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Introducing the “New Callaway”

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Callaway is not the same company as it was last year.

We’ve been covering the PGA Merchandise Show for more than eight years, and we have never seen Callaway have the buzz it had this year. Was it the new X Hot woods and irons? Was it the new Versa Putter line? Or was it the 40-foot tall “Social Wall” that showcased all the social media praise surrounding the new recent launches?

The answer is all of it.

That’s why we gave Callaway a “Best in Show” award this year. The company has always had one of the deepest engineering teams in golf, but their their recent product lines haven’t been up to par with the other brands. This year, the team came to play with the big boys, armed with drivers, fairway woods, irons and putters that have golfers talking again.

With CEO Chip Brewer at the helm, Callaway has become infected with the passion and creativity that they’ll need if the hope to take back the market share they lost to the other major Original Equipment Manufacturers.

The Social Wall

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Let’s try to put Callaway’s 2013 PGA Merchandise Show booth perspective  — Callaway went on the net and pulled comments and reviews from average Joes who have been talking about the company’s new products and image. Then its staff took all those comments and created a banner that spanned from ceiling to floor and was as wide as its huge booth. Who does that?

Can you imagine the team it took to gather all those quotes? The fact that Callaway has received so much early release buzz from everyone is a testament to the great strides the company is making to turn around its image. On another note, we’re so pleased that all the great communities the quotes were gathered from actually exist, and proud to say most of the comments were from GolfWRX.

Behind the social wall, there were sitting areas so golfers could take in the new Callaway, as well as hitting bays that allowed visitors to test the new product on launch monitors to validate performance. Really cool stuff. Click here to see all the photos in the gallery.

Versa Putter Line

In addition to the Social Wall, we felt the new Versa putter line alone had merit enough to Best in Show. The technology is simple — alternating black and white paint sections that are perpendicular to the line of the putt to help golfers to line up better. The buzz has been huge, especially on the PGA Tour, where non-Callaway staffer Charles Howell III has already used a Versa to claim a T3 finish at the Sony Open.

Click here to see all the photos in the gallery, and check out the video below with Odysset Principal Designer Austie Rollinson about the new Versa putter line:

[youtube id=”jNSa4AZrHSk” width=”600″ height=”338″]

Callaway X-Hot Woods and Irons

Callaway’s new woods and irons are long and hot, and they look modern and sexy. The feel of the clubs made us say, “Wow,” and the distances the clubs were flying let us know that there was some serious engineering involved.That’s why there’s so much buzz about Callaway’s new 2013 Razr Fit Xtreme driver, X Hot fairway woods, hybrids and irons.

The show marked the first time most golfers were able to hit the “new Callaway,” and very few left disappointed.

Click here to see many more photos in the Callaway Gallery

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and the irons…

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Dr. Alan Hocknell, vice president of R&D for Callaway, talks about Callaway’s drivers for 2013 — the RAZR Fit Xtreme, X Hot and X Hot Pro — with Zak Kozuchowski of GolfWRX in the video below.

[youtube id=”RVt02baGr0U” width=”600″ height=”338″]

Click here to see many more photos in the Callaway Gallery

Here you can watch a video about all the new irons — the X-Forged and the X Hot line. Luke Williams, senior director of woods and irons for Callaway, discusses the differences between Callaway’s three new iron offerings for 2013 with Zak Kozuchowski.

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Click here to see many more photos in the Callaway Gallery

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

4 Comments

4 Comments

  1. Pingback: Harry’s Corner: Callaway #BringsIt At The PGA Show | Callaway Golf News and Media

  2. Andrew Cooper

    Jan 29, 2013 at 5:56 am

    Callaway’s 2013 product range is stunningly good. For a combination of looks, feel, forgiveness and performance I think Callaway are hard to beat right now.

  3. Aaron

    Jan 29, 2013 at 1:31 am

    Love my Razr Fits, but those Razr Hots are dead ugly.

  4. Brian

    Jan 28, 2013 at 5:44 pm

    whats difference between Razx Tourwith custom shaft DG Light and Hot irons??
    Thankyou

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Equipment

SPOTTED: New Callaway Forged irons… Apex or Legacy?

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Photos of a new Callaway Forged iron popped up in our GolfWRX Forums, and our members are trying to figure out whether they’re going to be replacements for Apex Pro irons, or whether they’re an update on the Legacy series. They could also be X-Forged irons, but since Callaway recently came out with new X-Forged irons, that would be unlikely.

