No company has boosted its stock more in 2013 than Nike Golf. Example: Viral Discussion about the new Covert Driver

A big part of the company’s image change has been the signing of the No. 1-ranked golfer in the world, Rory McIlroy, as well as Nick Watney and Kyle Stanley. But another piece of the puzzle has been the company’s VR_S Covert driver, which is one of the most talked about new golf clubs for 2013.

Nike says the crater of mass the company removed from driver’s sole moves helps move the club’s center of gravity more forward, which makes the forgiving than other drivers. The Covert’s adjustable hosel also allows golfers to adjust both face angle and loft. Check out the video below — an in-depth interview with Gidge Moody, product line manager for Nike Golf — which reveals everything you need to know about the new VR_S Covert and VR_S Covert Tour drivers.

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Viral Discussion about the new Covert Driver

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27 COMMENTS

  1. Without doubt, Apple’s application shop is victorious by a mile. It’s a huge selection of a variety of applications vs a rather unfortunate selection of a handful with regard to Microsoft zune. Ms has ideas, specially in the arena of games, but I’m unsure I’d wish to wager around the future if this element is important for you. The iPod is really a much better choice in that case.

  2. I Hated Nike gear, until now. Let me start by saying I love to play new clubs. In the past few years I have played 909D2, Ping G10, G15, G20, and I20 with a VTS shaft upgrade, Taylor made R11 with a Matrix Radix X shaft, a Cleveland and Cobra Amp and have hit countless others. Currently I play MIURA 501CB’s IRONS which I will never get rid of. Needless to say I like good golf equipment. With only one round on my Nike Covert it’s the best driver I’ve played in the past 5 years hands down! I Loved this driver!!

  3. Hate Nike gear… Hate it. Always have. Searching for a particular shaft now after hitting the Covert.. Love it. Hands down, love it. Still going to game a Cobra Amp Cell… But this will be in the stable for sure. And will seriously find some playing time.

  4. Having got more confidence in my swing following a series of lessons and lots more practice over last 6 months to try and get my h/c down from 19 (need to hand some cards in but I am guessing will be at least a couple of shots better) I went to replace my old Nicklaus driver with a new one this weekend and got custom fitted. Did not get on with the TaylorMade RB2 or the new Ping and for me clearly best were the Callaway XHot and the Covert. Hit it well with both but got less sidespin and a better launch angle, plus more distance more consistently with the Covert so went for that. It really is a nice club and look forward to playing with it on course and seeing if it delivers!!

  5. I’ve been testing the VR-S Tour for the last few rounds I’ve played and have been absolutely roping it. Definitely going to put one in the bag. Great club. Loft adjustability is unparalleled and the whole thing is clean despite the red paint and swoosh.

  6. I tried the tour model today. also tried the g25 and the callaway xhot. g25 longer and straighter then the Nike. Nike felt heavy. Ping g25 had faster club head speed by 3-5 miles per hour.

  7. I agree with some of the post here but this is what I think. Most big OEMs pay a lot of money for the pros to play their stuff, thats fine. But most weekend golfers will never get the potential of any of this equipment. I was one of the guys who had to have all the newest, greatest stuff coming out each year. But I releazied over the years I was shooting lower scores because I figured I had the best stuff out there so I didn’t have to practice. Wrong. Started taking some lessons and practiced a lot more and BAM, I got better. And that was with 4 year old equipment. So IMHO, get fit by a qualified fitter and take some lessons and get off the couch and practice, this will save you some money in the long run and make you a better player, IMHO.

  8. had covert for two weeks now….hands down best driver ive hit in last 5yrs… ball speed up spin down and ss up as well…gain 15yds with a higher loft setting than ive used since i was 12…dont knock it bc you dont like nike bc of who they endorse… been hitting all nike clubs for 6yrs now… true nike golfers know how good products are all the rest of you can fall in line with taylormade and all the other bs products out there….long live tiger and rory

  9. Bought it today. Love it. Was 104 ss, went to 108 with this, and got Performance head with KK Silver 60g X shaft, and went dead straight all the time, 10+ yards farther than any other club I hit but the XHot, which was as long but much higher dispersion.

  10. IVE HAD A CHANCE TO HIT THE COVERT TOUR DRIVER AND I WAS VERY IMPRESSED THE RED CROWN IS NICE ITS NOT A BRIGHT RED BUT LIKE A DARK CANDY APPLE AND AT ADDRESS YOU DONT NOTICE THE SWOOSH EVEN THO IT LOOKS COOL. I TESTED IT AGAINST THE TITLEIST 913D3 AND THE TAYLORMADE R1 ON TRACKMAN THE NUMBERS WAS GOOD BUT THE BEST THING IS IT FELT SOLID AND BETWEEN THE TITLEIST AND THE COVERT IF I WAS BLIND FOLDED I WOULD BE ABBLE TO TELL THE DIFFRENCE BOTH PRODUCED THE SAME NUMBERS. WHICH WAS BOTH 25 YARDS LONGER THAN THE R1. THE R1 WAS VERY LOUD ON IMPACT BUT THE COVERT HAD A NICE DEEP SOUND AS YOU WOULD GET WITH A TITLEIST. BUT SAYING THAT IVE READ OTHER REVIEWS ON THE COVERT SAYING ITS JUST LIKE THE TITLEIST 913 WHICH IN MY BOOK IS ONLY A GOOD THING

  11. I know the concept of a cavity back wood works because I patented it back in the early 90’s for the then Toney Penna Golf Company as The Innovator. Jack Nicklaus started playing it at the 1992 AT&T National Pro Am and liked the driver so well he acquired the company from Nathaniel Crosby and Nelson Doubleday, forming Nicklaus Golf.

