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New Pro V1, Pro V1X are longer and softer



Titleist’s new Pro V1 and Pro V1X for 2013 give golfers what they’ve been asking for from the most played ball in tournament golf — golf balls that are longer, softer and more durable than the previous generation.

Pro V1

The new Pro V1 feels softer thanks to a softer compression core, which has decreased from the low 90s to the high 80s. The core change means that it will spin less and have a shallower angle of descent than the 2011 Pro V1 off of long clubs. For most golfers, this means longer carry distance and more roll, meaning the new Pro V1 will be go farther with the long clubs than its predecessor.

“This is the longest and softest Pro V1 we’ve ever made,” said Michael Mahoney, director of golf ball marketing for Titleist.

While the Pro V1 features the same 352-dimple pattern as the 2011 model, it features a newly formulated cover and paint system that adhere better, which makes it more resistant to scuffs and paint chips and actually improves its aerodynamics.

“[For the new Pro V1 and Pro V1 X], we switched to a solvent-borne paint system that flows better,” Mahoney said. “It creates consistent coverage and better aerodynamics. That’s why the dimples on the new balls look sharper.”

2013 Pro V1X

Pro V1X

Like previous version, the new Pro V1X is a four-piece golf ball with an inner and outer core. Having two cores allows designers to more precisely dial in spin on long clubs.

With the driver, PGA Tour players affect the extremely soft compression inner core, which results in low-spin shots. But on shots hit with shorter clubs, the firmer portions of the golf ball — the outer core and inner mantle — are the parts that are affected, so those shots are launched with more spin.

According to Mahoney, Tour players liked the amount of spin they were getting with the Pro V1X off the tee, but they wanted the ball to spin slightly more with their long irons, particularly the 4, 5 and 6 irons. That’s why the new Pro V1X has a slightly different ZG Process core configuration, which Mahoney said not only makes for tighter tolerances, but allows for increased spin with the shorter clubs.

The new core configuration also gives the Pro V1X a different sound profile, which many Tour players have identified as being softer than the 2011 Pro V1X. But the compression of the ball hasn’t changed — it’s still about 100.

It has the same 328-dimple pattern as the previous model. But the new cover formulation and better paint coverage give it a more penetrating flight, which Mahoney said will make it longer than the 2011 version for most golfers.

Comparing the new Pro V1 and Pro V1X

Because of the Pro V1X’s dual-core construction, it’s a lower-spinning golf ball off the tee, and thus the longer of the two balls. Its different dimple pattern and construction also make it is also a higher launching golf ball than Pro V1.

Even though the Pro V1X’s firmer compression makes the ball feel harder than the Pro V1, its performance is essentially identical to the softer feeling Pro V1 inside 40 yards.  From that distance, the urethane cover — not the construction of the golf ball — drives performance.

According to Mahoney, the Pro V1X is a natural fit for high-speed players like Adam Scott, who can benefit from the low-spin performance with their driver to get more distance off the tee. But Scott has always been a Pro V1 player, choosing to give up a few yards off the tee with the Pro V1 in order to get more spin and better control with his long clubs.

“Players [like Scott] see improved numbers with Pro V1X, but they don’t think it’s going to make a difference in their game,” Mahoney said.

Despite all the changes inside the new golf balls, which debuted on the Tour at the Justin Timberlake Shriners Hospitals for Children Open in late October, much of the feedback on Tour has been about the durability of the cover of the new Pro V1 and Pro V1X golf balls.

“Players have told me, ‘I usually play nine or 10 balls a round, but [with the new ball] I just played this round with two or three balls,’” Mahoney said.

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Zak is the Editor-in-Chief of He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.



  1. curtiss mull

    Jan 28, 2013 at 5:53 pm

    A few years ago when i was a volunteer chairman for the BMW nationwide tour golf channel, I noted that the players were using the old Pro V I and X, not the newest ball.In speaking with them about it , they told me that Titleist made them especially for them as they liked the spin characteristics better on the old design. Frankly speaking I have always played the top of the line Titleist ball going back to the balata and can’t say I notice any difference since the Pro v came out other than at some time they stopped putting two coats of clear coat on them which caused the shine to come off quicker. You can’t blame them since if the ball lasts too long they don’t sell as many. Interesting that they changed the paint to help them last longer .We’ll see if that’s the case.

    • Blanco

      May 29, 2013 at 12:37 am

      The last gen. Prov1x felt hard to me– much firmer than the 2009 model that are in most of the recycled ball packs. Glad to see it’s more of a high/low profile compared to the low/low ball from 2012.