Here’s what GolfWRX Members are saying:

  • elwhippy: A new Legacy iron? Looks a bit Japanese shaped. 
  • mattTHEkatt: Like an X-Forged/Legacy Black mashup. They look powerful. 
  • DTown3011: …gotta be the next Apex!
  • J13: Pics look like a newer legacy black.
  • mgholda: Pics look like a newer legacy black.
  • TheMoneyShot: I thought Cally was going to phase out the Apex name after they released the MBs?
  • john443: A larger cavity in these then the X- Forged… competitor to the 750 and AP3 maybe? …or Legacy Black finally brought to retail…hallelujah. CF16 replacement???!
  • Equipto: These look very sharp, and like thumpers. I don’t care if they are a Legacy Black or Apex replacement, call them whatever… i’ll try them 
  • mrmikeac: Next gen Callaway Apex Legacy? Hmmmm…..
  • Brizam: The Legacy Black might be the best players cavity back ever made.  If they were to become available they’d move straight to the top of the list of clubs to buy for me. 
  • Jourdan M: This is the Apex Pro 

Here are photos of the new Callaway irons we spotted

Previous Apex Pro irons

Previous Legacy irons

Which one do you think the new iron looks like? 

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Wilson’s new FG Tour V6 RAW irons (yes, they will rust)

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Wilson came out with its FG Tour V6 irons in 2016, but these new Raw versions have a different look… and with time, they’ll have a VERY different look.

The new FG Tour V6 Raw irons have an unplated finish, and they’re designed to “develop a unique patina based on age, exposure and use over time,” according to Wilson. This gives each iron a unique look, and one that’s far from the clean cut original FG Tour release that had a chrome finish (which won’t rust).

In addition to the rusting effect, the irons are different because they have a copper badge in the cavity that will eventually match the color of the golf club over time. Here’s a graphic mock-up of how the Raw irons may look overtime.

Like the original releases, the irons have tungsten weights and mass behind the impact area for a “forged feel” and “improved feedback,” according to the company.

The FG Tour V6 Raw irons are a custom option on Wilson.com, and are available through Wilson’s premium partner accounts as of today, Tuesday, June 19. According to Wilson, the Raw irons “are a very limited production run,” so only a certain amount of sets will even be built.

 

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Equipment

Chief Engineer Chris Voshall on Mizuno’s approach to the Tour and some of the most insightful pros

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Mizuno’s Chief Engineer Chris Voshall chatted with Johnny Wunder on the latest episode of the Gear Dive.

Voshall offers innumerable interesting anecdotes–particularly interesting is the development of the JPX 900 iron for Brooks Koepka and Voshall’s discussion of his work with other Tour talents.

In the excerpt below, however, Voshall discusses Mizuno’s approach to Tour players and further, whose feedback has proven particularly valuable.

“We’re not making them something special. If they’re coming to us, it’s because the product is that good…They come to us instead of us having to go to them…that’s one of the really exciting things.”

Voshall indicated that players on Tour play essentially the same Mizuno products that are available at retail.

“If the Tour van is out of inventory, they can reach out to us…and we’ll get them more heads. There’s nothing unique about what they’re playing, which I think speaks to the customer…you can almost not trust marketing around the whole world these days, but for us to say ‘there’s nothing different’…that’s something we really hang our hat on.”

With respect to excellent testers on Tour, Voshall sang Luke Donald’s praises, as well as Jhonny Vegas and Brian Gay.

“I love working with Luke. Luke, especially when you’re talking irons…turf interaction, that’s the thing he’s looking for. So with Luke, you’ve really got to speak to him about how it feels, how it enter, how it exits [the turf] and how that’s causing the ball to launch. You could give him the exact same head with a slightly different sole grind, and he will love or hate one versus the other. He’s really cool to work with on that front.”

“Jhonny Vegas…he’s raw power. He goes at it. He wants to slam the club into the ground as hard as he can and see where it goes. He very much on the opposite end of the spectrum as Luke, who’s very much an artist out there, trying to work it, trying to do different things.”

“One of my favorite guys to work with, even though he’s not on staff anymore, is Brian Gay. He knows his game. He knows equipment. Speaking to the fact that he’s been out on Tour as long as he has and has the wins he has with the length he hits the ball, it shows that he does not miss a shot. And he knows everything…when he makes a comment on a club, that’s the one that I take most serious.”

For the rest of Voshall’s insights and perspective, give the full podcast a listen below.

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