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Bridgestone’s 2013 E5, E6 and E7 golf balls



At $26.99 per dozen, Bridgestone’s new E Series golf balls for 2013 won’t provide the same amount of spin and trajectory control as the company’s more expensive tour-caliber golf balls, but for some golfers that could be a good thing. Thanks to swing-speed specific constructions and aerodynamics, the E Series balls will actually help certain golfers hit their shots farther and straighter than they would with tour models.

All golf balls are made to come off the driver with maximum speed, but different balls are created with different materials and constructions that change launch angle and spin. As a general rule, golfers with less swing speed need more spin off their driver to maximize carry distance. Golfers with faster swing speeds and those who struggle with slices and hooks need a golf ball that spins less off the driver.

Bridgestone E5

Target: Golfers with a swing speed around 90 mph.

Bridgestone Golf E5

Construction: To make up for these golfer’s slower swing speeds, which is about 15 to 20 mph less than most PGA Tour players, the E5 is made to spin more off the driver than tour-quality golf balls to help golfers with slower swing speeds hit their drives farther.

“If you’re playing a tour-quality golf ball with a 90 mph swing speed, you’re sacrificing a significant amount of carry distance because the ball is not staying in the air long enough,” said Corey Consuegra, Bridgestone’s golf ball marketing manager.

While the E5 is a two-piece golf ball, it features a urethane cover, a trademark of higher-priced, multi-layer golf balls. Not only does the urethane cover help the E5 spin like higher-priced golf balls around the green — it adds much needed spin with the driver as well.

The E5 also lacks the spin-reducing middle layer featured on the E6 and E7 models, which will give golfers a higher launch and more spin with their woods, hybrids, irons and wedges than the other balls in the line.

Aerodynamics: As with all the 2013 E Series golf balls, the E5 features Bridgestone’s new 226-dimple pattern. It has four less dimples than the previous pattern, which allows the surface coverage to be expanded by 2.5 percent. The E5’s dimples are also shallower than those on the 2011 E5, which gives the ball a higher trajectory for longer carry distances.

Bridgestone E6

Target: Golfers who hook and slice the ball.

Construction: The E6 is Bridgestone’s “spin killer,” which helps golfers who slice and hook the ball reduce spin to hit it farther and straighter. That’s why each of the golf’s balls three layers was designed to help golfers lower the spin on their shots with every club in the bag.

As a general rule, lower compression almost always equates to less spin off the tee. That’s why the E6 has a compression around 50, more than 20 points lower than the compression of the E5, which Consuegra said makes it the softest multi-layer golf ball on the market. While the ball’s surlyn cover won’t spin as much around the greens as the E5’s urethane cover, it is 3 percent softer than the cover on the 2011 model, which gives it a little more check around the greens.

Aerodynamics: The E6’s dimples are deeper than previous models for a lower, straighter trajectory that will be less prone to hook or slice.

Bridgestone E7

Target: Golfers with swing speeds around 100 mph who hit the ball fairly straight.

Bridgestone Golf E7

Construction: The E7 has the firmest compression of all the E Series golf balls – around 75. This gives the E7 a lower trajectory than the lower compression E5 and E6 golf balls.

Golfers with a swing speed around 100 mph who struggle with control might choose Bridgestone’s E6 for its straightness off the tee. However, golfers with swing speeds in that range who hit the ball fairly straight will get more distance with their driver with the E7 because of its firmer core, which was tweaked to be firmer than the 2011 version.

Like the E6, the E7 has a surlyn cover, which means it won’t spin as much on wedge shots as the E5 or other urethane-covered balls.

Aerodynamics: The E7 has four percent shallower dimples than the previous model to push the flight higher.

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Zak is the Editor-in-Chief of He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.



  1. Pingback: Bridgestone Golf Ball Advertising | 10 Minute Golf

  2. Joe Cool

    Jun 7, 2013 at 4:00 pm

    I found an e6 in the jungle one day. It was a one-hitter that someone had lost. I put it in play (a friend at work uses these) and it’s a very nice ball, good feel. But for 28 buxabox, I’ll stay with my GAMER
    V2’s I’ve been using forever. At 20 a carton, you won’t beatem.

  3. Pingback: Bridgestone's 2013 E5, E6 and E7 golf balls – GolfWRX | Golf Grip Instruction

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SPOTTED: New Callaway Forged irons… Apex or Legacy?



Photos of a new Callaway Forged iron popped up in our GolfWRX Forums, and our members are trying to figure out whether they’re going to be replacements for Apex Pro irons, or whether they’re an update on the Legacy series. They could also be X-Forged irons, but since Callaway recently came out with new X-Forged irons, that would be unlikely.

