Equipment

Rife finds new life with new putter series

Published

11 years ago

Feb 5, 2013

The story of Rife sounds like something out of a soap opera.

A couple years ago, the company was selling tons of putters and was one of the most popular putter brands on the Champions Tour. But economic turmoil and reports of dysfunction among owners caused the company to nearly shut operations in 2011. By the end of the year, the company had been sold to company who mainly produced golf balls, Innovex Golf.

Last year, the company resumed production with just a few, minor tweaks to its product line. But this year, Rife has come back with a bang.

At last month’s PGA Merchandise Show, Rife introduced its newest series of putters, the Vault 001 Series. The series is composed of 14 different models, each featuring the RollGroove technology, which Rife says keeps the ball on the putter face for a longer amount of time to give putts a better roll.

Unlike previous models, many of the new Rife putters feature bi-metal construction that uses stainless steel on the sole and face but aluminum on the top, which allows the company to create new sizes and shapes, as well as new sightline options.

As of the beginning of February, only two putters from the Vault 001 Series are available for purchasing on the Rife website: the Iconic Z and the Iconic. They sell for $199.95 and $219.95, respectively.

Also new for Rife this year is two models of golf balls, the V MOTION and E MOTION. Watch the video below for more information on Rife putters and balls.

[youtube id=”JpVy1hATn4s” width=”620″ height=”360″]

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Whats in the Bag

Rasmus Højgaard WITB 2024 (April)

Published

14 hours ago

Apr 23, 2024

GolfWRX Staff

Rasmus Højgaard what’s in the bag accurate as of the Zurich Classic.

Driver: Callaway Ai Smoke Triple Diamond (10.5 degrees)
Shaft: Mitsubishi Tensei 1K Blue 60 TX

3-wood: Callaway Ai Smoke Triple Diamond Prototype (16.5 degrees)
Shaft: Mitsubishi Tensei 1K White 80 TX

Check out more in-hand photos of Hojgaard in the forums.

Utility: Callaway Apex UW (21 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX

Irons: Callaway Apex Pro (3), Callaway X Forged (4-PW)
Shafts: KBS $-Taper 130

Check out more in-hand photos of Hojgaard in the forums.

Wedges: Callaway Jaws Raw (52-10S, 56-10S, 60-06C)
Shafts: KBS Tour 130 X

Putter: Odyssey Ai One Milled Eight T DB

Grips: Golf Pride MCC

Check out more in-hand photos of Hojgaard in the forums.

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Whats in the Bag

Rory McIlroy WITB 2024 (April)

Published

15 hours ago

Apr 23, 2024

GolfWRX Staff

Rory McIlroy what’s in the bag accurate as of the Zurich Classic.

Driver: TaylorMade Qi10 (9 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 8 X

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Fujikura Ventus Black 9 X

Irons: TaylorMade Proto (4), TaylorMade Rors Proto (5-9)
Shaft: Project X 7.0 (4-9)

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

Wedges: TaylorMade MG4 (46-09SB, 50-09SB, 54-11SB), Titleist Vokey Design WedgeWorks (58-K @59)
Shafts: Project X 6.5 (46-54), Project X 6.5 Wedge (60)

Putter: TaylorMade Spider Tour X3
Grip: SuperStroke Zenergy Pistol Tour

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

Ball: 2024 TaylorMade TP5x

Grips: Golf Pride MCC

Check out more in-hand photos of Rory McIlroy’s WITB in the forums.

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Equipment

Spotted: Nate Lashley’s Ping PLD “Wolverine” putter

Published

16 hours ago

Apr 23, 2024

Brian Knudson

Ping PLD putters have been a very common site on profesional tours. Pros seem to gravitate toward the PLD line’s custom options and precision milling. We have seen the PLD line expanded over the years, but we haven’t seen too many, if any, large mallets.

This week we spotted a PLD putter in Nate Lashley’s bag that has a similar look to the old Ping Wolverine head shape. This putter is a large mallet with the famous “claws” on the outside and oval center that housed the alignment aid.

Nick’s putter has the PLD logo on the back but also looks like it might have an insert installed on the face. It is hard to tell but at the address picture, it looks like the face is a lighter material than the rest of the putters. The putter is center-shafted and should be face-balanced with a high MOI for stability and forgiveness on mishits. The sole is completely milled and has no markings of name or technologies that might be present in the head. A single white site line is on the top of the putter for alignment.