lofts (the 6-iron is 31 degrees, the pitching-wedge is 47 degrees), thin top-line, minimal offset, and limited badging. In short, if it ain’t broke…

Related: Titleist’s 718 irons offer endless possibilities.

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Whats in the Bag

Austin Cook’s Winning WITB: The 2017 RSM Classic

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Driver: Ping G400 LST (8.5 Degrees)
Shaft: Fujikura Speeder 661 Evolution TX-Flex

3 Wood: Ping G400 Stretch (13 Degrees)
Shaft: Fujifuke Motore Speeder VC 7.2 TX-Flex

Hybrid: Ping G400 3 Hybrid (19 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91X

Hybrid: Ping G400 4 Hybrid (22 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91 X

Irons: Ping S55 Orange Dot (5-PW)
Shafts: KBS Tour S-Flex

Wedges: Ping Glide 2.0 SS (50-12, 56-12), Ping Glide 2.0 WS (60)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping Sigma G Tyne 
Grip: SuperStroke Mid-Slim 2.0

Golf Ball: Titleist Pro V1

5095fce33e880406a172796becbc64f8 6900daf1b0d2a2751ffa5557ac3865f7 2340677acd0b3c6d0f53ae8fa46c2024 80f602716821fd9518f148951913c9c0 4df372aac347ad61f031f519a1fd1edb 48039d9dfced6272ba047b51e6265d03 6fecf1d551cb1559587f1f17392ba7c8 0519679f5fdaaae2ffbaf2d97c0def72 5445ea5d9987cddfda04efba5d2f1efd

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