      That being said: lower your price on these balls to $39.99 ala original Penta. I bet you’ll make more money. The Callaway and TM balls are just as good on certain days and always cheaper. The ONLY reason I don’t play the ProV is the price. Cannot justify 50 bucks on a ball– golf is expensive enough as it is.

  2. Izzat

    Jan 24, 2013 at 11:52 pm

    i must admit i am excited about the new line of products! seems to me that everyone says its better. gonna have to try it out though.

  3. Lenny

    Jan 24, 2013 at 10:04 pm

    Looking forward to trying the new Pro-V1!!

  4. David

    Jan 24, 2013 at 6:28 pm

    I got to demo these balls, the cover durability is the thing I noticed most about the new line. Granted they’re not indestructible like a distance ball, but for a pro level ball the cover was a tank. Overall performance of the ball was much improved as well. Just wish I knew if they sent me the regular or x version on the demo.

  5. Rob

    Jan 24, 2013 at 5:24 pm

    I switched to the yellow srixon z star because of the Pro V1 covers. I was tired of nipping a good wedge and the cover would look like i hit a cart path. I can’t feel any difference between the two and i now love the yellow look.

    • Jon

      Jan 25, 2013 at 9:57 am

      found myself having the same problem (usually get a few rounds out of 1 ball if not lost)..but there is no other ball out there that i can move from right-left, left-right and control the spin like a prov1x. best ball in golf.

  6. Troy Vayanos

    Jan 24, 2013 at 2:34 pm

    I just received an email from my local golf store offering the previous Titleist’s golf ball on special. This was because the new model was coming out.

    I’m interested to see if the newer version do make much of a difference because i’ve always been so happy with the current model.

    I have found them very durable and the spin rate is just perfect. I’m happy to keep playing them for some time!

  7. Billy

    Jan 24, 2013 at 12:55 pm

    It must be great to be able to use 9 or 10 Pro V1s a round!!!

  8. Rick Berggren

    Jan 24, 2013 at 12:26 pm

    I am the tournament director for an annual golf event for our university. Where would you recommend I obtain pricing for the closeout models of ProV1 and/or ProV1x? Please advise.

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pga tour

Gary Woodland WITB 2018



Equipment is accurate as of the 2018 Honda Classic (2/19/2018).

Driver: TaylorMade M3 440 (9 degrees)
Shaft: Acra Tour-Z RPG

Fairway Woods: TaylorMade M2 2017 (15 degrees)
Shafts: Accra Tour-Zx 4100

Driving Iron: Titleist 716 T-MB (2)
Shaft: KBS Tour C-Taper 130 X

Irons: Titleist 716 MB (4-9)
Shafts: KBS Tour C-Taper Limited Edition Black PVD 130 X

Wedges: Titleist Vokey SM7 (48-10F, 52-08F, 56-10S), Callaway Mack Daddy PM Grind (60-10)
Shafts: KBS Tour C-Taper Limited X (48), KBS Hi-Rev Black PVD S-Flex (52, 56, 60)

Putter: Scotty Cameron Circle T 009
Grip: Scotty Cameron Pistol

Golf Ball: Bridgestone Tour B X


Discussion: See what GolfWRX members are saying about Woodland’s clubs. 

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Cobra launches King Forged Tec Black and King Black Utility irons



We first spotted Cobra’s new King Forged Tec Black irons (in both One-length and variable length) and King Black Utility irons (in both One-length and variable length) at the 2018 PGA Show. The company wasn’t dishing out any information related to the clubs at that time, however, electing to await for the official launch to provide details.

Well, Cobra officially launched the clubs on Tuesday, so we now have all of the tech info, specs and more.

Read below for all of the details, and click here to see what GolfWRX members are saying about the clubs in our forums.

King Forged Tec Black irons

Cobra first launched its Forged Tec irons in 2015; “Tec” stands for Technology Enhanced Cavity. They used five different materials in the club head to produce an iron with more forgiveness and distance.

The 2018 Forged Tec irons have gotten a material upgrade with a new Forged 4140 Stainless Steel face, allowing them to be made thinner and produce greater ball speeds across the face. They also have the new “dimonized” black finish that appeared on the company’s King Forged MB/CB irons in the past (and the irons that Rickie Fowler uses). Cobra says the finish is more durable than any black finish on the market.

“The handsome new Dimonized Black Metal (DBM) Matte Finish boasts the industry’s most durable satin black finish ever, reducing glare and providing extreme wear resistance while maintaining the look and feel of a classic forged iron,” Cobra said in a press release.

Additionally, the irons have tungsten weights to lower CG (center of gravity), and move CG more toward the center of the face, and they have carbon fiber medallions to dampen vibrations for a softer feel.

