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Rife finds new life with new putter series

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The story of Rife sounds like something out of a soap opera.

A couple years ago, the company was selling tons of putters and was one of the most popular putter brands on the Champions Tour. But economic turmoil and reports of dysfunction among owners caused the company to nearly shut operations in 2011. By the end of the year, the company had been sold to company who mainly produced golf balls, Innovex Golf.

Last year, the company resumed production with just a few, minor tweaks to its product line. But this year, Rife has come back with a bang.

At last month’s PGA Merchandise Show, Rife introduced its newest series of putters, the Vault 001 Series. The series is composed of 14 different models, each featuring the RollGroove technology, which Rife says keeps the ball on the putter face for a longer amount of time to give putts a better roll.

Unlike previous models, many of the new Rife putters feature bi-metal construction that uses stainless steel on the sole and face but aluminum on the top, which allows the company to create new sizes and shapes, as well as new sightline options.

As of the beginning of February, only two putters from the Vault 001 Series are available for purchasing on the Rife website: the Iconic Z and the Iconic. They sell for $199.95 and $219.95, respectively.

Also new for Rife this year is two models of golf balls, the V MOTION and E MOTION. Watch the video below for more information on Rife putters and balls.

[youtube id=”JpVy1hATn4s” width=”620″ height=”360″]

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6 Comments

6 Comments

  1. Jack

    Mar 12, 2013 at 1:51 am

    IMO these really look very mass produced. Lacks the craftsmanship one or someone like me would like in an expensive putter.

  2. Mateo

    Feb 8, 2013 at 2:04 am

    funny how Rife putters are no longer designed by Mr Rife. Look out for Guerin Putters.

    • Kicker

      Feb 11, 2013 at 11:09 pm

      Guerin Rife’s new line “Guerin” make Scotty’s look like a Walmart brand. Classic look, impeccable milling and improved groove technology. Great putter if you can find one, very limited production.

  3. winstonalan

    Feb 7, 2013 at 10:06 am

    Love the El Capitan! Not enough to bump the Scotty but those are far better looking than any Rife I’ve seen.

  4. Ian

    Feb 6, 2013 at 11:50 am

    I love the design of the blade putters! They are really innovative and sleek without being over the top. Can’t wait to try those out.

  5. Desmond

    Feb 6, 2013 at 5:01 am

    “The company had been sold to company who mainly produced golf balls, Innovex Golf.”

    Innovex still produces excellent golf balls.

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Equipment

Bettinardi unveils new BB1 Flow Summer Lovin’ putter

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Bettinardi unveiled a new addition to The Hive at its Summer Social last night, and it’ll have you pining for the days of a certain festival on Max Yasgur’s farm.

The BB1 Flow Summer Lovin’ putter is a new creation from Bob Bettinardi that features the company’s first-ever stainless steel tie-dye PVD pocket insert.

Here are the specs for this truly groovy golf club.

  • Material: 303 Stainless Steel
  • Insert: 303 Stainless Steel Tie Dye PVD
  • Face Milling: Micro Honeycomb
  • Weight: 358 grams
  • Finish: Tour Blast
  • Lie: 70°
  • Loft:
  • Toe Hang: 3/4
  • Grip: Orange Lamkin

The BB1 Flow Summer Lovin’ will be available through The Hive and Bettinardi specialty dealers on Thursday, June 28th.

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Kenny Perry WITB 2018

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Equipment is accurate as of the 2018 US Open (6/12/2018).

Driver: Vertical Groove (10.5 degrees)
Shaft: Aldila Rogue 60 Tour X

3 Wood: TaylorMade M4 (15 degrees)
Shaft: Fujikura Atmos Tour Spec 7X

5 Wood: TaylorMade M4 (18 degrees)
Shaft: Fujikura Atmos Tour Spec 7TX

Hybrid: Exotix CBX (19 degrees), Adams Idea a12 (17 degrees)
Shaft: Graphite Design Tour AD DI-95x Hybrid

Irons: TaylorMade r7 (4-PW)
Shaft: KBS Tour

Wedges: Cleveland RTX-3 (54-14), TaylorMade MG Hi-Toe (60), Hopkins Golf (64)
Shaft: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Circle T T5W
Grip: Scotty Cameron Pistol

Discussion: See what GolfWRX members are saying about Perry’s clubs. 

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SPOTTED: New Callaway Forged irons… Apex or Legacy?

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Photos of a new Callaway Forged iron popped up in our GolfWRX Forums, and our members are trying to figure out whether they’re going to be replacements for Apex Pro irons, or whether they’re an update on the Legacy series. They could also be X-Forged irons, but since Callaway recently came out with new X-Forged irons, that would be unlikely.

Here’s what GolfWRX Members are saying:

  • elwhippy: A new Legacy iron? Looks a bit Japanese shaped. 
  • mattTHEkatt: Like an X-Forged/Legacy Black mashup. They look powerful. 
  • DTown3011: …gotta be the next Apex!
  • J13: Pics look like a newer legacy black.
  • mgholda: Pics look like a newer legacy black.
  • TheMoneyShot: I thought Cally was going to phase out the Apex name after they released the MBs?
  • john443: A larger cavity in these then the X- Forged… competitor to the 750 and AP3 maybe? …or Legacy Black finally brought to retail…hallelujah. CF16 replacement???!
  • Equipto: These look very sharp, and like thumpers. I don’t care if they are a Legacy Black or Apex replacement, call them whatever… i’ll try them 
  • mrmikeac: Next gen Callaway Apex Legacy? Hmmmm…..
  • Brizam: The Legacy Black might be the best players cavity back ever made.  If they were to become available they’d move straight to the top of the list of clubs to buy for me. 
  • Jourdan M: This is the Apex Pro 

Here are photos of the new Callaway irons we spotted

Previous Apex Pro irons

Previous Legacy irons

Which one do you think the new iron looks like? 

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