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Best of Show: The 2013 PGA Show Winners

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Every year, we head to the PGA Merchandise Show in search of the latest and greatest golf gear.

This year, we spent three days scouring Demo Day at Orange County National and the inside of the Orange County Convention Center to find products that were innovative, easy to use and will help golfers shoot lower scores. While there were tons of great products by countless manufacturers, certain companies stood out from the crowd this year with shafts, accessories, equipment and training aids that will be “must haves” for serious golfers in 2013

Enjoy our list of this year’s winners from the 2013 PGA Merchandise Show. We want to congratulate UST Mamiya, CamCaddy, FlightScope, Faldo by Edel, Nike Golf, Callaway, The Golf Swing Shirt and TaylorMade-Adidas Golf for pushing themselves to create gear that we can’t wait to put in our bags in 2013.

Best of PGA Merchandise Show Winners

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ust

UST Mamiya Recoil Graphite Iron Shafts

Graphite shafts get better every year. Through better construction and materials, companies find ways to create shafts that feel and perform better for a wider range of players. At this year’s Show, UST Mamiya didn’t just bring a better shaft — the company brought one that could revolutionize the shafts golfers use in their irons.

The company’s new Recoil iron shafts use fibers that allow the walls of the shafts to be constructed thinner than graphite iron shafts of the past. This makes the shafts oval more on the downswing, which increases energy transfer. Because the fibers are denser than previous materials, Recoil shafts can also be made in weights that mimic steel — 95 grams, 110 grams and 125 grams.

According to UST, the increased energy transfer makes the Recoils fly 5 to 10 yards further than steel for many players. They’re also higher torque than most steel shafts, which gives them a better feel. And because of graphite’s ability to dampen vibrations, the Recoils will have less ouch factor during range sessions.

The shafts cost around $110 each, which will keep most golfers playing steel, but we’re betting that UST’s big push with graphite is the beginning of a change for iron shafts. When they start to hit the Tour, they’ll start to find their place in the bags of dedicated golfers.

Click here to read the full article, see more photos and watch a video about the Recoil shafts with UST’s Vice President of Brand Development and Tour Operations, Mike Guerrette.

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camcaddyCamCaddy

Getting better at golf is hard. It costs time and money to go see an instructor, and working on your game by yourself is clumsy, especially when you want to see what your swing looks like.

That’s where CamCaddy comes in. CamCaddy is a simple device that helps golfers easily shoot video of their swings without the need of someone to hold the camera.

The device works by attaching to an alignment stick. All that a golfer has to do from there is bury the alignment stick in the ground and attach a smart phone to the adjustable clip, which secures the device to make shooting solo video a breeze.

Because the CamCaddy is small and lightweight, it can go everywhere golfers go. And thanks to the power of today’s smart phones, the video it shoots can be texted or emailed to a golfer’s instructor, making on-the-range feedback possible. CamCaddy will also satisfy those who prefer to dig their swings out of the dirt, giving them an up-to-the-minute progress report on their swings.

The device is already being used on Tour by players like Charles Howell III, Kevin Na and Kyle Thompson. For $30, it’s just a matter of time before you get yours.

Click here to read the full article and see more photos, as well as a video interview with PGA Tour Pro Kyle Thompson and his instructor Dale Lynch.

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flightscopeFlightScope

FlightScope has made its X2 launch monitor even more powerful with its new VX2 App, which will allow golfers to view video comparison of their swings within a mobile device and see the related 3D FlightScope results in real time with the use of an Apple iOS or Android device.

FlightScope Founder Henri Johnson says that his X2 Dopplar Radar System is the most accurate in golf, an impressive claim when one considers it’s about a third of the price of similar TrackMan unit. According to Johnson, FlightScope tracks the entire flight of the golf ball from launch to landing, giving golfers real data that can help them find the right equipment and improve their technique alone or with their instructor.

FlightScope’s new Skills App makes the X2 even more desirable, allowing users to create custom games, combinations of targets and challenges that give golfers the ability to analyze their consistency under pressure.

The VX2 and Skills apps work in conjunction with FlightScope’s website, myflightscope.com, which allows Skills app users to track their progress, compete with friends and compare their data with users across the globe.

Click here to read the full article and watch a video interview with FlightScope Founder Henri Johnson.

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edelFaldo by Edel

Dave Edel knew what would happen when he partnered with six-time major champion Nick Faldo for a line of customizable irons and putters — golfers would flock to his booth to see the clubs that Faldo helped design.

That’s why he tried to get a bigger booth at the 2013 PGA Merchandise show, but it was too late — all the bigger ones were already reserved.

Looking back, it might not have been so bad to be in the smaller space. Golfers who walked by the Faldo by Edel booth had to wonder what was going on.

