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Bridgestone’s 2013 E5, E6 and E7 golf balls

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At $26.99 per dozen, Bridgestone’s new E Series golf balls for 2013 won’t provide the same amount of spin and trajectory control as the company’s more expensive tour-caliber golf balls, but for some golfers that could be a good thing. Thanks to swing-speed specific constructions and aerodynamics, the E Series balls will actually help certain golfers hit their shots farther and straighter than they would with tour models.

All golf balls are made to come off the driver with maximum speed, but different balls are created with different materials and constructions that change launch angle and spin. As a general rule, golfers with less swing speed need more spin off their driver to maximize carry distance. Golfers with faster swing speeds and those who struggle with slices and hooks need a golf ball that spins less off the driver.

Bridgestone E5

Target: Golfers with a swing speed around 90 mph.

Bridgestone Golf E5

Construction: To make up for these golfer’s slower swing speeds, which is about 15 to 20 mph less than most PGA Tour players, the E5 is made to spin more off the driver than tour-quality golf balls to help golfers with slower swing speeds hit their drives farther.

“If you’re playing a tour-quality golf ball with a 90 mph swing speed, you’re sacrificing a significant amount of carry distance because the ball is not staying in the air long enough,” said Corey Consuegra, Bridgestone’s golf ball marketing manager.

While the E5 is a two-piece golf ball, it features a urethane cover, a trademark of higher-priced, multi-layer golf balls. Not only does the urethane cover help the E5 spin like higher-priced golf balls around the green — it adds much needed spin with the driver as well.

The E5 also lacks the spin-reducing middle layer featured on the E6 and E7 models, which will give golfers a higher launch and more spin with their woods, hybrids, irons and wedges than the other balls in the line.

Aerodynamics: As with all the 2013 E Series golf balls, the E5 features Bridgestone’s new 226-dimple pattern. It has four less dimples than the previous pattern, which allows the surface coverage to be expanded by 2.5 percent. The E5’s dimples are also shallower than those on the 2011 E5, which gives the ball a higher trajectory for longer carry distances.

Bridgestone E6

Target: Golfers who hook and slice the ball.

Construction: The E6 is Bridgestone’s “spin killer,” which helps golfers who slice and hook the ball reduce spin to hit it farther and straighter. That’s why each of the golf’s balls three layers was designed to help golfers lower the spin on their shots with every club in the bag.

As a general rule, lower compression almost always equates to less spin off the tee. That’s why the E6 has a compression around 50, more than 20 points lower than the compression of the E5, which Consuegra said makes it the softest multi-layer golf ball on the market. While the ball’s surlyn cover won’t spin as much around the greens as the E5’s urethane cover, it is 3 percent softer than the cover on the 2011 model, which gives it a little more check around the greens.

Aerodynamics: The E6’s dimples are deeper than previous models for a lower, straighter trajectory that will be less prone to hook or slice.

Bridgestone E7

Target: Golfers with swing speeds around 100 mph who hit the ball fairly straight.

Bridgestone Golf E7

Construction: The E7 has the firmest compression of all the E Series golf balls – around 75. This gives the E7 a lower trajectory than the lower compression E5 and E6 golf balls.

Golfers with a swing speed around 100 mph who struggle with control might choose Bridgestone’s E6 for its straightness off the tee. However, golfers with swing speeds in that range who hit the ball fairly straight will get more distance with their driver with the E7 because of its firmer core, which was tweaked to be firmer than the 2011 version.

Like the E6, the E7 has a surlyn cover, which means it won’t spin as much on wedge shots as the E5 or other urethane-covered balls.

Aerodynamics: The E7 has four percent shallower dimples than the previous model to push the flight higher.

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Zak is the Editor-in-Chief of GolfWRX.com. He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.

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3 Comments

3 Comments

  1. Pingback: Bridgestone Golf Ball Advertising | 10 Minute Golf

  2. Joe Cool

    Jun 7, 2013 at 4:00 pm

    I found an e6 in the jungle one day. It was a one-hitter that someone had lost. I put it in play (a friend at work uses these) and it’s a very nice ball, good feel. But for 28 buxabox, I’ll stay with my GAMER
    V2’s I’ve been using forever. At 20 a carton, you won’t beatem.

  3. Pingback: Bridgestone's 2013 E5, E6 and E7 golf balls – GolfWRX | Golf Grip Instruction

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pga tour

Andrew “Beef” Johnston WITB 2017

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Equipment is accurate as of the 2017 RSM Classic (11/14/17).