Forged Tec Black One Length

At the 2018 PGA Show, Cobra representatives said that One-length irons represent at least 60 percent of all its iron sales. Yea, wow. So it’s no wonder why Cobra is coming out with Forged Tec Black One-length irons in addition to its variable length offering.

The one-length irons sets match the weight and length of the 7 iron throughout the set, and have progressive tungsten weighting to achieve different launch characteristics — that means the longer irons will launch a bit higher, and the shorter irons a bit lower. New in this set is also progressive lie angle configurations; the longer irons will have a more upright lie angle, while the shorter irons will have a bit flatter lie angle.

The goal here is to allow golfers to take one swing no matter what the number says on the sole of their irons, but still produce desired results.

Both of the Forged Tec Black irons come equipped with Cobra Connect (powered by Arccos) in the butt end of the grips so golfers can retrieve data on every shot they hit during a round of golf or practice session. Golfers who purchase a set of these irons will also receive enough Arccos sensors to put in the remaining clubs in their bag, as well.

The irons come stock with steel True Temper AMT Tour White shafts, with a powder-coated black finish to match the black club heads, or graphite UST Recoil ES SmacWrap shafts. The 7-piece sets (5-PW, GW) sell for $1,099 in steel or $1199 in graphite, and will hit retail on April 6.

King Utility Black irons

Cobra also announced the launch of its King Utility Black irons, including variable length and one-length options.

They’re each made with Cobra’s familiar PwrShell face technology, which adds stability around the perimeter to make the clubs more forgiving while also allowing the faces to be constructed thinner. The faces use forged 455 high-strength stainless steel inserts to optimize ball speed across the face. Also for greater ball speeds, they have full, hollow-body constructions, and they have Tungsten toe weights (67-73 grams in the variable length irons and 90-94 grams in the shorter, one-length irons). For more precision and consistent spin, they have CNC milled faces and grooves.

The utility irons are also adjustable, with +/- one degree of adjustability using their MyFly8 hosel.

They have black PVD coats to achieve their black finishes, rather than the dimonized finish of the Forged Tec irons. Like the Forged Tec irons, however, they come equipped with Cobra Connect in the grips.

The Utility Black irons hit retail on April 6, and will sell for $219 in graphite and $199 in steel. The variable length heads will be available in 3 (18-21 degrees) and 4 (21-24 degrees) irons, while the One-length irons are available in 3 (18-21 degrees), 4 (21-24 degrees) and 5 (24-27 degrees) irons. Each come stock with steel true Temper AMT Tour White shafts with black powder coating, or graphite UST Recoil ES SmacWrap shafts.

Discussion: See what GolfWRX members are saying about Cobra’s new irons here

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The Elder and Younger 2-Ball, #teamkiradech, and a very boring wedge on the Honda Classic range



GolfWRX is live this week from the 2018 Honda Classic at PGA National’s Champion course  in Palm Beach Gardens, Florida. And there was plenty to see on the range Monday.

Kiradech Aphibarnrat, making his first U.S. start since the 2016 Finals, was in his glory. We got WITB looks at (the very yellow bag) of Brandt Snedeker, Gary Woodland, and Chesson Hadley, too.

Here are a few of the best shots from t-minus three days until tournament time.

Chesson Hadley is gaming this superb, decade-old, lead tape-laden, Odyssey 2-Ball.

We also spotted Odyssey’s latest 2-Ball offering, the Exo Two-Ball. No word on whether Mr. Hadley is upgrading…

Kiradech Aphibarnrat’s putter cover is everything you’d expect (and perhaps more).

The leader of #teamkiradech also has his emoji self embroidered on the back of his shirt. This would only be made better if emoji Kiradech also had an embroidered emoji on his shirt.

Chesson Hadley is also gaming one of Vokey’s new SM7 wedges with a bit of weight removed in a very boring fashion.

As if there weren’t enough yellow in this picture… Banana Snedeker?

All joking aside, you gotta love Snedeker gaming a Tourstage X 5-wood.

…with this wear mark, no less.

Laundry service for Bronson Burgoon, please?

Chad Campbell loves three things: UNLV, shaving cream, and Arnold Palmer. The Palmer-Barbasol thing makes sense, as the King reportedly abhorred facial hair on professional golfers (really).

A lovely assortment of Piretti covers. It’s probably frowned upon as a professional to walk away with this whole bag, but tempting nevertheless…

Ditto: Bettinardi.

Check out all our photos from the 2018 Honda Classic below!

Monday’s Photos

Special Galleries

Discussion: See what GolfWRX members are saying about the photos in our forums.

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19th Hole