Those who wandered through the pack, which spilled over into neighboring booths, saw some of the most beautiful irons, wedges and putters in golf — clubs that were made by Edel himself to exacting standards, just like the fly fishing reels and fine watches the PGA Professional makes by hand.

Like Edel’s previous irons, the Faldo by Edel irons fit golfers for a particular grind, offset, shaft and grip that gives a golfer the best chance to hit it close. Golfers can also choose three toe shapes and leading edge styles, as well as two different top line thicknesses.

“Hogan used to talk about building a club from that ground up,” Edel said. “That’s exactly what we’re doing.”

With the putters, golfers are fit for one of three head shapes, which are available with different weights, neck styles, alignment aids, shafts and grips that will help them get the ball started on the right line with the right pace.

Click here to read the full article, see more photos and watch a video interview we shot with Dave Edel and Nick Faldo.

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nike covertNike Golf

Nike has made it a habit of bringing famous Nike athletes to the PGA Show to showcase its new products. The problem was, the athletes were usually a bigger attraction than the new product. This year, Nike’s VR_S Covert driver was one of the stories of the show,  bringing in huge crowds to Demo Day to hit the shiny red big sticks.

The fact that the VR_S Covert is being played by all five of Nike’s 2013 signings — Rory McIlroy, Kyle Stanley, Nick Watney, Thorbjorn Olesen and Seung Nul Yoh — gave the driver street cred. And the golf ball-sized chunk of mass missing from the sole of the club makes it different in a way that’s super cool.

Of all the major club manufacturers, Nike had the smallest booth at the Orange County Convention Center — a small, walled-in structure that actually functioned to keep the buzz out. But even with that hiccup, the company made a major step forward in 2013, getting golfers excited about hitting one of its clubs, which hasn’t happened in years.

Click here to read the full article and watch a video that tells golfers everything they need to know about the Nike Covert Drivers.

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callawayIntroducing the New Callaway

Callaway is not the same company it was last year.

And it’s not just the products that are new and different — it’s the energy that surrounds the brand.

Callaway made a statement at the PGA Merchandise show with its Social Wall, a mammoth display that featured praise from various golf websites and Twitter about its new product. On the wall, Average Joes gushed about the company’s latest gear — products like the Razr Fit Extreme Driver, the X Hot and X Hot Pro fairway woods and the company’s new irons and Versa putters.

Under new CEO Chip Brewer’s leadership, Callaway is finally headed in the right direction, creating products that give golfers the total package — feel, performance, playability and good looks. The only new product where Callaway didn’t make a splash was with wedges, where it has yet to introduce a new model in 2013. We wonder what Brewer and the team have in store for us there.

If the PGA Merchandise Show was any indication, Callaway is listening closely to what golfers want. If the company can pair those lists with even better performance, expect Callaway to start gaining back some of the marketshare they lost in recent years.

Click here to read the full article and see more photos.

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swingshirtSwing Shirt

The modern batch of swing trainers rely on smartphone-generated data to help golfers improve their technique.

These devices are a good thing, because numbers don’t lie. But the problem with numbers is that they don’t provide golfers with any feel, which is extremely important to a golfer who learning a new move.

At around $50, the swing shirt is much cheaper than the new high-tech swing trainings, and it provides instinctive feedback on what it feels like to stay connected during the golf swing.

At Demo Day, golfers jumped at the chance to try on The Golf Swing Shirt, which has a single sleeve hanging from slightly below chest level. To use it, all golfers had to do was insert both arms through the sleeve and start swinging. The shirt keeps a golfers hands, arms, shoulders and core moving in unison, giving golfers the connected feeling that is taught by many PGA Professionals such as endorser Jimmy Ballard.

Click here to read the full article, see more photos and watch a video interview we shot with Ballard and former long drive champion Art Sellinger.

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tmagTaylorMade-Adidas Golf

TaylorMade-Adidas’ presence at the 2013 PGA Merchandise Show proved that the brand has no plans of leaving its current No. 1 spot. While the company’s claims of increased distance are getting old, TaylorMade continues to improve its products with more technology, more adjustability and more pizazz.

Just like in previous years, TaylorMade’s new metalwoods were one of the biggest hits of the Show. The R1 was a must hit for most golfers, as were the RocketBallz Stage 2 drivers, fairway woods and hybrids. And even though the company’s RocketBladez irons hit shelves in December, golfers were still buzzing about how high and far they could hit them.

Inside the Orange County Convention Center, TaylorMade brought the “wow” factor with its own private room — an open-concept display that showcased its other new products — the “Lethal” golf ball and Adizero golf shoe — in museum fashion.

