Viewers of The Golf Channel’s “The Morning Drive” and “Playing Lessons from the Pros” may notice that something is different with co-host Holly Sonders.

Sonders has signed a deal with Cobra-Puma Golf, and will be dressed in Puma clothing and use Cobra equipment for her shows.

“(Puma is) really taking clothing to the next level,” Sonders said. “They are really fashion-forward, that’s their main thing. When you think of Puma, you think of loud colors and cool.”

Sonders said she will be wearing a lot of hot pink, golf dresses and a sequin Puma logo, something she hopes will become her identifying characteristic.

“It’s outfit-by-outfit now, but like I said, I want my thing to be the sequins,” she said.

Check out our exclusive video interview with Sonders below:

Sonders’ “Playing Lessons from the Pros” show returns with new episodes next month. She said Rickie Fowler, Natalie Gulbis, Ian Poulter and Graeme McDowell have already shot episodes for the new season.

Morning Drive airs weekdays at 7 a.m. EST, while Playing Lessons starts its new season Feb. 5 at 11:30 a.m.

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Andrew Prezioso is an assistant editor for GolfWRX as well as a freelance sports reporter and photographer (http://amprezioso.smugmug.com/). You can follow him on Twitter @AMPrezioso. He currently lives in Lebanon Township, NJ after graduating from the University of Richmond in 2012.

33 COMMENTS

  1. Lauren Thompson-give me a break. Used to cover WWF wrestling. In case you didn’t notice, doesn’t even play golf!

  2. I’m really tired of Holly Sanders. Too old, not that good looking. So now the morning GC is going to be a fashion show? The new format – Morning Show, etc – is a big waste.

  3. So now Golf Channel “talent” is becoming shills for equipment companies? We can now expect her to mention how “Rickie Fowler got up and down from the bunker, using his Cobra sand wedge and looking colorful in his orange Puma outfit, on his way to a top-15 finish. Oh, and Tiger Woods won by 8.”

    She does seem to wear way too much make up.

    +1 for Lauren Thompson.

  4. What do you expect from a woman who shacks up with Erik Kuselias. Give me Lauren Thompson any day of the week. She is a true professional. Its funny how equipment companies are now throwing money at people that play golf for entertainment.

  5. Nothing that a lit’l silicone, Botox and severe cover-up by Covergirl can’t fix!I know what she really looks and acts like, it’s not what you see on TV & Pic’s…!

  6. At least the bright, obnoxious colors of puma will match her bright, obnoxious makeup that she uses to cover her true face

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