Here’s what GolfWRX Members are saying:

  • elwhippy: A new Legacy iron? Looks a bit Japanese shaped. 
  • mattTHEkatt: Like an X-Forged/Legacy Black mashup. They look powerful. 
  • DTown3011: …gotta be the next Apex!
  • J13: Pics look like a newer legacy black.
  • mgholda: Pics look like a newer legacy black.
  • TheMoneyShot: I thought Cally was going to phase out the Apex name after they released the MBs?
  • john443: A larger cavity in these then the X- Forged… competitor to the 750 and AP3 maybe? …or Legacy Black finally brought to retail…hallelujah. CF16 replacement???!
  • Equipto: These look very sharp, and like thumpers. I don’t care if they are a Legacy Black or Apex replacement, call them whatever… i’ll try them 
  • mrmikeac: Next gen Callaway Apex Legacy? Hmmmm…..
  • Brizam: The Legacy Black might be the best players cavity back ever made.  If they were to become available they’d move straight to the top of the list of clubs to buy for me. 
  • Jourdan M: This is the Apex Pro 

Here are photos of the new Callaway irons we spotted

Previous Apex Pro irons

Previous Legacy irons

Which one do you think the new iron looks like? 

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Wilson’s new FG Tour V6 RAW irons (yes, they will rust)



Wilson came out with its FG Tour V6 irons in 2016, but these new Raw versions have a different look… and with time, they’ll have a VERY different look.

The new FG Tour V6 Raw irons have an unplated finish, and they’re designed to “develop a unique patina based on age, exposure and use over time,” according to Wilson. This gives each iron a unique look, and one that’s far from the clean cut original FG Tour release that had a chrome finish (which won’t rust).

In addition to the rusting effect, the irons are different because they have a copper badge in the cavity that will eventually match the color of the golf club over time. Here’s a graphic mock-up of how the Raw irons may look overtime.

Like the original releases, the irons have tungsten weights and mass behind the impact area for a “forged feel” and “improved feedback,” according to the company.

The FG Tour V6 Raw irons are a custom option on, and are available through Wilson’s premium partner accounts as of today, Tuesday, June 19. According to Wilson, the Raw irons “are a very limited production run,” so only a certain amount of sets will even be built.


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Chief Engineer Chris Voshall on Mizuno’s approach to the Tour and some of the most insightful pros



Mizuno’s Chief Engineer Chris Voshall chatted with Johnny Wunder on the latest episode of the Gear Dive.

Voshall offers innumerable interesting anecdotes–particularly interesting is the development of the JPX 900 iron for Brooks Koepka and Voshall’s discussion of his work with other Tour talents.

In the excerpt below, however, Voshall discusses Mizuno’s approach to Tour players and further, whose feedback has proven particularly valuable.

“We’re not making them something special. If they’re coming to us, it’s because the product is that good…They come to us instead of us having to go to them…that’s one of the really exciting things.”

Voshall indicated that players on Tour play essentially the same Mizuno products that are available at retail.

“If the Tour van is out of inventory, they can reach out to us…and we’ll get them more heads. There’s nothing unique about what they’re playing, which I think speaks to the customer…you can almost not trust marketing around the whole world these days, but for us to say ‘there’s nothing different’…that’s something we really hang our hat on.”

With respect to excellent testers on Tour, Voshall sang Luke Donald’s praises, as well as Jhonny Vegas and Brian Gay.

“I love working with Luke. Luke, especially when you’re talking irons…turf interaction, that’s the thing he’s looking for. So with Luke, you’ve really got to speak to him about how it feels, how it enter, how it exits [the turf] and how that’s causing the ball to launch. You could give him the exact same head with a slightly different sole grind, and he will love or hate one versus the other. He’s really cool to work with on that front.”

“Jhonny Vegas…he’s raw power. He goes at it. He wants to slam the club into the ground as hard as he can and see where it goes. He very much on the opposite end of the spectrum as Luke, who’s very much an artist out there, trying to work it, trying to do different things.”

“One of my favorite guys to work with, even though he’s not on staff anymore, is Brian Gay. He knows his game. He knows equipment. Speaking to the fact that he’s been out on Tour as long as he has and has the wins he has with the length he hits the ball, it shows that he does not miss a shot. And he knows everything…when he makes a comment on a club, that’s the one that I take most serious.”

For the rest of Voshall’s insights and perspective, give the full podcast a listen below.

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19th Hole