For golfers who wanted to flex their golf muscles, TaylorMade provided an indoor range and putting green. And there were plenty of opportunities to relax with a complimentary beverage (some might say Kool Aid) on one of the room’s comfy modern-style couches and bar, where LPGA star Natalie Gulbis dropped by to chat with company executive Sean Toulon.

As much as gear heads like to hate TaylorMade for its extravagance, it had the best booth at the 2013 PGA Merchandise Show by a landslide. Even more importantly, the company brought along improved products in every category with one exceptions — wedges. Like Callaway’s wedge exclusion, we’re wondering what’s next.

Click here to read the full article and see more photos.

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

11 Comments

11 Comments

  1. bushnell v3 rangefinder

    Dec 16, 2013 at 4:40 am

    Everyone loves what you guys are usually up too.
    This sort of clever work and exposure! Keep up the
    terrific works guys I’ve included you guys to my blogroll.

  2. John B

    Jan 31, 2013 at 11:28 am

    I have already gotten a Swing Shirt and I would highly recommend it. It truly gives you the connection feeling that I have been looking for.

  3. Tom McBride

    Jan 29, 2013 at 7:12 pm

    JT Read belts hands down for quality, innovation and price. A cotton canvas webbing belt that is stitched with any Club logo. Very nice quality, fit and finish.

  4. Kevin Donnellon

    Jan 28, 2013 at 4:58 pm

    I was at the Show, and you nailed this piece. The Callaway Wall was something else. Smart and humble and is a superb platform for what should be a successful relaunch. The TMAG booth was something else, especially with the swings at their booth. And the one of the most fun things I have ever seen was the Beer Pong game at the Pukka booth. The show had more energy than I have seen in a while. Great job catching the mood and atmosphere so well in these pieces.

  5. Warren

    Jan 28, 2013 at 4:35 pm

    Our booth was across from the New Products Zone, so we were able to view many of the new products on display at the golf show. We were also present when the awards were given for the top three products. One was the Cam Caddy, which is basically a stick with a spot for your phone. The other was an iPhone hard cover with the PGA logo, which I wonder where the innovation comes from since many booths offered iPhone covers in hard and soft covers. Lastly, the Vibram Five-Fingers shoes…which truly was something new and interesting.

    My vote: The Golfmen created a way to install spikes in regular tennis shoes, then easily remove them when done or keep them on if you like wearing a particular style of shoes. Retail price: $14.99
    And it leaves little or no mark on the bottom on the shoe when the spikes are removed.

    If you were at the show and saw the products, which ones did you think were better deserving of the top awards?

    • BB

      Jan 28, 2013 at 9:15 pm

      I believe the CamCaddy is overrated and over priced. Not sure I understand price point of $ 30.00 for a cell phone holder? I did like the fact that you could hook up to aiming sticks, but overall I can use other video sources with tri-pod and have better video.

      Totally agree about the Iphone cover.

      IMO there were several other game improvement devices that deserved consideration.

  6. Corey

    Jan 28, 2013 at 3:17 pm

    Did yall check out the Pro Align Trainer at the Tour Sticks booth? if so, what were yalls thoughts?

  7. J

    Jan 28, 2013 at 3:05 pm

    Second thought, anyone get price points on the edel irons/wedges?

  8. J

    Jan 28, 2013 at 3:04 pm

    Great coverage guys! Was a true treat! Thanks a bunch!

  9. GolfWRX

    Jan 28, 2013 at 2:50 pm

    Thanks for the thanks Troy. We have so much more to post up. Get ready!

  10. Troy Vayanos

    Jan 28, 2013 at 2:24 pm

    The CamCaddy and FlightScope look to be two great additions to the golfing public. I’ve already ordered my CamCaddy and can’t wait to give it a try.

    Thanks GolfWRX for your coverage of this event. It has been great to see all the pictures and to read the articles on the latest and greatest golf equipment.

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Equipment

Fujikura launches new Pro 2.0 and Pro 2.0 Tour Spec shafts

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Fujikura has announced the launch of the second generation of its Pro series shafts: the Pro 2.0.

The first iteration of the Pro shafts were designed with a soft handle section to aid in loading. The Pro 2.0 presents an even more effective loading zone, according to the company, which also says torsional stiffness is 14 percent greater in the 2.0.

“Like all of our shafts, the Pro 2.0 has been designed utilizing enso, a 3D motion-capture technology that no one else in the shaft industry has,” said Alex Dee, Vice President at Fujikura Composites America.

“This technology and advanced data analytics has allowed us to crack the code on how club performance and ball flight are affected by shaft characteristics and swing type. When we compared to the original Pro, we saw the 2.0 was significantly easier to swing, had tighter shot dispersion, and lower spin to deliver the club head with more power, control and distance. We were thrilled with the result.”

