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Yes! thrives on Tour under TaylorMade

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When TaylorMade bought Adams Golf last year, many golfers were worried about how far TaylorMade would extend its reach into Adams’ practices. But so far, TaylorMade has for the most part left Yes! Putters to do its own thing.

Blair Philip, Yes! Golf’s director of R&D, said that he has had interaction with TaylorMade whenever Yes! needs insight or has a new idea, but other than that, TaylorMade has been largely hands-off.

One of the biggest advantages for Yes! under TaylorMade has been the increased exposure to PGA Tour players. Philip said the number of Tour players using Yes! putters is the highest its ever been, and that he expected it to get higher as the year goes on.

“We communicate directly with (TaylorMade’s) Tour department for the first time instead of going head-to-head,” Philip said. “We’re actually working in tandem with them and we strategize. We try to fill the gaps. We work with the Tour players directly.”

One of the more notable Tour players to use Yes equipment is Aaron Baddeley. He used a Yes! putter at this year’s Humana Challenge, where he finished in a tie for 27th. Philip also said he planned to work with new Adams signing Robert Garrigus in the near future.

“We just think we’re going to carry this momentum on Tour and in retail,” Philip said. “We’re having a great, great sale-end this year so far.”

[youtube id=”0Pwxq_N-84g” width=”620″ height=”360″]

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1 Comment

1 Comment

  1. TWShoot67

    Feb 3, 2013 at 2:13 pm

    Thanks Greg, I’m going to have to check out this New putter as I love a soft feel. I have an original YES Callie which they call the Legacy Models. But I’m really interested in the New I 4 Tech. Thanks again, Tim

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Equipment

Titleist AVX golf balls passed the test, are now available across the United States

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Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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Andrew Landry’s Winning WITB: 2018 Valero Texas Open

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Driver: Ping G30 (9 degrees at 8.8 degrees)
Shaft: Aldila Tour Blue ATX65 TX
Length: 45.25 inches, tipped at 1 inch
Swing Weight: D3

3 Wood: Ping G (14.5 degrees at 15.15 degrees)
Shaft: Project X HZRDUS Yellow 75
Length: 43 inches, tipped 1 inch
Swing Weight: D2

5 Wood: Ping G (17.5 degrees at 17.75 degrees)
Shaft: Project X HZRDUS Yellow 85
Length: 42 inches
Swing Weight: D2

Irons: Ping iBlade (3-PW)
Shafts: Nippon N.S. Pro Modus3 105X
Swing Weight: D2

Wedges: Titleist Vokey SM7 (52-12F and 60-10S)
Shafts: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping PLD ZB-S
Grip: Ping Pistol
Length, loft, lie: 33 inches, 3 degrees, 3 degrees flat

Golf Ball: Titleist Pro V1x

WITB Notes: Landry tweaked his iron lofts before the Valero; 1 degree weak in his 4 and 5 iron, and 0.5 degrees weak in his 6-PW.

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Discussion: See what GolfWRX members are saying about Landry’s clubs.

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Alexander Levy’s Winning WITB: 2018 Hassan Trophy

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Driver: TaylorMade M2 (8.5 degrees)
Shaft: Mitsubishi Tensei CK 60TX

3 Wood: Titleist 915Fd (15 degrees)
Shaft: Mitsubishi Tensei CK 70TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Graphite Design Tour AD DI-95X Hybrid

Irons: Titleist 716 CB (3), Titleist 714 MB (4-PW)
Shafts: KBS Tour C-Taper 120S

Wedges: Titleist SM6 (52-08F),Titleist SM7 (58)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Odyssey O Works 7
Grip: Odyssey Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Levy’s clubs. 

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