Driver: Titleist 917D2 (9.5 Degrees)
Shaft: Mitsubishi Tensei Orange 70TX

3 Wood: Titleist 917F3 (15 Degrees)
Shaft: Mitsubishi Tensei Orange 80TX

Hybrids: Titleist 816 H2 (19 Degrees)
Shafts: Mitsubishi Kuro Kage 90HY TX

Driving Irons: Titleist 718 T-MB 2 & 3 Iron (17 & 20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Titleist 718 MB (3-9)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey SM7 (46-10F, 50-08F, 54-10S)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T Super Rat I GSS Inlay
Grip: Scotty Cameron Standard Pistol

Putter: Scotty Cameron Circle T Newport 2
Grip: Scotty Cameron Standard Cord Pistol

Putter: Scotty Cameron Circle T Super Rat II GSS Inlay
Grip: Scotty Cameron Standard Cord Pistol

WITB Notes: Beef was testing a variety of putters ahead of The RSM Classic. We will update this post when his choice is confirmed. 

Related:

Discussion: See what GolfWRX members are saying about Beef’s clubs. 

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Equipment

The hottest blade irons in golf right now

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As we’ve written before, the decision to put a new driver in the bag is usually obvious. Better numbers at testing, perceptibly longer distance, and as long as your bank account allows, you have your new gamer.

The iron switch, however, is a trickier beast. Comfort with the variety of shots one needs to hit is key. Confidence from one’s long irons through the higher lofts is critical. Thus, even the greatest enthusiasm for a new iron release isn’t always followed by a mass exodus to gaming said irons. This is doubly true at the professional level, where the tools are critical to a player’s livelihood.

That said, the combination of forum chatter, GolfWRX member enthusiasm, and what we’re spotting in our WITB photos from tour stops are a reliable indicator of the hottest irons in the game.

And judging by the response to our recent Instagram post, we’re confident that these four models are the hottest blade irons in golf right now.

Callaway Apex MB

Buzz built steadily for the Apex MB iron when we first spotted them in Tour players’ bags at the beginning of 2017. The irons are the product of direct feedback from the company’s Tour staffers, according to Luke Williams, Director of Product and Brand Management at Callaway. Forged from 1025 Carbon Steel, these irons have the shortest blade lengths, the thinnest soles and the smallest overall heads in the vast line of Callaway irons. They’re designed for maximum workability, and for tour-desired turf interaction.

Related: Callaway (finally) launches new Apex MB and X Forged irons

Mizuno MP-18

The pioneers of Grain-Flow Forging, Mizuno went back to its roots with the MP-18 iron model. A throwback to the great muscle backs in the company’s history, Mizuno was shooting for the look of an iron that could have been forged a century ago. Shorter blade length, cambered top line, sharp, compact wedges, all combined with the most minimal badging make the MP-18 an instant classic that set the GolfWRX forums afire.

Related: Mizuno brings the MP family closer together

TaylorMade P730

TaylorMade’s P730, particularly in its prototype incarnations, made quite a splash on the PGA Tour. Building on the heritage of the TP-MB irons, P730 was developed in collaboration with the very best players in the world. The 1025 carbon steel irons irons feature a smaller profile and crisper lines than the MB series irons. The combination of the clean look and a deep rear groove have players drooling. Discussing working with Dustin Johnson and Justin Rose to design the P730, TM’s Senior Director of Irons, Tomo Bystedt said, “What these players need is a very low-inertia club that they can [manipulate] easily, almost like a surgeon’s scalpel.” Behold the scalpel.

Related: Taylormade expands forged offerings with P730 and P790

Titleist 718 MB

“For the purist there is no substitute for a one-piece, muscle back iron. The 718 MB is the modern choice for those desiring a traditional forged look and feel,” says Titleist in the 718 MB marketing materials.

It’s hard to argue with that statement from the “appearance of a classic forged iron” standpoint. Purists appreciate that the 718 MB maintains Titleist’s traditional lofts (the 6-iron is 31 degrees, the pitching-wedge is 47 degrees), thin top-line, minimal offset, and limited badging. In short, if it ain’t broke…

Related: Titleist’s 718 irons offer endless possibilities.

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Whats in the Bag

Austin Cook’s Winning WITB: The 2017 RSM Classic

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Driver: Ping G400 LST (8.5 Degrees)
Shaft: Fujikura Speeder 661 Evolution TX-Flex

3 Wood: Ping G400 Stretch (13 Degrees)
Shaft: Fujifuke Motore Speeder VC 7.2 TX-Flex

Hybrid: Ping G400 3 Hybrid (19 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91X

Hybrid: Ping G400 4 Hybrid (22 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91 X

Irons: Ping S55 Orange Dot (5-PW)
Shafts: KBS Tour S-Flex

Wedges: Ping Glide 2.0 SS (50-12, 56-12), Ping Glide 2.0 WS (60)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping Sigma G Tyne 
Grip: SuperStroke Mid-Slim 2.0

Golf Ball: Titleist Pro V1

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