The Pro 2.0 is painted “Destroyer Grey” with a metallic blue design in line with the original Pro shaft. The Tour Spec model is painted “Tour Spec White.”

The shafts will be available in weight ranges from 57 to 87 grams (5, 6, 7, 8) and in flexes starting at R2 up to X. $225 MSRP; $250 for the Tour Spec model. Hybrid option available for $140.

Available at over 600 qualified Fujikura charter dealers beginning February 1. Full specs at Fujikura.com.

See what GolfWRX members are saying about the Pro 2.0 in the forums.

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Fred Couples signs with Bettinardi, will continue to use FCB putter

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Fred Couples has been using his namesake Bettinardi putter, the FCB (Fred Couples Blade), for the past four years. Now, he’s officially joining Bettinardi’s Tour staff.

Couples, who has won 15 times on the PGA Tour and 13 times on the PGA Tour Champions, will putt exclusively with the company’s flatsticks.

(Photo by Drew Hallowell/Getty Images)

“I’m really looking forward to representing Bettinardi and its beautiful range of hand-made putters, as they always give me great confidence when I’m standing over putts,” said Fred. “Having won 5 times already with a Bettinardi putter, there’s nothing I’d rather be putting with.

Couples averaged 1.70 putts per hole when playing in 12 events with the Bettinardi wand last year.

“Having Fred Couples join our Tour staff is a massive endorsement for Bettinardi Golf,” said founder Robert Bettinardi. “We’re so proud and excited to welcome him to our growing Tour staff. I’m sure he will prove to be a great ambassador for our brand, as he attracts huge crowds and media attention wherever he plays.”

Here’s a look at Boom Boom’s FCB putter.

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Odyssey’s new EXO 2-Ball, Works Red and Black, and Toulon putters

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There’s one thing Odyssey has never struggled with: giving golfers options. Today, the company launched a trunk-full of new putters, including eight Works Red and Black putters, Toulon Atlanta and Portland models, and an Odyssey EXO 2-Ball putter that gives the classic 2-ball design a very new, and premium look.

Most of the new putters, actually, are mallets. More specifically, they are mallets that Odyssey says feel like blade putters; that’s because they’re made with toe hang (like a blade putter) rather than face-balanced designs of typical mallets. Toe hang frees up the face of a putter to open and close, a stroke-style that many golfers employ — amateurs and pros alike.

According to Austie Rollinson, chief designer of Odyssey, there’s been a trend of blade users on Tour switching into mallets because of this toe hang, and that will continue to happen. Odyssey says that of the PGA Tour wins last year, 29 winners used mallets — 14 of those were mallets with toe hang — while there were 20 blade winners. Also, of the top-50 in Strokes Gained: Putting, 31 players used mallets, 13 of which were toe-hang mallets, and 19 players used blades.

Therefore, many of the new putters from Odyssey are toe-hang mallets. Check out all of the new putters below, with info on design, pricing and release dates.

Discussion: See what GolfWRX members are saying about the new putters here

Odyssey Works Red and Black putters

 

The new Works Red and Black putters — adding on to the line of putters released in 2017 — continue to use microhinge face inserts that are designed to “grab” the ball to impart more topspin on the golf ball to get it rolling faster. The new offerings launched today include a No. 1 Wide S, No. 1 Tank, No. 7 Tank, 2-Ball Fang, Marxman, Marxman S, Jailbird Mini and Jailbird Mini S.

They will sell for $199 with a standard Winn AVS midsize pistol grip, and $219 with a SuperStroke grip starting on February 23.

See more photos and join the discussion about the Works Red and Black putters here.

Odyssey EXO 2-Ball

The new EXO 2-Ball, made with Rose Gold PVD, is a premium version of the iconic 2-ball shape. It’s CNC-milled with a microhinge insert, has an aluminum crown with a steel sole plate and Tungsten in the rear portion of the head. The EXO 2-ball also has black circles instead of the familiar white color for which 2-balls are known.

According to Odyssey, it’s a “statement product,” and it will only sell 5,000 of these putters globally. They will sell for $499.99 starting on February 2.

Odyssey says: “Our new Odyssey EXO 2-Ball is a premium limited edition putter unlike any we’ve ever offered. It combines one of the game’s most innovative and iconic putter designs with top-notch materials and meticulous production to create something truly special.”

Toulon Atlanta and Portland

Odyssey’s premium putter brand continues dipping its toes in the mallet style with its new mid-mallet Atlanta and Portland models. They have gunmetal finishes and are 100-percent milled from soft, 303 stainless steel. They also have Toulon’s familiar diamond-milled faces for improved roll.

The Atlanta and Portland models will sell for $399.99 apiece and hit retail on February 2.

Discussion: See what GolfWRX Members are saying about the Toulon Atlanta putter here

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