    There is no doubt the concept produces a boring launch with less spin. The further back the CG is placed increases launch but produces more spin, even at lower lofts. The real benefit is that the cavity produces increased heel and toe weighting thus making the head more stable at impact. I know and worked with Nike’s top engineer, Tom Stites for several years and I’m quite sure he has fined-tuned this new model to maximum performance. I’m also sure that this could also become a category killer this season.

  12. Nike has done nothing but produce sweat shop crap for years. The only reason they can continue to push this stuff on us is because they have so much money from apparel. It also doesn’t hurt when the worlds 1 and 2 play them. Nike will never get a dime of mine but they could give me 200 million to miss cuts. Ill spend my money on real golf companies I.e (titleist and ping )
    Good luck selling this crap on eBay to all the red driver guys

    P

  13. The only thing that helps a hook or a slice is practice. Also, every year drivers get longer and longer. They say “this is 15 yards longer than 2012″ well at that rate everyone will be hitting 350 yard bombs if they keep it up. Stop wasting money on these clubs and take a lesson.

    And while I’m at it.. Who gives a crap about hitting irons and fairway woods +20 yards further than xxx. Don’t people want precision? Who cares whether you hit a 8 iron or 4 iron from 170 as long as its straight. These manufacturers are marketing to people that are in search of the wrong things.

    I’m only being 1/2 serious with this but some of what I spew may be true

  14. Seriously, does anyone believe Nike’s claims? Every product they make has claims that aren’t true. Jordan’s make you jump higher, uniforms make a team faster, square drivers make the ball go straighter (yet that technology only lasted a year), or irons that have slingshotting ability.

    Nike is a marketing company that pays billions to market to dreamers who think that buying their items will improve your sport. They got into golf and paid the two biggest names because golf is full of weekend dreamers who think that buying a shiny driver is their path to lower scores. The fact is, this technology will last a year or two and those same people will be next in line for the latest and greatest stuff Nike “created”

    • Believe what you want. I have hit these Coverts on a launch montior and all I can say is WOW and this coming from a lifetime Nike detractor.

      • Yep…..I will be 1 of the 1st in Aust to test and have the performance version in my bag. They are a game changer…..no marketing bull :)

      • very heavy. if you are under 40 and really accomplished then it is very nice. for a scratch who has lost a bit of velocity at 45, it is heavy and the driver kick point will take work on range to time with a new tempo.

        ECE

    • Didn’t you notice that almost all technology only last a year or 2, or should I say, evolves! That’s why it’s called science because it keeps changing… unless maybe you’re still using an 8 track tape or a dial-up modem!

  15. Someone explains physics to me. Most OEMs say they move more weight to the parameter, hence moving COG backward and making the club more forgiving. Now, Nike says they moves COG forward, thus making the club more forgiving.

    Kudos to Nike. I love innovation. Just someone please explains physics part to me.

    • I believe COG is more to do with launch and spin. Moving mass to the perimeter is to widen the sweet spot and add more forgiveness to non-centre hits.

      Physics-wise, when mass is toward the perimeter there is more behind the ball when it hits toward the edge. Imagine throwing a bar-bell hard(ish, not enough to break anything badly) at a 2×4 hanging vertically in a doorway, but that one side has a 1kg weight and the other side 5kg (same size bells). 1st you throw it so that the 5kg end hits the 2×4. Then you replace it with a new 2×4 and throw again with the same velocity but so the 1kg end hits the wood. Which will do more damage to the wood? The 5kg bell end of course. Why? Because more weight is behind the strike (the overall mass/energy hasn’t changed, just the placement relative to the impact). When the 1kg end hits, most of the energy goes around the 2×4. In fact, I bet if you did this experiment, my hypothesis is that at a certain energy/velocity, the 5kg end hitting would die and land just beside the 2×4 (maybe a tad behind), whereas the 1kg strike would spin away and end up well behind the 2×4 and a fair bit to the side. For a golf ball, on off centre hits with tradition clubs it’s like hitting with the 1kg end; much of the energy goes into twisting the club and not accelerating the ball. With perimeter weighted clubs, it’s like hitting with the 5kg end; there will be some loss of energy, but not nearly as much.

      Sorry for the inelegant example.

      P.S. If club companies were really smart (for forgiveness on left/right misses AND high/low ones), they’d have clubs where 90% of the mass was split between heel/toe/sole/crown and all of it at the compass point extremes. Imagine very thin blade irons with globs of lead on the very centre top, centre bottom, tip of the toe, and tip of the heel. Ugly as Mick Jagger in a tutu, but would be forgiving.

  16. I went to the Nike booth at the PGA show and I was amazed that the standard weight on the new covert heads where around 205 gram. the club felt real solid like a players club and not a consumer Model

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