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Golf Pride (finally) adds color with its 2013 grips

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Golf Pride has been a leader on tour in golf grip usage for decades, but they’ve lagged behind their competitors recently by not providing many bold color choices in their lines. For 2013, Golf Pride is introducing the brightest grips in company history, its Niion grips.

The rubber grips, which are pronounced “Neon,” are available in five different colors — dark blue, white, green, yellow and orange — and use three different textured surfaces to make the grip stable and durable. One of those sections, which has a 3-D hexagonal texture that is located in key areas where the upper hand is placed, is stiffer than the other parts of the grip to reduce torque. What many golfers will probably like most about it, however, is that it’s painted a different color than the rest of the grip, giving it the cool factor that many golfers have been looking for from a Golf Pride grip.

Golf Pride has also refreshed two of its older grips — the New Decade MultiCompound and Z-Grip models.

Golf Pride’s New Decade grips were already available in six colors, black/white, black/dark blue, black/orange, black/yellow, black/green and black/red, as well as five “Whiteout” models, which trade the black upper hand section for a white upper hand section and were available in white/black, white/red and white/dark blue.

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For 2013, Golf Pride has introduced a black/black model with just enough white paint in the lower section of the grip so that it’s not mistaken for one of the company’s Tour Velvet models. There’s also a white/green Whiteout model with a hint of yellow that will be popular with Masters fans.

Golf Pride’s red, white and blue Patroit grip has been reborn as an all-rubber Z-Grip, which has a red cap, blue body and white Z-Grip channels. As always with Golf Pride’s Patroit models, a portion of the sales for the Z-Grip Patriot will be donated to the Folds of Honor Foundation that provides scholarships and other assistance to the children and families of soldiers disabled or killed in service.

Check out the video below for more information on the new grips:

[youtube id=”fRR9fgZgTic” width=”620″ height=”360″]

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6 Comments

6 Comments

  1. bob

    Jul 9, 2013 at 9:41 pm

    bought new Niion grips for my irons. 11 handicapper. I don’t use a glove. I’ve used several differant styles of Golf Prides for years, and replace grips twice a year due to 125 plus rounds per year. Just tried the new Niion for two rounds and hated the feel. Too slippery in humid conditions. Let go of two clubs. Never happened before. Removed them after 2 rounds and went back to Tour Wrap.

    Very disappointed with the performance of the Niion grips, even though they looked great. Bad choice for me.

  2. joe

    Jan 31, 2013 at 11:51 am

    I can’t tell if that’s pink or orange,@ 0:46. I hope that’s pink! because i’m looking for pink grips. yes i’m a dude and hot pink would be awesome!

    • be right

      Feb 2, 2013 at 10:57 am

      the all-rubber patriot sounds great…can’t wait

  3. Ayrbhoy

    Jan 30, 2013 at 12:58 pm

    Excited to try these new GP grips- any idea of a standard retail price for the Niion grips? Thanks, Scott.

  4. Golf Pride

    Jan 30, 2013 at 11:08 am

    Hi RG – Great to hear your positive feedback on the new Niion Grips. The new grips will be in stores February 15th and you can find a Golf Pride retailer near you at http://www.golfpride.com/retail-locator/. We have also released a new Grip Selector tool on our new website to help you find the right grip size and fit for your game at http://www.golfpride.com/fit. Please let us know if you have any further questions.

  5. RG

    Jan 29, 2013 at 6:53 pm

    I’ve played Golf Pride tour velvet for most of my life as a golfer and had the opportunity to hit balls at the golf pride tent on demo day with the Niion Grips, the blue grip to be more specific. Shot feedback was definitely enhanced and overall I felt very comfortable with this grip. Very cool design and look forward to regripping with Niion this spring. Does anyone know when these grips will be available in stores and where they can be purchased?

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Whats in the Bag

Sergio Garcia’s Winning WITB: 2018 SMBC Singapore Open

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Driver: Callaway Rogue Sub Zero (9 degrees)
Shaft: Mitsubishi KuroKage Dual Core 70TX

3 Wood: Callaway Rogue 3+ (13.5 degrees)
Shaft: Mitsubishi KuroKage XT 80TX

5 Wood: Callaway Rogue Sub Zero (18 degrees)
Shaft: Mitsubishi KuroKage XT 80TX

Irons: Callaway Apex Pro 16 (3-4 iron), Callaway Apex MB 18 (5-9 iron)
Shafts: Nippon Modus 130x

Wedges: Callaway Mack Daddy 4 (48-10, 54-10 and 58-08)
Shafts: Nippon Modus 130x

Putter: Odyssey Toulon Azalea

Golf Ball: Callaway Chrome Soft

Related: Sergio Garcia’s 2018 WITB, with commentary from Sergio himself about his golf clubs

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Fujikura launches new Pro 2.0 and Pro 2.0 Tour Spec shafts

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Fujikura has announced the launch of the second generation of its Pro series shafts: the Pro 2.0.

The first iteration of the Pro shafts were designed with a soft handle section to aid in loading. The Pro 2.0 presents an even more effective loading zone, according to the company, which also says torsional stiffness is 14 percent greater in the 2.0.

“Like all of our shafts, the Pro 2.0 has been designed utilizing enso, a 3D motion-capture technology that no one else in the shaft industry has,” said Alex Dee, Vice President at Fujikura Composites America.

“This technology and advanced data analytics has allowed us to crack the code on how club performance and ball flight are affected by shaft characteristics and swing type. When we compared to the original Pro, we saw the 2.0 was significantly easier to swing, had tighter shot dispersion, and lower spin to deliver the club head with more power, control and distance. We were thrilled with the result.”

The Pro 2.0 is painted “Destroyer Grey” with a metallic blue design in line with the original Pro shaft. The Tour Spec model is painted “Tour Spec White.”

The shafts will be available in weight ranges from 57 to 87 grams (5, 6, 7, 8) and in flexes starting at R2 up to X. $225 MSRP; $250 for the Tour Spec model. Hybrid option available for $140.

Available at over 600 qualified Fujikura charter dealers beginning February 1. Full specs at Fujikura.com.

See what GolfWRX members are saying about the Pro 2.0 in the forums.

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Fred Couples signs with Bettinardi, will continue to use FCB putter

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Fred Couples has been using his namesake Bettinardi putter, the FCB (Fred Couples Blade), for the past four years. Now, he’s officially joining Bettinardi’s Tour staff.

Couples, who has won 15 times on the PGA Tour and 13 times on the PGA Tour Champions, will putt exclusively with the company’s flatsticks.

(Photo by Drew Hallowell/Getty Images)

“I’m really looking forward to representing Bettinardi and its beautiful range of hand-made putters, as they always give me great confidence when I’m standing over putts,” said Fred. “Having won 5 times already with a Bettinardi putter, there’s nothing I’d rather be putting with.

Couples averaged 1.70 putts per hole when playing in 12 events with the Bettinardi wand last year.

“Having Fred Couples join our Tour staff is a massive endorsement for Bettinardi Golf,” said founder Robert Bettinardi. “We’re so proud and excited to welcome him to our growing Tour staff. I’m sure he will prove to be a great ambassador for our brand, as he attracts huge crowds and media attention wherever he plays.”

Here’s a look at Boom Boom’s FCB putter.

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