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Rife finds new life with new putter series

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The story of Rife sounds like something out of a soap opera.

A couple years ago, the company was selling tons of putters and was one of the most popular putter brands on the Champions Tour. But economic turmoil and reports of dysfunction among owners caused the company to nearly shut operations in 2011. By the end of the year, the company had been sold to company who mainly produced golf balls, Innovex Golf.

Last year, the company resumed production with just a few, minor tweaks to its product line. But this year, Rife has come back with a bang.

At last month’s PGA Merchandise Show, Rife introduced its newest series of putters, the Vault 001 Series. The series is composed of 14 different models, each featuring the RollGroove technology, which Rife says keeps the ball on the putter face for a longer amount of time to give putts a better roll.

Unlike previous models, many of the new Rife putters feature bi-metal construction that uses stainless steel on the sole and face but aluminum on the top, which allows the company to create new sizes and shapes, as well as new sightline options.

As of the beginning of February, only two putters from the Vault 001 Series are available for purchasing on the Rife website: the Iconic Z and the Iconic. They sell for $199.95 and $219.95, respectively.

Also new for Rife this year is two models of golf balls, the V MOTION and E MOTION. Watch the video below for more information on Rife putters and balls.

[youtube id=”JpVy1hATn4s” width=”620″ height=”360″]

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6 Comments

6 Comments

  1. Jack

    Mar 12, 2013 at 1:51 am

    IMO these really look very mass produced. Lacks the craftsmanship one or someone like me would like in an expensive putter.

  2. Mateo

    Feb 8, 2013 at 2:04 am

    funny how Rife putters are no longer designed by Mr Rife. Look out for Guerin Putters.

    • Kicker

      Feb 11, 2013 at 11:09 pm

      Guerin Rife’s new line “Guerin” make Scotty’s look like a Walmart brand. Classic look, impeccable milling and improved groove technology. Great putter if you can find one, very limited production.

  3. winstonalan

    Feb 7, 2013 at 10:06 am

    Love the El Capitan! Not enough to bump the Scotty but those are far better looking than any Rife I’ve seen.

  4. Ian

    Feb 6, 2013 at 11:50 am

    I love the design of the blade putters! They are really innovative and sleek without being over the top. Can’t wait to try those out.

  5. Desmond

    Feb 6, 2013 at 5:01 am

    “The company had been sold to company who mainly produced golf balls, Innovex Golf.”

    Innovex still produces excellent golf balls.

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pga tour

Joaquin Niemann WITB 2018

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Equipment is accurate as of the 2018 Valero Texas Open (4/16/2018).

Driver: Ping G400 LST (10 degrees)
Shaft: Graphite Design Tour AD DI-7x

3 Wood: Ping G400 (14.5 degrees)
Shaft: Graphite Design Tour AD DI-7x

Hybrid: Ping G400 (19 degrees)
Shaft: Graphite Design Tour AD DI-95x Hybrid

Irons: Ping iBlade (4-9)
Shaft: Project X 6.0

Wedges: Ping Glide 2.0 (46-12SS, 52-12SS, 56-12SS, 60-06TS)
Shaft: Project X 6.5

Putter: Ping Anser 2
Grip: Ping Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Niemann’s clubs.

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pga tour

Zach Cabra WITB 2018

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Equipment is accurate as of the 2018 Houston Open (3/27/2018).

Driver: Callaway GBB Epic Sub Zero (10.5 degrees)
Shaft: Aldila Rogue Max 75X

3 Wood: Titleist 917F3 (15 degrees)
Shaft: Mitsubishi Diamana White d+ 80X

Irons: Mizuno MP-Fli-Hi (2, 3), Piretti Limited Edition (4-PW)
Shaft: Aerotech SteelFiber hls880 (2), Aerotech SteelFiber i80 (3-PW)

Wedges: Callaway MD3 Milled (50-10S, 54-10S), Callaway Mack Daddy PM (60-10)
Shaft: KBS Tour 125 S+

Putter: Piretti 801 CU
Grip: Piretti Pistol

WITB Notes: We spotted Cabra with 15 clubs in the bag ahead of the 2018 Houston Open. We’ll update this post when we confirm the 14 clubs we used in competition.

Discussion: See what GolfWRX members are saying about Cabra’s clubs.

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Equipment

TaylorMade is releasing its TP Black Copper putters to retail

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We first spotted TaylorMade’s new TP Black Copper putters at the 2018 PGA Show, but the company wasn’t saying anything about specs, release date, pricing, technologies, nothing.

Then, we all saw Rory McIlroy switch to a TaylorMade TP Black Copper Soto proto putter ahead of the 2018 Arnold Palmer Invitational, which he won by 3 strokes. Of course, Rory’s specific Soto putter was made with a special insert. Click here for all of the info and specs on Rory’s putter.

Now, TaylorMade is releasing retail versions to the public in four models — Juno, Soto, Ardmore 3 and Mullen 2 — which will hit stores on 4/20 selling for $199 with a standard Black Lamkin Crossbone Pistol grip, and $219 with a SuperStroke Pistol 1.0 GT grip.

The putters have a triple-plated finish; nickel, then copper, then black chrome, according to TaylorMade’s Bill Price (Senior Director of Product Creation for Wedges and Putters). They’re then hand-polished to achieve the antique and non-glare finish. Overtime, and especially on the sole, Price says the copper will tarnish or oxidize to unveil a gradually more antique and rustic look. Rory McIlroy himself actually had a hand in inspiring the new finish.

“Rory was talking about certain finishes,” Price said. “He wanted something non-glare, with an antique type finish…. he wanted to be reminded of something old school.” 

Thus, the TP Black Copper finish was born.

Also, the putters are machined from 303 stainless steel, they have adjustable sole weights and have the company’s familiar Pure Roll inserts in their faces. Check out more info about each of TaylorMade’s TP Black Copper models below.

Juno

  • Hosel: #1 L-Neck
  • Dexterity: RH/LH
  • Toe Hang: 36 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 346 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Soto

  • Hosel: Long Curve
  • Dexterity: RH
  • Toe Hang: 47 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 346 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Ardmore 3

  • Hosel: #1 L-Neck
  • Dexterity: RH/LH
  • Toe Hang: 12 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 350 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Mullen 3

  • Hosel: Double Bend
  • Dexterity: RH/LH
  • Toe Hang: Face Balanced
  • Offset: 3/4 shaft
  • Length: 34 and 35 inches
  • Head Weight: 355 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees
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